Search Engine Statistics By Most Used Search Engine, Market Share and Demographics
Updated · Aug 07, 2024
Table of Contents
- Introduction
- Editor’s Choice
- General Search Engine Statistics
- By Most Used Search Engine Brand
- By Trust for AI-Powered Search Engine
- By Customer Satisfaction with Search Engines and Internet Portals
- By Important Features of Search Engines
- Leading Online Ways For Product Research in Q1 of 2023
- By Market Share
- By Change in Sponsored Search Engine Results
- By The Open Rate of Search Results Ads
- Leading Global Channels for Product Search in 2023
- By Flight Search Engine Online Bookings by Brand
- Most Used Online Channel to Start a Shopping Journey Worldwide by Country
- By Adults who will or will not switch to AI-Powered Search Engines by Demographics
- By Engine Timeline
- Conclusion
Introduction
Search Engine Statistics: The gateway to the Internet is a search engine, without which no one can do anything on the “Internet of things”. For a decade, Google has been the leading search engine worldwide.
Apart from Google, Yandex, Bing, Yahoo!, Baidu, DuckDuckGo, etc are other leading platforms. From searching to obtaining information, comparing, advertising, going to websites, and discovering content, these platforms have become a part of our lives. These platforms are used in desktops, and every digital device is blessed with modern technology. By reading these Search Engine Statistics, we come to know that no one in the market will beat Google.
Editor’s Choice
- According to Search Engine Statistics 2023, Google was the most preferred platform resulting in 85% of usage share.
- In June 2023, Americans voted for Google with the highest customer satisfaction with an 80 index score out of 100.
- According to a survey by Statista in 2023, Americans who did not trust the selected artificial intelligence-powered search engine performance for selected activities were in the majority, while being polite and professional activity gained trust by 36% of users in the USA.
- The most important features by Americans for online search engines in 2023 were data privacy (89%), ease of use (88%), and honest, unbiased, and impartial results (85%).
- As of January 2024, Google is the leading search engine with 91.47% market share worldwide.
- In 2023, majority of the Americans thought the given sponsored search engine results volume has been increased a lot / a little (30%). However, 19% observed there has been no change in results.
- Most Americans preferred Amazon to research products in 2023 contributing 56%. Less than half of the consumers went to search engines for product research resulting in 42%.
- Respecting online privacy, avoiding gathering content from websites for giving misinformation, and using unbiased algorithms for showing advertisements were the leading actions that Americans did not trust with AI-powered search engines.
- Considering today’s advanced technology, the use of AI in search engines was least important with 46% votes in a survey by Statista.
- Search Engine Statistics by mobile show that, in January 2024, Google was the leading platform with 95.32% of the market share.
General Search Engine Statistics
- 68% of traffic on websites is generated from search engines.
- Around 71% of B2B clients prefer search engines for product research.
- Every month, 1 billion+ voice searches take place on various search engine platforms.
- Compared to Amazon (15%) and YouTube (9%) 63% of consumers are more likely to click on paid search ads that appear on Google.
- 57% of traffic is usually generated from mobile devices.
- 80% of local information in search engines is searched by 80% of users around the world.
- Search Engine Statistics state that 51% of consumers become aware of a new product or company because of these platforms.
- In the last few years, the searches related to “near me” have significantly increased.
- According to Ahref’s US database of 4 billion keywords, in the USA, just 31,339 keywords are repeatedly searched more than 100,000 times every month.
- Furthermore, 0.10% of keywords receive 1000 to 100,000 monthly searches.
- Compared to traditional marketing, search engines are 14.6% likely to close a deal.
- As of today, 40% of millennials in the USA are ready to use AI-based search engines.
- 78% of shoppers who shopped during holidays or vacations, initially researched the store on search engines before going there.
- 60% of users are likely to contact the businesses they found on search results.
- The majority of the voice searches are about news, music, or weather.
- Every year, around 2 trillion searches are processed on Google.
By Most Used Search Engine Brand
(Reference: statista.com)
According to Search Engine Statistics 2023, Google was the most preferred platform resulting in 85% of usage share. Yahoo! And Bing were other top trending search engines in the USA with 27% and 23% usage rates respectively.
By Trust for AI-Powered Search Engine
(Reference: statista.com)
According to a survey by Statista in 2023, Americans who did not trust the selected artificial intelligence-powered search engine performance for selected activities were in the majority, while being polite and professional activity gained trust by 36% of users in the USA. Respecting online privacy, avoiding gathering content from websites for giving misinformation, and using unbiased algorithms for showing advertisements were the leading actions that Americans did not trust with AI-powered search engines.
By Customer Satisfaction with Search Engines and Internet Portals
(Reference: statista.com)
In June 2023, Americans voted Google with the highest customer satisfaction with an 80 index score out of 100. Whereas other search engines such as DuckDuckGo and AOL (Yahool) received 79 and 75 index scores. Overall the total internet search engines and information has scored 80/100.
By Important Features of Search Engines
(Reference: statista.com)
The most important features by Americans for online search engines in 2023 were data privacy (89%), ease of use (88%), and honest, unbiased, and impartial results (85%). Considering today’s advanced technology, the use of AI in search engines was least important with 46% votes in a survey by Statista.
Leading Online Ways For Product Research in Q1 of 2023
(Reference: statista.com)
Most Americans preferred Amazon to research products in 2023 contributing 56%. Less than half of the consumers went to search engines for product research resulting in 42%. Walmart.com, YouTube, Facebook, Instagram, and TikTok were other leading platforms in the USA for product research.
By All Platforms
(Reference: statcounter.com)
As of January 2024, Google is the leading search engine with 91.47% market share worldwide. With a major difference, Bing and Yandex have captured the worldwide market by 3.42% and 1.78% share respectively.
By Mobile Search Engine
(Reference: statcounter.com)
Search Engine Statistics by mobile show that, in January 2024, Google was the leading platform with 95.32% of the market share, followed by Yandex (1.53%), Baidu (0.96%), and Bing (0.52%). Yahoo and DuckDuckGo shared an equal mobile search engine market share of 0.47%.
By Desktop
(Reference: statcounter.com)
On desktop, once again, Google is the leading search engine with an 81.95% market share followed by Bing (10.5%), Yahoo! (2.67%), Yandex (2.42%), DuckDuckGo (0.69%) and Baidu (0.53%).
By Tablet
(Reference: statcounter.com)
Once again Google, Bing, Yandex, Yahoo!, DuckDuckGo, and Baidu became the leading search engine platform on tablets as well. Overall on all devices, these brands have having highest market share.
By Change in Sponsored Search Engine Results
(Reference: statista.com)
In 2023, majority of the Americans thought the given sponsored search engine results volume has been increased a lot / a little (30%). However, 19% observed there has been no change in results.
By The Open Rate of Search Results Ads
- 47% of the users never or rarely click on search engine ads.
- On the other hand, 25% of respondents usually click on organic search results as compared to ads.
- Furthermore, 4% of users click neither on organic search results nor on ads.
Leading Global Channels for Product Search in 2023
(Reference: statista.com)
Marketplaces were the leading source of product search worldwide in 2023 resulting in 31%. Browsing in stores and using search engines contributed by 18% and 14% respectively. 14% of consumers preferred to make product searches on branded sites and 12% went to retailer sites.
By Flight Search Engine Online Bookings by Brand
(Reference: statista.com)
As of December 2023, Americans majorly made online bookings using Booking.com resulting in 36% of the share. Further, it was followed by Expedia, CheapFlight, Google Flights, and Priceline with a flight search engine online book share of 34%, 16%, 14%, and 12% respectively.
Most Used Online Channel to Start a Shopping Journey Worldwide by Country
(Reference: statista.com)
Nearly 50% of shopper in every mentioned country prefer to start their shopping journey from search engines. On the other hand, social media is the least preferred platform for the same. Other channels where consumers research products or services are online stores, website or app browsing, price comparison platforms, and online marketplace.
By Adults who will or will not switch to AI-Powered Search Engines by Demographics
(Reference: statista.com)
The majority of the adults considering Gen Z, millennials, Gen X, and baby boomers are not willing to switch to AI-powered search engines resulting in 54%. Out of which only 28% will do so.18% have no opinion about it.
By Engine Timeline
| Engine Name | Year | Status |
| WWW Worm | 1993 | Inactive |
| ALIWEB | 1993 | Inactive |
| W3Catalog | 1993 | Inactive |
| Jumpstation | 1993 | Inactive |
| Infoseek | 1994 | inactive |
| Go.com | 1994 | inactive |
| WebCrawler | 1994 | Active |
| Lycos | 1994 | Active |
| AltaVista | 1995 | inactive |
| MetaCrawler | 1995 | active |
| Excite | 1995 | active |
| Search.ch | 1995 | active |
| Yahoo! Search | 1995 | active |
| Daum | 1995 | active |
| Magellan | 1995 | inactive |
| Ask Jeeves | 1996 | active |
| HotBot | 1996 | inactive |
| Dogpile | 1996 | active |
| RankDex | 1996 | inactive |
| AOL NetFind | 1997 | active |
| Yandex | 1997 | active |
| Northern Light | 1997 | inactive |
| goo.ne.jp | 1997 | active |
| 1998 | active | |
| Ixquick | 1998 | active |
| MSN Search | 1998 | active |
| Empas | 1998 | inactive |
| GenieKnows | 1999 | inactive |
| Naver | 1999 | active |
| Teoma | 1999 | inactive |
| AlltheWeb | 1999 | inactive |
| Baidu | 2000 | active |
| Exalead | 2000 | inactive |
| Gigablast | 2000 | inactive |
| Kartoo | 2001 | inactive |
| info.com | 2003 | active |
| A9.com | 2004 | inactive |
| Clusty | 2004 | inactive |
| Mojeek | 2004 | active |
| Sogou | 2004 | active |
| SearchMe | 2005 | inactive |
| KidzSearch | 2005 | active |
| Soso | 2006 | inactive |
| ChaCha | 2006 | inactive |
| Ask.com | 2006 | active |
| Live Search | 2006 | active |
| Search.com | 2006 | active |
| Blackle.com | 2007 | active |
| Wikia Search | 2007 | inactive |
| wikiseek | 2007 | inactive |
| Sproose | 2007 | inactive |
| Powerset | 2008 | inactive |
| Forestle | 2008 | inactive |
| LeapFish | 2008 | inactive |
| Booogami | 2008 | inactive |
| Viewzi | 2008 | inactive |
| Picollator | 2008 | inactive |
| Powerset | 2008 | inactive |
| DuckDuckGo | 2008 | active |
| TinEye | 2008 | active |
| Bing | 2009 | active |
| Yebol | 2009 | inactive |
| Scout | 2009 | active |
| NATE | 2009 | active |
| Starpage.com | 2009 | active |
| Ecosia | 2009 | active |
| Yandex | 2010 | active |
| Parsijoo | 2010 | active |
| Cuil | 2010 | inactive |
| Blekko | 2010 | inactive |
| YaCy | 2011 | active |
| Volunia | 2012 | inactive |
| Qwant | 2013 | active |
| Searx | 2014 | active |
| Swisscows | 2014 | active |
| Egerin | 2014 | active |
| Yooz | 2015 | inactive |
| Cliqz | 2015 | inactive |
| Kiddle | 2016 | active |
| Presearch | 2017 | active |
| Kagi | 2018 | active |
| Petal | 2020 | active |
| Brave Search | 2021 | active |
| Queye | 2021 | active |
| You.com | 2021 | active |
(Source: wikipedia.org)
Conclusion
The speed at which technology has developed in the past decade has changed the face of the world. Search engines let us enter the world of the internet. Whatever we ask it provides. There is not a single thing that is unknown to the internet today.
Considering the last decade, Google’s search engine has kept its market share the highest that no one else has been able to come near it. In almost every laptop, desktop, tablet, and mobile phone, Google’s search engine has become a default option. These Search Engine Statistics show us the future of the internet by its numbers.
Sources
Joseph D'Souza founded Smartphone Thoughts in 2003 as a personal project to share his insights and experiences with tech gadgets. Over time, it has grown into a well-regarded tech blog, known for its in-depth smartphone reviews and app-related statistics. Joseph is dedicated to providing detailed, well-researched content, including statistics, facts, charts, and graphs, all verified by experts. His goal is to make technological innovations and scientific discoveries easy to understand for everyone. Smartphone Thoughts is now a top source for tech news, appreciated by both tech enthusiasts and beginners.
