AMOLED manufacturing improvements to enable TV market share grab

July 8, 2012 — Active-matrix organic light-emitting diode (AMOLED) displays have been deployed in small- and medium-size display applications since 2009, pushed by smartphone integration. While large-size AMOLED panels have been used in TVs since Sony’s 11” AMOLED TV debuted in 2008, they currently hold <0.1% market share, according to the new report, “AMOLED TV Development Trend and Competitiveness Analysis,” from Displaybank.

This may change, now that Samsung Electronics and LG Electronics each exhibited 55" AMOLED TVs at the International CES in January 2012.

AMOLED TVs will target the LCD TV market by offering fast response time, higher color gamut, and better contrast ratio. However, AMOLED TVs do carry slightly higher production costs, at least in the initial period of mass production ramp-up, reports Displaybank.

Panel makers such as Samsung Mobile Display (SMD) and LG Display (LGD) will likely drive productivity and performance improvements to large-area AMOLED manufacturing technology. Areas for improvement include the thin-film transistors (TFT), deposition, encapsulation, and more. Materials costs may also fall when AMOLED ramps to higher volumes.

With higher production yields, large-size AMOLED display panels will improve cost competitiveness with LCDs. This will allow AMOLED TVs to lead in global TV growth, hitting 72 million units by 2020 and capturing more than 64% market share in the 45"+ global TV market.

“AMOLED TV Development Trend and Competitiveness Analysis” from Displaybank covers development status by major panel makers, analysis of the competitiveness of performance and process, a forecast of 55" AMOLED panel production costs and TV ASPs, a forecast of AMOLED TV and TV-use panel market (~2020), and a forecast of the overall AMOLED panel market by size/application(~2016). Learn more at http://www.displaybank.com/_eng/research/report_view.html?id=869&cate=

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