Samsung Display recognized for flexible display technology at Display Week 2014 Samsung Display announced today that it won the Gold Display of the Year Award with the world’s first 5.68-inch curved super AMOLED display panel at the Society for Information Display’s (SID) Display Week 2014 being held in the San Diego Convention Center June 3-5. Samsung Display’s 5.68-inch flexible display wins Display of Year award at Display Week 2014. (Photo: Business Wire) Donggun Park, president and CEO of Samsung Display said, “Samsung Display has received one of the highest honors in the display industry by winning the SID Gold Display of the Year Award.” He also said, “We will continue to try to provide the best differentiated solutions to our customers with the most innovative products.” The SID Display of the Year Awards are the display industry’s most prestigious honor, bestowed annually since 1995 to recognize the best display products and applications introduced to the market during the previous calendar year. Each year, a Gold and a Silver Award winner are selected in each of three categories – Display of the Year, Display Application of the Year, and Display Component of the Year – by the Display Industry Awards Committee based on nominations from SID members and non-members alike. Samsung Display’s 5.68-inch full HD curved super AMOLED display, selected for Samsung Electronics’ Galaxy Round smartphone which was commercialized last year, attracted much attention as the world’s first flexible display. With its concave design, the full HD curved super AMOLED display has received critical acclaim around the world, and set a new milestone in display technology history. Displaymate, a display research laboratory, recently reviewed the full HD curved, super AMOLED display and referred to it as a very important and major innovation in smartphone display technology, including improving screen visibility by subtly bending away distracting light reflections. It reported its findings in the 2013 Curved and Flexible Smartphone Display Technology Shoot-Out report. The 400R curvature of Samsung’s full HD curved, super AMOLED display is the key to a series of optical effects that have resulted in significantly reducing interference from reflected ambient light. It substantially improves screen readability, image contrast, color accuracy and overall picture quality, and can also increase the battery run time because the screen brightness and power consumption level can be lowered, due to reduced light interference from ambient reflections. The Samsung curved Super AMOLED display is a flexible display that can be bended by evaporating organic light-emitting diodes on a polyimide substrate made of a very thin plastic material. It has a 0.28mm thickness, remarkable color reproduction and an unlimited contrast ratio. In addition, it can be regarded as the optimal display for next-generation mobile and wearable devices. Samsung Display, with its current leading-edge flexible display technology and ambitious further flexible display development plans, intends to move aggressively to expand the flexible display market.