Virtual is for real


Many months ago, when we first started talking about the concept and prospect of hosting a “virtual” conference and exhibition, I have to admit I was a little skeptical about how realistic a possibility it actually was. I certainly don’t consider myself a novice to the power of the Internet (I still have my lifetime charter membership to AOL, after all), but I’m also pretty aware of the annoying shortcomings that can pop up and the potential pitfalls that remain, particularly with live events, virtual or not.

Now, however, I’m happy to tell you it’s the real deal. The totally virtual “CleanRooms Worldwide eVent” was–by every account I’ve heard so far, anyway–a great success. Held on October 21 from 8:00 a.m. to 6:00 p.m. Central time, the show brought together visitors from a host of industries and from countries all over the world. It would simply not be possible to accomplish this feat in any other way with a single-day, single-location, real-world event.

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