March 19, 2012 — The media tablet computer market took off when Apple launched the first iPad in April 2010. Apple uses a 9.7" display; Amazon’s Kindle Fire uses a 7" screen: Samsung offers Galaxy Tabs with 7", 8.9" and 10.1" displays. NPD In-Stat analyzed the tablet market by display size.
In a competitive sector, dominated by the Apple iPad, screen size is a "key differentiator," said Stephanie Ethier, Senior Analyst, NPD In-Stat. Display size is also the leading indicator of different tablet usages, Ethier said.
NPD In-Stat analyzed top tablet usage scenarios based on device screen size:
The iPad’s continued success will ensure that tablets in the 9.7