GSA announces new leadership and multiple market initiatives

The Global Semiconductor Alliance (GSA) Board of Directors has appointed Dr. Lisa Su, President and Chief Executive Officer of Advanced Micro Devices, Inc. (AMD), as Chair of GSA Board of Directors and Simon Segars, Chief Executive Officer of Arm, as the Vice Chair. These leaders will help drive the GSA vision to establish an efficient, profitable and sustainable global ecosystem as well as broaden the scope of GSA to represent an extended value chain to include systems, software, solutions and services, in addition to semiconductors. Under the direction of the new leadership, GSA will be launching several initiatives that support this expanded vision, including Interest Groups and Working Groups for rapidly emerging but fragmented markets like automotive, artificial intelligence and internet-of-things (IoT). The GSA has also created a Women’s Leadership Initiative and “Rising Women of Influence Award” dedicated to highlighting and honoring key female executive leaders within the industry. The award will be presented at the GSA Annual Awards Dinner on December 6.

“I’m very honored to be named as Chair of GSA Board of Directors and look forward to working with my fellow Board members to execute the expanded GSA vision,” said Dr. Lisa Su. “Semiconductors are crucial drivers for a variety of industries and rapidly growing markets such as AI, IoT, automotive, big data, cloud computing and 5G. This industry is going through radical growth and transformation which demands new and different thinking, including an emphasis on stronger collaboration across the entire ecosystem to increase our pace of innovation.”

GSA will execute its vision with several new initiatives including strategically planned Interest Groups, that will convene the value chain in rapidly growing market segments like IoT and Automotive to collaborate on programs and projects important to the industry. Simon Segars outlined one of these collaborative programs. “We have established a GSA IoT Security Working Group within the IoT Interest Group to address end-to-end issues in IoT Security. It is comprised of various IoT ecosystem security stakeholders including chipset vendors, platform companies, cloud vendors and service providers. The goal is to promote best practices on IoT Security, share information on threats and attacks, define security requirements and inform standards bodies. It is also an opportunity for GSA members and partners to influence the requirements for security that get passed to all participants in the value and supply chains.”

“The GSA Board of Directors is comprised of a literal “Who’s Who” of leaders within the semiconductor ecosystem,” said Jodi Shelton, Co-founder and President of GSA. “They represent some of the most influential companies in the industry providing a comprehensive global perspective. As the CEO of AMD, Lisa understands the value of collaboration. We are confident Lisa and Simon will advance the GSA commitment to being a meaningful platform fostering collaboration, innovation and integration for this industry and across the value chain.”

Dr. Lisa Su is AMD president and chief executive officer and serves on the company’s board of directors. Previously, Dr. Su held executive leadership and engineering positions with AMD, Freescale Semiconductor, Inc. and IBM after receiving her bachelor’s, master’s and doctorate degrees in electrical engineering from the Massachusetts Institute of Technology (MIT). In 2017, Dr. Su was named one of the “World’s 50 Greatest Leaders” by Fortune Magazine and the “Top Ranked Semiconductor CEO” by Institutional Investor Magazine. Under Dr. Su’s leadership, AMD has introduced two completely new chip architectures and more than ten different product families, resulting in double-digit annual revenue growth in 2017.

Simon Segars is chief executive officer of Arm. Since joining Arm as one of its first employees, Simon has driven technical and business innovations to help transform the company into the leading architect of the most pervasive compute technology the world has ever seen. He was named CEO in July 2013 after successfully expanding the company’s U.S. business and strengthening its leadership and relationships in Silicon Valley, where he still lives with his family. Simon earned his BEng in electronic engineering from the University of Sussex and an MSc in computer science from the University of Manchester.


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