Bigger displays on smartphone users’ wish lists

March 15, 2012 – BUSINESS WIRE — Smartphone owners in the US and UK would like larger displays than they currently have, shows the Strategy Analytics Wireless Device Lab report, “Smartphone Owners Want Thin Devices with Larger Displays.” Smartphone users responded to a survey, stating a desire for 4"-4.5" displays, if the device remained thin.

Women are more likely to use a smaller-display smartphone than men. Android owners are more likely to seek larger devices than users currently on an Apple iPhone. But nearly 90% of the surveyed users gravitated to prototype smartphones with a display larger than their current device, said Paul Brown, a Director in the Strategy Analytics User Experience Practice. Reasons for larger-display smartphone appeal include increased mobile web browsing and engaging video and gaming experiences.

The larger displays are only attractive if they do not add too much weight or bulk to the handset, added Kevin Nolan, VP for the User Experience Practice at Strategy Analytics.

Strategy Analytics, Inc. provides market intelligence focused on Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. For more information, please visit

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