Skype Statistics By Country, Demographics, Market Share, Users Growth, Brand Awareness And Region-Wise Traffic

Maitrayee Dey
Written by
Maitrayee Dey

Updated · Dec 02, 2024

Rohan Jambhale
Edited by
Rohan Jambhale

Editor

Skype Statistics By Country, Demographics, Market Share, Users Growth, Brand Awareness And Region-Wise Traffic

Introduction

Skype Statistics: Skype is a telecommunication application primarily used for video conferencing and voice calls. Mostly, it is used for video telephony and other different profiles. Released in August 2003, it has since evolved to become a prominent communication tool on a holistic level. By going through Skype Statistics, we can get a comprehensive idea of the statistical measures that have enabled it to become a leading force in communications platforms.

Furthermore, we will learn about its impressive reach, usage patterns, and market positioning, providing valuable insights into how it continues to shape digital communication in personal and professional contexts.

Editor’s Choice

  • Skype is projected to reach 2.27 billion users by the end of 2024
  • The 25-34 age group dominates Skype usage at 33.34%
  • Russia leads desktop application usage with 84.29% share
  • The United States generates 13.4% of global Skype traffic
  • Zoom leads the video conferencing market at 18.60%, with Skype at 13.41%
  • The United States has 38,357 companies using Skype, the highest globally
  • Brand awareness in the UK stands at 87%, the highest among surveyed countries
  • Mobile usage in Turkey peaks at 91.96%
  • Skype’s user base grew from 0.4 billion in 2009 to 1.95 billion in 2022
  • YouTube drives 34.51% of social media referrals to Skype
  • Only 12% of US users regularly use Skype despite 83% brand awareness
  • Brazil shows a 70.43% mobile user preference versus 29.57% desktop
  • Germany reports 24% popularity rating among users
  • France recorded peak downloads of 409.64 billion on Google Play Store in April 2020
  • Skype maintains 80% brand awareness among messaging apps.

Skype Demographics

skype-com-website-traffic-demographics

(Reference: similarweb.com)

  • Skype Statistics show that among the different age groups, the age group is 25 – 34, per 33.34% of respondents.
  • 49% of respondents are of ages 18-24 who regularly use Skype.
  • 73% of respondents are of ages 35-44 who periodically use Skype.
  • 28% of respondents are ages 45-54 and regularly use Skype.
  • 01% of respondents are of ages 55-64 who periodically use Skype.
  • 15% of respondents are of ages 65+ who regularly use Skype.

Skype Usage By Country

Skype-traffic-by-device-and-country

(Source: semrush.com)

  • Skype Statistics show that regarding desktop applications, the highest desktop share has been in Russia, with 84.29%.
  • Regarding mobile applications, the highest usage was in Turkey, with 91.96%.
  • In terms of total devices, Brazil has 5.9 million users, 29.57% desktop users, and 70.43% mobile device users.

Region-Wise Traffic

country-wise-traffic-distribution

(Reference: enterpriseappstoday.com)

  • Skype Statistics show that the United States has the highest traffic, with 13.4%.
  • Russia’s Skype traffic is 6.16%.
  • India’s Skype traffic is 6.10%.
  • Brazil’s Skype traffic is 5.20%.
  • The United Kingdom’s Skype traffic is 3.87%.
  • Other countries make up 65.27% of total traffic.

Skype Usage By Country

distribution-of-companies-using-skype-by-country

(Reference: enlyft.com)

  • Skype Statistics show that the United States has the highest number of Skype companies, with 38,357.
  • The United Kingdom has 8,004 companies.
  • Germany has 1,223 companies.
  • Italy has 1,244 companies.
  • China has 1,445 companies.
  • Brazil has 1,936 companies.
  • Australia has 1,991 companies.
  • France has 2,077 companies.
  • Canada has 3,414 companies.
  • India has 3,994 companies.

Skype Market Share

skype-unified-communications

(Reference: enlyft.com)

  • Skype Statistics show that Zoom has the highest market share among video conferencing companies, with 18.60%.
  • Skype’s market share is 13.41%.
  • Adobe Connect has a market share of 12.95%.
  • Tencent’s market share is 11.17%.
  • The remaining major video conferencing companies make up a 43.87% market share.

Skype Users Growth Worldwide

number-of-estimated-skype-users-registered-worldwide-from-2009-to-2024

(Reference: statista.com)

  • Skype Statistics show that Skype users have been increasing consistently over time.
  • In 2009, the number of Skype users was 0.4 billion.
  • In 2010, the number of Skype users was 0.57 billion.
  • In 2010, the number of Skype users was 0.57 billion.
  • In 2011, the number of Skype users was 0.76 billion.
  • In 2012, the number of Skype users was 0.84 billion.
  • In 2013, the number of Skype users was 0.92 billion.
  • In 2014, the number of Skype users was 1.01 billion.
  • In 2015, the number of Skype users was 1.12 billion.
  • In 2016, the number of Skype users was 1.23 billion.
  • In 2017, the number of Skype users was 1.33 billion.
  • In 2018, the number of Skype users was 1.43 billion.
  • In 2019, the number of Skype users was 1.55 billion.
  • In 2020, the number of Skype users was 1.67 billion.
  • In 2021, the number of Skype users was 1.8 billion.
  • In 2022, the number of Skype users was 1.95 billion.
  • By the end of 2023, there will be 2.1 billion Skype users.
  • It is estimated that by the end of 2024, there will be 2.27 billion Skype users.

Skype Brand Awareness in The US

skype-brand-awareness-usage-popularity-loyalty-and-buzz-among-messenger-users-in-the-united-states-in-2022

(Reference: statista.com)

  • Skype Statistics show that Skype has good brand awareness in the US, according to 83% of respondents.
  • 19% of the respondents feel Skype has a good popularity
  • 12% of respondents use Skype regularly.
  • 8% of the respondents have a loyal customer base on Skype.
  • 13% of respondents believe there is a buzz related to Skype.

Skype Brand Profile in The UK

skype-brand-awareness-usage-popularity-loyalty-and-buzz-among-messenger-users-in-the-uk-in-2022

(Reference: statista.com)

  • Skype Statistics show that Skype has good brand awareness in the UK, according to 87% of respondents.
  • 20% of the respondents feel Skype has a good popularity
  • 13% of respondents use Skype regularly.
  • 8% of the respondents have a loyal customer base on Skype.
  • 11% of respondents believe there is a buzz related to Skype.

Skype Germany Brand Profile

-skype-brand-awareness-usage-popularity-loyalty-and-buzz-among-messenger-users-in-germany-in-2022

(Reference: statista.com)

  • Skype Statistics show that Skype has good brand awareness in Germany, according to 84% of respondents.
  • 24% of the respondents feel Skype has a good popularity
  • 14% of respondents use Skype regularly.
  • 11% of the respondents have a loyal customer base on Skype.
  • 13% of respondents believe there is a buzz related to Skype.

Skype Download in France


(Reference: statista.com)

  • Skype Statistics show that the company has consistently high downloads on both Apple and Android platforms.
  • In Jan 2019, skype recorded 37.6 billion downloads in Apple and 92.94 million in the Google Play store.
  • The highest Google Play Store Skype download was recorded in April 2020, with 409.64 billion.
  • The highest app downloads for iOS were in December 2020, with 400.5 billion downloads.

Messaging App Brand Awareness

by-leading-messenger-services-by-brand-awareness-in-the-united-states-in-2022

(Reference: enterpriseappstoday.com)

  • Skype Statistics show that Facebook Messenger has the highest brand awareness, according to 90% of respondents.
  • Snapchat’s brand awareness is 84%.
  • Zoom’s brand awareness is 81%.
  • Skype’s brand awareness is 80%.
  • FaceTime’s brand awareness is 78%.
  • WhatsApp’s brand awareness is 76%.
  • iMessage’s brand awareness is 67%.
  • Google Hangouts’ brand awareness is 60%.
  • Discord’s brand awareness is 46%.
  • Kik Messenger’s brand awareness is 41%.
  • Microsoft Teams’ brand awareness is 41%.
  • Telegram’s brand awareness is 40%.
  • WeChat’s brand awareness is 37%.
  • LINE’s brand awareness is 26%.
  • Viber’s brand awareness is 24%.
  • Signal’s brand awareness is 20%.
  • Threema’s brand awareness is 10%.

Social Media Referral Rates

Referral-rates-by-social-media-platform

(Source: helloleads.io)

  • Skype Statistics show that YouTube has the highest referral rates, with 34.51 respondents.
  • Whatsapp’s referral rate is 18.29%.
  • Facebook’s referral rate is 16.44%.
  • Telegram and Twitter’s referral rate is 4.87% and 4.85%.

Conclusion

Skype's evolution from its 2003 launch to its current position as a major player in global telecommunications demonstrates its remarkable adaptability and sustained relevance. Skype Statistics show a consistent growth trajectory, with user numbers expanding from 0.4 billion in 2009 to an anticipated 2.27 billion by 2024.

While Skype faces fierce competition in the video conferencing sector, particularly from Zoom, it maintains a strong position in the telecommunication market. Skype's continued evolution and adaptation to changing user needs will be crucial for maintaining its position in an increasingly competitive digital communication landscape.

FAQ.

What age group uses Skype the most?

The 25-34 age group represents 33.34% of Skype users, making them the largest user demographic.

Which country has the highest Skype traffic?

The United States leads with 13.4% of global Skype traffic.

How many Skype users are expected by 2024?

Projections indicate 2.27 billion users by the end of 2024.

What is Skype’s current market share in video conferencing?

Skype holds 13.41% of the video conferencing market share.

Which country has the highest mobile usage of Skype?

Turkey leads mobile usage with 91.96%.

How many companies use Skype in the United States?

38,357 companies in the United States use Skype.

What is Skype’s brand awareness in the UK?

Skype has 87% brand awareness in the UK.

Which social media platform drives the most traffic to Skype?

YouTube leads with 34.51% of social media referrals.

What percentage of US users are regular Skype users?

12% of US respondents use Skype regularly.

How has Skype’s user base grown since 2009?

From 0.4 billion in 2009 to 1.95 billion in 2022, showing consistent growth.

Maitrayee Dey
Maitrayee Dey

Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.

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