Digital Signage Statistics By Revenue, Market Share and Manufacturers

Introduction

Digital Signage Statistics: Digital signage refers to using online advertising to display different technologies, namely LCD, LED, OLED, etc. They can be found in several forms, such as public transportation systems, web pages, weather data, restaurants, etc. As we go forward, we will learn about Digital Signage Statistics to better understand the factors that promote the growth of several forms of business when it comes to promotion.

By examining various elements, such as market revenue, shipment volumes, screen resolutions, and manufacturer market shares, we can better understand the factors driving industry growth and the evolving preferences of businesses in adopting digital display technologies.

Editor’s Choice

Global television market revenue reached $93.76 billion by the end of 2023
Television shipments worldwide decreased from 216 million in 2015 to 197 million in 2023
PC monitor and projector revenue reached $39.71 billion in 2023
China’s television revenue dropped from $20 billion in 2018 to $12 billion by 2028
The US maintained stable television revenue of around $20 billion from 2019 to 2028
Global television market volume stabilized at 250 million units from 2019 to 2021
The average television price declined from $400 in 2019 to $375 by 2022
Samsung led the LCD market with 20% market share in 2022
PC monitor shipments exceeded 40 million units quarterly during the peak COVID-19 period
360×800 emerged as the most popular mobile screen resolution in 2023
1920×1080 (Full HD) dominated desktop screen resolutions in 2023
The retail sector accounted for 40% of the digital signage market in 2023
Healthcare digital signage is projected to grow by 15% in 2024
35% of digital signage deployments expected to use cloud-based CMS by 2024
Interactive digital signage is projected to reach $7.5 billion in revenue by 2024

Digital Signage Market Size Forecast

In 2023, the global Digital Signage market was valued at USD 27.1 billion and is projected to reach USD 52.7 billion by 2032, growing at a CAGR of 7.7% from 2023 to 2032.
The primary drivers of market growth include enhanced connectivity, flexibility, affordability, and increasing demand for digitized promotions. The development of products like leak detectors and home monitoring systems also contributes to the expansion.
Market growth faces restraints from increased spending on online advertisements and broadcasting by retail customers. Additionally, the COVID-19 pandemic has led to reduced demand for digital signage products.
By type, the Video Screen segment held the largest market share in 2022, accounting for approximately 21%, with widespread usage in shopping malls and public areas.
In terms of components, the hardware segment was the largest in 2022, capturing over 57% of total market revenue.
The retail segment dominated by application, contributing over 20% of global revenue in 2022, highlighting retail’s strong role in the digital signage market.
North America leads in regional market share, while the Asia-Pacific region is expected to grow significantly, particularly in developing countries like India and China due to increased adoption of digital signage solutions.
Key players in the Digital Signage market include Samsung Electronics, LG Electronics, Sony Corporation, NEC Corporation, and Panasonic Corporation, primarily focusing on digital signage hardware.

By Retail

Over 40% of shoppers report that digital displays near the point of purchase can influence their buying decisions by providing relevant information.
Approximately 44% of shoppers acknowledge that social media significantly impacts their purchasing choices.
Digital signage is highly effective, with 8 out of 10 customers entering a store due to eye-catching digital displays, outperforming static displays.
Retail is the fastest-growing sector for digital signage networks, with major brands like Burberry incorporating digital signage in flagship stores for an enhanced shopping experience.
Digital signage solutions provide a cohesive brand experience, integrating digital and physical channels; businesses that engage customers across multiple touchpoints drive three times the volume of sales.
Around 81% of Gen-Z shoppers prefer visiting physical stores for shopping experiences, though they engage heavily with in-store digital displays, offering retail brands an effective way to reach younger audiences.
Digital signage helps build brand awareness, increase sales, and enhance customer engagement in the competitive retail environment, particularly for younger, digital-native customers who prefer digital interactions.

By Advertising

U.S. digital ad spending is projected to grow by an average of 50% between 2023 and 2027, reflecting steady annual increases.
Digital media in public venues reaches a broader audience than internet or Facebook videos, making it a powerful advertising medium.
A study by Arbitron found that digital signage has an 83% recall rate, indicating high memorability compared to other digital ad formats.
Approximately 68% of consumers agree that digital advertising influences their future purchasing decisions, highlighting its impact on buying behavior.
Digital billboard advertising is perceived as highly impactful, with 71% of people saying it stands out more than online ads, and 46% considering it more prominent than television ads.
Research indicates that 20% of people will read the text on a page, while 80% are more likely to watch a video, emphasizing the effectiveness of video content in digital campaigns.
Incorporating full-motion digital out-of-home (DOOH) advertising alongside social media campaigns can lead to a 23% increase in brand awareness.
LED advertising signs achieve 1,000 impressions for just USD 0.15, making them one of the most cost-effective forms of advertising, according to the Small Business Association.

By Hospitality

A guest’s impression of a hotel is formed within the first 10 minutes of arrival, making the initial experience crucial.
Digital signage can enhance this first impression by displaying welcome messages, important information, and entertainment, creating a positive and engaging atmosphere for guests.
Digital media in hotels helps minimize perceived wait times, offering distractions that can make waits feel shorter.
During emergencies, digital signage serves as a vital communication tool; for instance, during Hurricane Sandy in 2012, hotels used it to keep guests informed of unfolding events and safety information.
About 55% of travelers reported that they would be more likely to choose a hotel offering self check-in kiosks, reflecting the growing preference for convenient, technology-driven services.

By Education

Around 73% of educational institutions view digital signage as essential for the future of communication, highlighting its growing role in student engagement.
96% of students believe that video content enhances their learning experience, making video a valuable addition to digital signage displays in educational settings.
The integration of technology in education is reported to reduce stress for 45% of students, boost confidence for 46%, improve efficiency for 57%, and help 67% of students better prepare for class.
Approximately 65% of school children use a smartphone daily, and 47% use a tablet, indicating the high level of daily interaction with digital devices among students.
Many schools and universities are enthusiastic about using digital signage to provide students with relevant information, from world news and lesson support to social media updates on class schedules.
Digital signage presents an opportunity for schools to leverage technology trends by delivering engaging, relevant content directly to students.

By Corporate Communication

Effective internal communication can increase employee productivity by 25%.
Digital signage is considered by 56% of internal communication teams as a tool to enhance communication within their organizations.
Digital signage is 47.7% effective in boosting brand awareness, making it a valuable tool for reinforcing company culture among staff.
Using digital screens in the office helps keep employees informed without overwhelming their inbox, supporting streamlined internal communication.
Integrating digital signage into office spaces reinforces the company mission and values, ensuring that employees feel connected to the brand.

By Restaurants

Approximately 74% of customers consider an easy-to-read menu a crucial part of their dining experience.
Digital signage allows for easy updates, ensuring menus are always current and can be optimized with font sizes and displays to improve readability.
Around 80% of adults have encountered digital signage within the past month, and 70% made an unplanned purchase after viewing it.
Digital menus influence purchasing decisions, with 29.5% of customers finding them impactful for product choices.
Real-world examples show significant impact, such as Prime Burger in the UK, which boosted sales by 50% by switching from static to digital signage.
In Denmark, 7-Eleven convenience stores saw coffee sales increase by 30% when promoted through digital signs.
Digital signage not only helps customers make decisions faster but also enhances their overall dining experience by providing clear, engaging menu displays.

By Tradeshows

93% of consumers find user-generated content (UGC) helpful when making purchasing decisions, making it an effective tool for engaging trade show attendees.
Video walls have seen a 16% increase in adoption since the end of COVID and are projected to grow at a CAGR of 11% in the digital signage market.
Digital signage is a cost-effective solution at trade shows, serving both informational and transactional purposes at half the cost of traditional registration staff and printed materials.
Event technology, including digital signage, can increase event attendance by 20%, boost productivity by 27%, and reduce costs by 20-30%.
58% of U.S. marketers use social media to engage their target audience in real time during events, integrating platforms seamlessly with digital signage.
One in four event professionals currently use tablets for registration, and 60% of event planners rate on-site technology as essential, comparable to a strong internet connection.

By Healthcare

Surveys indicate that 75% of viewers can recall at least one message from digital signage in hospitals, making it an effective tool for sharing healthcare information and advice.
Digital signage has been shown to reduce perceived wait times by up to 35% in healthcare settings, helping to alleviate patient stress and improve the overall experience.
Approximately 83% of patients spend a significant amount of time interacting with digital content provided by hospitals, reflecting strong engagement with these systems.
78% of patients actively seek out digital health solutions, such as SMS services, apps, and wearables, to better connect with healthcare providers.
Research demonstrates that distraction techniques, such as digital screens in clinical environments, help reduce perceptions of pain, anxiety, and stress, benefiting both patients and clinicians.
Currently, 7 out of 10 hospitals offer digital messaging systems, indicating widespread adoption of digital communication in healthcare.
Digital signage has been shown to reduce workplace injury by 20%, particularly beneficial in healthcare where staff safety is crucial to patient care.

By AI in Digital Signage

A McKinsey study found that 71% of consumers expect brands to personalize interactions, with companies that implement personalization seeing up to 40% higher revenue than those that do not.
The integration of AI in the digital signage market is anticipated to significantly enhance personalization capabilities, particularly within advertising and marketing, over the next decade.
Experts project increased interactivity in digital signage, driven by AI and technologies such as augmented reality (AR), facial recognition, and motion interaction.
Interactive kiosks, currently used in specific industries, are expected to expand across a broader range of sectors as AI-powered digital signage solutions gain traction.

Television Market Manufacturer’s Revenue

revenue-of-the-televisions-market-worldwide-from-2019-to-2029

(Reference: statista.com)

Digital Signage Statistics show that by the end of 2023, the television market revenue was $93.76 billion.
From 2019 to 2022, the revenue remained relatively stable, hovering around the $90-100 billion range.
The data predicts a steady revenue trend for the television market from 2023 to 2029, with revenues expected to stay near $90 billion annually.
By the end of 2029, it is estimated that the television market’s revenue will be $95.92 billion.

Global TV Shipments

television-unit-shipments-worldwide-from-2015-to-2024

(Reference: statista.com)

Digital Signage Statistics show that worldwide television shipments have been reducing consistently.
Two thousand fifteen television shipments were 216 million, reduced to 197 million by the end of 2023.
There was a notable drop in shipments in 2022, falling to 202 million units from 210 million units in 2021.

PC Monitor And Projector Revenue Worldwide

revenue-of-the-pc-monitors-projectors-market-worldwide-from-2019-to-2029

(Reference: statista.com)

Digital Signage Statistics show that revenue from PC monitor shipments has been consistent throughout.
While in 2019, the revenue was $37.52 billion, by the end of 2023, the revenue was $39.71 billion.
The revenue is expected to stabilize around $42 to $43 billion from 2024 to 2029, showing a consistent trend without significant fluctuations.
The highest recorded revenue in the period was in 2021, reaching $43.44 billion, and the market is projected to return to a similar level by 2029 at $43.42 billion.

Television Revenue By Country

(Reference: statista.com)

Digital signage statistics show that China's television revenue significantly dropped from around $20 billion in 2018 to approximately $12 billion by 2028, showing a declining trend.
The United States maintained stable television revenue, hovering around $20 billion from 2019 to 2028, with slight fluctuations in between.
Brazil’s television revenue stayed around $3-4 billion, showing little growth or decline.
Japan's television market remains stable at around $5 billion, with minimal changes projected throughout the period.
Most countries show steady or declining trends in television revenue, with the U.S. standing out as a large and stable market compared to others.

The Volume of The Television Market Worldwide

volume-of-the-televisions-market-worldwide-from-2019-to-2029

(Reference: statista.com)

Digital Signage Statistics show that the television market volume remained stable at around 250 million units from 2019 to 2021.
Starting from 2023, the market is projected to recover and maintain a volume of nearly 250 million units annually through 2029.
From 2025 onwards, the global television market volume will remain consistently around 250 million units.
By the end of 2029, the television volume in the market is expected to be 262.88 million units.

Average Television Price

average-televisions-price-worldwide-from-2019-to-2029

(Reference: statista.com)

Digital Signage Statistics show that the average price of televisions was around $400 in 2019 and 2020, representing the highest price points in the observed period.
After 2020, the average television price gradually declined, dropping to around $375 by 2022.
Beyond 2025, the price is projected to maintain a stable range of around $350 per unit through 2029, with minimal fluctuations.
By the end of 2029, the average television price was $364.88 per unit.

LCD Manufacturers Market Share By Sales Volume

(Reference: statista.com)

Digital Signage Statistics show that Sony, Hisense, LG, Vizio, Skyworth, TCL, Sharp, Phillips, Samsung, and Xiaomi are top LCD manufacturers worldwide.
Samsung has consistently led the market, with a 2% market share in 2019, declining to 20% in 2022.
Brands like TCL, Hisense, and Xiaomi have shown strong growth in market share, reflecting the rise of Chinese manufacturers in the global LCD TV market. TCL, in particular, has seen consistent growth, reaching 11.7% in 2022.
Despite changes in market share, the overall size of the LCD TV market remains competitive, with several significant players retaining strong positions and continuing to compete for global dominance.

PC Monitor Shipments Worldwide

(Reference: statista.com)

Digital Signage Statistics show that between 2012 and 2016, the global shipments of PC monitors gradually decreased, with quarterly shipments mostly fluctuating between 30 million to 35 million units.
In 2020, a significant increase occurred, with quarterly shipments exceeding 40 million units in certain quarters. This growth aligns with the increased demand for remote work and online learning during the COVID-19 pandemic.
Shipments tend to show seasonal trends, with some quarters outperforming others, likely due to increased sales around holidays and significant promotional events.

Leading Mobile Screen Resolutions

distribution-of-mobile-screen-resolutions-used-worldwide-in-2023

(Reference: statista.com)

Digital Signage Statistics show that the most widely used mobile screen resolution in 2023 is 360x800, leading the distribution.
Resolutions such as 428x926 and 412x892 point toward the increasing trend of more extensive and higher-resolution screens being adopted by newer mobile models.
The data highlights that different aspect ratios cater to user preferences and applications, from compact screens to larger, more immersive experiences.

Desktop Screen Resolutions

distribution-of-desktop-screen-resolutions-used-worldwide-in-2023

(Reference: statista.com)

Digital Signage Statistics show that 1920x1080 (Full HD) is the most widely used resolution, dominating the market with the highest usage percentage.
Resolutions like 1366x768 are still widely used, especially in budget laptops and older desktop monitors. This suggests that many users still use older devices or prefer more affordable screens with lower resolution.
Increasing adoption of higher resolutions such as 1536x864 and 2560x1440 (2K) indicates that more users opt for higher-quality displays, possibly due to growing demands for better visual experiences, especially in professional, gaming, and creative work environments.
Despite the push towards higher resolutions, older screen resolutions such as 1280x1024 and 1024x768 are still in use, suggesting that legacy systems remain a significant part of the market, possibly in specific industries or regions with older infrastructure.

Top Digital Signage Manufacturers

Here are the top 30 digital signage manufacturers for 2024:

Samsung Electronics Co. Ltd
Panasonic Corporation
Sony Corporation
NEC Corporation
LG Electronics Inc.
BrightSign
Stratacache
Planar Systems Inc.
Hitachi Ltd.
Barco NV
Goodview
Cisco Systems Inc.
Vistarmedia
Pickcel
Enplug
Signagelive
NoviSign
Dotsignage
Sharp Corporation
Leyard Optoelectronics
Scala
Optima
ViewSonic Corporation
Philips Professional Display Solutions
Intuiface
ADFLOW Networks
Four Winds Interactive
3M Digital Signage
Broadsign
Daktronics

Conclusion

The digital signage industry demonstrates robust growth and technological evolution. Digital Signage Statistics show projected market expansion from $24 billion in 2023 to $30 billion in 2024, underscoring the increasing adoption of digital display technologies across various sectors. The retail sector's dominance, accounting for 40% of the market, highlights the crucial role of digital signage in modern business operations.

As we move forward, the digital signage industry appears well-positioned for continued growth, driven by technological advancement, increasing affordability, and expanding applications across diverse sectors.

Sources

Statista

FAQ.

What is digital signage?

Digital signage uses digital displays (LCD, LED, OLED) to present multimedia content in public and commercial spaces.

How large is the digital signage market?

The market was valued at $24 billion in 2023 and is expected to reach $30 billion by 2024.

What is the trend in television prices?

Average TV prices have declined, dropping from $400 in 2019 to $375 in 2022.

Which industry uses digital signage the most?

The retail sector is the largest adopter, accounting for 40% of the market.

Who is the leading LCD manufacturer?

Samsung leads the market with a 20% share as of 2022.

What is the most common desktop screen resolution?

1920×1080 (Full HD) is the most widely used desktop resolution.

What is the future trend for interactive digital signage?

Interactive digital signage is expected to represent 25% of the total market by 2024.

Maitrayee Dey

Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.