Adobe Firefly Statistics By Usage, Demographics And Facts (2025)

Introduction

Adobe Firefly Statistics: Since its debut in March 2023, Adobe Firefly has rapidly become a cornerstone of Adobe’s Creative Cloud suite, empowering users to generate images, vectors, and videos through simple text prompts. By the end of 2024, users had created over 16 billion pieces of content using Firefly-integrated tools. As of March 2024, 45% of Creative Cloud subscribers had engaged with Firefly at least once. The average user session time with Firefly tools is 26 minutes.

Firefly’s tools in Adobe Express saw a threefold usage increase year-over-year from 2023 to 2024. In 2024, over 25% of new Adobe Stock content submissions involved Firefly-generated elements. Adobe Firefly is available in over 100 languages, increasing its global reach. In 2024, Adobe reported a record annual revenue of USD 21.51 billion, marking an 11% increase from the previous year.

Editor’s Choice

• Firefly generated over 1 billion images in its first six months, and it had more than 6 million users within nine months.
• By early 2024, Firefly reached an acme in Creative Cloud AI image generators, with 70% of its users using it weekly.
• About one-third of the Firefly prompts are entered in languages other than English, and its integration with Photoshop caused a 10% boost in the monthly active users.
• 66% of print-on-demand companies use it for mockups; 35% of AR/VR and 48% of UX/UI designers use it in projects.
• Entering Firefly disrupted project output by 20% for agencies in design and dropped concept art creation time by 25% in gaming.
• 75% of Firefly use happens in Photoshop and Illustrator, whereas 7 major Creative Cloud apps embed Firefly.
• MAUs of Creative Cloud increased by 12% after Firefly came into the picture, with 43% of users putting Firefly to use in the first week of their subscription.
• From After Effects, Firefly use made up 29%, while mobile app downloads for Creative Cloud increased by 24%.
• 52% of Illustrator users and 33% of Lightroom users used Firefly in 2024.
• Adobe Express represents 19% of the Firefly usage; 12 million Firefly prompts were imported into InDesign in 2023.
• 45 million AI-generated assets had been synced via Creative Cloud libraries; Firefly caused a 21% increase in premium subscriptions.
• 61% of Adobe XD users actively searched for Firefly; the engagement of enterprise accounts grew by 17% right after integration.
• Firefly has been responsible for creating a whopping 6.5 billion images; it supports over 100 languages.
• Firefly uses Content Credential to tag the outputs for transparency and is part of the Content Authenticity Initiative, which boasts more than 2,500 members.
• Generative AI is said to be used by 83% of creative professionals for work and 74% of individuals for personal applications.
• The bulk of Firefly’s users, 38%, are aged between 25-34; 51% are male, 46% are female, with 3% being non-binary or undisclosed.
• 42% of the user base is in North America, 28% in Europe, and 18% in Asia-Pacific; India ranks among the top three user countries.
• 61% of users claim to be intermediate or advanced in Adobe tools; interest among Gen Z has grown 32% from 2023 to 2024.
• Mobile accounts for 29% of Firefly use; 14% of the user population identifies as LGBTQ+.
• Average engagement stands at 2.8 sessions per week; 12% of those in usage report opting to use Firefly solely for personal or non-commercial purposes.

Adobe Market Share

(Reference: vstar.com)

• In the realm of creative software users, Photoshop holds authority with about 34% market share. This implies that many professionals and amateurs are using it for photo editing, graphic design, and digital artistry.
• The program is popular for offering all necessary features and tools at standard and new innovative features through AI integration.
• Following closely is Adobe Creative Suite, which accounts for 24% of the share. Formerly known as Adobe Creative Suite, these days, most creatives still hold onto older versions of software like Photoshop, Illustrator, and InDesign.
• This clearly shows that a major prefers one-time purchases over subscriptions. Adobe’s newer subscription-based Adobe Creative Cloud holds 13% market share.
• Although the Creative Cloud has yet to surpass its older sibling, the Classic Creative Suite, the share of the subscription-based solution continues to grow at the pace of users increasingly comforted by cloud-based workflows.
• This transition highlights the demand for integrated apps that provide access to all Adobe tools, cloud storage, and AI-powered features, making them very attractive to the modern-day designer and business.
• Adobe Illustrator grabs 8% of the market share for being the solution that does excellent work in producing scalable artwork. It would naturally be used in a much more niche environment than Photoshop, but it remains a very strong tool for graphic designers, branding agencies, and artists. Visio by Microsoft, with its specialised applications on the diagramming and vector graphics side, caters to a 4% market share.
• It is widely accepted in business environments for the creation of flowcharts, organisation charts, and network diagrams.
• Thus, Visio is rarely in head-on opposition with the creative suite by Adobe and has ensured its constant presence in a small niche space.
• Another 17% is shared by other creative software of different sorts. This includes CorelDRAW, Affinity Designer, Sketch, and other platforms on the rise.
• These alternatives are sought by those who want an affordable or specialised design solution outside Adobe’s umbrella.

Adobe Firefly Usage And Adoption

• The launch turned the firefly into something of a sensation across the creative community, passing the 1 billion image mark in its first six months of beta operation.
• Within just nine months of the launch, they had clocked in over 6 million users on the Firefly tools, proving that the creative community was watching and was highly interested.
• By the first quarter of 2024, Firefly was the most widely used AI-based image generator within Adobe Creative Cloud.
• The Creative Bloq Survey data on Adobe Firefly statistics show that an estimated 70% of users said they had used Firefly in the prior week to do some design work, underscoring the instrument’s prominent place in creative processes.
• More than 80 million AI-generated text effects had been made by October 2023, attesting to its flexibility.
• The most dominant usage of 85% plus is tied to Photoshop and Illustrator, underscoring its close integration with Adobe’s core tools.
• By March 2024, about 45% of Creative Cloud subscribers had used Firefly at least once.
• As per Similaweb data on Adobe Firefly statistics, a user engaged in about 26 minutes per session with Firefly tools, revealing that users were highly engaged.
• From 2023 to 2024, the usage of Firefly tools in Adobe Express saw 3X growth. Firefly also left its mark on Adobe Stock, where 25% or more of the new content submissions in 2024 contain elements generated with Firefly.
• Available in more than 100 languages, this tool enjoys an extensive global reach, with about one-third of the users coming from prompts in non-English languages.
• A year-over-year growth in monthly active users brought about by integration with Photoshop is 10%. Among enterprise users, 55% of Creative Cloud teams had started using Firefly by the end of 2023.
• Furthermore, over 120 million creative assets were generated using Firefly last year in Adobe Express alone, alongside Firefly cementing its importance across Adobe’s product ecosystem.

Adobe Firefly Industry Applications

• According to the HubSpot State of AI Marketing survey on Adobe Firefly Statistics, over 63% of marketing agencies use Adobe Firefly in their content production workflow, making it essential for industry-wide applications.
• The freelance graphic designers employing this technology range at 41%, which means competing with client deliverables.
• Almost 58% of eCommerce brands depend on Firefly tools for the creation of promotional graphics during the 2023 holiday season.
• Firefly is found installed in design teams of 72% of Fortune 500 companies.
• During the pre-production storyboarding phase, 39% of teams in video production apply elements generated by Firefly.
• Usage in higher education has also been rising: 44% of institutions use Firefly as part of their digital arts curricula.
• In the advertising realm, 55% of creatives agree that Firefly is the fastest AI tool available in their workflow.
• Nonprofits made an increased usage of Firefly, up 29% between 2023 and 2024, mainly for awareness campaigns.
• Also, 66% of print-on-demand companies used it for design mockups.
• The Nielsen Norman Group states that the tool’s outreach extends to emerging technologies. Specifically, 35% of AR/VR content designers collaborate with Firefly on their projects, while 48% of UX/UI designers utilise it in the ideation phase.
• A 20% added project production flow was reported by design agencies that have embraced Firefly. 31% of fashion houses use Firefly-generated artwork for concept development.
• Firefly has also notably impacted gaming, causing around a 25% reduction in the time taken by various studios to create concept art.
• In the podcasting space, too, 27% of podcast brands have used Firefly to design episode cover art, which tells a story of wide and diverse adoption.

Adobe Firefly Creative Cloud Integration

• Adobe Firefly entered the domain of Adobe Creative Cloud integration, with 75% usage happening inside Photoshop and Illustrator.
• The AI tool now finds itself embedded across seven major Creative Cloud applications to bring about deeper user engagement.
• According to Adobe’s Q4 2023 Earnings report, the Adobe Firefly statistics state that since the deployment of Firefly, a 12% increase was noticed in Creative Cloud MAU, showing an actual growth in platform activity.
• Notably, 43% of users who took up their Creative Cloud subscription had activated Firefly within the first seven days, while engagement with tools integrated with Firefly shot up by 68% since its launch.
• About 29% of After Effects users in the video editing space also tapped into Firefly-generated assets for storyboard or animation work.
• The initiation of Firefly also brought about a 24% increase in mobile app downloads of Creative Cloud as users started exploring AI-powered features on the go.
• Illustrator has seen 52% of its users employing Firefly to generate vector art, while 33% of Lightroom users went for AI-generated backdrops.
• Adobe Express contributes 19% of global Firefly use, testifying to the tool’s availability for lighter, web-based design workflows.
• As per Adobe Cloud Sync Report, the Adobe Firefly statistics claim that the Firefly-generated prompts were behind the importation of more than 12 million assets into InDesign in 2023 alone, and over 45 million AI-generated assets were synced through Creative Cloud libraries in that same year.
• Furthermore, Firefly’s influence also trickled into the subscription model of Adobe, driving a 21% spike in sign-ups of the premium Creative Cloud.
• Among new Adobe XD users, 61% engaged with Firefly’s creative features.
• Finally, user engagement across Adobe’s enterprise accounts was up 17% post-deployment of Firefly tools, further cementing Firefly as an asset across professional and commercial industries.

Adobe Firefly Innovation, Integration, And Global Creative Impact

• Turning from a nearly instant transformation, Adobe Firefly now constitutes one of the truly central elements of the Creative Cloud platform.
• Deeply embedded within major Adobe applications, these include Photoshop (including Generative Fill and Generative Expand, recognised by TIME as Best Inventions of 2023), Illustrator (beta of Generative Recolour and Text to Vector Graphic), Adobe Express, Adobe Stock, and Substance 3D tools, just to name a few.
• Firefly also lives independently on the web at firefly.adobe.com, facilitating generative AI explorations in everyday workflows for creatives around the globe.
• Over 6.5 billion images from Firefly have been generated in over a year across multiple countries, making it a favourite worldwide for creatives.
• The platform now accepts more than 100 language text prompts, while the web app operates in 20 languages with the end goal of increasing the global footprint.
• As an official note, every content produced by Firefly can feature commercial use, thereby enabling creators and businesses to monetize their AI-assisted creations.
• Adobe remains responsible-first in the generative AI space. Adobe trained Firefly only-sized content from its Stock collection and public domain content, viewing it as responsible AI development.
• Every AI tool at Adobe is kept compliant with its guiding principles on AI Ethics: accountability, responsibility, and transparency to minimise bias and harm.
• They employ automated systems and carry out human adversarial testing.
• To build digital trust, Firefly outputs are tagged with Content Credentials automatically, which is also part of a broader initiative known as the Content Authenticity Initiative with over 2500 members today.
• Firefly’s community is fundamental to shaping the future of the product. Creators can join via Discord, the Firefly Community Forum, and the Firefly Gallery to showcase and remix each other’s work.
• Generative AI is now one of the fastest-adopted technologies as of 2024, with 83% of creative professionals currently using it to work, while 74% have applied it personally.
• With the upcoming Structure Reference feature, Firefly will continue to provide a better experience for creative control and ideation.
• One year on, Adobe and its users are only beginning to tap the huge potential of AI-powered creativity.

Adobe Firefly Demographics Overview

• According to Similarweb data, Adobe Firefly statistics state that it sees its largest representation coming from the age group 25-34, accounting for 38% of all users.
• Gender-wise, 51% identify as male, 46% as female, and 3% either say non-binary or prefer not to disclose.
• Location-wise, the highest portion of users is based in North America, with that tally standing at 42%, followed by 28% in Europe and 18% in the Asia-Pacific.
• India is one of the top three countries in terms of the volume of Firefly users.
• Professional background-wise, 31% consider themselves freelancers or self-employed, whereas 22% are students or linked with an academic institute.
• Around 17% mention that they work in corporate marketing or branding. In respect of design experience, 45% of users have less than five years of experience, and 28% have formal education in design or fine arts.
• Despite their differing years of experience, 61% rate themselves as intermediate or advanced with Adobe tools.
• The most notable bit: a 32% increase in usage by Gen Z creatives from 2023 to 2024. Then, 29% of users are using Firefly on mobile, too.
• There is also a highly queer user base with 14% claiming as such. Users interact with Firefly about 2.8 times a week on average.
• Lastly, 12% of users mention using Firefly only for non-commercial or personal hobby-type projects.
• Whatever the level of experience, 61% of users see themselves as intermediate to advanced in their proficiency levels for Adobe tools.
• From 2023 to 2024, there has been a notable 32% rise in the use of Firefly by Gen Z creatives. Further, 29% of users access Firefly via mobile platforms.

Conclusion

The year 2024 saw Adobe Firefly shaking up the creative industry. The rapid adoption, much options-wise, and revenue contributions make a strong case for it. Since Firefly, inseparably integrated into the Adobe ecosystem, has served the needs of solo artists and big corporations alike, AI-driven creativity suddenly has a new measure to live up to.

Present times hold immense promise for Firefly as the flagship creative tool from Adobe. With innovations from two, Firefly could soon take a leading role in shaping the future of digital content creation.

Joseph D'Souza

Joseph D'Souza founded ElectroIQ in 2010 as a personal project to share his insights and experiences with tech gadgets. Over time, it has grown into a well-regarded tech blog, known for its in-depth technology trends, smartphone reviews and app-related statistics.

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