(October 29, 2010) — Reporting from the MEMS Technology Summit (10/19-10/20/10, Stanford University), Debra Vogler, senior technical editor, spoke with Benedetto Vigna, Group VP, GM, MEMS, Sensors and High Performance Analog Division at STMicroelectronics.

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In his podcast interview, Vigna described what he calls MEMS "traps" — ways of thinking about MEMS that hold back the industry and slow its growth. He advises against "falling in love with the chip" or the technology; instead, the industry should fall in love with applications.

Looking ahead, Vigna sees the industry metamorphosing from its current era of consumerization to what he calls "personalization," i.e., sensors in/on/around the body.

More interviews from the MEMS Technology Summit 2010:

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