Amazon Pay Statistics By Brand Awareness, Customers, Usage, Traffic And Audience Demographics
Updated · Nov 29, 2024
Table of Contents
- Introduction
- Editor’s Choice
- Amazon Pay Usage Across Different Countries
- Amazon Pay Brand Awareness in The UK
- Amazon Pays Brand Awareness in Germany
- Amazon Pay Brand Profile in The US
- Popular Companies Using Amazon Pay
- Amazon Pays Customers By Product And Services
- Top Amazon Pay Customers
- Amazon Pay Customers By Industry
- Monthly Application of Amazon Pay By Industry
- Amazon Pay Usage
- Amazon Pay Traffic Statistics
- Amazon Pay By Audience Demographics
- Amazon Pay overview
- Conclusion
Introduction
Amazon Pay Statistics: Amazon Pay is one of the prominent online payment platforms that focuses on providing convenient transaction solutions for Amazon customers. For the most part, it has become a default mode of payment for regular users of this e-commerce platform. As we go forward, we will learn about this payment platform and how it has contributed to the growth of businesses.
It would also assist companies in garnering a comprehensive understanding of the factors that have made it a popular choice among customers.
Editor’s Choice
- The United States leads with 131,315 websites accepting Amazon Pay.
- Amazon Pay awareness in the UK stands at 80% of the population
- Germany holds 19,238 websites with Amazon Pay integration
- The retail sector dominates with a 71% market share in Amazon Pay usage
- Transaction volume reached $100 billion in 2023
- Mobile devices account for 60% of Amazon Pay transactions
- User satisfaction rate reached 85% in 2023
- Users aged 25-34 represent 25.85% of Amazon Pay users
- US market share increased by 6% in 2023
- Service expanded to 159 countries by 2024
- Expected transaction volume to exceed $120 billion in 2024
- The home and Garden sector holds a 21.22% market share with 803 stores
- Apparel industry leads monthly spending at $2.80 million
- US generates 77.07% of Amazon Pay website traffic
- Total monthly application spend reaches $12.89 million
Amazon Pay Usage Across Different Countries
(Source: statista.com)
- Amazon Pay Statistics show that the United States is a leading country accepting Amazon Pay as a payment method, with 131,315 websites.
- Japan leads in crypto payment acceptance with 6.23% acceptance altogether.
- Germany has the 2nd highest share of Amazon payments and crypto transactions, with 19,238 websites and a 2.1% share.
Amazon Pay Brand Awareness in The UK
(Reference: statista.com)
- Amazon Pay Statistics show that Amazon Pay awareness has a relatively high percentage of awareness, with 80% in the UK.
- This was followed by Amazon pay popularity, 24%; Amazon pay usage, 21%; Amazon pay loyalty, 17%; and Amazon pay buzz, 20%.
Amazon Pays Brand Awareness in Germany
(Reference: statista.com)
- Amazon Pay Statistics show that Amazon Pay is a popular payment method in Germany.
- Amazon pay awareness has an 82% share of respondents, followed by Amazon pay usage with 25%, Amazon pay loyalty with 19,% and Amazon Pay buzz with 18%.
Amazon Pay Brand Profile in The US
(Reference: statista.com)
- Amazon Pay Statistics show that Amazon Pay awareness has a high share of respondents in the US, with 78%
- This was followed by Amazon Pay’s popularity at 27%, Amazon Pay usage at 21%, Amazon Pay Loyalty at 15%, and Amazon Pay Buzz at 21%.
Popular Companies Using Amazon Pay
(Source: enlyft.com)
- Amazon Pay Statistics show that Cognizant technology has the highest revenue, more than $1 billion.
- It is followed by Coursera and Optoro, with revenues ranging from around $50 -100 million.
Amazon Pays Customers By Product And Services
(Reference: 6sense.com)
- Amazon Pay Statistics show that retail, e-commerce, apparel, fashion, accessories, and technology are the popular Amazon Pay customer payment options.
- Retail has the highest market share, with 71%, followed by e-commerce, with 69%; fashion, with 57%; apparel, with 49%; and technology, with 44% popularity with customers
Top Amazon Pay Customers
(Reference: ecommerce.aftership.com)
- Amazon pay statistics show that Germany, Italy, Japan, the United States, and the United Kingdom are the top countries that cater to Amazon pay applications.
- Germany has the highest market share, with 45.54% and 2.25k stores, followed by the United States, with 1.23K and 24.97% shares, and Italy, with 6.31% and 312 stores.
Amazon Pay Customers By Industry
(Reference: ecommerce.aftership.com)
- Amazon Pay Statistics show that a wide variety of industries use Amazon Pay, totaling 3.79k stores.
- Home and Garden has a 21.22% market share with 803 stores, followed by Apparel with 641 stores and 16.94% market share, and Sports with 316 stores with 8.35% stores.
Monthly Application of Amazon Pay By Industry
(Reference: ecommerce.aftership.com)
- Amazon Pay Statistics show that the total application spend of this platform was $12.89 million.
- Apparel has the highest app spending, with $2.80 at 21.73%, followed by beauty and fitness at $2.32 million and 18% share, and health at $1.56 million with a 12.14% market share.
Amazon Pay Usage
(Source: trends.builtwith.com)
- Amazon Pay Statistics show that the payment application has increased over time.
- As of August 2024, Amazon’s payment usage is 175000 times, a significant increase from 12500 in October 2008.
Amazon Pay Traffic Statistics
(Reference: semrush.com)
- Amazon Pay Statistics show that the United States, India, the UK, Brazil, and Canada have the highest traffic on Amazon Pay websites.
- The United States has the highest traffic with 77.07% market share, followed by India with 3.06%, Canada with 1.52%, Brazil with 1.36% and the United Kingdom with 1.30%.
Amazon Pay By Audience Demographics
(Reference: similarweb.com)
- Amazon Pay Statistics show that among the different audience demographics, users aged 25-34 have the highest number of users at 25.85%.
- It is followed by 35-44 with a 19.45% market share, 45-54 with a 17.15% market share, and 65+ individuals with an 8.14% market share together.
Amazon Pay overview
- Amazon Pay is growing significantly as more customers and merchants choose it for online and in-store transactions. This mobile payment service, integrated into Amazon’s ecosystem, offers customers a quick, secure checkout experience, making it increasingly popular worldwide. The convenience and security of Amazon Pay attract not only individual users but also small to large-scale merchants who view it as a valuable alternative to traditional credit card transactions. Here, we’ll delve into Amazon Pay Statistics, focusing on its growth and user adoption rates across 2023 and 2024.
- By 2024, Amazon Pay had expanded into 159 countries, providing its services to merchants and customers globally. As of 2023, the U.S. market alone saw a significant surge in Amazon Pay users, contributing to a market share increase of 6% compared to 2022. In terms of dollar figures, Amazon Pay’s transaction volume reached approximately $100 billion in 2023, an impressive feat for a service competing with other payment giants like Apple Pay and Google Pay.
- This growth continued into 2024 when Amazon Pay’s worldwide transaction volume is expected to surpass $120 billion US dollars. Much of this increase is due to the expansion of Amazon’s e-commerce presence and the growing acceptance of Amazon Pay across various sectors, from retail to food delivery. Additionally, more merchants are incorporating Amazon Pay into their payment systems, viewing it as essential to meeting customer demand for flexible, secure digital payments.
- Mobile payment usage, including Amazon Pay, surged in popularity, with a 20% increase in active users between 2023 and 2024. Amazon’s 2024 initiatives, such as offering instant refunds and streamlined integration for merchants, have further boosted its appeal. With over 400 million active Amazon accounts, the company leverages its customer base to promote Amazon Pay, making it a default choice for many online transactions.
- Amazon Pay Statistics also reveal a significant increase in customer satisfaction due to these enhancements. In 2023, surveys showed an 85% user satisfaction rate for Amazon Pay, attributed to its simplified checkout process and improved security features. Furthermore, Amazon Pay’s popularity on mobile platforms cannot be overstated. About 60% of Amazon Pay’s transactions are now completed via mobile devices, reflecting a broader shift toward mobile commerce.
- With e-commerce sales in the U.S. expected to reach $1 trillion in 2024, Amazon Pay’s expansion aligns well with growing consumer trends. More online retailers accept Amazon Pay as a convenient alternative to credit card payments, thereby accommodating the preferences of tech-savvy shoppers. Amazon has also increased its partnerships with e-commerce platforms, enhancing its visibility and transaction volumes.
- In conclusion, Amazon Pay’s steady growth in 2023 and 2024 underscores its importance as a payment method in the digital marketplace. Its ability to offer fast, secure transactions has driven merchant adoption and customer satisfaction, reinforcing its competitive edge in the online payment industry.
Conclusion
Amazon Pay has demonstrated remarkable growth and adaptation in the digital payment landscape, establishing itself as a crucial player in the global e-commerce ecosystem. Amazon Pay Statistics show significant market penetration across major economies, with a particularly strong presence in the United States, Germany, and Japan. The platform’s success is evident in its expanding user base, high satisfaction rates, and increasing transaction volumes, projected to exceed $120 billion in 2024.
The expansion to 159 countries and consistent growth in merchant adoption suggest that Amazon Pay will continue to play a pivotal role in e-commerce.
Sources
FAQ.
Amazon Pay is a digital payment platform integrated with Amazon’s ecosystem that allows secure online and in-store transactions.
The United States leads in Amazon Pay acceptance, followed by Germany and Japan.
Users aged 25-34 represent the largest demographic at 25.85%.
Amazon Pay has expanded to 159 countries as of 2024.
The retail sector leads with a 71% market share, followed by e-commerce at 69%.
Yes, transaction volume reached $100 billion in 2023 and is expected to exceed $120 billion in 2024.
Approximately 60% of Amazon Pay transactions are completed via mobile devices.
Amazon Pay achieved an 85% user satisfaction rate in 2023.
The United States leads with 77.07% of Amazon Pay website traffic.
Total monthly application spend is $12.89 million across industries.
Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.
