Instagram Stories Statistics By Revenue, Brand Value and Followers

Introduction

Instagram Stories Statistics: Instagram Stories has emerged as a cornerstone of social media marketing, transforming how brands and users interact. As we go forward, we will learn about relevant Instagram stories, statistics, and information to learn about popularity. The platform’s evolution has created new opportunities for brands and influencers while shaping user behavior and content consumption patterns.

By learning about Instagram stories statistics, we can learn about the relevant statistical information and the popularity of this social media medium to get a glance behind the scenes of what has made it such a popular part of the internet.

Editor’s Choice

• Instagram’s advertising revenue surged from USD 3.4 billion in 2017 to USD 61.1 billion in 2023.
• In 2023, Instagram Stories ad revenue reached USD 20.03 billion, demonstrating consistent growth since 2019.
• The brand value of Instagram is projected to hit USD 70.4 billion by 2024.
• In December 2023, Instagram.com received 6.9 billion visits worldwide.
• 70% of Instagram users watch Stories every day.
• Over 500 million users engage with Instagram Stories daily.
• 86.6% of Instagram users regularly post Stories.
• 49% of Gen Z consumers utilize Instagram Stories to discover products and services.
• 36% of businesses employ Instagram Stories to promote their offerings.
• Instagram Stories ads achieve an average click-through rate of 1.3%.
• Companies report an average return on investment of 150% from Stories campaigns.
• Between 15% and 25% of viewers click on links in branded Instagram Stories.
• 70% of Instagram Stories are viewed with the sound on.
• The average reach rate for brands with large followings is 12% for posts and 2% for Stories.
• Approximately 98% of fashion brands use Instagram for marketing.
• Mega-influencers—those with over 1 million followers—command minimum rates of USD 1,210 per post.
• 8% of Instagram influencers are categorized as nano-influencers, with follower counts ranging from 1,000 to 10,000.
• Ad fraud rates on Instagram decreased from 63.3% in 2019 to 49.1% in 2023.
• Up to 49% of Instagram celebrity followers may be fake.

 Advertising Revenue of Instagram

(Reference: statista.com)

• Instagram Stories Statistics show that the company’s advertising revenue showed a strong upward trend from 2017 to the projected values for 2024.
• Instagram’s advertising revenue was USD 3.4 billion in 2017, and it increased to USD 61.1 billion by the end of 2023.
• Revenue is estimated to be USD 70.9 billion by the end of 2024.

Instagram Stories Ad Revenue

(Reference: statista.com)

• Instagram Stories Statistics show that the advertising revenue of Instagram Stories has consistently grown each year from 2019 to the projected values for 2023.
• In 2019, Instagram Stories’ advertising revenue was USD 4.32 billion, which increased to USD 20.03 billion by the end of 2023.

Instagram Brand Value

(Reference: statista.com)

• Instagram Stories Statistics show that Instagram’s brand value has experienced steady growth since 2020, with projections indicating a strong increase to 2024.
• In 2020, Instagram’s brand value was USD 26.44 billion, which increased to USD 47.4 billion by the end of 2023.
• The projected brand value for 2024 is USD 70.4 billion.

Instagram Worldwide Visits

(Reference: statista.com)

• Instagram Stories Statistics show that Instagram.com maintained a relatively stable number of worldwide visits from October 2023 to March 2024
• In July 2023, there were 6.8 billion worldwide visits to Instagram.com, and in March 2024, there were 7 billion.

Price Per Instagram Post

(Reference: statista.com)

• Instagram Stories Statistics show that Instagram influencers’ pricing per post varies significantly depending on their follower count, with larger influencers charging substantially more.
• Nano-influencers (1K-10K) charge USD 25-USD 150 while Micro-influencers (10K-50K)  charge USD 45-USD 350, Mid-influencers charge  (50K-500K) USD 160-USD 1,800, Macro-influencers (500K-1M) charge USD 370-USD 5,000, and Mega-influencers (over 1M) start at USD 1,210, with higher rates unlisted.

Average Fraud Rates of Instagram

(Reference: statista.com)

• Instagram Stories Statistics show that ad fraud rates among Instagram influencers have generally declined from 2019 to 2023, suggesting improvements in reducing fraudulent activity.
• The ad fraud rate was highest in 2019 at 63.3%, while it reduced to 49.1% by the end of 2023.

Instagram Influencers By Followers

(Reference: statista.com)

• Instagram Stories Statistics show that most Instagram influencers worldwide have a relatively small follower base, with a large proportion being nano-influencers.
• Nano-influencers (1K-10K) make up 8%, Micro-influencers (10K-50K) 18.2%, Mid-influencers (50K-500K) 4.5%, Macro-influencers (500K-1M) 0.2%, and Mega-influencers (over 1M) just 0.16% of the influencer population.

Most Followed Instagram Posts

(Source: wikipedia.org)

Fun Fact

• Cristiano Ronaldo is the most followed person on Instagram, with around 596 million followers as of July 2023.
• Lionel Messi holds second place with 478 million followers, while Selena Gomez comes in third with 426 million followers.
• Clarendon is the most popular Instagram filter for Stories, enhancing photos by increasing saturation and contrast for a more polished and mature appearance.
• Instagram Stories increased the average time users spent on the platform to 54 minutes daily in 2022, highlighting the growing influence of short-lived content in boosting engagement.

General Instagram Stories Statistics

• Instagram has over 2.35 billion active users as of May 2023, making it one of the top social media platforms globally.
• Instagram Stories are used daily by 500 million people, reflecting a significant increase from 400 million daily active users in 2018.
• About 86.6% of Instagram users post Stories regularly, while 36.6% enjoy watching Stories.
• Approximately 60% of millennials either post or watch Instagram Stories, preferring it over Snapchat and Facebook story formats.
• Businesses account for one-third of the most viewed Instagram Stories, with one in five stories receiving direct messages from viewers.
• Around 94% of marketers rely on influencer marketing through Stories for successful campaigns.
• Approximately 70% of Instagram Stories are viewed with the sound on, emphasizing the importance of audio for engagement.
• Instagram Stories feature links that receive swipe-through rates of 15% to 25%, making them an effective tool for driving website visits.
• Businesses create Instagram Stories for product promotion, with 36% of companies using Stories as part of their marketing strategies.
• Millennials and Gen Z together represent a significant portion of Stories viewers, with 70% of viewers being from Generation Z.
• Over 50% of businesses on Instagram actively use Stories to engage with customers and promote their offerings.
• Stories featuring sports content have a 90% completion rate, highlighting their strong engagement levels.
• The average reach rate for brands on Instagram Stories is 2%, lower than the 12% reach rate for posts.
• Instagram Stories ads perform best when scenes are 1.3 seconds shorter, averaging 2.8 seconds per scene compared to 4.1 seconds for less effective ads.
• The age group with the largest Instagram Stories audience is 25 to 34 years, comprising 31.2% of the user base.
• Nearly 70% of marketers plan to increase their budgets for Instagram videos, including Stories, as part of their strategies.
• Each day, 86.6% of Instagram users post Stories, showcasing the feature’s popularity among regular users.
• 27% of Instagram Stories include only one frame per day, while 20% of brands use seven or more frames.
• Stories with 26 or more frames have a low exit rate of just 2%, retaining viewers better than shorter Stories.
• The median number of frames per Instagram Story is two, and grabbing attention with the first frame is crucial for retention.
• Instagram Stories from brands with fewer than 10,000 followers achieve a 5.4% reach rate, higher than accounts with over 200,000 followers.
• 58% of people have shown increased interest in a brand or product after seeing it on Instagram Stories.
• Instagram is the preferred platform for Stories, with 70% of users engaging with Stories compared to Snapchat’s 13%.
• Instagram Stories featuring swipe-up links are used by 67% of viewers, demonstrating high engagement for product and service promotions.
• 31% of marketers allocate their Instagram advertising budgets to Stories, while the remaining 69% focus on feed ads.
• GAP’s 2018 Stories campaign achieved a 73% higher click-through rate than its previous campaigns, proving the effectiveness of Stories.
• About 50% of Gen Z consumers discover products and services through Instagram Stories, making it a valuable tool for marketing to this demographic.
• Instagram Stories support frames for extended content, and as of 2023, users can create Stories up to 60 seconds long.
• Approximately 1 in 3 Instagram users report increased interest in a product or brand after viewing Stories.
• Instagram Stories have a tap-forward rate of 68%, with uninterrupted content performing best in the second frame.

Conclusion

Instagram Stories has revolutionized social media marketing, as evidenced by its remarkable growth and adoption rates. Instagram Stories Statistics show that the platform’s evolution from a simple photo-sharing feature to a powerful marketing tool is reflected in its impressive financial metrics, with advertising revenue reaching USD 61.1 billion in 2023 and projected growth continuing into 2024.

The platform’s ability to deliver both reach and engagement, its innovative features, and its advertising capabilities position it for continued growth and relevance in the social media landscape.

Rohan Jambhale

Rohan Jambhale is a senior editor at Smartphone Thoughts. He specializes in digital marketing, SEO, and social media optimization. Rohan excels in creating and editing detailed articles, ensuring they are packed with accurate statistics that readers find valuable. As a senior editor, he meticulously reviews and verifies the quality of content from various writers before it goes live. Additionally, Rohan designs infographics to accompany the statistics, making the information more understandable and engaging. His dedication ensures that Smartphone Thoughts delivers high-quality and informative content to its readers.

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