In order to meet the rapidly growing business demands in the Chinese market and further expand the mass market in that region, Freescale Semiconductor announced today that the company plans to open ten new sales offices covering key areas across the mainland area. The new sales offices will include experienced sales and technical teams to support the needs of its regional customers.
Freescale China has branch offices in Beijing, Shanghai, Shenzhen, Chengdu, Qingdao and Hong Kong. The company recently opened new sales offices in Nanjing, Wuhan, Guangzhou and Hangzhou and plans to open another six sales offices by the end of this year in Xiamen, Chongqing, Changchun, Dalian, Zhuhai and Changsha. By 2014, Freescale China’s offices are expected to span nine provinces and four municipalities across the mainland area, covering the majority of China’s domestic customer base.
“The Asia-Pacific market, led by China, is not only one of Freescale’s fastest growing markets in the world but also one of the most important ones,” said Dr. Kai Wang, vice president and general manager of Freescale’s Asia-Pacific region. “We are planning to add these new sales offices to allow us to further enhance our ability to serve a broader customer base in China, especially the small and medium-sized customers.”
Late last year, Freescale announced five core product areas: microcontrollers (MCUs), digital networking, automotive MCUs, analog and sensors and RF. Freescale also realigned its resources to focus on high-growth areas like China and select opportunities in Korea, Taiwan and Japan. All of these efforts were undertaken to help the company grow in these key markets.
Freescale is also strengthening its strategic relationships with independent design companies. Last year, Freescale signed a “Connected Partner” agreement with ZLG-MCU, a leader in the Chinese domestic embedded product field. Freescale also recently formed a strategic partnership with Lierda Science and Technology, a leading company in the local embedded product field focusing on the Internet of Things.
Freescale entered the China market in 1992 and currently has approximately 4,000 employees in the region. In addition to the sales offices, the company has a package testing factory in Tianjin and five R&D centers located in Beijing, Shanghai, Suzhou, Chengdu and Tianjin.
Freescale Semiconductor focuses on embedded processing solutions, providing industry leading products that are advancing the automotive, consumer, industrial and networking markets.The company is based in Austin, Texas, and has design, research and development, manufacturing and sales operations around the world.