Hitachi’s new cellphone display to suit TV watching

December 15, 2005 – Hitachi Displays Ltd. said yesterday it has developed a high-resolution liquid crystal display for cellphones, expecting strong demand for handset screens suitable for new digital television services for mobile users, reports the Jiji Press. The company, wholly owned by Hitachi Ltd. , plans to start sample shipments of the new LCD in January and mass production in June.

Hitachi Displays will produce the new LCD at a plant in Chiba Prefecture, east of Tokyo, with a monthly output capacity of several million units. The company expects that handsets equipped with the new LCD will be commercialized in summer 2006 at the earliest.

The new display boasts a brightness level 50% higher than existing displays and a contrast ratio twice as high and it realizes an unusually wide viewing angle. These features are expected to be favored by users who want to watch TV on their handsets.

The digital TV services for mobile phones are scheduled to begin in April 2006 in limited areas, with its coverage expected to be extended nationwide within the year.

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