July 24, 2012 — Global Semiconductor Alliance (GSA) recently named Jalinous (Jay) Esfandyari, MEMS product marketing manager, STMicroelectronics, as its MEMS Working Group chairman and Ken Potts, group director of marketing, Strategic Planning, Cadence Design Systems, as the 3D IC Working Group chairman.
In June, the MEMS working group heard presentations on MEMS market directions for the next decade and discussed collaboration with other industry efforts, as well as a strong focus on setting impactful deliverables. The Working Group considered several possible areas of development during this inaugural meeting, including potential deliverables such as MEMS Product Design Kits, a MEMS Glossary of Terms, or providing a MEMS EDA Tools Workshop.
Esfandyari has more than 20 years of industry experience in semiconductor technology, integrated circuits fabrication processes, MEMS development and fabrication, and strategic MEMS market and business development. As the MEMS Product Marketing Manager at STMicroelectronics, he has developed new markets for MEMS products and achieved multi-million dollar business opportunities.
In his previous roles, Jay worked closely with customers to develop custom MEMS products, developed models to describe the physics of defect generation in silicon wafer during device fabrication processes, and created solutions to perform analysis and computer simulation to improve the quality of silicon wafers. Esfandyari holds a master