Attend MEMS Executive Congress: Keynotes on MEMS in our world

August 13, 2012 — MEMS Industry Group (MIG) will host MEMS Executive Congress 2012, the annual business conference and networking event for the MEMS industry, November 7-8, 2012 in Scottsdale, AZ. Keynote speakers include: Ajith Amerasekera, TI Fellow, IEEE Fellow, in Texas Instruments’ Kilby Labs, who will discuss how immersive intelligent systems will change the management of our cities, buildings, personal life, health, transportation, safety and security; and Robert Brunner, founder, creative director and partner, Ammunition. Brunner, who first made his name as director of industrial design at Apple Computer, will explore the critical connection between brand identity and connection to consumers — going far beyond the typical form-and-function paradigm of classic industrial design. Industry panels and the MEMS Technology Showcase, featuring MEMS applications, complete the MEMS Executive Congress 2012 program.

Read Karen Lightman’s MEMS blog here!

“MEMS is everywhere. From smartphones, tablets and video games to automotive stability control systems, airbag crash sensors and blood-pressure monitors, we are using MEMS to improve our everyday lives in ways that we could have scarcely imagined just a few years ago,” said Karen Lightman, managing director, MIG. “At MEMS Executive Congress 2012, we will take a collective look beyond the mainstream applications of MEMS. Will smartphones become intelligent aids for people with Alzheimer’s or autism? Will we still ‘drive’ or will MEMS-enabled automobiles safely guide us to and from our destinations on MEMS-enabled roads? And where is my MEMS-enabled personal robotic assistant? At MEMS Executive Congress, we will tap some of the most influential, innovative minds in the industry to examine the most pressing business issues affecting the future of MEMS. We will also get up close to some of the best examples of the MEMS inside the machine during our popular MEMS Technology Showcase.”


Ajith Amerasekera, TI Fellow, IEEE Fellow, Kilby Labs, Texas Instruments, will address how electronics technology innovation is driving a shift toward more intelligent systems that enable immersive environments. Small in size and deployed in vast numbers, these new systems will dramatically change how our cities, buildings, personal life, health, transportation, safety and security are managed in the future.

Robert Brunner, founder, creative director and partner, Ammunition, will share his philosophy behind positive user experience, one based not on a set of features, advertising or a company logo — but on an emotional affinity for a product that makes the whole far greater than the sum of its parts. Brunner will explore the connection between consumer product design and the user experience, considering the role of technology in consumer satisfaction and market success.


MEMS Market — analysts from leading research firms will present their outlook for future growth and trends in MEMS, addressing factors affecting MEMS in specific market segments. Moderated by Jeffrey Hilbert, president and founder, WiSpry, with panelists:

Jérémie Bouchaud, director and senior principal analyst, MEMS & Sensors, IHS iSuppli

Jean-Christophe Eloy, president and CEO, Yole Développement

Tony Massimini, chief of technology, Semico Research

Steve Ohr, analog and power semiconductors, Gartner, Technology and Service Provider Research

MEMS in Medical/Quality of Life — sponsored by Tronics, this panel will examine ways in which MEMS is promoting better health/quality of life (QoL) in the medical sciences, exploring technologies and commercial opportunities in clinical care, patient monitoring, management, personal fitness, rehab, replacement and drug delivery. Moderated by Jeanette F. Wilson, product line manager, Sensor and Actuator Solution Division (SASD)/AISG, Freescale Semiconductor, with panelists:

Robert Farra, president and COO, MicroCHIPS

Paul Gerrish, senior director, technology and design, Implantable Microsystems Technology, Medtronic

Ivo Stivoric, CTO and vice president of new products, BodyMedia

MEMS in Consumer Products — if it seems like we have an iPad in every house, that’s because a massive proliferation of consumer electronics — enabled by MEMS — is filling our homes, schools, places of work and places of recreation with hundreds of millions of interactive mobile devices. Panelists will offer an insider’s look at what’s next on the horizon. Moderated by Evgeni Gousev, senior director, Technology R&D, Qualcomm MEMS Technologies, with panelists:

Dragan Mladenovic, director of business management, Maxim Integrated Products, Sensor Division

Will Turnage, vice president, Technology and Invention, R/GA

MEMS in Emerging Technologies — sponsored by OEM Group, this panel will examine new areas in which MEMS has either bridged the divide from R&D to commercialization — or is close to doing so. Moderated by Stephen Whalley, director, Sensors, Intel Architecture Group, Intel Corporation, with panelists:

Steve Arms, president and CEO, MicroStrain

Hughes Metras, vice president, strategic partnerships, North America, CEA-LETI

Todd Miller, lab manager, MicroSystems and MicroFluidics, GE Global Research

MIG will host the second annual MEMS Technology Showcase at this year’s Congress. Sponsored by SVTC Technologies, the MEMS Technology Showcase will give Congress attendees an intimate look at some of the most unique MEMS-enabled products ever invented. Attendees will vote on the best product, and Moderator Shawn G. DuBravac, chief economist and senior director of research, Consumer Electronics Association, will “crown” the winner.

MEMS Executive Congress is an annual event that brings together business leaders from a broad spectrum of industries: automotive, consumer goods, energy/environmental, industrial, medical and telecom. It is a unique professional forum at which executives from companies designing and manufacturing MEMS technology sit side-by-side with their end-user customers in panel discussions and networking events to exchange ideas and information about the use of MEMS in commercial applications. For more information, visit MEMS Executive Congress at:

Premier sponsors of MEMS Executive Congress 2012 include: Platinum Sponsor EV Group; Gold Sponsors Applied Materials and SPTS Technologies; and Silver Sponsors Analog Devices, Freescale Semiconductor, STMicroelectronics and SUSS MicroTec.

Event sponsors include: ACUTRONIC, Akustica, A.M. Fitzgerald & Associates, Bosch Automotive Electronics, Bosch Sensortec, Coventor, Fries Research & Technology (FRT), Global Semiconductor Alliance (GSA), IHS iSuppli, Maxim, MEMS Journal, MEMS and Nanotechnology Exchange, OEM Group, Okmetic, Plan Optik, Silex Microsystems, SVTC Technologies, Teledyne DALSA, Tronics and Yole Développement.

MEMS Executive Congress 2012 will be held November 7-8, 2012 at the Westin Kierland Resort & Spa, Scottsdale, AZ, with a group golf outing on November 9.

MEMS Industry Group (MIG) is the trade association advancing MEMS across global markets. More than 150 companies comprise MIG, including Analog Devices, Applied Materials, Bosch, Freescale Semiconductor, GE, Honeywell, HP, Intel, InvenSense, Murata Electronics Oy, OMRON Electronic Components, Qualcomm, STMicroelectronics and Texas Instruments. For more information, visit:

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