MCA appoints Brian Fisher as General Manager MCA Public Relations, a high-tech global public relations and marketing solutions agency serving the semiconductor, microelectronics, life science and flat-panel display industries, announced it has launched a new solid-state lighting (SSL) practice specifically designed to target companies from the multiple segments of the SSL ecosystem to create unique branding and communications campaigns for each. Brian Fisher, a senior executive with substantial global branding, market positioning and strategic communications experience in this space, has been hired to lead the expansion into this industry as general manager. Several lighting industry analysts are forecasting double-digit growth rates to 2020 for LED-based lighting within the current $100 billion global lighting market. “I’ve known Brian for many years and am thrilled to have him join the MCA team,” said Marie Labrie, chief executive officer of MCA. “Brian’s wealth of experience in the solid-state lighting space makes him an invaluable asset in driving our presence in this burgeoning market. MCA is unique among technology PR agencies in both its depth and breadth of knowledge in every key aspect of the technology value chain — from design and R&D through manufacturing — across multiple microelectronics industries. Bringing these capabilities to bear on the solid-state lighting market was a natural progression for us.” “Brian and MCA have been hard at work for us for more than a year now and have yielded positive and measurable results,” said Derry Berrigan, chief innovation officer at Light Think Studios. “MCA has helped us articulate our vision for the future of lighting and how SSL embodies not just a technology story, but how it enables innovation in lighting design to enrich people’s lives, to enhance the quality of our experience.” “The adoption rate of LED-based lighting is clearly accelerating, which creates significant growth opportunities for companies throughout the SSL ecosystem,” said Brian Fisher. “To capitalize on these opportunities, it is important for companies to start branding themselves, letting their key messages be heard, to expand upon the energy efficiency discussion and to move on to explaining the significance of the quality of light, low maintenance, and how smart lighting leads directly to smart buildings. MCA, with its technical background, best practices in external communications and previous exposure to LED technology, is the right choice to help companies deliver these messages.” Brian Fisher has over 20 years of experience in brand building across a spectrum of technologies including LED manufacturing, solid-state lighting, semiconductor capital equipment, enterprise software and IT, for companies ranging from start up through mature stages of growth. He joins MCA from Bridgelux, where he helped the company develop into a globally recognized industry leader and pioneer of chip-on-board (COB) technology. He has also worked for Aviza Technology, Porter Novelli and Photronics. MCA is a sponsor of the Strategies in Light Exhibition and Conference, taking place at the Santa Clara Convention Center in Santa Cara, Calif., February 25-27.