Qualcomm MEMS Technologies brings color display to Jin Yong e-reader

January 31, 2012 – PRNewswire via COMTEX — Qualcomm MEMS Technologies Inc., a wholly owned subsidiary of Qualcomm Incorporated (QCOM), and e-reader provider Koobe Inc., announced the next-generation Jin Yong Reader uses mirasol micro electro mechanical system (MEMS) display technology. The original Jin Yong Reader had a black and white display. The e-reader is available in Taiwan.

Taiwan is the home for Qualcomm MEMS Technologies’ growing manufacturing base, said Clarence Chui, senior vice president and general manager of Qualcomm MEMS Technologies, Inc. The mirasol display is the industry’s first to use interferometric modulation (IMOD); a micro-electro-mechanical systems-based technology capable of creating color from ambient reflected light. Qualcomm’s mirasol displays are bi-stable, energy efficient, offer refresh rates to support interactive content and are highly reflective, allowing for superb viewing quality in a wide range of environmental conditions, including bright sunlight.

The MEMS-based mirasol display offers a "new and compelling experience by adding color and interactive content without sacrificing outdoor visibility and battery life," said Simon Hsu, general manager of Koobe Inc.

Qualcomm has had design wins in e-readers for the Chinese and Korean markets with the mirasol display.

Also read: Color displays could boost e-reader sales in coming years

The next-generation Jin Yong Reader, named after China’s best-selling living author, comes preloaded with Jin Yong’s acclaimed 15 novel set (compiled in 36 volumes) and includes access to Koobe’s content libraries, which feature thousands of novels, comics, interactive e-books, animated picture books and magazines.

The Jin Yong Reader features a 5.7" XGA format (1024 x 768 pixels) mirasol display (screen resolution of 223 ppi) and Qualcomm’s 1.0 GHz Snapdragon(TM) S2 processor. Koobe’s custom application interface sits atop an Android 2.3 base.

Koobe provides e-reader solutions to the Greater China market. For more information, please visit http://www.koobe.com.tw/.

Qualcomm MEMS Technologies Inc. is a business of Qualcomm Incorporated (QCOM), which makes 3G and next-generation mobile technologies. Learn more at http://www.mirasoldisplays.com/.

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