Facebook Statistics And Facts (2025)

Introduction

Facebook Statistics: Facebook was created in 2004 by Mark Zuckerberg and his college roommates, developed as a social network for college students and graduated into a global behemoth online site. Facebook will be the most-used social network in the world by 2024, claiming over 3.07 billion active users nationally and internationally.

This very Facebook statistics emphasises the importance of Facebook’s role in the world in connecting individuals to businesses and communities.

Editor’s Choice

• According to Facebook statistics, by Q3 2023, Meta’s Family of Apps had almost four billion monthly users.
• The two biggest social media markets are the US and China, dominated by US networks on a global level and Chinese platforms like WeChat and Douyin gradually establishing themselves.
• Mobile phones are increasingly driving the digits upward; in 2022, they accounted for 3.96 billion worldwide social media users.
• According to the age profile, 18.4% of the total global users of Facebook are male aged between 25 and 34, followed by males aged between 18 and 24.
• Facebook remains the leading social network to date and is heavily accessed through mobile devices.
• Facebook statistics reveal that India continues to lead with 378 million users, next is the United States, which has 193.8 million, Indonesia, with 119.05 million, and Brazil at 112.55 million.
• Meta reported a total annual revenue of US$164.5 billion in 2024, of which US$162 billion was generated through advertisements.
• Almost 138.9 million Reels are streamed per minute across Facebook and Instagram.
• Among Facebook users in the USA, 24.2% are aged between 25 and 34 years old, while 19% are between 18 and 24 years old.
• The number of Facebook users in the U.S. from 2023 is projected to grow to 262.8 million by 2028, up from 247 million.
• Meta’s Family of Apps had 3.35 billion DAUs by Q4 2024.
• In 2024, the Facebook Messenger app had 394 million daily users on Android and 175 million on iOS.
• Facebook statistics state that Libya had the highest Facebook ad audience penetration at 131.1%, the UAE at 120.5%, and Mongolia at 116%.
• Users aged 18-24 spend about 22 minutes daily on Facebook, while those aged 55-64 spend approximately 45 minutes.
• Facebook’s workforce peaked at 86,482 employees in 2022 before reconsolidation brought it to 67,317 in 2023.

General Facts

• Facebook recorded more than three billion monthly active users (MAUs) as of April 2024.
• At the beginning of 2024, India boasted the largest audience on Facebook: 378 million users.
• The figures exceeded 100 million in of the United States, Indonesia, and Brazil.
• Approximately one-fifth of global Facebook users were men aged 25-34, while about 13% comprised women in the same age group.
• Facebook statistics show that in Q1 2024, 18.7% of the news feed content of U.S. users was composed of posts from friends.
• More than 31% of said news feed content was unrelated to any of the user’s friends, pages, or groups.
• Most news feed content does not have links.
• The challenge for Facebook is also misinformation and harmful content.
• In the fourth quarter of 2023, 1.1 billion accounts were removed.
• During this period, 7.6 million pieces of content were paid for bullying and harassment.
• In a 2024 survey, 44% of respondents considered Facebook to be the most important social media platform for marketers.
• Around 83% of marketers stated increased exposure as the significant benefit of social media marketing.
• Traffic and acquisition of new customers had significant benefits.
• About 38% of marketers had plans to enhance their marketing through Facebook.
• Social media companies, including Facebook, are looking for alternate revenue sources outside advertising.
• Subscribers can now pay for ad-free versions of Meta’s services.
• Facebook statistics indicate that the younger cohorts are the heaviest users, with 40% of U.S. users 18-24 willing to pay, stacked against just 5% of those aged 55-64.
• Facebook is now under competition from TikTok and newer expectations of users.
• The rise of Generation Z will demand that Facebook use more personalised and engaging content.

Most Used Social Networks 2024, By Number Of Users

(Reference: statista.com)

• Indeed, already, for any media, Facebook is the biggest name in social networking and has been breaking records ever since it crossed the one-billion-mark for registered accounts.
• After over a billion clicks, Facebook has three billion-plus active users every month.
• Meta Platforms Inc., the mother of Facebook, also owns three more highly active social media platforms: WhatsApp, Facebook Messenger, and Instagram, each with more than one billion monthly active users.
• The Family ecosystem of its products had about four billion monthly users as reported by Facebook in the third quarter of 2023.
• Social media platforms are primarily dominated by the likes of the United States and China, which also happen to contain some of the most crucial platforms in the scene.
• Facebook statistics state that while many of the top-ranked networks with over 100 million users originated in the United States, Chinese platforms such as WeChat, QQ, and Douyin have gained significant popularity within their respective markets due to locally relevant content and features.
• The success of Douyin gave rise to its international version, TikTok, now a global sensation. Social networking sites, usually multilingual, foster social connections that transgress geographical, political, and economic boundaries.
• In 2022, the number of social media users was estimated to reach a total of 3.96 billion, and this is still on the rise.
• The growth is increasing with the usage of mobile devices and mobile-based social networks, causing growth especially in places that were otherwise not catered for.

Facebook Users By Age And Gender

(Reference: statista.com)

• According to Facebook statistics, as of April 2024, the audience on Facebook aged 25 to 34 years was mostly male, representing 18.4% of global users. The second-largest audience was the male population aged 18 to 24 years.
• Facebook is a big utility in connecting people all over the globe. It ranks as the one company in the Big Four, the other three being Google, Apple, and Amazon, called GAFA. Facebook is the largest social network around the globe.
• The company runs three other platforms with a billion users: WhatsApp, Facebook Messenger, and Instagram. The majority of Facebook users access it via mobile devices. This flow is being driven mainly by the large traffic coming from mobile-first online markets.
• India has the largest Facebook audience, with active users totaling 378 million. More than 100 million users in the United States, Brazil, and Indonesia.

Facebook Audience Size Based On Country

(Reference: statista.com)

• Facebook statistics state that India, with more than 378 million users, tops the world in Facebook audience size. If the audience for Facebook in India were an independent country, it would then qualify as the third most populous in the world.
• Other notable markets with more than 100 million Facebook users are the U.S. with 193.8 million users, Indonesia with 119.05 million, and Brazil with 112.55 million.
• Meta, formerly Facebook, operates four of the world’s foremost social media platforms.
• Given the huge population of the platform, it will be no wonder that advertising is Facebook’s primary source of revenue.
• Most Facebook users access the site on their mobile devices, with 98.5% of active users having logged in via mobile in July 2021, with 81.8% logging in exclusively via their mobile phone. To make their products and services more accessible, the company has built several mobile applications.
• By Q3 2021, Meta’s four key platforms were leading app downloads worldwide, and WhatsApp alone reached approximately six billion downloads.

Facebook’s (Meta) Annual Revenue

(Reference: statista.com)

• Meta Platforms has shown huge financial growth and has continued to be a leader in the world of digital communications.
• Facebook statistics reveal that the company’s annual revenue in 2024 stood at 164.5 billion U.S. dollars, up sharply from 134.9 billion U.S. dollars in the previous year. This rise has been steady and indicates that Meta has been able to monetize its massive user base on various platforms and maintain itself as one of the prominent tech powers.
• Most of Meta’s revenues come from advertising, especially through the Family of Apps, which includes Facebook, Instagram, Messenger, and WhatsApp. In 2024, this segment contributed 162 billion U.S. dollars to the company’s total revenue. Aside from having a slight decrease in advertising revenue in 2022, Meta’s digital ad revenue is showing unprecedented growth and resistance, thus reinforcing its strong position within digital advertisement.
• Considering the vast global population using Meta platforms, engagement figures elevate the digital giant’s status even further. An impressive 138.9 million Reels are played every single minute on Facebook and Instagram, which speaks volumes to the evolving user interactions within the environment that Meta has created around itself.
• Such engagement exhibits the efficiency of the company to sustain itself through varying digital trends while having a very active user base.

Facebook Users In The United Kingdom By Age

(Reference: statista.com)

• Facebook statistics show that in January 2025, 24.2% of Facebook users in the United States were aged between 25 and 34. This makes this age group the biggest segment of people on the platform in the country.
• Besides, among the Facebook users, 19% are aged between 18 and 24.
• Not everyone in the U.S. uses Facebook, even though it is so widely available. In 2023, according to studies, the United States had approximately 247 million Facebook users, with further projections to about 262.8 million by the year 2028.
• However, its recognition among social media users in America was outstanding since about 94 %of users had heard about the platform in 2023, even though the likability was recorded at 68%, with most users being aware of the brand.
• Nevertheless, brand loyalists, users, and all forms of discussions with the brand remained strong. Following the strategic rebranding of FB as “Meta Platforms” in the last quarter of 2021, the firm made up its mind to rebrand itself to be more than just a social giant but to draw itself close to the metaverse.
• This certainly went a long way towards deepening Meta’s alignment with the emerging figure of the digital space.
• A survey conducted in the U.S. in early 2022 indeed confirmed that Americans were most likely to associate Meta Platforms with the metaverse.

Cumulative Number Of Daily Meta Product Users

(Reference: statista.com)

• Meta remains at the forefront of the global social media landscape, acquiring a total 3.35 billion daily active users via its core products in the last quarter of 2024.
• This showed a marginal increase from the previous quarter, indicating continued company effort in forging connections over the world.
• Apart from that steady user increases, the financial health of Meta is improved with average revenue per user in 2024 being US$49.63 as against US$44.60 in 2023. Among the portfolio of Meta platforms is Instagram, which has been keeping a strong presence in markets.
• India leads with 362 million users, followed by the United States with 169 million and Brazil with 134 million, reflecting its universal appeal across different regions. Meta’s messaging services still report high levels of user engagement.
• Facebook statistics state that Facebook Messenger averaged 394 million daily active Android users between October 2023 and October 2024, and had an additional 175 million active users on iOS; while WhatsApp, by June 2024, cemented itself as the most popular means of communication among smartphone users all over the world, accounting for some three billion unique active users.

Facebook – Countries With The Highest Facebook Reach 2024

(Reference: statista.com)

• As of April 2024, Facebook’s addressable ad audience in certain countries exceeded the total number of people accounted for in the census figures because some users maintain more than one account, have a business account, or are not counted as residents of those countries.
• Libya has the highest reach of addressable ad audience; that is 131.1 %, when the number of ad-targetable accounts surpasses the country’s population. The United Arab Emirates followed with 120.5 %, while Mongolia recorded 116%.
• The Philippines had an addressable ad audience of 114.5%, and Qatar was already at 111.7%.
• This widespread diffusion of those figures indicates the broad usage of the platform, with other factors inflating figures being expatriate communities and businesses.

Average Time Spent On Facebook

(Reference: backlinko.com)

• According to Facebook statistics, the time spent by people on Facebook varies with age, older people spending more time on it compared to the younger population.
• Young adults aged 18-24 spend just 22 minutes a day on average, while those aged 25-34 spend about 26 minutes.
• Engagement spikes as users grow older, as daily time spent among the 35-44 age group averages about 30 minutes.
• The average rises to 36 minutes for the 45-54 group and amounts to 45 minutes a day among users 55-64.
• Users aged 65 and older spend about 34 minutes daily on average, an indication that older users spend more time on the site compared to the younger age groups, asking for socialising, news, and entertainment purposes.
• In comparison, younger age groups may be divided further without devoting time on Facebook.

Facebook Employees

(Reference: backlinko.com)

• The Facebook workforce has gone from a base of seven employees at its birth in 2004 into an astounding workforce.
• By 2005, the total had risen to 15 employees; then it increased tenfold to 150 employees a year later.
• The subsequent years resulted in rapid growth, with workforces reaching 450 in 2007 and nearly doubling to 850 in 2008.
• By the end of that decade, 2009, Facebook had 1,218 workers. The further the business extended its services to reach more people from various countries, the higher the number of its employees. In 2010, Facebook employed 2,127 workers.
• The number increased to more than twice, that is over 4,619, in the year 2012, after the IPO. It reached an impressive number of 9,199 by 2014 and further increased by around 8,000 in 2016, recording 17,048 employees.
• The company had by now over 25,000 employees in 2017. It rose sharply to reach 44,942 by 2019. The workforce was such that, in 2020, Facebook had 58,604 employees.
• This figure grew to 71,970 in 2021, with a peak reaching 86,482 in 2022.
• However, in 2023, the company made some changes in focus and restructuring, hence reducing the number of employees to 67,317, which is a result of fast expansion.

Conclusion

As more social media platforms are coming up and growing, this will lead to increased levels of competition for Facebook, and it will need to change continuously to maintain the top position in social networking. As per Facebook statistics, Facebook is at the center of the industry; however, it is the continuous innovations that will keep this behemoth relevant in a transforming world of social media. It can remain the preferred choice among users to learn about new products, connect with friends, and consume news.

Therefore, if Facebook is already part of your marketing strategy, there are always opportunities to refine and improve an approach to maximise growth and participation.

Maitrayee Dey

Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.

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