Best Practices to Build an Email List for Your E-commerce Business

E-commerce businesses experience never-ending competition which significantly affects profit margins. These online enterprises can overcome competition by investing in marketing, product, and customer service improvement. Email marketing helps online companies stand out through personalized marketing and building stronger relationships.

The marketing teams must build strong marketing email lists and customer reach-out strategies that bring positive results. Here are the best practices on how to get a mailing list to help your e-commerce business build the strongest customer base.

Why Do E-Commerce Businesses Require Marketing Email Lists?

E-commerce businesses require marketing lists because they offer cheap and focused product promotion. Marketing through mailing list sign-up may look traditional but over 81% of small and medium companies use this method to date. It is an excellent method to offer valuable content and attract loyal customers. An email list template offers a platform for direct and personalized communication. The tougher part for e-commerce entrepreneurs is deciding how to create a mailing list that works.

One effective way to motivate people to subscribe is to provide them with useful materials. The ones that solve real problems. In particular, this could be a detailed guide on how to convert MOV to MP4. It can be a valuable resource for users who work with video files. You can hook them by mentioning that there are several simple ways to convert files. For example, from using iMovie to running ffmpeg through the terminal. Such practical content can become not just useful information, but real value for subscribers. Especially those who create or share videos. This kind of content can effectively motivate them to subscribe to your newsletter.

Providing such relevant value helps build trust and encourages first interactions with your brand. Once you establish this foundation, you can start implementing a wider set of best practices. Thus, to grow your email subscription list more strategically.

Best Practices to Build an Email Subscription List For E-Commerce

Publish Value-Focused Lead Generation Magnets

The goal of publishing value-focused lead magnets is to offer incentives to entice people to your email subscription list. Let the customer view the resources that are useful to them. This gives them a reason to fill in and share their details on your mailing list sign-up CTA. Here are the best ways to understand how to create a mailing list that offers value:

Offer value-added email courses and promise to deliver them for free.
Create ebooks that provide interest-attracting information. Choose topics that resonate with your industry.
Create guides offering details on how to do certain things and follow the standards.
Offer practical solutions that solve the audience’s pains.

Create a Mailing List Sign-up Form

The moment you request audiences to sign up, the next thing they expect to see is a mailing list sign-up form. Most e-commerce platforms like WooCommerce and BigCommerce offer an email list builder. It is software that helps you design a form for creating an email subscription list. This form lets you create a large pool of marketing lists for personalized content. These forms attract higher traffic to your online store, leading to more converts.

Creating a “Coming Soon” Alert

You might be preparing to release a new product or create a channel, or a page. Write about the page or product and capture the strongest points that make it stand out. Show the value it will offer your audience and stir up an urge to anticipate it. Let your audiences know they will be the first to benefit if they sign up for your email list template.

Create a Loyalty Program

Loyalty programs offer audiences redeemable points as a token of appreciation. It incentivises them to buy more times and makes your brand their preferred shopping point. Loyalty programs encourage people to subscribe to your marketing email lists to enjoy the benefits. You may use an email list builder to create a form for people to fill in their emails. Loyalty programs create solutions for personalized communication and building trust.

Buy an Email List

Many databases nowadays sell email lists to help online platforms build large contact pools quickly. Use filters to determine if the list is genuine and high quality. E-commerce brands that buy email lists save time and launch into the market fast. Search whether your jurisdiction allows businesses to buy email lists.

Offer Special Discounts

E-commerce platforms offer special discounts to entice audiences to provide their addresses. Discounts differ and may include a percentage off the first purchase or sign-up bonuses. Some online businesses may offer free shipping, exclusive offers, or a second purchase discount.

Create Several Email Lists

Audiences are different, and what interests them differs in a big way. Their preferences could be governed by age, lifestyle, living class, culture, work, or religion. Different types of content and audience targeting can help build several unique email lists. Segment your audiences and create resourceful content for each.

Conclusion

Email is one of the oldest marketing strategies that is still viable for e-commerce businesses. The key challenge most online entrepreneurs experience is building a successful marketing email list-building strategy. Offer discounts and loyalty programs, and use an email list builder to create sign-up forms. Promote your email list sign-up strategy by selecting the right channels for this purpose.

Tajammul Pangarkar

Tajammul Pangarkar is the co-founder of a PR firm and the Chief Technology Officer at Prudour Research Firm. With a Bachelor of Engineering in Information Technology from Shivaji University, Tajammul brings over ten years of expertise in digital marketing to his roles. He excels at gathering and analyzing data, producing detailed statistics on various trending topics that help shape industry perspectives. Tajammul's deep-seated experience in mobile technology and industry research often shines through in his insightful analyses. He is keen on decoding tech trends, examining mobile applications, and enhancing general tech awareness. His writings frequently appear in numerous industry-specific magazines and forums, where he shares his knowledge and insights. When he's not immersed in technology, Tajammul enjoys playing table tennis. This hobby provides him with a refreshing break and allows him to engage in something he loves outside of his professional life. Whether he's analyzing data or serving a fast ball, Tajammul demonstrates dedication and passion in every endeavor.