Hootsuite Statistics And Facts (2025)

Table of Contents

Introduction
Editor’s Choice
Hootsuite Revenue
Hootsuite: Use AI In Social Media Activities
Hootsuite Number Of Employees
Hootsuite Statistics By Country
Hootsuite Marketing Channels
Hootsuite Social Traffic
Hootsuite Demographics
Conclusion

Introduction

Hootsuite Statistics: Hootsuite was started in the year 2008 and then evolved to be the most popular and leading social media management platform that allows individuals and businesses to manage their multiple social media accounts using the same management dashboard. Hootsuite keeps adding more features and expanding its user base, becoming yet a very important tool in the digital marketing landscape.

This article will narrate the highlights regarding Hootsuite’s statistics and growth, user engagement, and statistics of the total social media analytics market.

Editor’s Choice

According to Hootsuite statistics, Hootsuite’s revenue never stood stable; rather from US$3.8 million in 2009 to around US$150 million between 2017 and 2019 to US$350 million now in 2024.
AI usage on Hootsuite grew sharply by 318% for chatbot, 260% for AI-assisted image editing, and 195% for text generation for customer support agents.
Hootsuite has about 1399 employees; 26% are from engineering, while 17% show a sales figure, and 5% represent marketing, catering to roughly 18 million clients.
The US has contributed the most traffic to Hootsuite – 27.31%, but this figure has also been on a decline – 10.76%. Obviously, India (9.29%), UK (7.64%), Canada (5.09%), and Spain (3.03%) have all experienced declines as well among those major traffic sources.
Hootsuite statistics show that organic search is the largest source of Hootsuite’s traffic at 48.57%, while direct visits at 41.54% follow closely. Paid search accounts for 4.22%, while referrals and social media each account for 2.73%.
LinkedIn drives the most social traffic to Hootsuite at 48.63%, followed by Facebook (14.20%), YouTube (11.85%), Twitter (5.71%), and Instagram (4.62%).
Hootsuite’s gender profile is almost perfectly divided at 52.09 percent male and 47.91 percent female.

Hootsuite Revenue

(Reference: getlatka.com)

At the very least, revenue growth over the years for Hootsuite is a testament to its continued expansion in the social media management industry.
Hootsuite statistics show that founded in 2008, the company generated no revenues at that time, but in 2009, it managed to earn US$3.8 million. From 2017 to 2019, Hootsuite held its revenue stable at US$150 million, thus indicating a period of above-normal income without lackluster results.
But a significant milestone was etched in 2024 when the revenue of the company was above US$ 350 million- more than doubling compared to earlier revenue levels.
It thus enjoyed vast growth due to increased market demand for its services. Such a steep rise indicates that Hootsuite has scaled its operations well, widened its customer base, and capitalised on evolving social media trends.

Hootsuite: Use AI In Social Media Activities

(Source: hootsuite.widen.net)

The increasing rates of using AI for various social media activities on Hootsuite show comparisons for this year and the previous year.
Hootsuite statistics show that Growth was most impressive in the area of chatbots responding to messages: it increased by 318%, from 11% last year to 46% this year.
Adoption rates were up from 15% to 54% for AI-assisted image editing, which was a 260% growth. The development from scratch of customer support text has also significantly increased, growing from 20% last year to 59% this year, a 195% increase. AI-generated images have increased by 136%, with usage increasing from 22% to 52%.
Complete revision and rewriting of the text saw a 103% increase, now being used by 75% of users compared to 37% last year.
Other areas also saw significant adoption increases, like idea generation, which grew 44% from 57% of users last year to 82% this year.
Editing and polishing text saw a 28% rise, with an increase from 67% to 86% of users. Likewise, producing ad copy from scratch grew by 29%, with adoption increasing from 66% to 85%.
These trends suggest an increasing reliance on AI tools to create content, interact with customers, and enhance visuals in the management of social media.

Hootsuite Number Of Employees

(Reference: getlatka.com)

Hootsuite statistics indicate that Hootsuite has a total headcount of about 1,399 employees. The engineering department comprises 359 people, representing 26% of the total headcount.
The sales team numbers 236 quota-carrying representatives, thus representing 17% of company members. With 74 members, the marketing team comprises 5% of the entire employees.
Hootsuite works for about 18 million users overall and shows how large and far-reaching its services are.

Hootsuite Statistics By Country

(Source: similarweb.com)

Hootsuite statistics indicate the traffic share and percentage change in Hootsuite traffic across five major countries for the year 2024.
The United States is still the major contributor for Hootsuite, representing 27.31% of the total visits. Nonetheless, this is indicative of a very steep and noteworthy drop of 10.76%, due to which it loses visitors from the noted location.
The second-largest contributor is India, with 9.29%. However, it also recorded a decline of 7.85%, indicating a decrease in user activity.
The United Kingdom retains 7.64% of Hootsuite’s traffic but showed a smaller decrease of 3.40% from the previous year. This suggests that the user category with the higher traffic proportion is more stable than in some other regions that have shown a more aggressive decline.
Canada contributes 5.09% of all traffic but has been subject to a serious decline of 10.13%, very much in line with that seen in the United States. This may indicate a preference shift of users towards other social media management tools or a reduced need for such tools.
Likewise, Spain, which holds 3.03% of Hootsuite’s traffic, reports one of the highest between-country reductions at 10.17%. Thus, the overall data indeed reflects that Hootsuite traffic is on the decline in these major regions.
The platform remains extremely popular; nonetheless, continual decline in many nations indicates that either competition is becoming more intense or user behavior has shifted toward alternative solutions.

Hootsuite Marketing Channels

(Source: similarweb.com)

According to Hootsuite statistics, the distribution of traffic sources is a common picture of marketing utilising Hootsuite. Most interestingly, traffic from organic search accounts for 48.57 % of the total traffic, followed closely by direct traffic at 41.54%.
Organic search traffic indicates that users discover Hootsuite mostly from search engines such as Google. That is to say, the SEO strategy and highly ranked content are working well in pulling the customer’s attention.
Direct traffic, as discussed above, accounts for 41.54 percent of total traffic, indicating that a significant number of people already know about Hootsuite and go to it by typing its URL directly into their browser.
This high percentage signifies that there is a very solid and very strong signature of identification and loyalty towards Hootsuite as present user base champions.
Paid search makes for 4.22% of Hootsuite’s traffic, setting it in between the investment of Hootsuite in advertising and the decent incidence of paid promotion vis-a-vis organic and direct traffic. Hootsuite’s inbound marketing- not limited to content marketing and SEO- does outweigh any paid campaigns in the acquisition of users.
Referrals to traffic contribution for Hootsuite stand at 2.73%. This means that some users come to the platform by links from other websites, blogs, or partnerships. 2.73% of social media sources provide similar access, showing that Hootsuite, even when a tool for managing social media, does not utilise it much to bring back traffic to its site.
Display ads generated only 0.16% of traffic to Hootsuite, meaning that banner advertisements and other visual promotions constitute no more than the lightest part of an overall marketing strategy.
Last but not least, no more than 0.06% of the traffic comes through email marketing, which means that even email campaigns are being used, yet these are not the major sources of driving new users to the platform.

Hootsuite Social Traffic

(Source: similarweb.com)

A report on Hootsuite statistics on social traffic distribution in 2024 characterised LinkedIn as the most prominent medium, contributing the largest share of 48.63%. This means that nearly half of Hootsuite’s social media-propelled traffic comes from LinkedIn, thereby affirming its stronghold among professionals and businesses.
Facebook is now giving Hootsuite’s social traffic 14.20%, and the second-largest contributor comes in. This significance of that contribution demonstrates Facebook’s continuing relevance as a business tool for sharing content and creating communities.
Despite the changing algorithms and soaring competition from other platforms, Facebook still poses critical considerations in any social media marketing.
YouTube’s share of 11.85% shows how significant video content is in driving traffic to Hootsuite. X (formerly Twitter) now accounts for 5.71% of Hootsuite’s social traffic.
Though this percentage is less compared to real movers, it still points to real-time updates, customer engagement, and social media chatter contributing to traffic to Hootsuite. The number remains reduced, given Twitter’s waning popularity in recent times.
At 4.62%, Instagram traffic pales in comparison to LinkedIn or Facebook. Finally, even 14.99% of Hootsuite’s social traffic comes from other sources, which could include buzzing platforms like TikTok, Pinterest, Reddit, and various niche social networks.
This range of sources further illustrates how social media is evolving, requiring brands to multiply their presence across platforms to win audiences.

Hootsuite Demographics

(Source: similarweb.com)

Hootsuite statistics show that analysis of Hootsuite user demographics reveals the audience composition on the application. On the gender front, the platform’s users are practically equal, with 52.09% of users being male and 47.91% female; this suggests that an application will be of possible relevance for both genders example of versatility in social media management on professional and personal interests.
When determining age distribution, it is worth noting that the biggest share of Hootsuite users tends to be in the age range of 25-34 years, a factor that represents 31.94%. In this group, the younger professionals and start-up businesses mostly drive the use of the social media management platform.
Next, the 35-44 age category comprises 18.88%, which indicates that mid-career professionals and established businesses also utilise Hootsuite to streamline their digital marketing efforts.
The 18-24 year age group represents 17.60% of users, meaning that students, budding entrepreneurs, and early-career professionals appreciate the services under Hootsuite. 45-54 age groups accounting for 15.29% of the usage also show that even veteran professionals and business owners are not turned away by the platform, although the users are a little less as compared to the younger counterparts.
Again, as one goes up the age group, 9.86 % of users are between 55 and 64. It is essentially conclusive evidence that even though there are not quite many, older professionals and business owners are still active in social media management.
Users aged 65 and above are about 6.43% of all users, showing that this age group does not heavily use the social media management tools, but many still find Hootsuite useful in maintaining their online presence.

Conclusion

As per Hootsuite statistics, Hootsuite’s journey shows how it keeps changing according to the social media user and business ecosystem. Through acquisitions, incorporation of AI into the Hootsuite system, and an emphasis on genuine content, Hootsuite remains firmly cemented as the leader of social media management. With the continuous evolution of the digital ecosystem, Hootsuite will still play an essential role in understanding the intricacies of online engagement and marketing.

Sources

Similarweb

Getlatka

Widen

FAQ.

What has been the revenue growth for Hootsuite through the years?

Hootsuite’s revenue has shown a considerable growth trajectory since its birth. From revenues of US$3.8 million in 2009, it hovered within the US$150 million range between 2017-2019, and then it surged to US$350 million in 2024. This increase in revenue indicates expanding operations and rising demand for social media management tools.

In what ways is AI applied in Hootsuite for 2024?

As per Hootsuite statistics, AI applications on Hootsuite have increased by leaps and bounds. The number of AI-driven chatbots used to respond to messages has increased by 318%, AI-aided image editing surged by 260%, and AI-powered customer support text rose by 195%. There have been strong increases in other activities like idea generation and text editing, which are driven by AI.

Which countries are mainly contributing to Hootsuite traffic?

The United States leads with 27.31% of total traffic to Hootsuite, followed by India (9.29%), the UK (7.64%), Canada (5.09%), and Spain (3.03%). However, engagement is declining in all these regions, indicating a change in user interaction modes.

What are Hootsuite’s main sources of traffic?

Organic search is the largest source of traffic, accounting for 48.57%. The second-largest source is direct traffic, 41.54%. Paid search ranks third at 4.22%, whereas referral traffic and social media each contribute 2.73%. Display ads and email marketing contribute almost negligible traffic: 0.16% and 0.06%.

Which social media platforms act as sources of Hootsuite traffic?

LinkedIn leads as the highest social media traffic source, providing 48.63% of traffic. The second contributor is Facebook (14.20%), then YouTube (11.85%), Twitter/X (5.71%), and Instagram (4.62%). Other social platforms collectively contribute to 14.99% of Hootsuite’s total social traffic.

Maitrayee Dey

Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.