Hulu Statistics and Facts (2025)

Introduction

Hulu Statistics: Since its founding in 2008, Hulu has grown into one of the most popular sites and services available. Through it, viewers consume a very broad variety of content, including on-demand video and live television services. In 2024, Hulu will continue to exercise these emerging channels about its viewer-based needs and broader competitive trends in digital entertainment.

The article examines thoroughly the new Hulu statistics, such as the subscriber base and revenue generation for its content and market position.

Editor’s Choice

• According to Hulu statistics, US$12 billion amounted to Hulu’s revenue in 2024, a steady climb from US$11.2 billion in 2023 and US$10.7 billion in 2022.
• In 2020, Hulu’s revenues soared from US$4.5 billion in 2019 to US$7.2 billion.
• At the beginning of 2025, Hulu had 53.6 million paid subscribers, up from 49.7 million the previous year.
• It has ad-supported plans for US$9.99 a month and ad-free plans for US$18.99 a month.
• Hulu sells the most original programming, such as The Handmaid’s Tale and Only Murders in the Building.
• Disney bought the last share of Hulu in November 2023 after buying Comcast’s 33% stake in the platform.
• In early 2024, 15% of U.S. households subscribed to Disney+, Hulu, and Max, representing a strong trend in multiple-service subscriptions.
• Around 25% of Hulu viewers also had Disney+, and 7% had a Max subscription.
• In 2025, Hulu received 5 nominations for the Golden Globe award, compared to Netflix, which garnered 23, and HBO/Max, which had 14.
• At the beginning of 2025, Hulu’s average revenue per user (ARPU) for SVOD-only subscribers was US$12.52, an increase from US$12.29 in the previous year.
• Hulu statistics show that its 2024 subscribers were 50.2 million, an increase of 2 million from 48.2 million in 2023 and 5 million from the 2022 figure of 45 million.
• Print media received some nominal spending, mostly thanks to Hulu’s major advertising spending of US$232.36 million in digital media in 2023.
• For the first part of 2024, it had 4.5 million subscribers for this service, a figure that has remained pretty stable over the last several quarters.
• In 2023, Hulu boasted 130.7 million viewers, while its biggest competitor, Netflix, had 173.3 million.
• 53.52% of the traffic to Hulu.com came from females, and 33.66% of all visitors were aged 25-34.
• 94.25% of traffic to Hulu.com comes from America, while India andthe  UK represent only 0.56% and 0.42%, respectively.
• Ad-free Hulu-based viewing is more popular among people aged 18-34, but only 4% of those aged 65 and above said they watched anything on it.
• Hulu has a 40% original content library; 83% of Netflix’s content is exclusive to the platform.
• Both Hulu and Netflix developed many shows with an average rating of eight or higher on IMDb.
• Hulu statistics state that it normally charges approximately the same amount as Netflix, ranging from around US$11.99 to US$12.99 a month. However, it offers a cheaper option supported by ads at US$5.99.
• Hulu + Live TV costs about US$65 to US$73 and offers add-ons such as Cinemax, HBO, Showtime, and Starz.

Key Facts

• Hulu earns more revenue on average per paying subscriber than ESPN+ and Disney+.
• Hulu is now available in the United States as well as Puerto Rico and some parts of Japan.
• The site is primarily a source for past and present television shows, live TV, and on-demand streaming.
• On-demand plans offer access to the full season, new episodes the day after they air, and thousands of episodes from your favorite TV shows and movies.
• Hulu originals, such as The Handmaid’s Tale and Only Murders in the Building, have won many awards.
• Hulu statistics show that Hulu + Live TV has more than 70 live channels, such as ABC, Fox, and Comedy Central, and features some sports, including the NFL and international soccer.
• In terms of subscribers, daily active users of Hulu + Live TV reached 4.4 million in Q2 2024, making it the second most popular online TV service after YouTube TV in the US.
• This bundle will offer several different options for Hulu, including Disney+/Hulu/ESPN+ and the new Disney+/Hulu/Max collection, which will be launched by mid-2024.
• The subscription remains cost-competitive with other U.S. streaming platforms.
• Increasing the quality and quantity of its content library, Hulu offers subscribers a cheaper and more convenient option through the Disney bundles.

Hulu Revenue

(Reference: businessofapps.com)

• Hulu statistics reveal that in 2024, Hulu achieved revenue of US$12 billion, reflecting constant growth in the streaming industry.
• This is an increase from the 11.2 billion earned by the platform in 2023, depicting a consistent upward push. In 2022 alone, Hulu brought in revenue of US$10.7 billion, an increase from the US$9.6 billion in earnings recorded in 2021.
• The streaming company saw a significant jump in its revenue from US$4.5 billion (2019) to US$7.2 billion in the year 2020, which indicates the effect of using content digitally.
• Hulu’s revenues grew from US$3.5 billion in 2018 to US$4.5 billion in 2019, thus proving it is strong enough to attract a consumer base and receive advertisements.
• The platform earned US$3.1 billion in 2017 and has shown growth over the years, with revenue totaling US$2.4 billion in 2016.
• Since 2015, Hulu has been crossing the US$2 billion income mark 2014, from US$1.6 billion to US$1.1 billion in 2013, as it is all part of continuous subscriber growth. 2010-2012 was the initial phase of Hulu’s expansion.
• Revenue started at .2 billion dollars and then doubled to .4 in 2011, which then became .6 billion in 2012. This has guaranteed the fiscal growth in different years and very well signifies how Hulu has been transformed from a newborn streaming service to an industry titan.

Hulu Paying Subscribers

(Reference: statista.com)

• Hulu Statistics state that 54 million paid customers were using Hulu in the first quarter of 2025, as Walt Disney Co. announced the latest numbers, up from 49 million during the corresponding fiscal period last year.
• Hulu understands that different people have different ideas and thus offers various plans. The lowest monthly price as of October 2024 for a basic plan that includes ads is US$9.99, and the most costly option, an ad-free subscription, is US$18.99.
• There are also bundle options available, such as live TV plus Disney+ as well as ESPN+.
• Hulu has many popular original series, including the dystopian show The Handmaid’s Tale, adapted from Margaret Atwood’s novel of the same name.
• Another famous series on the streaming platform is the comedy mystery show Only Murders in the Building, starring Selena Gomez. Both of these shows received a lot of spotlight attention as their premieres rolled out, and both have also been among the most nominated series at the Emmy Awards in the past few years.
• Apart from its content, Hulu’s entire history has been spent on many influencing dealings with significant media powerhouses.
• Established in 2007, the company’s board includes representatives from various investment firms and other stakeholders, such as Disney, Fox, and Comcast.
• The most dramatic event occurred in early 2019 following The Walt Disney Company’s acquisition of 21st Century Fox. The deal, which created a buzz in cyberspace, allowed Disney to acquire a 60% majority stake in Hulu. Soon after, AT&T sold its 10 % stake, which it held in Hulu, back to Disney.
• In November 2023, Disney made public the decision to buy out Comcast’s 33% stake in Hulu to create full ownership of the company.
• So now it is included in the Disney bundle with Disney+ and ESPN+, with Hulu as the supposed mature audience department, whereas Disney+’s family-friendliness is preserved.

SVOD Subscriptions By Service

(Source: statista.com)

• In the report, 15% of American households subscribed to Disney+, Hulu, and Max during the first quarter of 2024, a clear rising trend of consumers having multiple subscriptions to various streaming services.
• Nearly one in four Hulu subscribers also holds a Disney+ account, which is perhaps clear evidence of overlap between the two services.
• Meanwhile, 7% of Hulu subscribers also subscribed to Max, showcasing the potential for bundled services across different streaming companies.
• All this points out the increased demand for different types of content and the attractiveness attached to bundled subscriptions.

Hulu Golden Globe Awards

(Reference: statista.com)

• Netflix led the field with 23 nominations for the 2025 Golden Globe Awards, with its total number-one position in the competition among streaming companies as a whole.
• Following behind were HBO and Max, combining to 14 nominations, as they boast their quality programming.
• FX and Hulu put their mark on an award-worthy 10 nominations together. Apple TV+ was in 9 nominations, showing its looming growth in premium television.
• Alone, however, Hulu’s got 5 nominations, while Prime Video trailed with 3 nominations.
• Traditional broadcast networks and other streaming services had a smaller presence, with ABC, Paramount+, and Peacock each receiving 2 nominations.
• CBS rounded out the list with just 1 nomination, reflecting the shifting landscape where streaming services continue to outperform traditional television networks in awards recognition.

Hulu ARPU

(Reference: statista.com)

• In the first quarter of 2025, Hulu’s SVOD-only offering generated an average monthly revenue of US$12.52 per paying subscriber.
• This is a small increase from the previous fiscal year for the same period, where the amount reached US$12.29 per subscriber.
• Hulu statistics indicate a gradual increase in Hulu’s revenue per user, given that a subscription price adjustment or increase in consumption of premium content explains the boost.

Hulu Subscribers

(Reference: statista.com)

• Hulu statistics show that Hulu had 50.2 million subscribers in 2024, which, while continuing the upward trend it had followed over the years, was in comparison to the previous years, when the number reached 48.2 million in 2023 and 45 million in 2022.
• This shows steady growth. In 2021, the platform had 41 million users, which is also a huge jump compared to 32 million in 2020. It had moderate growth between 2018 and 2019, with subscriber numbers climbing from 22 million to 25 million.
• The platform had 17 million users in 2017, an increase from 12 million in 2016 and 10 million in 2015. Subscribers skyrocketed in early years, from just 1 million in 2011 to 6 million by 2014.
• This shows a perfect trend describing Hulu’s increased popularity and ability to attract new users year after year.

Hulu Spending On Advertising By Medium

(Reference: statista.com)

• Hulu statistics reveal that in 2023, Hulu’s advertising expenditure went predominantly into online media in the United States, with the total of US$232.36 million – the biggest among all other media.
• Newspaper advertising, on the contrary, was underfunded, with an allocated budget of only US$0.39 million.
• Such a substantial difference refers to Hulu’s strategy of concentrating on digital media for marketing, considering its online streaming service while minimising investments in traditional print media.

Hulu Live TV Subscribers

(Reference: backlinko.com)

• Hulu statistics show that as of March 2024, Hulu + Live TV had reached a total subscriber base of 4.5 million, steadily establishing itself in the no-strings-attached online TV market.
• The figure remained at status quo from December 2023 when this same service reported 4.6 million subscribers, the same number attained in September 2023. Earlier in 2023, the figures slightly fluctuated with 4.3 million subscribers in July, and 4.4 million in April.
• By the close of 2022, Hulu + Live TV had hit 4.5 million subscribers, rising from 4.4 million as of October that same year. For 2022, the subscriber base experienced slight shifts, with an average of 4.3 million by January, dropping to 4.1 million and again returning to 4.0 million by July.
• The years 2021 registered minor changes in subscriber numbers for this service. It began January with 4.0 million, dipped slightly to 3.8 million by April, and then continued to stand at 3.7 million in July.
• The numbers rebounded to 4.0 million in October before taking a second hike to 4.3 million in January 2022. In 2020, they significantly increased from 3.3 million in March and showed a slight rise to 3.4 million in June.
• By October, it had jumped to 4.1 million before dropping slightly to 4.0 million in January 2021. Strong growth characterised the service’s early years, increasing from 1.7 million subscribers in December 2018 to 3.2 million a year later.
• March 2020, a subscriber count of 3.3 million was recorded, confirming a steadfast upward trend. Such a robust start was vital for shaping Hulu + Live TV into one of the prime forces in the live streaming market.

Hulu Demographics

• Hulu statistics state that in 2023, Hulu reached 130.7 million viewers. Compared to Netflix, the platform had a very small audience, which totaled 173.3 million viewers in the same year.
• The audience demographic indicated that 53.52% of total visits to Hulu.com were by female users, and 46.48% were by male users. Traffic was mainly dominated by the 25-34 age group, whose percentage reached 33.66%.
• Hulu.com receives most traffic from the United States, with 94.25% of traffic coming in November 2024. The total number of devices accessing the platform is 152.45 million.
• India comes in a distant second, with just 0.56% of traffic, followed closely by the United Kingdom, which accounts for 0.42%.
• Younger audiences were more prone to subscribe to Hulu’s ad-free plans, with the most frequent users of ad-free experience being within the 18-34 age group. In contrast, those aged over 65 made up just 4% of such individuals.

Hulu Vs Netflix

• According to Hulu statistics, Hulu offers a moderate level of exclusive programming to its subscribers, as only 40% of its countable content consists of original titles; 83% of Netflix’s content consists of originals, thus giving the latter a larger selection of original productions.
• Amazon Prime stands slightly behind, coming in with only a tenth marginally higher than Hulu’s original count, registering at 38%. Some notable original series include The Handmaid’s Tale, Runaways, Normal People, and Veronica Mars.
• Both Netflix and Hulu offer good programming, with their shows averaging above 8 ratings on IMDb. While Prime Video has the largest number of movies and shows available for viewing, Hulu’s offerings position it in the quality range between Netflix and Amazon.
• So, Prime Video has given us an average rating of 7.5 for its high-quality content, whereas Apple TV Plus has the fewest high-rated titles available.
• Apple TV Plus happens to be the cheapest major streaming platform with a minimum movie and show count. Hulu and Netflix fall in a relatively equal price range of US$11 to US$13. Hulu’s ad-free subscription is priced at US$11.99 per month, whereas Netflix’s standard HD plan costs US$12.99 per month.
• Hulu offers an ad-supported version for US$5.99 per month. Disney has also recently introduced a bundle that includes Disney+, Hulu, and ESPN+ for US$12.99 per month.
• The cheapest major streaming service, Apple TV Plus, has a monthly subscription of US$4.99, while HBO Max is on the other end of the spectrum with US$14.99.
• The most prominent add-on on Hulu, Hulu + Live TV, ranges from US$65 to US$73, depending on which of the two versions you choose. A sizable chunk of Hulu’s revenue comes from these add-ons. Subscribers can add live TV to multiple devices for US$10 extra per month with add-ons like Cinemax for US$10, HBO for US$15, Showtime for US$11, Starz for US$9, etc.
• Netflix does not have an add-on system for extra content and features. Subscribers on the Hulu ad-free plan can download up to 25 episodes or movies for offline viewing, but this feature is not present with the plans supported by ads.
• In comparison, Netflix allows downloading much more flexibly: subscribers can save up to 100 titles, regardless of the type of subscription they hold.

Conclusion

Streaming platforms are becoming increasingly popular and facilitating access to content, making traditional television even more redundant. According to Hulu statistics, this is well exemplified in the case of Hulu, with an immaculate figure for total net worth and continuous growth in subscription numbers. This global online streaming behemoth is only second to the United States and Japan.

Maitrayee Dey

Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.

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