Messenger Statistics By Market Share, Users, Business And Facts

Introduction

Messenger Statistics: The onset of Facebook Messenger in the year 2011 marked yet another noteworthy addition to the ever-growing list of the most widespread messaging platforms around the world. As of October 2024, it had about 937 million active users worldwide, down 4% from the previous quarter. However, despite that recent downturn, Messenger remains an indispensable tool for personal and business communications.

This article will specifically examine the latest Messenger statistics, such as user demographics, engagement metrics, business applications, and revenue growth.

Editor’s Choice

• According to Messenger statistics, about 302 million downloads were made on Messenger in 2024; this is a 30% drop from 2023.
• Messenger peaked in 2018 and has consistently declined in downloads since 2019.
• WhatsApp Messenger continues to be the leading app and boasts 57.35 million downloads each month.
• Facebook Messenger comes in fifth place on this rating with 18.56 million downloads each month.
• The 25-34 age group constitutes the largest share of Messenger users: 19.3% are men, and 13.2% are women.
• WhatsApp leads in the number of monthly active users at 2 billion, while WeChat and Messenger follow at 1.3 and 1.01 billion, respectively.
• In 2023, Messenger’s advertising reach fluctuated between 931 million and 1.038 billion users.
• Over 100 billion messages are sent daily across Messenger, WhatsApp, and Instagram.
• More than 1.3 billion pictures and videos are exchanged on Messenger each day.
• Messenger carries over 10% of global mobile VoIP calls.
• 27% of users access it multiple times per day, while another 27% never use it.
• Messenger statistics state that Facebook Messenger has a 52% share of the messaging app market, while WhatsApp has an 84% share.
• More than 40 million businesses globally are currently using Messenger, with 85% employing it for marketing and customer support.
• On the Messenger app, more than 8 billion messages are exchanged between businesses and their customers per month.
• Chatbot adoption on Messenger has increased, with more than 300,000 chatbots created by 200,000 developers.
• The Philippines constitutes the most traffic to the Messenger website (25.50%), with 97.99% of visitors on mobile.
• India leads Messenger users with 117.55 million, followed by Brazil (62.05 million) and Mexico (57.75 million).
• 37% of Facebook users can be expected to engage in direct sales on the Facebook platform.
• 19% of U.S. shoppers started their product searches on Facebook Marketplace, engaging via Messenger to conclude the deal.

General Facts

• Messenger ranks third, with around 1 billion monthly active users.
• The major market for Messenger was the Philippines, with approximately 80 respondents using it, while global reach fell behind with less than 20 % of internet users engaged with the app.
• Download of Messenger kept Tamborine depreciating from 2019 up to 2023 with a %age of 30 percent down in 2021 or something like 200 million downloads lost.
• The COVID-19 pandemic owes much of the slow growth of Messenger in 2020 and 2021, while video communication like Zoom and WhatsApp thrived.
• In 2023, the most active downloaders of Messenger would still be from the Asia-Pacific, consistent with what has happened in the preceding years.
• Messenger did continue to monetize globally at about 1 billion users from early 2022 through 2024 despite falling downloads.
• Messenger makes money from online advertising and brand communications.
• Estimated at around US$15 million in in-app revenue in 2020, it fell off to under US$2 million in 2023.
• A recent Messenger statistics from the year 2023 indicated that 60% of marketers hold Facebook as the most trusted social networking platform in terms of ROI.
• Messenger has not grown past the level of stopping at about 1 billion users, while its competitors such as WhatsApp and Telegram are at fine peak growth.
• Maintaining relevance within Meta’s ecosystem even at a slower growth pace is Messenger as a bridge between Facebook and its users.

Messenger Annual Downloads

(Reference: statista.com)

• Facebook Messenger had around 302 million downloads in 2024, down by almost 30% from 2023. In fact, the platform had the highest downloads around 2018 during the entire examined period. However, the number of downloads witnessed a decline in 2019.
• Reports from 2020 state that the number of downloads had crashed annually to 485 million downloads worldwide, and in 2021, it reported another drop of 336 million downloads.
• From the trend of download counts, Facebook Messenger was also the third most downloaded app in the world as of January in the year 2024.

Most Popular Messenger Apps By Downloads

(Reference: statista.com)

• WhatsApp Messenger leads the chart of the most downloaded apps for messaging, with impressive monthly downloads at 57.35 million.
• Coming in the next place is Snapchat, which records 29.49 million. Meanwhile, Telegram ranks third with downloads amounting to 27.63 million, while WhatsApp Business closely follows with 25.87 million.
• Facebook Messenger would see 18.56 million downloads every month even though it has many users in total. WeChat has 5.43 million downloads, and Signal Private Messenger has 3.61 million downloads.
• Japan and the rest of Asia largely use LINE, which has 2.97 million downloads.
• Another messaging service from China, QQ, has 2.57 million downloads monthly, while Zangi Private Messenger rounds up that list with 2.28 million monthly downloads.

Facebook Messenger Global Users By Age And Gender

(Reference: statista.com)

• Facebook Messenger users belong to various age and gender categories. Of those aged 18-24 years, 12.1% are men, whereas 8.7% are women.
• The 25-34 age group has the highest share of users, with 19.3% being men and 13.2% being women. In the aged group between 35 and 44 years, men are counted as 12%, while women are at 9.5%. As age increases, the proportion of messenger users decreases.
• Men account for 6.5% of those aged 45 to 54, while women account for 6.2%. Among those in the 55-64 years bracket, 3.6% are men, while 4% are women.
• Among the seniors ages 65 and older, 2.2% are men, while 2.7% are women, indicating a slight gender skew towards the female use of the platform.

Messaging Apps Monthly Active Users

(Source: prioridata.com)

• The number of people using WhatsApp accounts is estimated to be at least 2 billion people and is continuing to increase throughout the world as the most popular messaging application.
• Next in line is WeChat, with 1.3 billion users that constitute mostly her base in China.
• Messenger statistics show that Facebook Messenger places third with 1.01 billion active users, and despite a slowdown in growth, dominates the world.
• Noteworthy is Telegram’s growth of 900 million users while Snapchat, very close behind, stands at 800 million. Another Chinese messaging service QQ involves about 554 million active users.
• Besides being well known in communities built on gaming, Discord is famed for group communications, with an average of 200 million active monthly users, making it an interesting but smaller player in the messaging app cube.

Messenger Advertising Reach

(Reference: adamconnell.me)

• Messenger statistics state that the monthly average number of people that Messenger advertised to over the years has not been constant; there has been a period of increase, followed by a level of stagnation and decline.
• In January 2022, Messenger had an advertising reach of 987.7 million users. This increased into 999.8 million users in April 2022, and 1 billion during the course of July 2022.
• However, it went back down to 975.9 million in October 2022. The downward trend continued as it was cut further to 931 million by January 2023.
• In April 2023, however, Messenger celebrated another accomplishment by staging a great rise, being able to advertise to 1.036 billion users, and this ascending activity continued further into July 2023 with having reached 1.038 billion users.
• Therefore, that stable advertising reach remained on the same level of 1.036 billion in October 2023. January 2024, however, brought a decline again to reach 979.4 million.
• These variations exemplify the transformed and different user levels and trend shifts within the Messenger platform over time.

Messenger Activity Statistics

• Facebook Messenger is such a bustling platform as it involves billions of transactions conducted on a daily basis.
• Messenger statistics show that more than 100 billion messages sent by the apps of Facebook’s family, such as Messenger, Instagram, and WhatsApp, are processed and transferred through Messenger.
• To help the massive amount of operations that Messenger and the other apps conduct, Facebook stores up to 40 million square feet of global data center sites stacked with tens of thousands of servers. It isn’t only sending text messages; it is also loading up with multimedia.
• On an average day in Messenger, more than 1.3 billion photos and videos are sent across it. That equates to over 54 million per hour, more than 900,000 per minute, and over 15,000 per second.
• In addition, over 5 million people send GIFs on Messenger every day, usually taking advantage of the GIF library built into the app to supplement messages with animated content.
• Here, too, there are emojis – everyday, over 5 billion emojis, apparently, are sent across Messenger to show feelings and bring that personal touch to text.
• It isn’t quite regular messaging but automated interactions done by Messenger: this has been quite a big deal since the service was opened for chatbots in 2016. Now, more than 375,000 people use them daily to receive automated responses and assistance from brands.
• Messenger has its background in Internet-based calling.
• The platform constitutes more than 10% of the total number of global mobile VoIP calls, therefore leveraging its users to place calls with their voice through the Internet.

Frequency Of Using Messenger

(Source: thinkimpact.com)

• Facebook Messenger usage is quite different for its users.
• According to Messenger statistics, about 27% of people tend to connect through this app for communication several times a day.
• Another 11% access it once daily, while 14% use it every few days.
• Lesser frequency with which some users engage is depicted with the use of the space between them and Messenger as 7% of these people get to Messenger once a week, while 6% get to it even once in a couple of weeks.
• Another 7% use it even less often. A whopping 27% of participants indicated that they have never used Messenger at all. Clearly, not everyone finds this platform essential, no matter the sheer number of users it has.

Facebook Messenger Market Share

(Reference: prioridata.com)

• WhatsApp continues to be the communication and messaging application that most people will have, with a staggering 84% of its users using it.
• According to Messenger statistics, the second most popular messaging app is Facebook Messenger, with more than half of its users employing the app for communications.
• Telegram ranks third with 45%. Google Chat and Google Meet collectively amount to 38% of users using both. Zoom is the celebrated video conferencing app utilised by 33%.
• Discord and Skype both stem from the 16%, and Microsoft Teams is slightly lower at 14%. Each of FaceTime, JioChat, and iMessage carries a 12% share of users.
• Indian Messenger is used by 9%, while Hike covers 7%. Signal, which is all about privacy, is known to have a 6% adoption rate. The less-used apps on the list are LINE and Viber at 4% each.

Messenger Business Statistics

• Messenger statistics indicate that Facebook Messenger forms a significant part of business communication wherein more than 40 million active businesses are leveraging the platform.
• Though the figures are far from reflecting the total user base, they serve to indicate the popularity of the platform among brands, from small to large.
• Every month, Messenger witnesses more than 8 billion messages exchanged between various businesses and their potential customers.
• Those firms that haven’t yet embraced this platform for customer engagement are missing a trick in generating leads.
• 85% of businesses – the vast majority indeed – use it as a marketing and customer service channel, making it the leading messaging service used for these reasons by businesses. Its access and effectiveness lend themselves to customer engagements.
• Messenger’s chatbot feature has proved to be one of the major features that have gained traction since its introduction in 2016.
• More than 200,000 developers have made more than 300,000 chatbots, which enable companies to stay engaged with their audiences 24 hours a day, seven days a week, even on holidays.

Messenger Website Traffic By Country

• Messenger statistics state that the biggest share of website traffic for Facebook Messenger accounts is in the Philippines, contributing 25.50% of total visits.
• An astounding 97.99 % of the 66.6 million visits from the country were made on handheld devices, while just 2.01 % were recorded on desktops.
• This is followed by the USA with 13.3% total traffic and 34.92 million visits, of which 92.12% used mobile devices and 7.88% accessed the site via desktops.
• Vietnam makes up 8.95% of the total visits, equal to 23.34 million visits, with about 97.75% of accessing Messenger through mobile and only 2.25% via desktops.
• Poland has 16.15 million visits, which represented 6.18% of the traffic to the site, and now records the highest use of mobile at 99.08%, leaving just 0.92% users on desktops.
• The country accounts for 3.48% of total visits, equivalent to 9.1 million visits, and has a 98.91% share of mobile users vis-a-vis only 1.09% engaged in desktop usage.
• The use of mobile is present in all these countries, which shows how strong the platform is on smartphones.

Messenger Global Users By Country

(Reference: prioridata.com)

• According to Messenger statistics from January 2023, India had the highest number of Facebook Messenger users, with 117.55 million active accounts.
• Brazil had 62.05 million users, coming in second place, with Mexico in third at 57.75 million.
• Vietnam recorded 52.65 million users, while both the Philippines and Thailand were almost at the same count—52 million and 35.05 million respectively.
• Egypt had 32.95 million active users, while Indonesia reached a high of 27.30 million. There were 26.65 million people in the UK using Facebook Messenger.
• Other countries with significant numbers include Colombia, with 20.45 million users, Bangladesh with 20.35 million users, and Italy with 17.55 million users.
• Poland had 15.80 million users; closely following it were Turkey with 15.75 million and Iraq with 15.10 million users.
• Germany had 14.15 million users, while Argentina had 14.05 million, and Algeria had 13.60 million. The count for Peru accounted for 13.25 million users, while Pakistan had 11.65 million.

Messenger Shopping Statistics

• Messenger statistics reveal that it has been predicted that about 37% of Facebook users would buy their purchases in 2023 directly through Facebook itself.
• Social selling has taken off in a big way, allowing people to buy products on social media without having to interrupt their flow to visit another site.
• For years, Facebook has allowed brands to add products to their profiles and create Facebook Shops, but other platforms are catching up in social commerce.
• Besides that, in the United States, 19% of shoppers are said to start their product search on Facebook Messenger. eMarketer suggested that this proportion of US shoppers use Facebook to search for products.
• In recent years, Facebook Marketplace has gradually become a go-to place for the sale and purchase of new and second-hand goods while allowing buyers and sellers to directly communicate via Facebook Messenger.
• This function gives buyers the ability to negotiate prices, offer counterprices, and arrange shipping or pickup.

Conclusion

According to Messenger statistics, in the broad landscape of the messaging app market, Facebook Messenger, a sort of everlasting being, keeps on thriving with its great number of users and distinct user engagement. Although the app had witnessed slightly declining numbers toward late 2024, the contribution made by the platform toward personal communications and business transactions remained appreciable. Nicely supported by robust user engagement data that keeps improving for use by the business-to-customer communication and marketing agenda, Messenger itself holds its currency.

The evolution of Messenger will enhance and further monetise its interesting capabilities while keeping its direct relevance to the digital communication value space.

Joseph D'Souza

Joseph D'Souza founded ElectroIQ in 2010 as a personal project to share his insights and experiences with tech gadgets. Over time, it has grown into a well-regarded tech blog, known for its in-depth smartphone reviews and app-related statistics. Joseph is dedicated to providing detailed, well-researched content, including statistics, facts, charts, and graphs, all verified by experts. His goal is to make technological innovations and scientific discoveries easy to understand for everyone. ElectroIQ is now a top source for tech news, appreciated by both tech enthusiasts and beginners.

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