SoundCloud Statistics and Facts (2025)

Introduction

SoundCloud Statistics: SoundCloud, founded in 2007, has established itself as a leading music streaming platform, offering a vast and diverse audio catalog. As of 2023, the platform boasts over 250 million tracks, encompassing a wide range of genres and styles. The user base has grown steadily, reaching 140 million registered users in 2023, up from 135 million in 2022.

Financially, SoundCloud generated €288 million (approximately USD 320 million) in revenue in 2023, marking an increase of €20 million from the previous year. This growth is attributed to a combination of advertising revenue, subscriptions, and direct fan support. The platform’s global reach is significant, with 27% of its traffic originating from the United States, followed by the United Kingdom at 6%, and Germany at 5%.

Demographically, 63.5% of SoundCloud’s audience falls within the 18 to 34 age bracket, indicating a strong appeal among younger users. Additionally, the platform serves as a launchpad for emerging artists, with over 30 million creators uploading their content as of 2021.

Editor’s Choice

• According to SoundCloud statistics, in July 2023, “Apple Music subscription” was the most searched music subscription-related keyword, with 60,500 searches, while “SoundCloud Subscription” was only searched 1,000 times.
• The revenue of SoundCloud increased from €4 million to €288 million, showing consistent growth.
• The platform witnessed a growth curve in terms of users: from 15 million in 2012 to 140 million in 2023, with some fluctuations.
• In 2023, SoundCloud had 140 million of the 2,160 million music streaming users, surpassing Apple Music.
• SoundCloud statistics state that the US received 27% of SoundCloud’s traffic, followed by the UK’s 6%, Germany’s 5%, and France’s 3%.
• 69% of the US SoundCloud users are between the ages of 18-29, while only 10% are over 45.
• The most played genres are hip-hop and R&B (60%), stand-up comedy (54%), and pop (45%). Religious music and world music are the least played at 16.2% and 16%, respectively.
• 48% of SoundCloud’s 30 million artists get plays every month.
• SoundCloud’s valuation shot up from US$200 million in 2012 to US$1 billion in 2023, having plummeted to US$500 million in 2017 and roaming back again.
• SoundCloud statistics reported that there are plans for SoundCloud’s sale in 2024 with a valuation of over 1 billion dollars.
• In 2023, it was expecting to achieve its first positive EBITDA, projecting revenue of €288 million, with a positive EBITDA of €2 million, reversing from a loss of €29 million in 2022.
• On the platform, 320 million tracks are being hosted, having been uploaded by over 40 million artists.
• Traffic from the USA ranks highest with 42.26 million visits (58.35% via mobile). The next ones follow Russia, the UK, Germany, and India.
• The SoundCloud audience consists of 63.09% males and 36.91% females, while the largest audience is aged between 18 and 24, at 32.74%.
• SoundCloud statistics show that Of total referrals from social media ecosystem sources, YouTube leads with 53.45%, followed by Instagram at 15.67%, Facebook at 12.8%, Reddit at 7.99%, and X at 4.87%.
• Among the total traffic to SoundCloud, about 73.1% comes from direct sources, 22.85% from organic search, and very little share from paid ads, emails, and display advertising.

Global Audio Streaming Platforms Service Subscription Search

(Source: statista.com)

• In its July 2023 edition, the keyword Apple Music subscription was searched approximately 60,500 times by users who wanted to find information about audio and music subscription platforms.
• This keyword remained the most searched amongst all its related terms from December 2022 to January 2024, with most other related ones being searched for Amazon Music subscriptions and Spotify subscriptions, thus showing keen interest in the platforms.
• On the contrary, “SoundCloud Subscription” suffered searches as low as 1,000, marking its relatively lower volumes when battling the competition.

SoundCloud Revenue

(Source: businessofapps.com)

• SoundCloud has reported enormous revenue growth from 2011 to 2023. From a low of 4 million euros in 2011, it rose to 8 million euros in 2012, doubling its revenue again.
• From then on, revenues kept increasing steadily, reaching 25 million euros by 2016. 2017 marked a huge jump when revenues soared to 81 million euros, followed by increases to 108 million euros in 2018 and 116 million euros in 2019.
• The upward trend in revenue gained momentum in 2020 when revenues peaked at 194 million euros, further increasing each year to 231 million euros in 2021 and 268 million in 2022.
• SoundCloud statistics show that revenues peaked at 288 million euros in 2023, demonstrating the growth of monetisation schemes and user engagement.

SoundCloud Users

(Source: businessofapps.com)

• SoundCloud’s user base has increased and decreased massively over the years. Beginning in 2012 with 15 million users, the number increased to 40 million in 2013 and then again to 85 million in 2014.
• The highest estimates were reported at 150 million users by 2015. By 2018, however, the number plummeted to 85 million and slowly built back up from there.
• In 2019, 92 million users were recorded, followed by a steady rise to 115 million in 2020 and 130 million in 2021.
• In 2022, the upward spiral continued with 135 million users, and the number of users increased once again to 140 million in 2023, showing a steady pattern of increased engagement and adoption of the platform in recent years.

Music Streaming App Users

(Reference: businessofapps.com)

• YouTube remained the uncontested leader of music streaming platforms in 2023, with 2,160 million music streaming users onboard.
• Following Tencent Music, with 576 million users, Spotify came in third with 551 million. With a user base of 205 million, NetEase and JioSaavn attracted 155 million listeners.
• SoundCloud statistics reveal that SoundCloud has 140 million users, which is also larger than Apple Music, which has 93 million.
• Wynk Music closely followed with 92 million. Amazon Music has had 85 million, whereas Pandora falls behind with 46 million.
• Deezer has 22 million users, while Resso, with just 10 million users, has the smallest audience among the listed platforms.

SoundCloud Usage Statistics

• SoundCloud statistics show that 27 % of traffic coming into SoundCloud are American visitors, followed by a measly 6 % from the United Kingdom, 5% from Germany, and 3% from France.
• Almost 69 % of SoundCloud users are between 18 and 29 years old, while 10 % of listeners are over 45. The average household size among SoundCloud users is three people, and 17 % live in households with five or more members.
• SoundCloud has a different use pattern in that males use it more than women, and 33 % of the users are female. From the geographic perspective, listeners are almost evenly split among town and rural locations (48%) and urban areas (52%).
• Interestingly, in numbers, the music genres topping the lists on SoundCloud include hip-hop and R&B, with 60 % of the total listens from the U.S., followed by comedy and pop at 54 and 45 %, respectively.
• At the other extreme, the least popular genres include religious music at 16.2 %, followed by world music at 16 and 19 %, which is documentary in style.
• That may be the 30 million artists that SoundCloud would call host by all means, but incidentally, only 48 % of them get plays monthly, meaning over half of them never played any music.

SoundCloud Valuation Statistics

• The value, as it has been ever since, changes drastically every other year. In 2012, the US$200 million valuation was an indicator of its rising profile in the musical streaming space.
• By 2015, the valuation rose more than threefold to US$700 million, as the number of highly engaged users, the scope and range of content, and a general increase in interest in digitizing music increased the platform’s appeal.
• However, in 2017, it dropped to around US$500 million owing to economic turbulence and competition from other streaming services like Spotify and Apple Music. However, with the restoration, by the year 2023, the valuation hit US$1 billion.
• This growth is also aided by wise investments, capitalizing on improvements in monetization for artists, and introducing new features to match an ever-leaping customer base.
• The ability to procure fund sources and adapt to market changes keeps the platform on its steady trajectory toward greater growth as a key player in the independent music streaming space.

SoundCloud’s Potential Sale And Financial Growth In 2024

• As of now, SoundCloud, certainly one of the most important platforms for streaming music, is reputedly strategizing for a sale later this year, hoping for a valuation of more than US$1 billion from its ownership.
• The two principals of SoundCloud-Raine Group and Temasek Holdings have begun discussions with investment banks about launching an auction for the platform.
• Raine and Temasek first got controlling stakes in SoundCloud in August 2017 for US$170 million, valuing the company at around US$300 million at the time.
• Later, in February 2020, SoundCloud received a US$75 million cash investment from SiriusXM, which gave Sirius a minority stake.
• Now, there are some financial reports that SoundCloud may be a step closer to its first-ever EBITDA-positive year.
• SoundCloud statistics state that the company has projected annual revenue of €288 million (US$310 million) in 2023, reflecting year-on-year growth of 7.5% or 9% at constant currency.
• Additionally, the firm expects €2 million EBITDA in 2023 and a tremendous transformation from €29 million negative EBITDA in 2022. After the strategic changes that occurred since Eliah Seton became CEO in March 2023, he set the agenda-setting for long-term decisions, including significant workforce reductions of just under 40 staff in May 2023.
• This was followed by the concerted moves around expense control, which Seton claimed were key to stabilising SoundCloud financially for a path to lasting profitability. Two principal business segments account for the present operation of SoundCloud.
• The first is its subscriptions division, which makes money from user subscriptions and advertisements. The second is its creator-focused business, in which artists pay for distribution, marketing tools, and monetization services.
• At the same time, with a catalog of 320 million tracks along with over 40 million artists, SoundCloud is one of the most important stakeholders in the digital goodwill of music.

SoundCloud Website Traffic By Country

(Reference: similarweb.com)

• The United States, in turn, has SoundCloud receive 21.86 % of total visits to the site, making it the highest contributor to traffic.
• This means about 42.26 million visits from all devices together. Of course, when cut by devices, you will find that 41.65 % comes from desktop users, whereas 58.35 % come from mobile users, showing that U.S. users have a preference for the softer touch with mobile access.
• The second-largest source country for traffic to SoundCloud is Russia, with 5.21 % of total visits or approximately 10.07 million visits. In contrast to the U.S., the mode is more balanced in Russia between types of devices, with 48.56 % of the visits coming from desktop users and 51.44 % from mobile users.
• The United Kingdom is third, with 4.67 % of SoundCloud’s overall traffic of 9.02 million visits. Again, while it is different in the U.S. and Russia, desktop use is significantly higher here, with 58.57 % of users accessing desktop towards the platform while 41.43 % prefer mobile devices.
• Germany is the next country after the United Kingdom, accounting for 4.51 % of total site visits, which equals 8.72 million visits.
• Again, like the UK, Germans exhibit desktop preference as well, with 62.11 % coming from desktops and only 37.89 % coming from mobile devices. Then, India accounts for 3.11 % of overall SoundCloud traffic, translating to about 6.02 million visits.
• In contrast to the U.K., U.S., and Germany, Indians have a strong preference for accessing using mobiles, with 73.47 % of visits coming via mobiles and only 26.53 % through desktops.
• This shows the predominance of mobile internet use in India compared to other top-generating countries in SoundCloud traffic.

SoundCloud Demographics

(Source: similarweb.com)

• According to SoundCloud statistics, Soundcloud male users were classified as 63.09% and another 36.91% female users, which means, Soundcloud makes listening easier, mainly for men, leaving more open dry accounts with women, hence gender imbalances in the use of the application by users.
• The age group of SoundCloud divides the age group into mainly 18-24 years, that is 32.74% of all respondents from the total audience.
• Therefore, younger adults can be effective in using SoundCloud, which has been understood to have recently come into existence due to young adults’ active searching and sharing of music.
• Second would come those aged 25-34 at 30.22%, as it indicates that the platform also serves a slightly older set of millennials.
• The age of users aged 35-44 applies to as much as 16.21%, which substantiates the usage of this generating device, which is declining as the audience progresses in years.
• Users account for only 10.52% in the next category of 45-54, and that only keeps on declining. Users account for only 6.23%, even as the most considered group is 55-64 years old, leaving only 4.08% of the audience on SoundCloud as being 65 or older.
• These users are only a few when compared with youth engagement; thus, Soundcloud is said to be the more available platform among the younger cohort than the older ones.

SoundCloud Social Network Distribution

(Reference: similarweb.com)

• SoundCloud is an example of social networking distribution, and YouTube plays by far the most important role, contributing around 53.45% of traffic from social media sources.
• This means that most of the audience for SoundCloud actually consumes music-related content on YouTube, whether via music videos, artist promotion or some user-generated content that refers back to SoundCloud.
• Following in rank, as it comes in next, is Instagram: 15.67% of Soundcloud’s social traffic would be attributable to the platform.
• Facebook accounts for 12.8% of traffic, thereby showing that, even though it is not used much anymore by the younger lot, the platform proves its worth as an important marketplace for everything, including music sharing, fan connection, and artist promotion. 7.99% come from Reddit, again underlining how actively music communities and discussion forums share and find SoundCloud tracks.
• Subreddits devoted to upcoming artists, particular music genres, and remix culture help promote new music and seed users into SoundCloud. And X (formerly Twitter) provides 4.86% of SoundCloud’s social traffic. It is a small number compared with the others, but X is still a real-time space where artists and fans can communicate, share music links, and engage in discussions about trending topics in the music business.
• Other combined social media comprise 5.23% of the total traffic to SoundCloud, gauged from channels such as TikTok, LinkedIn, Discord, and growing social networks. Slight as they are, each of these channels contributes to the collection of SoundCloud’s reach and engagement among users.

SoundCloud Marketing Channels

(Reference: similarweb.com)

• Direct so 73.1% of this traffic source refers to where the users enter either through a URL to the browser or through a saved bookmark.
• Organic search accounts are used for the other 22.85% of this source, whereby many users are directed to SoundCloud through search engines like Google, yet they don’t click on any paid advertisement.
• SoundCloud statistics show strong search engine visibility and efficient SEO exploitation, exposing users to process-in organic discovery content.
• Referrals account for 2.77% of traffic, meaning that visitors are funneled to SoundCloud from other websites. This could include music blogs, news articles, or incorporated links from outside platforms.
• Direct Social Media Visitors Accounts are only 1.17% of such traffic, meaning that although SoundCloud is not left completely behind in shared words about it on Twitter, Facebook, and Instagram, this does not translate to a primary engine.
• This means that only about 0.04% of traffic was generated through paid search, implying that SoundCloud invests less in advertisements through paid search engines.
• So, email is not an important tool for SoundCloud with only around 0.04% referring to emails promoting the site, along with banner ads showing only 0.02%.
• Thus showing how the site of SoundCloud depends on its internal audience and organic engagement rather than heavy advertising banners and email campaigns.

Conclusion

As per SoundCloud statistics, SoundCloud has effectively carved its place as a significant platform for independent artists and music enthusiasts. It is growing steadily in both revenue and user engagement. Though not spared of competition from some of the other bigger streaming services, it has much to keep itself relevant in the form of a massive yet diversified catalog of 320 million tracks and a most-loved place among younger generations.

There is an EBITDA-positive projected year of 2023, a sale by 2024, which is another opportunity for SoundCloud to expand. Importantly, the Company is highly dependent on its direct traffic and organic search evidence of a truly loyal consumer base.

Looking ahead, the future success of SoundCloud will depend on its capacity to innovate and adapt in an ever-changing music streaming world.

Joseph D'Souza

Joseph D'Souza founded ElectroIQ in 2010 as a personal project to share his insights and experiences with tech gadgets. Over time, it has grown into a well-regarded tech blog, known for its in-depth technology trends, smartphone reviews and app-related statistics.

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