Authorize.Net Statistics By Market Share, User Demographics, Product And Services

 Introduction

Authorize.Net Statistics: As a Visa Inc. subsidiary, Authorize.Net holds much importance as a payment gateway service provider, which helps businesses accept credit cards and electronic checks for payments via their websites over Internet Protocol (IP) connections. Founded in 1996, it has emerged as the trusted platform viable to merchants desiring reliable and secure payment processing.

According to Authorize.Net statistics, Authorize.Net is undergoing a significant leap in growth and influence in the payment processing industry in the year 2025.

Editor’s Choice

• According to Authorize.Net statistics, 17% of U.S.-based digital payment users have recognized Authorize.Net, and only four would say they like it; among those familiar, 24% hold a positive opinion of the service.
• 3% of U.S. digital payment users currently use the service, while 33% of its users actively demonstrate loyalty toward the brand.
• Marketing services generate the highest clientele, with 404, followed by digital marketing with 350, SEO with 287, social media marketing with 258, and web design with 230.
• 40,545 clients come from the U.S., followed by the U.K. with 2,967, Canada with 2,619, Australia with 2,107, and Germany with 746. Growth is seen in the Netherlands, while India witnessed a loss of 554 clients.
• Authorize.Net statistics reveal that Authorize.Net commands a 1.5% market share in the eCommerce payment gateway, keeping its data science vigilant on industry position.
• Downloads surged in July to a peak of 115 before declining, landing at 34 downloads in December. January 2025 saw upticks once more at 70.
• 27.28% of users aged 25-34, 21.69% were 35-44 years, with 15.57% aged 18-24. The older population contributes as well: 15.89% (45-54), 11.20% (55-64), and 8.36% (65+).
• On average, users spend around 7 minutes and 55 seconds per visit, with a bounce rate of 38.91%.
• The majority of the traffic, consisting of 55.83%, enters through direct visits; referrals contribute 36.89%, whereas search accounts for 95%. Social media is a minor player at just 0.25%, while email and display marketing stand at an estimated 2% and 0.07%, respectively.
• Ahead of Authorize.Net are WooCommerce with the most stores (11,753), followed by 4,544 for Custom Cart, 2,457 for Magento, 690 for Shopify, and 530 for BigCommerce.
• Authorize.Net statistics show that the U.S. constitutes 93.01% of all visits, approximately three-point-six million users. The remaining traffic comes from India (1.94%) and Canada (1.55%). There were 5.5 million visits in July, the highest recorded for the year.
• 46.2% of traffic comes from mobile, while 53.8% are from desktops. 50.84% access from desktops and 49.16% from mobiles within the USA.
• 48.39% of the visitors are female, while 51.61% of visitors are male.

Leading Digital Payment Brands

(Reference: statista.com)

• The most recognized digital payment brand, PayPal, leads other brands in this category with a whopping 91% brand awareness among users.
• The following are Apple Pay and Venmo, both of which enjoy 81% awareness, indicating a strong footing in mobile and peer-to-peer payments.
• Google Pay (previously called Google Wallet) has good recognition, too, with 77% brand awareness, which shows its penetration across Android devices as well as online transactions.
• Amazon Pay, in this case, stands with 76% awareness, emphasizing its popularity among online purchases.
• Payments by Visa and Klarna are at 59%, which speaks to their reach in both conventional methods and the buy-now-pay-later services.
• This is followed by Samsung Pay at 57%, which is gained from the fact that it works seamlessly with Samsung devices.
• Masterpass, a digital wallet application from MasterCard, has reached a 50% brand-awareness milestone, whereas just 31% of users are aware of BitPay, a cryptocurrency payment service.
• Garmin Pay and Skrill command a 25% awareness level, an indication of their niche but significant user base.
• Authorize.Net is, as mentioned, a well-established player in offering payment gateways and has only a mere 22% brand awareness – an indicator of a lesser-known but trusted option in the digital payment arena.

Authorize.Net Brand Awareness, Usage, Popularity, Loyalty, And Buzz

(Reference: statista.com)

• Authorize.Net statistics reveal that the brand awareness of Authorize.Net among digital payment users in the United States is 17%. This data was collected from a survey based on aided brand recognition, where respondents were shown the logo and name of the brand.
• Asking the users how much they like Authorize.Net produced only 4% in popularity among U.S. digital payment users. Of the 17% who were aware of the brand, 24% had a good impression of it.
• In regard to usage, 3% of digital payment users in the U.S. use Authorize.Net from time to time. Among those who know the brand, 18% use its services.
• This means brand loyalty towards Authorize.Net is about 1% of the U.S. digital payment users likely to continue using it.
• Given that the brand has a usage of only 3%, 33% of its users are brand loyal.
• In terms of brand buzz in August 2022, only about 4% of U.S. digital payment users recalled Authorize.Net from the media, social media, or advertising within the last three months.
• Among those who are aware of the brand, this figure represents 24%, implying that Authorize.Net had a low media presence, given the survey’s timing.

Authorize.Net Payment Transactions By Regions

(Source: authorize.net)

• Authorize.Net statistics state that in the APAC/Emerging Asia region, Authorize.Net processed 494 million transactions in 2020. This number is expected to grow by 109.1% and will account for approximately USD 1.032 billion in transactions in 2025, which is reflective of an increase of 78% in the market.
• The African market stood at USD 59 million transactions in 2020, growing by 63%, bringing the total cases to USD 105 million transactions in 2025.
• Europe accounted for USD 229 million transactions in 2020, with a moderate growth rate of 12.7%, taking the total to USD 375 million transactions by 2025.
• In Latin America (LATAM), there were USD 73 million transactions in 2020, with a projected 14.1% growth, resulting in USD 111 million transactions by 2025.
• Authorize.Net processed USD180 million transactions in the U.S. & Canada in 2020.
• By 2025, this will increase to approximately 258 million, recording a contribution to the overall 82% rise in worldwide transactions.

Authorize.Net Product And Services

(Reference: 6sense.com)

• Authorize.Net serves customers from many walks of life with different payment solutions across various industries.
• Authorize.Net statistics show it is marketing services that have captured the largest pool of customers, with 404 businesses having chosen Authorize.Net for payment processing.
• Digital marketing comes in a close second with 350 customers that lend credence to the growing importance of online advertising and campaign management.
• Search engine optimization is yet another key service, and 287 customers are utilizing it for their online visibility.
• Social media marketing, too, has made a mark, with 258 businesses engaging audiences on Facebook, Instagram, and LinkedIn.
• Web design also plays a major part, attracting 230 customers to solutions that make their websites functional and beautiful. This digital spectrum is also leveraged for the advantage of those involved in the education sector.
• These companies stand at 222 in number, using Authorize.Net for payment and management solutions. Thereto, social media management, which is not to be confused with social media marketing, forms yet another interest area.
• This service, with its 218 customers, focuses on community engagement, content scheduling, and analytics, indicating how critical it is to a business to maintain an active online presence.

Authorize.Net Customers By Country

(Reference: 6sense.com)

• Authorize.Net statistics indicate that treading through certain geographies, Authorize.Net is represented with a fair bit of concentration in the U.S. The U.S. constitutes the primary market for Authorize.Net, with 40,545 clients being distributed across that territory.
• For the second-largest user base, the UK still has a considerable gap to fill, with 2,967 clients from Authorize.Net.
• Canada is home to 2,619 clients, while Australia and Germany hold 2,107 and 746 clients, respectively.
• These numbers establish a strong footing of Authorize.Net across almost all English-speaking countries and some selected European markets.
• The Netherlands shows signs of promising growth with an addition of 438 clients for steady adoption in the market, while India has witnessed a decline of 554 clients due to possible challenges in market penetration or retention.
• Overall, Authorize.Net is still an establishment in the U.S., but it has mixed performances in other areas around the globe. Personalized enhancements in strategy benchmarking toward local market needs could lead to further expansion into emerging markets.

Authorize.Net Market Share

(Source: enlyft.com)

• As per Authorize.Net statistics, Authorize.Net keeps track of the market presence of about 15,000 technology products, including its eCommerce products, using advanced indexing techniques and data science.
• The platform goes through billions of publicly available documents to identify critical insights concerning dozens of companies.
• On average, 100 data fields are evaluated for any given company so that we can ensure a meticulous and thorough assessment.
• Within the eCommerce sphere, Authorize.Net commands a market share of about 1.5%, thereby making it a small yet significant player in the digital payment gateway sector.
• Authorize.Net employs indexing and data science to study and survey its competitive positioning continuously to draw comparisons with other payment solutions.
• That puts the company in an enviable position to garner trends in the industry, discerning customer preferences and market dynamics.

Authorize.Net Downloads By Month

(Reference: moodle.org)

• Authorize.Net downloads have shown a little turbulence this year, both notably up and markedly down.
• Authorize.Net statistics show that Early in 2024, downloads were somewhat steady: starting from 35 in February, they rose to 45 in March before dipping to 42 in April.
• Slightly up in May at 46, the flow dipped again to 43 in June.
• However, after a notable spike in July, when downloads reached 115- the height for the year there was a drop to 78 in August and even further to 50 in September.
• From October to December, a downward trend was observed, with downloads of 40, 38, and 34, respectively, suggesting slowness at the end of the year.
• In January 2025, downloads surged to 70, indicating renewed interest in the platform post-holidays.
• This suggests open seasonal trends with mid-year peak activity and a quick uptick at the beginning of the year.

Authorize.Net User Demographics

(Reference: enterpriseappstoday.com)

• According to Authorize.Net statistics, Authorize.Net’s user base has an age distribution that shows 15.57% in the 18-24 age group. The highest usage comes from the 25-34-age category, with 27.28%, followed by 21.69% of the users who are 35-44 years old.
• The boomers also represent a sizeable amount, with 15.89% aged 45-54 and 11.20% aged 55-64. Surprisingly, those aged over 65 have an 8.36% user share on the platform.
• This site is now holding 29.1 million backlinks with a 6.2% advancement.
• On the social marketing side, its YouTube organic share of traffic brings in 37.69%.
• Facebook accounts for 29.78% and Twitter for 17.20%. Other percentages lie with Reddit at 11.29%, LinkedIn at 2.99%, and other social media at an overall of 1.04%.
• The average time people spend per visit is 7 minutes 55 seconds, with nearly five pages viewed during each visit. It has a bounce rate of 38.91%.
• Authorize.Net is ranked 15,927 worldwide and 3,290 in the United States.
• However, its global rank has declined 355 places and dropped in U.S. rank by 91 places.
• In the financial planning and management category, its website is ranked 18th in the U.S. Speaking of marketing distribution channels. Direct visits constitute 55.83%. In comparison, referrals account for 36.89%, as stated by the web analytics report.
• Search is most common, with a share of 95%, while social media accounts for only 0.25%. Email marketing and display ads contribute 2% and 0.07%, respectively.

Top E-commerce Using Authorize.Net

(Source: storeleads.app)

• The Authorize.Net statistics highlight the leading e-commerce platforms integrated with it as payment gateways, ranked by the number of stores using it.
• The leader is WooCommerce, with 11,753 stores, proving its fast acceptance among small and medium businesses due to ease of integration.
• Custom Cart is next, with 4,544 stores for businesses needing custom solutions, again demonstrating Authorize.Net’s flexibility.
• The third position belongs to Magento, with 2,457 affiliated stores, further solidifying its image as a heavy-duty platform for larger, customizable e-commerce businesses.
• Shopify follows with 690 stores, highlighting the need for simplicity and scalability; BigCommerce, another widely loved SaaS e-commerce solution, has 530 stores connected to Authorize.Net.
• Out of the smaller ones, Volusion supports 166 stores; 3DCart, 159; while OpenCart manages 74 stores. Also, there are some more niche markets served by Miva Merchant and Ecwid, with 67 and 64 stores, respectively.
• Legacy and specialized platforms, Zen Cart, osCommerce, PrestaShop, and Drupal Commerce, all hold a small share in the Authorize.Net market, with store numbers between 24 and 31.
• Then comes Squarespace and nopCommerce, each with 17 stores that utilize Authorize.Net for payment processing.
• This varied spread showcases the vast compatibility and flexibility Authorize.Net brings to the different e-commerce platforms, allowing it to fit well into various businesses with different technical demands.

Autorize.Net Website Traffic By Country

(Reference: enterpriseappstoday.com)

• Authorize.Net statistics show that 46.2% of traffic to Authorize.Net consists of mobile vi and 53.8% of traffic accounts for desktop visits. Of its global traffic, 93.01% comes from the United States, with 3.5 million visits originating from the United States. In the United States, 50.84% of users visit via desktop computers, while 49.16% of users use mobile devices.
• Though India contributes 1.94% and Canada 1.55% towards the world traffic, there are around 72.1K visits recorded in India, with 86.92% using desktops and 13.08% using mobile.
• With around 57.5K visits, Canada has 89.22% on desktops and only 10.78% on mobile.
• The United Kingdom and the Philippines together account for 0.51% of total traffic.
• In the United Kingdom, around 19.1K users will only be accessing the site from desktops, while in the Philippines, around 19K users will do the same with no reported access via mobile from either country.
• Until the end of September 2022, Authorize.Net received 3.7 million visits, which is an increase from the previous month’s 3.2 million.
• The most visited month was July, which accounted for traffic of over 5.5 million visits.
• From audience metrics, 48.39% of visitors are female, while 51.61% are male.
• The traffic to the platform is mostly organic: of that, 94.70% is organic, while only 5.30% is attributed to paid efforts.

Conclusion

As per Authorize.Net statistics, Heading the ranks in payment gateway service providers, Authorize.Net has proven better performance in multiple avenues. With an extensive merchant base, hefty transaction volumes, and a full set of features, it keeps a commanding position as the best among the business community in need of trustworthy and secure payment processing solutions.

Maitrayee Dey

Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.

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