February 17, 2012 — At MM/MEMS/NANO Live USA, Professor Yogesh Gianchandani, director of the University of Michigan’s Wireless Integrated Microsystems and Sensors Center, will keynote the MEMS Commercialization: From Lab to Fab to the Market session, Thursday, March 8 in Rosemont, IL. The session will address micro electro mechanical system (MEMS) manufacturing, assembly and test issues.
Gianchandani will address novel manufacturing techniques with non-classical MEMS materials in "Manufacturing of Microsystems: Emerging Opportunities in Biomedical, Environmental and Wireless Applications."
Session chair Roger Grace will share results of a new market study, "MEMS 2011 Commercialization Report Card," grading the MEMS industry commercialization attempts. The study has annually graded the performance of the MEMS industry since 1998.
Tammy Pluym from Sandia National Laboratories will present their SUMMiT V process, enabling 3D micro miniature complex structures to be created using traditional MEMS processing.
Yongyao Cai of MEMSIC will discuss the company’s approach to high-volume assembly and test of MEMS accelerometer and electronic compass product lines.
Concluding the program, a panel session MEMS infrastructure experts will address “Barriers to the Commercialization of MEMS” from different perspectives. Grace will lead off with "MEMS Marketing: Oxymoron or Opportunity" followed by MaryAnn Maher of SoftMEMS speaking on software co-design. Rich Brossart of SVTC will discuss commercialization barriers from a MEMS foundry/service providers’ perspective. The panel discussion will conclude with Bob Mohondro of Plasma -Therm, examining barriers to commercialization from an equipment supplier’s perspective.
MEMS beginners as well as those "well-versed in the technology" are invited to attend, including MEMS designers, people who create MEM-based systems, infrastructure suppliers, corporate management and members of the investment community.
The session is organized and chaired by Roger Grace, Roger Grace Associates. It will address MEMS manufacturing, assembly and test issues. All of the presentations and the exhibition at the two-day event are free of charge including the MEMS Commercialization session.
MM Live USA and new co-locating feature events MEMS Live USA and NANO Live USA will take place in the Donald E. Stephens Convention Center, Rosemont, IL, March 7-8. Online: http://www.mmnliveusa.com.
Roger Grace Associates provides comprehensive strategic marketing consulting and marketing communications services to domestic and overseas high-technology clients. For more information please visit www.rgrace.com.