Headlines


Sharp intros latest line of digital signage displays
February 28, 2015
Sharp Imaging and Information Co. of America, a division of Sharp Electronics Corp., today announced the launch of its new PN-E series of LED displays designed for a wide range of professional applications. The PN-E703/E603 displays feature a sleek design and support for landscape and portrait installations, and are designed to offer flexibility for around-the-clock operations, the company said.

Planar to unveil transparent OLED technology at Integrated Systems Europe 2015
February 28, 2015
Link to ImagePlanar Systems, Inc. announced it will feature new transparent OLED technology this month at Integrated Systems Europe (ISE) 2015.

Early reports of the demise of LCDs are greatly exaggerated
February 28, 2015
The great American author Mark Twain once said, "The reports of my death have been greatly exaggerated." Well, here's another version of it. The industry's reports of an early LCD death are greatly exaggerated.

New Atlanta Falcons stadium to deploy 'first-of-its-kind' circular LED display
February 28, 2015
The Atlanta Falcons recently announced that Daktronics of Brookings, South Dakota, has been selected to build a "never-been-done-before" circular LED video display for the new Atlanta stadium. The stadium will open in 2017 and will be home to the Falcons and MLS Atlanta, the city's newly awarded Major League Soccer club.

Digital signage heading to tailgate for College Football Playoff Championship
January 31, 2015
As college football fans flood into North Texas for the first-ever College Football Playoff Championship Game this weekend, they'll be greeted by a world-class stadium, more Tex-Mex and BBQ than they can shake a stick at, and several massive video walls provided by Argyle, Texas-based GoVision, according to an announcement from the mobile LED signage provider.

Outdoor digital signage trends for 2015
January 31, 2015
Guest post by Sarah Robison, Marketing Communications Specialist, Watchfire Signs Interactive. It's a word that very few of us used 10 years ago, and its meaning has changed significantly in the digital age. Nowhere is the trend toward interactive media more intriguing than in outdoor digital signage. 2015 promises to be a year of increased interactive marketing. Here are some trends demonstrating how digital signage has literally energized the static display. Interactive marketing will take digital displays to the next level making outdoor LED signage a great choice for interacting with customers. Wireless data. The same type of Internet connection that powers smartphones is on trend to ease the programming of LED signs and message centers. And it can be done from practically anywhere. Wireless data plans can give outdoor digital displays the power of a high-speed, secure Internet connection just like the one on a tablet or smartphone. 10 mm takes outdoor by storm. Pixel pitch for outdoor digital LED displays continues to get tighter, which means higher resolution and spectacular, dynamic displays. Speaking of dynamic content, breaking down the demographics of targeted consumers and understanding how best to reach them is even easier as technology for sign programming becomes more detailed. Programming options for LED displays are becoming more customizable. Campaigns can be targeted to the demographics of traffic passing by and marketed to dynamic factors such as weather conditions, inventory fluctuations and events on the calendar. Consumers are trending toward immediacy in unprecedented ways. Faster responsiveness is a consumer expectation. Outdoor LED signs are the perfect medium for dynamic content and fresh updates that follow last-minute or unexpected occurrences. (Remember Oreo's response to the Super Bowl blackout?) Businesses worried about technology's depersonalizing effects can take heart in responsiveness that provides the advantage of fostering loyalty, giving customers what they want faster than a competitor. Think of it as having a live greeter in the parking lot who helps everyone find just what they need. Proximity selling is already part of the DNA of an LED digital sign, but interactive trends take it to the next level. Digital outdoor signs can combine interactivity and proximity through visible and vibrant content. With LED digital capabilities, businesses will be able to promote loyalty clubs or on the spot coupons and promotions. Combine digital signs with a proximity marketing tool and deliver exclusive content to a smartphone the minute a customer steps inside. In this green marketing option, there are no coupons to remember and no wasted delivery costs. Better yet, reach consumers while they're still in their cars in proximity of a business. Marketing solutions company, Cheil Worldwide recently developed a concept for CJ Entertainment in South Korea, where consumers get exclusive content when they are in proximity of a Wi-Fi poster (Cheil Worldwide Wi-Fi Posters). That technology is on the horizon, but right now outdoor digital signs are ideal for location-based advertising. It's a unique way to bring consumers from the traffic light out front inside to shop. An IBM study suggests that up to 72 percent of consumers respond to an interactive message received if they're in sight of the related retail location.

Nanolumens to debut new LED digital signage solution at ISE15
December 31, 2014
Norcross, Georgia-based LED visual display solutions manufacturer NanoLumens will formally make its EMEA market debut at ISE 2015 with the introduction and demonstration of what it's calling "the world's first" front-installable, front-serviceable 2.5-mm LED display, the NanoSlim Engage, according to a company announcement.

Las Vegas resort's new professional-grade bowling center rolls a strike with 4K LED digital signage
December 31, 2014
Opening ahead of schedule, South Point Hotel, Casino and Spa in Las Vegas recently unveiled its new $35 million bowling tournament center. The 90,000-square-foot South Point Bowling Plaza features 60 lanes, a 360-seat viewing area and two Daktronics Inc.-manufactured LED video displays located at two ends of the bowling alley.

Samsung intros high-bright displays for Smart Signage lineup
December 31, 2014
Samsung Electronics America Inc. today announced a new lineup of 2,500-nit, high-brightness digital signage displays in screen sizes from 46 through 75 inches. The OMD Series LED-lit LCD displays are designed to convey easily readable text and bright graphics in high-ambient-light environments and outdoor applications, including transportation facilities, banking and retail storefront windows, sports arenas, quick service restaurants and convention centers (outdoor use requires custom-designed weatherproof enclosure).

Art and digital signage intersect at NYC's Lincoln Center
December 31, 2014
Almost 5,000 photographs, a video game engine and digital signage combined with digital simulation to create art in a recent installation at New York City's Lincoln Center for the Performing Arts. The performing arts center, in association with Public Art Fund, presented a new digital commission, "Solar Reserve (Tonopah, Nevada) 2014," by Irish artist John Gerrard, that combined LED digital signage with digital simulation to create in immersive visual experience. The digital simulation displayed on a 28-by-24-foot frameless LED digital signage wall re-creates a Nevada solar thermal power plant and the surrounding desert landscape in a virtual world that changes in real time throughout the day. Installed on Lincoln Center's Josie Robertson Plaza from Oct. 3 through Dec. 1, Solar Reserve marked Gerrard's first major public art work in the U.S., as well as his most ambitious installation to date, according to a Lincoln Center announcement. The artist was selected by the Lincoln Center Art Committee with guidance from Lincoln Center's Curatorial Advisory Working Group.


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