Airtable Statistics and Facts (2025)

Table of Contents

Introduction
Editor’s Choice
Airtable Annual Recurring Revenue
Airtable Valuation
Airtable Product Features
Airtable Marketing Team AI Usage
Airtable Transforms Business Workflows
Airtable Industry Usage
Conclusion

Introduction

Airtable Statistics: Airtable was co-founded by Howie Liu, Andrew Ofstad, and Emmett Nicholas in 2012. It is one of the eminent cloud-based collaboration platforms that integrate the simplicity of the spreadsheet and the robustness of the database. This special integration allows the building of custom applications with limited knowledge of coding for users in almost any domain. This article will indicate Airtable statistics and the growth potential in the SaaS market.

Editor’s Choice

According to Airtable statistics, in 2023, Airtable’s annual recurring revenue (ARR) was US$375 million, growing at 50% year over year with 166,000 paying companies.
The enterprise adoption yielded a whopping 100% YoY revenue growth and net dollar retention of 170%, thus surpassing competitors like Asana (130%) and Monday.com (120%).
After receiving Series F funding from Salesforce and Franklin Resources in 2021, Airtable attained a valuation of US$11.7 billion.
With total funding of US$1.4 billion, investors included Thrive Capital and Coatue Management.
The platform provides relational database capabilities with a spreadsheet interface alongside multiple data visualisation options (grid, kanban, calendar, gallery, and Gantt).
Airtable statistics state that the adoption of AI in Airtable’s marketing workflows has resulted in a 66% improvement in data analysis, a 61% improvement in asset utilisation, a 59% improvement in customer loyalty strategies, and a 56% increase in content generation output.
Over 450,000 organisations utilise Airtable in different ways: film productions, product design, and vaccine distribution.
Airtable statistics show that Companies that have implemented Airtable have reported a 90% reduction in manual data entry, US$2.6 million in saved operational costs, and a 3.4 times faster campaign launch.

Airtable Annual Recurring Revenue

(Source: sacra.com)

Airtable statistics show that in 2023, It achieved US$375 million in annual recurring revenue (ARR), a 50% increase year over year, with about 166,000 companies paying.
This fast growth rate was largely fueled by enterprise adoption, where the company achieved over 100% revenue growth and an impressive 170% net dollar retention year over year.
By these numbers, it surpassed some of its large competitors: Asana had a 130% net dollar retention, while Monday.com reported 120% in its biggest customer segments.
Historically, Airtable served mainly prosumer customers; its shift to enterprise solutions only began in 2018.
The company displayed remarkable scaling efficiency when it grew from US$10 million to US$100 million in ARR in about three and a half years. Its growth strategy was mostly based on its position as a leader in the no-code app builder space, deploying the “land and expand” strategy.
Airtable statistics show that, in general, this strategy targets marketing and operations teams for initial adoption before scaling across organisations with specialised solutions such as “Airtable for Marketing.”
The other players in the space showed year-over-year growth that was much less explosive compared to that of Airtable.
Asana had an ARR of US$600 million, Monday.com had an ARR of US$757 million, and Smartsheet had an ARR of US$987 million, with growth rates ranging between 23% and 38% year over year.
Those competitors work primarily in traditional project management markets, while Airtable has carved out a niche with its no-code platform.

Airtable Valuation

In December 2021, Airtable achieved a whopping US$11.7 billion in valuation after a Series F funding.
The round was led by Salesforce and Franklin Resources, two of the biggest investment firms.
With revenue in 2021 at US$156 million, Airtable was valued at 75 times revenue, which investors consider a high multiple and indicates the strong growth expected.
Airtable’s overall fund-raising amount has been inclusive of US$1.4 billion through several funding rounds.
Other renowned high-technology investment-focused organisations, which have high stakes in the company, include Thrive Capital and Coatue Management.

Airtable Product Features

According to Airtable statistics, Airtable is a Software-as-a-Service (SaaS) that provides a collaborative tool for helping firms and users manage their data.
The service integrates spreadsheet functionality with that of relational databases, allowing- especially for those not versed in coding—the possibility of creating and customising applications suitable to their specific needs.
The platform will obviate much software development hassle, helping users find great ways to define their workflows. At the heart of Airtable’s architecture lies its table-based interface, something of a hybrid between a conventional spreadsheet application and an advanced database.
This means that rather than merely collating different data sets, they can be related to one another. These data types include anything from tasks and project timelines to lists of inventory to even rich media such as images and links.
Airtable has different visualisation and interaction bases for data. From the grid, kanban, calendar, gallery, and Gantt chart view, users can switch depending on how they wish to customise their views and what dynamic filters best suit their workflow.
In addition to collating data, the platform provides automation and integration functionalities for users to set up task automation workflows, integrate with third-party applications, and build custom dashboards that display real-time data.
Businesses can, therefore, automate reminders, plans, schedules, promotions, etc., across different functions. Airtable is very straightforward because of its user interfaces, with therefore many basic CRUD (create, read, update, delete) operations.
Such operations can thus apply to marketing, product development, and so on.
Although managing and collaborating have never been so easy, it actually provides a highly customisable business solution at its optimum for data management and application development.

Airtable Marketing Team AI Usage

(Source: downloads.ctfassets.net)

Airtable statisticsThe expanding use of AI in marketing is providing considerable calorific gains across all marketing supply chains. It is also changing the way campaigns are planned, executed, and measured.
Data has proved that AI improves efficiencies and helps make decisions and optimise useful resources.
Airtable statistics state that one of the most remarkable aspects of AI is the quality of insights and measurements provided by it: 66% of marketers state that they have seen improvements in data analysis and performance measurement, while 61% indicate better uses of assets to maximise return-on-investment (ROI).
AI surfacing relevant ideas to strengthen customer loyalty is cited by 59% of professionals.
AI does more than measurement and engagement; it also offers operational savings in scaling content while reducing costs, according to 56% of marketers.
Enablement, according to 39% of survey takers, includes AI boosting. There are a lot of changes associated with AI beyond just content creation.
Although the plus points are automation, fundamentals are changing in how marketing executives think about strategy, optimisation, and delivering metrics can be improved.
Using AI, companies can maximise personalisation, efficiency, and agility in marketing campaigns to be more effective and data-driven.

Airtable Transforms Business Workflows

Airtable statistics reveal that there are many different features you can modify to build a modernised business process workflow with Airtable. Such workflows are already incorporated into more than 450,000 organisations around the world.
Airtable provides an outcome for creating custom processes by adapting its framework to any process, from blockbuster filmmaking and innovative running shoes to lifesaving vaccines in any particular operation challenge that it can present.
There have been times when using Airtable increased efficiencies with the multiplier effect from using other metal shapes combined with crystals.
The production of a multinational entertainment and media company has standardised its production processes. This allowed it to eliminate 90% of all manual data entry by creating transparency and allowing considerable freedom toward an administrative base.
A global media provider converted its scattered spites of spreadsheets to a centralised Airtable system that saved up to US$2.6 million in operational costs and tripled the speed of launching its campaigns by 3.4 times.
Airtable has freed up hundreds of hours for campaign teams managing globally integrated activities.
It built an asset repository and custom social sharing app to connect people’s efforts around the world. This streaming service is providing a 10-hour productivity improvement per campaign launch.

Airtable Industry Usage

(Source: downloads.ctfassets.net)

According to Airtable statistics, Airtable usage is ubiquitous across various industries, with 34% of the market being in Retail and eCommerce.
This is indeed an indication that a larger percentage of Airtable users is business houses controlling other aspects of online store maintenance like inventory or sales operation.
Next, the Consumer Goods and Services sector covers 13% of the users, indicating that the adaptation seems strong among companies having everyday goods to buy and sell.
The next is Manufacturing with 10%, as it shows the benefit of using Airtable in production workflow management, supply chain processes, and logistics management.
Meanwhile, Financial Services and Insurance comprise 9% of the total Airtable users who use the service to organise financial information, manage customer relationships, and track compliance.
Professional and Technical Services account for 5%, used in consulting, legal services, and other specialised areas. Such industries include Media, 4%, and Entertainment and Publishing, 3%.
Telecommunications, Transportation, Construction, Wholesale, and 3% Utilities and Energy, as well as 3% in all these, show that Airtable is flexible in project management, logistics, and infrastructure planning.
Airtable is utilised in these smaller industries: Agriculture (2%), Automotive (2%), Travel and Hospitality (2%), and Chemical (1%). It is evident that the application of this system can be found in specialised fields but is not common.
The adoption rate is also quite low, so it’s no surprise that it is, namely, in Healthcare and Life Sciences (1%), Technology (1%), and Education (1%). This is because industry-specific software solutions dominate these fields.

Conclusion

As per Airtable statistics, the impressive user base and valuation for Airtable, coupled with constant product innovations, speak volumes about its importance in productivity and collaborative software. The company’s commitment to making advanced technology like AI accessible to its platform and investing in alternative capabilities keeps Airtable a central choice for organisations worldwide looking for flexible digital solutions.

As businesses move into no-code platforms to improve their operations, Airtable combines simplicity with sophistication to make its mark at this top-of-the-line level.

Sources

Marketful

Sacra

Getlatka

Ctfassets

FAQ.

What were Airtable revenues in 2023 and what it compares to its competitors?

Airtable achieved US$375 million ARR in 2023, reflecting a 50% growth year over year with 166,000 paid companies. It also achieved a 170% net dollar retention, surpassing competitors such as Asana (130%) and Monday.com (120%). Conversely, Asana generated US$600 million in ARR, Monday.com reached US$757 million, and Smartsheet reported US$ 987 million, where growth rates are between 23% and 38% YoY.

What is the current valuation as well as the funding history of Airtable?

Airtable is valued at US$11.7 billion after its Series F financing round in December 2021, which was led by Salesforce and Franklin Resources. Airtable has raised a whopping US$1.4 billion from its investors, including high-growth tech investment firms like Thrive Capital and Coatue Management.

What industries are Airtable most used in?

Retailers and eCommerce companies (34%) are the biggest segment of users in Airtable. Next are Consumer Goods (13%), Manufacturing (10%), Financial Services (9%), and Professional and Technical Services (5%). Airtable’s other verticals include Healthcare, Education, and Technology, each at 1%.

In what way does Airtable make use of AI in its marketing workflows?

AI has improved marketing efficiency significantly: 66% of marketers report better data analysis and performance tracking, 61% improved asset utilisation, 59% stronger strategies for building customer loyalty, and 56% better ability to scale content. AI also acts as an assistant with decision-making optimisation of resources, and helps in automating many cumbersome tasks.

Major advantages that businesses get from Airtable?

Airtable works towards increased workflow automation, collaboration, and efficiency across organisations. Airtable users have cited income benefits, such as the reduction of manual data entry by 90%, operational cost reductions of US$2.6 million, and 3.4 times faster campaign launches. These advantages prove that Airtable has continued to transform the way businesses function in various sectors.

Barry Elad

Barry Elad is a tech enthusiast who loves diving deep into various technology topics. He gathers important statistics and facts to help others understand the tech world better. With a keen interest in software, Barry writes about its benefits and how it can improve our daily lives. In his spare time, he enjoys experimenting with healthy recipes, practicing yoga, meditating, or taking nature walks with his child. Barry’s goal is to make complex tech information easy and accessible for everyone.