X Statistics By Revenue, Expenditure, Sales And Marketing, Market Share And Users

Introduction

X Statistics: X (formerly called Twitter) is one of the most popular social media platforms globally. Furthermore, it consistently ranks among the top websites that are visited regularly. Likewise, short posts like tweets have become synonymous with this platform. Since Elon Musk acquired this platform, it has become an alternative to legacy news media.

Going through the X (formerly Twitter) statistics makes it possible to garner essential information that has contributed to this platform’s immense popularity and learn how it works in the dynamic world of social media.

Editor’s Choice

X’s revenue grew from 28.28 million USD in 2010 to 5,077.48 million USD in 2021.
Facebook dominates social media with 45.5% market share, while X holds 10.91%.
The US leads X usage with 106.23 million users, showing a strong Western market presence.
Male users dominate X demographics at 60.9% of total users.
Premium subscription growth reached 640,000 users by April 2023.
Advertising revenue reached 4,505.69 million USD in 2021.
Emoji usage in tweets increased by 22.45% over a decade.
The platform maintains 40% user satisfaction rates for continued usage.
Marketing expenditure grew from 6.29 million to 1,175.97 million USD (2010-2021).
X ranks fourth in global social media market share.

X Global Revenue

(Reference: statista.com)

X (formerly Twitter) statistics show that the worldwide revenue of the social media platform has been increasing consistently over time.
In 2010, the platform revenue was 28.28 million USD.
By the end of 2021, X’s revenue was 5,077.48 million USD.

X Revenue By Segment

(Reference: statista.com)

X (formerly Twitter) statistics show that advertising revenue and data licensing are the two sources of X's social media platform.
In 2010, the X revenue from advertising services was 7.32 million USD, and data licensing revenue was 20.96 million USD.
As of 2021, the X revenue from advertising services was 4505.69 million USD, and data licensing revenue was 571.79 million USD.

X Expenditure By Advertising

(Reference: statista.com)

X (formerly Twitter) statistics show that X's advertising expenditure has consistently increased.
In 2014, the advertising expenditure was USD 46.6 million.
By the end of 2021, the expenditure has decreased to 167.1 million USD.

X Sales And Marketing Expenditure

(Reference: statista.com)

X (formerly Twitter) statistics show that the company's marketing and advertising expenditure has consistently increased since 2010, and Twitter's advertising expenditure was 6.29 million USD.
By the end of 2021, Twitter’s advertising revenue had increased to USD 1175,97 million.

Market Share of Social Media Websites

(Reference: statista.com)

X (formerly Twitter) statistics show that Facebook has the highest market share among social media websites, with 45.5% of the market share.
The market share of Pinterest among social media platforms is 21.2%.
The market share of Instagram among social media platforms is 14.13%.
The market share of X/Twitter among social media platforms is 10.91%.
The market share of Reddit among social media platforms is 3.35%.
The market share of YouTube among social media platforms is 2.8%.
The market share of other platforms among social media platforms is 1.13%.
LinkedIn's market share among social media platforms is 0.97%.

Social Media Entrepreneur's Worth

(Reference: statista.com)

X (formerly Twitter) statistics show that Mark Zuckerberg from Facebook has the highest net worth among social media entrepreneurs, with 117 billion USD.
Zhang Yiming from TikTok has a revenue of 43.3 billion USD.
Eduardo Saverin from Facebook has a net worth of 28 billion USD.
Dustin Moskovitz from Facebook has a net worth of 18.3 billion USD.
Jan Koum from WhatsApp has a net worth of 16.1 billion USD.
Jeff Rothschild from Facebook has a net worth of 5.9 billion USD.
Jack Dorsey from Twitter has a net worth of 4.9 billion USD.
Brian Acton from WhatsApp has a net worth of 3.1 billion USD.
Evan Spiegel from Snapchat has a net worth of 3.1 billion USD.
Bobby Murphy from Snapchat has a net worth of 2.8 billion USD.

Social Media Subscription Prices

(Reference: statista.com)

X (formerly Twitter) statistics show the meta verified has the highest subscription price at 11 USD.
Twitter Blue subscription price is 11 USD.
Reddit Premium Subscription price is 6 USD.
SnapChat’s subscription price is 4 USD.

Leading Countries By X Users

(Reference: statista.com)

X (formerly Twitter) statistics show that the United States is the leading country with 106.23 million users.
Japan has 69.28 million X users.
India has 25.45 million X users.
Indonesia has 24.45 million X users.
United Kingdom has 24 million X users.
Brazil has 21.45 million X users.
Turkey has 19.74 million X users.
Mexico has 17.45 million X users.
Saudi Arabia has 16.28 million X users.
Germany has 15.42 million X users.
France has 15.22 million X users.
Thailand has 14.24 million X users.
Canada has 13.52 million X users.
Spain has 11.43 million X users.
The Philippines has 10.69 million X users.
South Korea has 10.45 million X users.
China has 9.2 million X users.
Argentina has 8.49 million X users.
The Netherlands has 8.2 million X users.
Hong Kong has 7.51 million X users.

X Premium Subscribers Count

(Reference: statista.com)

X (formerly Twitter) statistics show that the subscription count of premium X users has been increasing consistently over time.
In Feb 2023, there were 290 thousand premium X users.
In March 2023, the premium users of X increased to 385 thousand
By the end of April 2023, there will be 640 thousand premium Twitter users.

X Users By Gender

(Reference: statista.com)

X (formerly Twitter) statistics show predominantly male users on this social media platform.
Male users of X make up 60.9% of all users.
1% of X users are female.

X Users Following Legacy Media

(Reference: statista.com)

X (formerly Twitter) statistics show that social media platforms have also emerged as popular news sources.
53% of X users have news sources as mainstream outlets.
45% of X users follow news by following personalities.
43% of users follow politicians and activities for news.
Smaller and alternative news sources to legacy media make up 40% of users.
38% of new sources come from influencers or ordinary people.

Tweets Containing Emojis

(Reference: statista.com)

X (formerly Twitter) statistics show that the usage of emojis in tweets has been increasing consistently over time, showing their inclusion as almost a normalized form of expression.
While in July 2013, only 4.25% of tweets contained emojis, it increased to 26.7% of all tweets containing emojis in March 2023.

Trust in X ads Among Users

(Reference: statista.com)

X (formerly Twitter) statistics show reduced user trust in X-based advertisements.
22% of marketers showed trust in X advertisements in 2022.
As of 2024, only 12% of marketers have shown in X-based advertisements.

Likelihood of Using the X Platform

(Reference: statista.com)

X (formerly Twitter) statistics show the likelihood of users using the X platform in the future.
40% of respondents are extremely satisfied and are expected to continue using the X platform.
30% of the respondents are satisfied with the X platform usage.
25% of respondents are dissatisfied with the X platform and are not likely to use it in the future.

Most Followed Twitter Account

@elonmusk: 205.0 million followers, Businessman, and owner of X.
@BarackObama: 131.2 million followers, U.S. President (2009–2017).
@Cristiano: 113.8 million followers, Football player.
@justinbieber: 109.7 million followers, Musician.
@rihanna: 108.2 million followers, Musician.
@katyperry: 105.6 million followers, Musician.
@narendramodi: 103.6 million followers, Prime Minister of India (2014–present).
@realDonaldTrump: 94.9 million followers, U.S. President (2016–2020).
@taylorswift13: 94.7 million followers, Musician.
@NASA: 83.8 million followers, Space Agency.
@ladygaga: 82.6 million followers, Musician and actress.
@YouTube: 79.4 million followers, Online video-sharing platform.
@KimKardashian: 75.1 million followers, Television personality.
@EllenDeGeneres: 73.4 million followers, Comedian and television host.
@X: 68.3 million followers, Operator of the platform.
@BillGates: 65.7 million followers, Businessman and philanthropist.
@selenagomez: 65.6 million followers, Musician and actress.
@imVkohli: 65.4 million followers, Cricket player.
@neymarjr: 63.8 million followers, Football player.
@cnnbrk: 63.8 million followers, News channel.
@CNN: 62.9 million followers, News channel.
@jtimberlake: 60.0 million followers, Musician and actor.
@PMOIndia: 57.1 million followers, Office of the Prime Minister of India.
@nytimes: 55.2 million followers, Newspaper.
@espn: 54.9 million followers, Sports channel.
@britneyspears: 54.0 million followers, Musician.
@shakira: 53.1 million followers, Musician.
@KingJames: 52.9 million followers, Basketball player.
@ChampionsLeague: 52.7 million followers, Football league.
@ddlovato: 51.9 million followers, Musician and actress.
@realmadrid: 51.8 million followers, Football club.
@BBCBreaking: 51.7 million followers, News channel.
@FCBarcelona: 49.3 million followers, the Football club.
@jimmyfallon: 49.3 million followers, Comedian and television host.
@SrBachchan: 48.9 million followers, Actor.
@BTS_twt: 48.5 million followers, Musicians.
@NBA: 47.4 million followers, Basketball league.
@akshaykumar: 46.9 million followers, Actor.
@MileyCyrus: 45.8 million followers, Musician and actress.
@BeingSalmanKhan: 45.7 million followers, Actor.
@premierleague: 44.8 million followers, Football league.
@bts_bighit: 44.7 million followers, Musicians.
@iamsrk: 44.1 million followers, Actor.
@JLo: 44.0 million followers, Musician and actress.
@SportsCenter: 43.9 million followers, Sports channel.
@BrunoMars: 42.1 million followers, Musician.
@Oprah: 41.1 million followers, Television personality.
@BBCWorld: 41.0 million followers, News channel.
@sachin_rt: 40.5 million followers, Former cricket player.
@NiallOfficial: 39.7 million followers, Musician.

(Source: wikipedia.org)

Top 10 Most Liked Tweets

"It is with immeasurable grief that we confirm the passing of Chadwick Boseman." – August 28, 2020, 6.7 million likes.
"Next I'm buying Coca-Cola to put the cocaine back in" – April 27, 2022, 4.5 million likes.
"No one is born hating another person because of the color of his skin or his background or his religion..." – August 12, 2017, 3.7 million likes.
"yes, please do enlighten me. email me at [email protected]" – December 28, 2022, 3.6 million likes.
"It's a new day in America." – January 20, 2021, 3.6 million likes.
"Kobe was a legend on the court and just getting started in what would have been just as meaningful a second act..." – January 26, 2020, 3.5 million likes.
"A picture of Donald Trump raising his fist after surviving an assassination attempt" – July 13, 2024, 3.4 million likes.
"Congratulations to the Astronauts that left Earth today. Good choice." – May 30, 2020, 3.4 million likes.
"This is what happens when you don't recycle your pizza boxes" – December 30, 2022, 3.3 million likes.
"hello literally everyone" – October 4, 2021, 3.1 million likes.

(Source: wikipedia.org)

Top 10 Most Retweeted Tweet

"ZOZOTOWN新春セールが史上最速で取扱高100億円を先ほど突破！！..." – January 5, 2019, 3.8 million retweets.
"I'm gonna give 10 random people that repost this and follow me USD25,000 for fun..." – January 22, 2024, 3.5 million retweets.
"🎍謹賀新年🎍【総額10億円】#前澤お年玉 100万円を1000人にプレゼントします！..." – December 31, 2019, 3.2 million retweets.
"HELP ME PLEASE. A MAN NEEDS HIS NUGGS" – April 5, 2017, 3.1 million retweets.
"It is with immeasurable grief that we confirm the passing of Chadwick Boseman..." – August 28, 2020, 2.9 million retweets.
"If only Bradley's arm was longer. Best photo ever #oscars" – March 2, 2014, 2.9 million retweets.
"Always in my heart @Harry_Styles. Yours sincerely, Louis" – October 2, 2011, 2.8 million retweets.
"#ヒカキンサンタのプレゼント🎅🎄🎁..." – December 18, 2021, 1.8 million retweets.
"Never Not 💜" – May 3, 2020, 1.7 million retweets.
"LIMONADA 🗿" – August 20, 2016, 1.6 million retweets.

Conclusion

Since its inception, X has demonstrated remarkable growth and evolution, transforming from a simple microblogging platform into a global social media powerhouse. X (formerly Twitter) statistics show that the platform's financial trajectory shows impressive growth, with revenue increasing from 28.28 million USD in 2010 to over 5 billion USD by 2021.

The premium subscription model has gained traction, reaching 640,000 subscribers by April 2023, indicating a potential for revenue diversification beyond traditional advertising. Looking ahead, X's challenge lies in balancing advertiser trust and revenue growth while maintaining its position as a key al social media ecosystem.

Sources

X.com

Analytics

Mashable

Socialblade

Datareportal

Similarweb

Emarketer

Businessinsider

FAQ.

What is X’s current market share in social media?

X holds 10.91% of social media market share, ranking fourth among major platforms.

Who is the most followed account on X?

Elon Musk leads with 205 million followers, followed by Barack Obama with 131.2 million.

What is the gender distribution of X users?

The platform has 60.9% male users and 39.1% female users.

How much does X Premium (formerly Twitter Blue) cost?

X Premium subscription costs USD11USD 11r month.

Which country has the most X users?

The United States leads with 106.23 million users, followed by Japan with 69.28 million.

How has emoji usage evolved on X?

Emoji usage increased from 4.25% of tweets in 2013 to 26.7% in March 2023.

What is X’s primary revenue source?

Advertising services generate the majority of revenue, with data licensing as a secondary source.

How many premium subscribers does X have?

As of April 2023, X had approximately 640,000 premium subscribers.

What percentage of users follow news on X?

53% of users follow mainstream news outlets, while 45% follow news personalities.

How has advertiser trust in X changed?

Trust declined from 22% in 2022 to 12% in 2024.

Maitrayee Dey

Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.