Samsung announces Gregory Lee as President and CEO of Samsung Electronics North America headquarters Samsung Electronics Co., Ltd. announced the appointment of Gregory Lee as President of the North America Headquarters in addition to his role as President of Samsung Telecommunications America (STA) effective immediately. In his new role, Lee is responsible for overseeing Samsung businesses across all offices in North America which include Samsung Electronics America, Inc., Samsung Telecommunications America, LP and Samsung Electronics Canada, Inc., while still leading STA’s mobile business operations and strengthening its positions in the smartphone and wireless markets in the U.S. Lee became President of STA in Dallas five months ago and served as President of Samsung’s Southeast Asia and Oceania Headquarters for the three and a half years prior. His previous role was as the Global Chief of Marketing in the Samsung Electronics Headquarters in Korea. As a recognized expert through his leadership and innovative operations in Southeast Asia, Lee continues to build STA’s success and will now lead Samsung business management across North America. NAHQ’s outgoing President and CEO YK Kim will return to Korea as the advisor to the Global Marketing Operations in the Samsung Electronics Headquarters. During Kim’s nearly three-year leadership of NAHQ, Samsung became Interbrand’s top 9th most valued brand, achieved significant business gains and expanded its philanthropic efforts.