Graphic Design Statistics By Revenue, Business Budget And Wage of Designer
Updated · Dec 11, 2024
Table of Contents
- Introduction
- Editor’s Choice
- Revenue of Graphic Design Services in Washington
- Revenue of Graphic Design Services in Texas
- Leading Graphic Processing Vendors
- The Business Budget for Graphic Design
- Wage of Graphic Designers
- Visual Content Presence
- Preferred Platform For Visual Content
- Significance of Visual Content in Marketing
- Automation Preference for Visual Content
- Struggle While Creating Visual Content
- Popular Graphic Designers
- Prominent Graphic Design Schools
- Conclusion
Introduction
Graphic Design Statistics: The graphic design industry is a dynamic and rapidly evolving field that plays a crucial role in visual communication across various sectors. With technological advancements and increasing digital presence, graphic design has become essential to marketing, branding, and creative industries. By going through the graphic design statistics, we can understand the businesses and how they provide value in addition to various sectors.
Likewise, one can highlight its growth, challenges, and opportunities for professionals and companies and what is the way forward for them.
Editor’s Choice
- Washington’s graphic design services revenue grew from USD 154.01 million in 2012 to USD 339.13 million in 2024.
- Texas graphic design services revenue increased from USD 265.52 million in 2012 to USD 504.61 million in 2024.
- Adobe Photoshop dominates the graphic processing market with a 41.74% market share.
- 32% of businesses allocate between USD 500-1,000 and USD 5,000-10,000 for graphic design annually.
- 2% of respondents consider visual content very important in marketing strategy.
- 5% of professionals need help finding the right content layout.
- YouTube is the most popular platform for visual content at 47.6%.
- 90th percentile graphic designers earn approximately USD 50 per hour.
- 6% of respondents use visual content for over 50% of their total content.
- 5% of companies want to apply branding to visuals automatically.
- Instagram ranks second for visual content creation at 39.1%.
- 8% of professionals find consistent visual content production challenging.
- 19% of companies invest more than USD 10,000 annually in graphic design.
- LinkedIn is the third most popular visual content platform at 35.2%.
- 8% of respondents consider visual content essential to their strategy
Revenue of Graphic Design Services in Washington
(Reference: statista.com)
- Graphic Design Statistics show that industry revenue from graphic design services is increasing consistently.
- In 2012, the revenue from graphic design services in Washington was USD 154.01 million.
- As of 2024, the revenue from graphic design services is 339.13 million USD.
Revenue of Graphic Design Services in Texas
(Reference: statista.com)
- Graphic Design Statistics show that industry revenue for graphic design services in Texas has consistently increased.
- In 2012, the revenue of the industry was USD 265.52 million.
- As of 2024, the industry revenue from graphic design services in Texas is USD 504.61 million.
Leading Graphic Processing Vendors
(Reference: statista.com)
- Graphic Design Statistics show that Adobe Photoshop is the leading vendor in business process management software, with a market share of 41.74%.
- Adobe Indesign has 2nd highest market share among graphic process vendors, with 26.13%.
- Adobe Illustrator has the 3rd highest market share among graphic process vendors, with 12.25%.
- Canva has the 4th highest market share among graphic process vendors, with 10.26%.
- SketchUp has the 5th highest market share among graphic process vendors, with 3.78%.
- Cinema 4D has the 6th highest market share among graphic process vendors, with 1.67%.
- CorelDRAW has the 7th highest market share among graphic process vendors, with 1.34%.
The Business Budget for Graphic Design
(Source: piktochart.com)
- Graphic Design Statistics show that 32% of businesses each have a budget of USD 500 -1000 and USD 5000 – USD 10000 for graphic design annually.
- 19% of companies invest more than USD 10000 annually.
- 17% of companies have invested less than 1000 USD in graphic design annually.
Wage of Graphic Designers
(Source: bls.gov)
- Graphic Design Statistics show that for the 90 percentile population, the hourly wage of the graphic designer is approximately 50 USD.
- Seventy-five percent of the graphic designers have an hourly wage of around 40 USD.
- Around half of the graphic designers have an hourly wage rate of around 50 USD.
Visual Content Presence
(Source: venngage.com)
- Graphic Design Statistics show that for 34.3% of respondents, visual content comprised 20 – 50% of all content.
- For 27.6% of respondents, the visual content comprised more than 50%.
- According to 21.9% of respondents, the proportion of visual content over total content comprised more than 75%.
- For 16.2% of respondents, visual content was less than 20% of total content.
Preferred Platform For Visual Content
(Source: venngage.com)
- Graphic Design Statistics show that YouTube is the most popular platform for creating visual content, as per 47.6% of respondents.
- Instagram is 2nd most popular platform for visual content, as per 39.1% of respondents.
- LinkedIn is the 3rd most popular platform for visual content, as per 35.2% of respondents.
- Facebook is the 4th most popular platform for visual content, as per 31.4% of respondents.
- TikTok is the 5th most popular platform for visual content, as per 26.7% of respondents.
- Blogs are the 6th most popular platform for visual content, as per 24.8% of respondents.
Significance of Visual Content in Marketing
(Source: venngage.com)
- Graphic Design Statistics show that for 56.2% of respondents, visual content plays a very important role in marketing strategy.
- For 29.5% of respondents, visual content is important in their marketing strategy.
- For 23.8% of respondents, their strategy is nothing without visual content.
- For 19.1% of respondents, visual content is important in their marketing strategy.
- For 4.8% of respondents, visual content is unimportant in their marketing strategy.
Automation Preference for Visual Content
(Source: venngage.com)
- Graphic Design Statistics show that 29.5% of companies are willing to apply branding to visuals automatically.
- For 28.6% of respondents, real-time collaboration with team members is essential.
- For 25.7% of respondents, auto-generating multiple design types based on content (e.g., infographic to report) is essential.
- For 11.4% of respondents, having visuals automatically formatted to social media dimensions is essential.
- 8% of respondents would only want to automate creating visual content.
Struggle While Creating Visual Content
(Source: venngage.com)
- Graphic Design Statistics show that the biggest struggle for 50.5% of respondents is finding the right layout for content.
- For 43.8% of respondents, the biggest struggle is producing visual content consistently.
- For 37.1% of respondents, the biggest struggle is creating great design.
- For 30.5% of respondents, the biggest struggle is sourcing data and statistics (or writing copy)
Popular Graphic Designers
- Paul Rand
- William Morris
- Paula Scher
- Otl Aicher
- Saul Bass
- Massimo Vignelli
- Milton Glaser
- Stefan Sagmeister
- Erik Spiekermann
- Jan Tschichold
- Josef Müller-Brockmann
- Herbert Bayer
- Jessica Walsh
- Chip Kidd
- Noma Bar
- Irma Boom
- Peter Saville
- Vaughan Oliver
- Debbie Millman
- László Moholy-Nagy
- Alan Fletcher
- Ellen Lupton
- Wim Crouwel
- Louise Fili
- Adrian Frutiger
- Bruce Mau
- Carol Twombly
- Jock Kinneir
- Barbara Kruger
- Wolfgang Weingart
- Reza Abedini
- Alan Aldridge
- John Alvin
- Gail Anderson
- Jeff Arwadi
- Roberto Baldazzini
- Jan Balet
- Marian Bantjes
- Jonathan Barnbrook
- Harry Beck
- John Bielenberg
- Michael Bierut
- Giambattista Bodoni
- Sheila Levrant de Bretteville
- Alexey Brodovitch
- Neville Brody
- Robert Brownjohn
- Dick Bruna
- Peter Buchanan-Smith
- Margaret Calvert
- Eric Carle
- David Carson
- Jacqueline Casey
- William Caslon
- Urso Chappell
- Elaine Lustig Cohen
- Fré Cohen
- Vincent Connare
- Muriel Cooper
- Stanisław Czerski
- Alison Donalty
- Stanley Donwood
- Aaron Draplin
- Charles and Ray Eames
- Tom Eckersley
- Heinz Edelmann
- Dick Elffers
- Siavash Fani
- Edward Fella
- Pablo Ferro
- Friedrich Kurt Fiedler
- Vittorio Fiorucci
- Clifton Firth
- Janet Froelich
- Shigeo Fukuda
- Ken Garland
- Tom Geismar
- Eric Gill
- Carin Goldberg
- Denise Gonzales Crisp
- April Greiman
- Rick Griffith
- Rudolf Grüttner
- Bugra Gulsoy
- Shekhar Gurera
- Dave Halili
- Baron Barrymore Halpenny
- Jessica Helfand
- Steven Heller
- Fons Hickmann
- Jon Hicks
- Jessica Hische
- Armin Hofmann
- Julian House
- Max Huber
- Hans Hulsbosch
- Angus Hyland
- Mirko Ilić
- Breuk Iversen
- Tariq Jakobsen
- Aurélien Jeanney
- Tibor Kalman
- Ronald Kapaz
- Susan Kare
- Ruth Kedar
- Jeffery Keedy
- Nedim Kufi
- Walter Landor
- Poul Lange
- Zuzana Licko
- John Lloyd
- Herb Lubalin
- John Maeda
- O’Plérou
- Martin Majoor
- Aldus Manutius
- Oscar Mariné
- Dave McKean
- Philip B. Meggs
- Ron Miriello
- Morteza Momayez
- Aries Moross
- Bruno Munari
- Erik Nitsche
- Wally Olins
- István Orosz
- Fra Paalman
- Robert L. Peters
- Clive Piercy
- Leif Podhajsky
- Soundarya Rajinikanth
- Nadhim Ramzi
- Satyajit Ray
- Mikhail Rojter
- Tina Roth-Eisenberg
- Dolly Rudeman
- Emil Ruder
- Mehdi Saeedi
- Louise Sandhaus
- Jan Sawka
- Ghobad Shiva
- Bonnie Siegler
- Christopher Simmons
- Hugh Syme
- Aaron Tanner
- Storm Thorgerson
- Jake Tilson
- Ivana Tomljenović-Meller
- Rudy VanderLans
- James Victore
- Jurek Wajdowicz
- Brian Webb
- Lynda Weinman
- Bob West
- Lorraine Wild
- Michael Wolff
- Kijuro Yahagi
- Yuri Yokomizo
- Pilar Zeta
- Piet Zwart
(Source: wikipedia.org)
Prominent Graphic Design Schools
- Yale School of Art
- Alberta University of the Arts
- Rhode Island School of Design
- Miami Ad School
- Royal College of Art
- INSAS (film school)
- Zurich University of the Arts
- London College of Communication
- Libera Accademia di Belle Arti
- Memphis College of Art
- ArtCenter College of Design
- Digital Media Arts College
- Cooper Union
- Sessions College for Professional Design
- American InterContinental University
- Bradford School (Columbus)
- Design School Kolding
- Bergen Academy of Art and Design
- Briarcliffe College–Patchogue
- Specs Howard School of Media Arts
- Cranbrook Academy of Art
- Maryland Institute College of Art
- Central Saint Martins
- New York Film Academy
- Lehigh Valley College
- School of Visual Arts
- International Academy of Design and Technology
- Modern College of Design
- Mount Washington College
- RMIT School of Architecture and Design
- International Academy of Design and Technology San Antonio
- Brown College (Minnesota)
- École Supérieure de Réalisation Audiovisuelle
- Wood Tobé–Coburn School
- University of Kansas School of Architecture and Design
- Bradford School (Pittsburgh)
- Nuova Accademia di Belle Arti
- Art Institute of Atlanta
- The Art Institutes
- Hickey College
- Full Sail University
- National Institute of Design, Ahmedabad
- Sullivan University
- King’s College (Charlotte, North Carolina)
- Madison Media Institute
- International Business College (Fort Wayne, Indiana)
- Meinzinger Art School
- Imperial Institute of Design
- Cranbrook Educational Community
- Minneapolis Business College
- International Business College (Indianapolis)
- School of Motion
- Konstfack
- National Institute of Design, Haryana
- Mount Washington College
- Modern College of Design
(Source: wikipedia.org)
Conclusion
The graphic design industry demonstrates remarkable growth and transformation, driven by technological innovations and increasing digital communication needs. Graphic Design Statistics show the sector’s resilience and adaptability from state-level revenue increases to evolving market dynamics. Professionals face content creation and layout challenges, but technological tools and automation provide solutions.
The significance of visual content in marketing continues to rise, with platforms like YouTube and Instagram becoming critical channels for creative expression. The industry’s future lies in balancing artistic integrity with technological efficiency, creating compelling visual narratives that resonate across diverse platforms and audiences.
Sources
FAQ.
The market is growing rapidly, with states like Washington and Texas showing significant revenue increases.
Adobe Photoshop leads with a 41.74% market share, followed by Adobe InDesign.
Most businesses spend between USD 500–10,000, while 19% invest over USD 10,000.
Graphic designers earn around USD 40–50 per hour, with the top earners making up to USD 50 hourly.
Visual content is very important to 56.2% of businesses, while 29.5% consider it crucial.
Designers often face these challenges:
- Finding the right layout (50.5%)
- Producing content consistently (43.8%)
- Creating outstanding designs (37.1%)
YouTube (47.6%), Instagram (39.1%), and LinkedIn (35.2%) are the most popular platforms for visual content.
For 34.3% of businesses, visual content makes up 20–50% of their total content.
29.5% want to automate branding applications, and 28.6% want real-time collaboration tools.
27.6% of businesses use visual content for more than 50% of their marketing content.
Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.
