November 24, 2011 — Qualcomm MEMS Technologies Inc. (QMT), a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ:QCOM), and Kyobo Book Centre of Korea launched the first e-reader using mirasol display technology. The touch display features vibrant color in bright sunlight and power management enables weeks of reading (under typical usage).
Qualcomm MEMS Technologies Inc.’s mirasol display technology uses interferometric modulation (IMOD); a micro-electro-mechanical systems (MEMS)-based technology capable of creating color from ambient reflected light. Qualcomm’s mirasol displays are bi-stable, energy efficient, offer refresh rates to support interactive content and are highly reflective.
The Kyobo e-Reader features a 5.7" XGA format (1024 x 768 pixels) mirasol display (screen resolution of 223 ppi) and Qualcomm’s 1.0 GHz Snapdragon S2 class processor. Kyobo’s custom application interface sits atop an Android 2.3 base.
The Kyobo e-Reader includes access to Kyobo’s 90,000 ebook library, notably including early rights from Korean publisher Minumsa for the much-anticipated Steve Jobs’ exclusive biography, a full one-month before any other Korean digital outlet. Additionally, the device features: video lecture content exclusive to EBS, a leading Korea-based provider of educational material; content sharing through Korean social networking services; English language text-to-speech capabilities; and searchable content through the popular Diotek dictionary application.
Kyobo Book Centre distributes books and services in Korea. Learn more at http://www.kyobobook.co.kr
Qualcomm Incorporated (NASDAQ: QCOM) creates 3G and next-generation mobile technologies.