Electric Toothbrush Statistics By Revenue And Brands

Introduction

Electric Toothbrush Statistics: An electric toothbrush is a battery-powered device that utilizes automatic bristles, creating back-and-forth oscillation movements to clean teeth. The motor is used to control speed as per the user’s requirements. The electric toothbrush statistics show that it is one of the most popular oral health care devices. As we go forward, we will learn about the relevant aspects of the oral health devices industry and how it fares holistically. For the most part, it is essential to know about the future of this industry.

Editor’s  Choice

• The global electric toothbrush market was valued at $3.2 billion in 2023.
• North America dominates with 35% of global electric toothbrush revenue.
• Europe contributes 30% of the global market share, valued at $960 million in 2023.
• The Asia-Pacific electric toothbrush market is expected to grow 8.5% in 2024.
• Rechargeable electric toothbrushes account for 65% of total sales.
• E-commerce represents 45% of all electric toothbrush sales in 2023.
• The premium segment accounted for 30% of the total market in 2023.
• Oral-B holds 35% of the global market share.
• Philips Sonicare holds 28% of the global market share.
• The average electric toothbrush cost ranges from $50 to $300.
• The US electric toothbrush adoption rate exceeds 42%.
• The European electric toothbrush market is forecasted to reach $1.01 billion in 2024.
• China and Japan account for 65% of Asia-Pacific’s market share.
• Battery-operated electric toothbrushes make up 35% of the market.
• The premium electric toothbrush segment is expected to grow to 35% by 2024.

Oral Care Market Revenue

(Reference:statista.com)

• Electric Toothbrush Statistics show that the United Kingdom, India, France, Canada, Japan, Germany, United States, China, Italy, and Brazil rank among the top countries with a high oral care market.
• The United States has the highest revenue in the oral care market, with $9828.97 million, followed by China with $5,987.46 million, Japan with $3,017.6 million, Brazil with $2,178.4 million, India with $1,824.59 million, Germany with $1,797.56 million, United Kingdom with $1,635.19 million, Italy with $1,438.32 million, France with $1,413.91 million, Canada with $968.35 million.

Revenue Per Capita of The Oral Care Market

(Reference:statista.com)

• Electric Toothbrush Statistics show that revenue per capita has increased consistently.
• In 2019, revenue per capita was $6.21; it increased to $6.7 by the end of 2023.
• By the end of 2029, the revenue per capita was predicted to be $7.61.

Leading Oral Healthcare Brands

(Reference:statista.com)

• Electric Toothbrush Statistics show that Dettol, Dove, Lifebuoy, Nivea, Pantene, Sunsilk | Sedal | Seda, Rexona, Close-Up, Olay, Garnier, Pepsodent, Head & Shoulders, Colgate, L’Oreal Paris, Safeguard | Escudo, Lux, Palmolive, Always, Oral-B, Pond’s are top oral health care brands.
• Colgate has the highest consumer reach points with 4,430.2 million, followed by Lifebuoy with 2,651.6 million points, Sunsilk | Sedal | Seda with 2,484.7 million points, Dove with 2,041.6 million points, Lux with 1,890.9 million points, Pepsodent with 1,410.5 million points, Close-Up with 1,244.6 million points, Head & Shoulders with 1,210.9 million points, Dettol with 1,101.6 million points, Nivea with 1,050.3 million points, Pond’s with 894.8 million points, Pantene with 888.8 million points, Always with 881.5 million points, Rexona with 800.8 million points, Palmolive with 706.1 million points, Garnier with 703.3 million points, L’Oreal Paris with 650.4 million points, Safeguard | Escudo with 621.5 million points, Oral-B with 578.4 million points, Giv with 494.1 million points.

Brand Value of Leading Personal Health Brands

(Reference:statista.com)

• Electric Toothbrush Statistics show that Bath & Body Works, Huggies, Garnier, Clinique, Pampers, Lancôme, Olay, Estée Lauder, Pantene Pro-V, Nivea, Dove, Maybelline, Gillette, Colgate, L’Oréal Paris.
• L’Oréal Paris has the highest brand value with $39,510 million, followed by Lancôme with $17,741 million, Colgate with $17,483 million, Pampers with $17,348 million, Gillette with $15,021 million, Garnier with $11,031 million, Estée Lauder with $8,002 million, Nivea with $7,267 million, Clinique with $6,655 million, Dove with $6,477 million, Maybelline with $6,466 million, Huggies with $6,009 million, Pantene Pro-V with $5,537 million, Olay with $4,927 million, Bath & Body Works with $4,885 million.

Healthcare Sales in The US

(Reference:statista.com)

• Electric Toothbrush Statistics show that the revenue from healthcare sales has increased consistently.
• In 1992, revenue in the United States was $89.71 billion; by the end of 2023, the United States was $435.71 billion.

Popular Toothpaste Brand Worldwide

• KIN from Laboratios KIN
• BlueM from The Netherlands
• Aim from Church and Dwight
• Rembrandt from Johnson & Johnson
• Gleem from Procter & Gamble
• Stomatol from Sweden
• White Glo from NSW
• Meswak from Balsara Hygiene
• Hapee from Lamoiyan Corporation
• Kolynos from Colgate-Palmolive
• Binaca from Dabur
• Corsodyl from GlaxoSmithKline (Haleon)
• Euthymol from Johnson & Johnson
• Parodontax from GlaxoSmithKline
• Jāsön from Hain Celestial
• Macleans from GlaxoSmithKline
• Chlorodont from Ottomar von Mayenburg
• Cleure from the USA
• BioMin F from BioMin
• White Birch from Total Clean LLC
• Pomorin from Rubella
• Babool from Balsara Hygiene
• Sensodyne from Haleon
• Dant Kanti from Patanjali Ayurved
• O.C.S. from DRC Group
• Ipana from Maxill Inc.
• Pepsodent from Unilever
• Oxygenol from Berner Oy
• Formula from PT Ultra Prima Abadi
• Kalodont from F. A. Sarg’s Sohn & Co.
• Tom’s of Maine from Colgate-Palmolive
• P/S from Vietnam
• Ultra Brite from Colgate-Palmolive
• Grants of Australia from Australia
• Colgate from Colgate-Palmolive
• Close-Up from Unilever
• Bentodent from the Indian Dental Organization
• Elmex from GABA International (Colgate-Palmolive)
• Darlie from Hawley & Hazel (Colgate-Palmolive)
• Lyon’s Tooth Powder from Dr. I. W. Lyon
• Signal from Unilever
• GUM from Sunstar
• Aquafresh from Haleon
• Cedel from Heritage Brands
• Crest from Procter & Gamble

Popular Electric Toothbrush Brands

• Brio
• Fairywill P11
• Boka
• Sanyei ION-Sei
• Goby
• FOSOO
• Oral-B
• Snow Electric Toothbrush
• Rotadent
• Smile Bright Store
• Philips Sonicare
• Colgate
• Waterpik Sonic-Fusion
• Bruschetta
• Mode
• Quip
• Lebond Electric Toothbrush
• Spotlight Oral Care Sonic Toothbrush
• Oclean
• Shyn
• SymplBrush
• SmileDirectClub
• Fairywill
• Y-Brush
• Foreo
• Ordo Sonic+
• Black Series by Aquasonic
• Trust Sonic Electric Toothbrush
• Xiaomi Mi Electric Toothbrush
• Burst

Electric Toothbrush  overview

• The electric toothbrush market has seen remarkable growth in recent years, driven by increasing awareness of oral hygiene, technological advancements, and a shift in consumer behavior toward more effective dental care solutions. In 2023, the global electric toothbrush market was valued at approximately 3.2 billion US dollars, reflecting a steady growth trend. By 2024, this market is projected to grow at a compound annual growth rate (CAGR) of 5.6%, bringing its value to around 3.4 billion US dollars. These figures indicate that electric toothbrushes are becoming integral to personal care routines worldwide, especially in developed markets such as the United States, Europe, and parts of Asia.
• Regarding market share, North America continues to dominate the electric toothbrush industry, accounting for nearly 35% of the global revenue in 2023. The region’s electric toothbrush market is expected to grow by 4.8% through 2024, reaching around 1.2 billion US dollars. The high rate of dental awareness, coupled with favorable government initiatives for oral health care, has been a significant driver in this region. The United States alone has seen a sharp rise in the adoption of electric toothbrushes, with over 42% of consumers opting for electric models over traditional toothbrushes. This has been further boosted by recommendations from dentists and the American Dental Association, highlighting the superior plaque removal efficiency of electric toothbrushes compared to manual ones.
• Europe follows closely behind, contributing to 30% of the global market share in 2023, with a total market value of approximately 960 million US dollars. By 2024, the European market is forecasted to grow at a 5.2% rate, reaching a value of about 1.01 billion US dollars. Germany, the United Kingdom, and France are the leading contributors to the European electric toothbrush market, mainly due to their advanced healthcare infrastructure and rising consumer interest in high-tech personal care products. The increasing prevalence of periodontal diseases and a growing aging population in these countries have also contributed to the growth of the electric toothbrush sector.
• Conversely, Asia-Pacific is expected to witness the highest growth rate in the electric toothbrush market. In 2023, the market size in this region was valued at 680 million US dollars, and it is projected to grow by 8.5% in 2024, reaching 737 million US dollars. China and Japan are the two largest markets within this region, accounting for more than 65% of Asia-Pacific’s market share. Rising disposable incomes, urbanization, and a growing middle-class population in these countries are driving the demand for premium healthcare products such as electric toothbrushes. Furthermore, the increasing penetration of e-commerce has made it easier for consumers in these regions to access a wide range of electric toothbrush brands, contributing to overall market expansion.
• Technological advancements are one of the significant factors fueling the growth of the electric toothbrush market. Electric toothbrush manufacturers are continually innovating, introducing Bluetooth connectivity, pressure sensors, and intelligent brushing modes. These innovations have enhanced the user experience and allowed users to track their oral hygiene habits through mobile apps. For example, in 2023, Oral-B launched its iO series of electric toothbrushes, which feature AI-driven brushing feedback to help consumers improve their brushing technique. This has set a new standard in the market and is expected to contribute to higher consumer engagement and, in turn, higher sales in 2024.
• Regarding consumer preferences, rechargeable electric toothbrushes accounted for 65% of total sales in 2023, a trend expected to continue in 2024. Rechargeable models are favored for their long-term cost savings and environmental benefits, as they reduce the need for disposable batteries. In contrast, battery-operated electric toothbrushes, though more affordable, made up only 35% of the market. This segment is projected to decline slightly in 2024 as more consumers opt for rechargeable options, particularly in environmentally-conscious regions such as Europe and North America.
• The retail landscape for electric toothbrushes is also evolving. In 2023, e-commerce accounted for 45% of all electric toothbrush sales, a figure that is expected to rise to 50% by 2024. The convenience of online shopping, with access to detailed product reviews and competitive pricing, has made e-commerce a preferred channel for consumers purchasing electric toothbrushes. Retail giants like Amazon and Walmart continue to dominate this space, offering consumers a wide range of products from leading brands like Philips Sonicare, Oral-B, and Colgate.
• In terms of pricing, the average cost of an electric toothbrush ranges from 50 US dollars to 300 US dollars, depending on the features and brand. Premium models with intelligent technology, such as Bluetooth connectivity and AI features, typically fall in the higher price range. In 2023, the premium segment accounted for 30% of the total market, and this is expected to grow to 35% by 2024, driven by the increasing demand for high-end, feature-rich products.
• Electric Toothbrush Statistics indicate that brand loyalty plays a significant role in this market. In 2023, Oral-B and Philips Sonicare were the top two brands, collectively holding over 60% of the global market share. Oral-B alone accounted for 35% of the market, while Philips Sonicare held 28%. These brands have built a strong reputation for reliability and innovation, which has resulted in high consumer retention rates. Moving into 2024, both brands are expected to maintain their leadership positions with continued investments in research and development to enhance product features.
• Looking ahead, Electric Toothbrush Statistics suggest that the market will continue to grow steadily through 2024, driven by technological advancements, increasing consumer awareness, and a shift toward premium products. Key growth opportunities lie in emerging markets such as Asia-Pacific and Latin America, where rising disposable incomes and a growing emphasis on personal care will fuel demand for electric toothbrushes. Meanwhile, developed markets like North America and Europe will continue to see steady growth, driven by innovations in intelligent technology and the increasing influence of e-commerce.
• Overall, the electric toothbrush market presents significant opportunities for manufacturers, retailers, and investors, with a positive outlook for 2024 and beyond. The rising adoption of electric toothbrushes across various regions highlights the growing importance of oral health and the demand for more efficient and advanced personal care solutions. Electric Toothbrush Statistics from 2023 and 2024 demonstrate the market’s potential for sustained growth in the coming years.

Conclusion

The electric toothbrush market is experiencing significant growth, driven by increasing awareness of oral hygiene and technological advancements. Electric Toothbrush Statistics show a global market value of $3.2 billion in 2023 and projected growth to $3.4 billion in 2024; the industry shows promising potential.

North America leads the market, followed closely by Europe, while Asia-Pacific demonstrates the highest growth rate. Technological innovations, such as AI-driven feedback and Bluetooth connectivity, are reshaping consumer expectations and driving the premium segment’s growth. As the market continues to evolve, opportunities for growth lie in emerging markets and technological innovations.

Maitrayee Dey

Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.

More Posts By Maitrayee Dey

Earthday Statistics By Facts And Climate Change

Employee Engagement Statistics By Performance, Profits, Demographics, Software Market and Trends

Employee Wellness Statistics By Program Availability, Type, Frequency, Country, Category And Investment

Android Statistics By Applications, Versions, Phones, Market Share, Vendor And Adoption Rates

Performance Management Statistics By Assessment, Employee Engagement and Facts

Career Change Statistics By Age, Industries, Seniority and Experience

Employee Theft Statistics By Industry, Perpetrator And Region

Social Media Addiction Statistics By Gender, Region and Facts

Coca-Cola Statistics By Revenue, Brand Valuation, Sales and Facts

Gen Z Spending and Buying Habits Statistics and Facts