LinkedIn Statistics and Facts (2025)

Introduction

LinkedIn Statistics: LinkedIn is the largest professional networking site in the world with over 1 billion members as of 2024. LinkedIn’s relevance in connecting professionals, business opportunities, and industry news is justified by its ever-growing member base.

In 2024, LinkedIn’s revenue reached USD 17.14 billion, marking a 10% increase over the previous year. This article will explore key LinkedIn statistics and trends, analysing user demographics, engagement, marketing potential, and content generation trends.

Editor’s Choice

• According to LinkedIn statistics, Revenue for LinkedIn in the year 2024 was estimated at USD 17.14 billion, continuing growth after USD 15.74 billion in 2023 and USD 14.65 billion in 2022.
• From an income of USD 0.24 billion in 2010 to USD 8.84 billion in 2020, revenues showed an unbroken trend of growth before a major jump in 2021 to reach USD 12.17 billion.
• The U.S. had the largest LinkedIn audience in April 2024 with 230 million users, while in India, LinkedIn saw 130 million users.
• Microsoft acquired LinkedIn in December 2016, and it has prospered financially ever since.
• LinkedIn generates income, also by selling its premium memberships, with USD 6.44 billion coming from premium users and USD 5.93 billion from advertising in 2024.
• On LinkedIn, 50.6% of users are aged 25-34, while only 3.8% are over 55.
• LinkedIn premium subscription services have increased considerably, reaching a whopping 174.5 million subscribers in 2023, compared to 94 million in 2019.
• Among the personalised pronouns trending in 2023 as inclusivity movements are “She/They” or “He/They”.
• In 2024, it was 56.4% versus 43% of female users on LinkedIn.
• In 2023, leadership at LinkedIn was mainly white (47.3%) and Asian (32.8%).
• Women comprise 29.3% of technical roles at LinkedIn while men account for 69.4%.
• LinkedIn statistics show that as of March 2024, YouTube was the largest source of social media referral traffic to LinkedIn (37.52%), followed by Twitter (16%).
• The U.S. accounted for about 31.25% of total visits to LinkedIn, while India comprised around 6.98% and the U.K. about 6.01%.
• Every minute, over 9,000 job applications are submitted on LinkedIn, with seven people being hired.
• Around 67% of recruiters agree that candidates found on LinkedIn are of better quality than those who come from other job platforms.
• LinkedIn’s premium subscription plans start at about USD 29.99 per month for job seekers and almost USD 140 for recruiters.
• As of March 2024, traffic referral to LinkedIn was approximately 8.54% from click.appcast.io, while statics.teams.cdn.office.net drove 7.89% of referral traffic.
• There are over 67 million company pages, 133,000 registered schools, and 41,000 listed skills on LinkedIn.
• Hiring on LinkedIn saw an increase of 88% in 2022, thus indicating its growing recruitment importance.
• LinkedIn Live has been found to get seven times as many reactions and 24 times the number of comments on it compared to standard video posts.

General Facts

• LinkedIn is an online professional networking site that helps connect jobseekers with employers, companies, and brands on one platform.
• Founded in 2002 and owned by Microsoft, LinkedIn has continued to grow and attract a wide variety of users, including young professionals and CEOs.
• The Global networking platform for employment and career development is essential.
• It helps individuals connect locally and globally, whether through an email or Internet connection, job searching, recruiting, or showcasing achievements.
• Their platform also is an important revenue stream, potentially generating about USD 5.91 billion in advertising clicks in 2023.
• As of 2022, LinkedIn had 571 million users worldwide, including about 174 million Premium subscribers.
• The platform is known for job searches, recruitment, and professional networking.
• LinkedIn statistics reveal that the country with the highest number of users is the U.S., with 200 million users.
• People who belong to high-income households and can access higher levels of education are more likely to use LinkedIn.
• As of September 2023, about 55% of the LinkedIn users in the U.S. belonged to well-off families.
• About one-third of all users in the U.S. owned a bachelor’s degree, while one-quarter of them had a master’s degree.
• In 2023, LinkedIn is the third most important social media platform for marketing purposes.
• It was ranked after Facebook, which retained first place, and Instagram, which placed second but was ranked higher than YouTube and X (previously Twitter).
• This year, 48 per cent of B2B marketers considered LinkedIn the most important social media network.
• In total, 64% of global online marketers use LinkedIn for professional networking and marketing.

LinkedIn Revenue

(Reference: businessofapps.com)

• In 2024, LinkedIn’s revenue touched USD 17.14 billion, maintaining an upward trajectory and continuing to prove its leading position in professional networking and B2B marketing.
• This was after revenues had reported a steady increase over the past years, with revenues at USD 15.74 billion in 2023 and USD 14.65 billion in 2022.
• Its great ramp-up is not anchored by the year 2021, where revenue soared to USD 12.17 billion, a great leap up from USD 8.84 billion the year before, 2020.
• From 2010 to 2020, LinkedIn’s revenues continued to rise from USD 0.24 billion in 2010 to USD 8.84 billion in 2020. Among the key milestones in this period were surpassing the USD 1 billion mark in 2012 with USD 0.97 billion and going to USD 2.21 billion by 2014.
• By then, in 2017, revenues had soared, making USD 4.5 billion, while they climbed on in 2019 to seal the year as the best revenue year with USD 7.54 billion.
• The only minor drop-off was in 2016, when revenue fell slightly to USD 2.97 billion from USD 2.98 billion registered in 2015.
• But LinkedIn has had some better years overall after Microsoft’s acquisition in the late months of 2016. From 2018 and the years after, the company has been enjoying fast financial growth, crossing USD 6 billion in 2018 before continuing to increase.
• All this points to LinkedIn’s good financial performance, given its growing grip on the digital landscape and influence on professional networking and marketing.

LinkedIn Audience Size Based On Country

(Reference: statista.com)

• As of April 2024, LinkedIn had around 230 million users in the USA, making it the platform’s strongest market. India was the second-largest country, with 130 million members.
• LinkedIn was established in 2003 as a professional networking site where job seekers post their CVs, while recruiters and employers advertise jobs and search for candidates.
• Acquired by Microsoft in December 2016, LinkedIn is now a completely owned subsidiary.
• LinkedIn has earned tremendous financial success worth over USD 8 billion in revenue in 2020.
• Apart from this overall success, LinkedIn has reported that in 2018, it incurred a shocking operating loss of USD 987 million.
• LinkedIn is quite popular in the B2B sector for the scopes and benefits of exposure, lead generation, and thought leadership.
• The company makes a lot of revenue by selling access to members’ private information to professional entities.
• It is ranked number two after Facebook as the most used social media site accessed by B2B marketers.

LinkedIn Annual Revenue By Segment

(Reference: statista.com)

• LinkedIn generates revenue through premium subscriptions, advertising, and other business services.
• According to LinkedIn statistics, users who subscribed to premium accounts made LinkedIn hit more than 6.44 billion dollars.
• Then, they got revenue from advertising of 5.93 billion dollars, thus being one of the very important players in the digital marketing arena.
• The remaining income sources brought in 3.95 billion dollars, further bolstering LinkedIn’s financial performance, and enforcing its place as a top networking professional service.

Distribution Of LinkedIn Users By Age

(Reference: statista.com)

• As of April 2024, 50.6% of LinkedIn users were between 25 and 34 years old, the largest age group present on the platform. In contrast, only 3.8% were older than 55.
• The younger generation continues to move into the professional workforce, constituting 24.5% of the sample population between the ages of 18 and 24, thus intensifying the engagement on the professional base.
• Along with that, it won’t be a surprise to have found out at least 56.4% of the users from across the globe belong to the male gender.
• The United States has the largest audience on LinkedIn, with around 230 million users as of April 2024, followed by India, with 130 million, and Brazil, with 71 million.
• By June 2024, 16% of social media users in the United States reported using LinkedIn, making it the eighth most popular social platform in the country.
• LinkedIn has also had a huge increase in premium subscriptions.
• Premium users gain extra tools and features in professional networking by upgrading to a premium account.
• The number of premium subscribers has jumped in the last year to 174.5 million in 2023 from 154.4 million in 2022.
• This is a significant rise from 2019 when users were around 94 million and premium users reached approximately 85% in four years.

LinkedIn Most Frequently Used Member Defined Pronouns

(Source: statista.com)

• In 2023, users of LinkedIn increasingly began marking their unique pronouns and thus came along with the formal platform pronouns “He/him”, “She/her”, and “They/them”.
• The favorite of the personal options was “She/they.” “He/they” followed closely behind, while others chose “They/she” and “They/he,” both also popular.
• Some people chose broader categories such as “any” or “any pronouns.” This trend indicates a growing awareness of a variety of gender identities and an evolving inclusiveness of the platform.

LinkedIn Users By Gender

(Reference: statista.com)

• As of January 2024, 43% of LinkedIn’s global users were women, compared to more than 56% of men.
• The latter had a large presence in the US, where there were over 220 million users.
• As a result, the figures provided indicate the gender ratio in LinkedIn’s audience and, therefore, reveal that there are more women in this regard.

LinkedIn Employees In Leadership By Ethnicity

(Reference: statista.com)

• By 2023, 47.3% of LinkedIn’s leadership was represented by employees of white race, followed by Asian employees, who constituted 32.8% of the leadership positions, while Black employees represented 6.5%.
• Further, 5.4% of individuals occupying leadership roles chose not to provide their racial or ethnic identification.
• LinkedIn has a total global employment of around 19.4 thousand employees, indicating the company’s broad human capacity in different parts of the globe.
• Thus, the company’s demographics on leadership show diversity and inclusion efforts while pointing to areas for further inclusivity and representation.

LinkedIn Employees By Gender

(Reference: statista.com)

• The data shard is prepared up to October 2023. In 2023, 47.3% of LinkedIn’s overall workforce included women, showing the company’s ongoing efforts toward gender diversity within its staff. However, 0.8% of employees did not declare their gender.
• Male employees, meanwhile, accounted for 51.9% of total employment, a slight decrease from 52.1% in 2022.
• LinkedIn statistics estimated that it had 19,400 employees in 2023, which speaks to its unyielding growth effort and expanding workforce.

Distribution Of LinkedIn Employees In Technical Roles By Gender

(Reference: statista.com)

• In 2023, 29.3% of LinkedIn’s technical roles belonged to women, with men occupying 69.4% of the technical positions.
• Only a small population of 1.3% decided not to disclose such information.
• LinkedIn statistics show that approximately 46% of all leadership roles in the company are occupied by women, revealing the well-preserved management and decision-making roles despite the gender gap in technical positions.

LinkedIn Social Media Traffic Referrers

(Reference: statista.com)

• As at March 2024, YouTube emerged as the highest referrer of social media traffic to LinkedIn with slightly above 37.52% share. Twitter was next with slightly over 16% of social media traffic to
• LinkedIn. In aggregate, social media accounts for only 0.78% of total traffic to LinkedIn.com, meaning that most users visit directly, through search engines, or other ways.

LinkedIn Desktop Traffic By Country

(Reference: statista.com)

• In the six months before March 2024, the U.S. has been the biggest contributor to traffic hitting LinkedIn.com, with up to 31.25% of total visits, while India, with a distance of 6.98%, emerged as the second-largest contributor.
• The United Kingdom followed closely, ranking third with 6.01%. This shows a strong part of LinkedIn dedicated to the U.S. market.
• It also emphasises the rising user engagement in other major economies.
• The huge market gap that the U.S. creates concerning the rest of the world argues that LinkedIn is geographically, the most dominant professional networking site, particularly in North America.

LinkedIn Recruiting Statistics

• LinkedIn is among the most renowned networks for job hunts and recruitments.
• LinkedIn statistics show that More than 9,000 people submit applications via this platform every minute, which indicates how much the job-seekers trust this medium for discovering opportunities.
• It allows the job seekers to apply directly without any mediation with prospective employers.
• Every minute, seven people are said to get hired through LinkedIn.
• Recruiters use the database, which has a complete and elaborate profile of the candidate along with his network and portfolio, to make better—less time-consuming—matches for recruiting the best talent. Thus, there was an 88% increase in hires through LinkedIn in 2022, which underlines its growing importance in job searches.
• Notably, 75% of all recent job transitions were enabled using LinkedIn, further validating the tool’s importance during career mobility.
• Whether providing evidence of what they know from a selection pool of over 41,000 skills, LinkedIn professionals can ‘prove’ they can be on recruiters’ skills list, helping them find candidates with the right fit.
• About 67% of recruiters opine that the quality of candidates hired through LinkedIn is higher than those recruited through other job-hunting sites.
• Further, 72% of recruiters actively use LinkedIn to find new talents, adding weight to its use as a significant tool in the hiring process.

LinkedIn Subscription Statistics

• Apart from this, the LinkedIn premium plans offer different suites of business categories for subscription purposes.
• According to LinkedIn statistics, the plan for job seekers costs USD 29.99 per month under LinkedIn Premium Career.
• The other plan called LinkedIn Premium Business, priced at USD 59.99, serves business owners and managers.
• The more specified plans include Sales Navigator Core, which costs USD 79.99 per month, and Recruiter Lite, which costs USD 140 per month.
• These are just a few of the many premium plans available on LinkedIn. It is a hot spot for B2B marketers, with 96% utilising it for organic social marketing and 82% actually succeeding in achieving their marketing goals.
• It is a perfect source for generating those quality leads, as its highly professional content and networking tend to take one’s company to yet another level.
• Thus, it meant primarily upward revenue growth as LinkedIn generated approximately USD 15.7 billion in 2023, largely from premium subscriptions and advertising services.
• Such impressive growth hints at the platform’s increased worth in the professional space. Premium customers enjoy exclusive features such as unlimited profile searches, increased prominence with the Premium Profile Badge, and LinkedIn Learning courses.
• In addition, they can see who viewed their profile during the last 90 days, which is not available to free users.
• Premium affects job seekers because those on this subscription get hired around twice as fast as those using the free version.
• Almost 50% of hiring managers use LinkedIn skills data to fill their roles, which confirms the site’s significance in recruitment.

LinkedIn Website Traffic Referrers

(Reference: statista.com)

• LinkedIn statistics show that Click.appcast.io was the top source for referral traffic to LinkedIn.com as of March 2024, sending 8.54% of all referrals.
• The other significant driver of traffic was statics.teams.cdn.office.net with a 7.89% share of referral traffic.
• These sources are key in directing traffic to LinkedIn and illustrate the platform’s integration with job-and meeting-centric tools.

LinkedIn Business Statistics

• LinkedIn statistics state that LinkedIn boasts an extensive range of professional data. Over 41,000 skills can be found on the platform for users to showcase their proficiencies.
• More than 133,000 institutions are registered to provide professional educational background details. Furthermore, more than 67 million companies have registered on LinkedIn, making it a crucial place for business networking and corporate engagement.
• By Quarter-4, 2022, the platform had already reported an increase of 88% in confirmed hires; hence, its role in recruitment is ever-growing.
• Another healthy business engagement channel for companies to search on is by having access to more than 10,000 software product pages.
• Since the onset of the pandemic, searches for remote jobs on LinkedIn have increased threefold, reflecting the gradual adaptation to flexible workplaces.
• Live LinkedIn stream events are highly engaging and generate seven times more reactions than the standard video posts and 24 times more comments.
• LinkedIn Sales Navigator has been very useful for sales and business development. It has increased win rates for closing deals by 7% and pipeline growth for identifying potential customers by 18%.

Conclusion

As per LinkedIn statistics, LinkedIn is a great platform for professional networking, business development, and career advancement. Manipulating these trends well can help you strengthen your personal brand, expand business opportunities, and remain competitive on the job market; moreover, you can create some attractive content synonymous with your audiences that can even take your presence further. Clearly, success on LinkedIn requires ongoing effort, sharing valuable insights, and true engagement.

These numbers significantly support your strategy, but only the most appropriate modifications are those directly corresponding to your business goals and your target audience preferences.

Saisuman Revankar

Saisuman is a skilled content writer with a passion for mobile technology, law, and science. She creates featured articles for websites and newsletters and conducts thorough research for medical professionals and researchers. Fluent in five languages, Saisuman's love for reading and languages sparked her writing career. She holds a Master's degree in Business Administration with a focus on Human Resources and has experience working in a Human Resources firm. Saisuman has also worked with a French international company. In her spare time, she enjoys traveling and singing classical songs. Now at Smartphone Thoughts, Saisuman specializes in reviewing smartphones and analyzing app statistics, making complex information easy to understand for readers.

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