YouTube Statistics By Revenue, Subscribers, Demographics and Facts

Introduction

YouTube Statistics: Ever since 2005, YouTube, starting as a small video-sharing website, has quickly grown into a global giant in entertainment, education, and marketing sectors. Now, as of 2024, the platform itself has expanded considerably in terms of its outreach and impact as it consolidates its dominance in the digital landscape.

This article takes into account the latest YouTube statistics and trends to show its triumphal growth and importance in several spheres.

Editor’s Choice

• In February 2025, India became home to the largest YouTube audience, with around 491 million users, followed by the United States with 253 million and Brazil with 144 million users.
• The United Arab Emirates has the highest YouTube penetration rate, having at least 94% of internet users on the platform.
• United States led the way among countries in in-app purchases, making over 53 million U.S. dollars in December 2024, while Japan garnered 17 million.
• Advertising revenue from YouTube was about 13.66% of Google’s overall revenue in 2024, with 36.1 billion U.S. dollars reported in investments in advertising revenue.
• Almost 8.4 million videos were removed from the platform within the second quarter of the year 2024, the majority of which were flagged by automatic systems.
• TikTok was named the most downloaded video app in 2024, with more than 875.6 million downloads, YouTube had 165.2 million, and Netflix had 164.8 million.
• The YouTube Kids app in 2024 climbed to 145 million downloads from 123 million last year.
• The Wiz Khalifa Music channel was the most watched channel in January 2025, with six billion views, followed by Wow Kidz, with five billion, and T-Series, with 2.72 billion.
• In January 2025, MrBeast finally topped the list of most subscribed YouTubers with 343 million subscribers, overtaking T-Series, who had 284 million.
• Among beauty content creators, Sandra Cires Art topped the list in terms of subscribers, taking home over 16.6 million, followed by Jeffree Star with 15.7 million.
• The YouTube paid subscriber base had risen from 50 million in 2021 to 100 million by February 2024.
• YouTube statistics state that with 95.8 % of the population using it, Saudi Arabia became the country with the greatest penetration of YouTube in 2025, followed by Israel at 93.3 %.
• The greatest share of YouTube users is in the 25-34-year-old age group, at 21.7%, followed by the 35- 44-year-old age group, at 18.5 %.
• On the platform globally, the male user share was 54.3%, while in the United States, the female population was slightly bigger than the male population, with 51.2%.
• Influencer marketing has expanded rapidly during the decade and had an impressive annual record high of 24 billion US dollars in value as of 2024. MrBeast, the highest-earning YouTube personality in 2023, made around 82 million dollars.

YouTube In-App Purchases Revenue

(Reference: statista.com)

• As of December 2024, the United States ranked first in YouTube’s in-app purchase revenues, with revenues above 53 million U.S. dollars from mobile phones.
• Japan came next, earning about 17 million U.S. dollars from in-app purchase monetization streams.
• YouTube’s monetization strategies for earning these revenues include selling merchandise from the channel, offering paid memberships for exclusive content, and letting users highlight their comments via a paid feature.
• Monetization would thus furnish several sources of income to the creators and enhance user engagement on the platform.

YouTube’s Contribution to Google’s Revenue

(Reference: statista.com)

• YouTube statistics show that as of 2024, YouTube ad revenues contributed to around 13.66% of total Google revenues that year. The year recorded 36.1 billion U.S. dollars in ad revenue generated on the platform, which was an increase from 31.5 billion U.S. dollars the year before.
• Content creators responded to the changes in YouTube monetization with innovation after innovation. Evidence as of 2020 indicates that YouTube supports more than 800,000 jobs globally, with almost half of these in the United States.
• Besides earning advertising revenue from YouTube, major creators can also consider short-term licensing of their content libraries for monetizing ad revenues.
• Given that YouTube will be one of the top advertising companies in the world in 2021, it is not surprising that financing companies that specialize in user-generated video have begun to rise recently. Spending on digital video advertising is increasing steadily.
• Global online advertisement spending on video has surpassed 61 million U.S. dollars in 2021 and is set to reach nearly 90 million U.S. dollars by 2024.
• Video advertisement use is engaging across devices, and in a 2021 survey of app developers worldwide, over 40% claimed that fullscreen video was the best ad format for onboarding new app users.

Global Count of Videos Removed from YouTube

(Reference: statista.com)

• Compared to the number of videos taken down for manual flagging by users or other non-automated means, the platform’s automatic detection system flagged and removed more than 8.4 million videos from YouTube in the second quarter of 2024 for the suspected or probable violation of its community guidelines.
• Only about 299,000 videos were taken down as a result of manual flagging. This clearly shows the role played by these automated systems on the site itself.

Top Downloaded Mobile Video Apps

(Reference: statista.com)

• In 2024, TikTok was declared the world’s most downloaded video app, with over 875.6 million downloads across Google Play and Apple’s App Store.
• From this number, the continued popularity of TikTok in digital video patronization became evident, with a large number of people all over the globe accessing this media.
• In that order, YouTube ranked second with an approximate total of 165.2 million downloads, and although it was being wrestled hard, it maintained its great name in video content.
• Third in line was Netflix, which had about 164.8 million downloads, showing that it still has a large following among streaming service users.
• Such YouTube statistics can indicate competitive evidence among video platforms, especially as demand grows for all digital formats.

YouTube Kids App Download Statistics

(Reference: statista.com)

• In 2024, the YouTube Kids mobile app enjoyed remarkable success, with 145 million downloads globally, an increase from 123 million the previous year.
• From 2016 to the last days of 2024, the app did not receive any negative development in terms of downloads.
• It demonstrated increased growth consistently, showing that people prefer using it more and more.

Most Viewed YouTube Channels By Monthly Views

(Reference: statista.com)

• YouTube statistics indicate that in January 2025, music and children’s content dominated the list of the most viewed YouTube channels.
• Wiz Khalifa’s Music channel topped the list with a mind-blowing six billion channel views. Wow Kidz comes in second, amassing over five billion views in the last recorded month.
• Indian music record label T-Series was third, with 2.72 billion video views after remaining firmly in first place through 2021 and 2022.
• Regarding most-subscribed YouTube channels, T-Series is still in the lead with a whopping 229 million subscribers.
• Felix Kjellberg, aka PewDiePie, ranks at No. 7 among YouTube channels with some 111 million subscribers after losing the spot to Jimmy Donaldson, widely known as MrBeast, in November 2022.
• However, as of June 2022, PewDiePie remained the most subscribed gaming creator on YouTube, closely followed by Salvadorian YouTuber Fernanfloo at 45 million worldwide subscribers. MrBeast was the highest-earning YouTuber of 2021, raking in a stunning 54 million U.S. dollars.
• One of the youngest high earners, Ryan Kaji from Ryan’s World, grossed an estimated 27 million U.S. dollars in 2021.

Most Popular YouTube Beauty Channels By Subscribers

(Reference: statista.com)

• YouTube statistics show that Sandra Cires Art, as of January 2025, is the beauty content creator with the highest subscriptions on YouTube, with approximately 16.6 million subscribers. Second on the list was Jeffree Star, who had about 15.7 million subscribers.
• Beauty videos, fashion-related, and makeup and skin-care tutorials, hauls, and product recommendations still rank first among the types of content that are most popular on the platform. In early 2024, over 90% of internet users worldwide reported consuming some form of online video, with the most viewed being music videos.
• By July 2024, approximately 38 % of the global digital population had access to YouTube, while TikTok was reached by around 28 % of the global internet users.
• The growing popularity of video content has reached even textual forms of social media, like Reddit, which has also incorporated a growing catalog of video formats in its content libraries.
• This all comes in the wake of how social media and online platforms have changed into lucrative business avenues in America in terms of video content production. Creators on YouTube, TikTok, and a myriad of other sites are producing engaging, sharable videos that attract large audiences. Influencer marketing is also in traction among men and women in the U.S.
• A survey conducted in 2022 revealed that about 36 % of men and 42 % of women endorsed influencers or content creators on social media.
• Furthermore, the influencer representation market has been expanding rapidly, more than doubling since 2019. According to the gradual weight of the digital influencer marketing rule, the industry’s record-high valuation in 2024 reached a whopping 24 billion U.S. dollars.

Most Popular YouTube Channels Ranked By Number Of Subscribers

(Reference: statista.com)

• YouTube statistics state that January 2025 saw MrBeast surpassing all other YouTube channel proprietors as an occupant on the red carpet reserved for those with 343 million subscribers.
• The American YouTuber, videographer, and social media personality depose the Indian music channel T-Series, which had for years held the coveted top position with 284 million plus subscribers during the same period.
• Since its inception in 2005, YouTube has expanded rapidly to rule the world of platforms for sharing user-generated video content such as vlogs, tutorials, and original series.
• By 2006, the site was averaging 100 million views each day with over 65,000 uploads. Since then, uploads of content have grown steadily, with massive increases recently, with more than 500 hours of video being uploaded to the site every minute in February 2022.
• That statistic is from a huge rise from just 24 hours of content uploaded in one full calendar day every minute back in 2010.
• YouTube statistics reveal that with an ad revenue of over 8 billion U.S. dollars recorded in Q1 2024, YouTube is a great advertising channel.
• The YouTube Partner Program enables content creators to share advertising revenue derived from their videos.
• Audiences become fiercely loyal to their favorite channels, returning many times over to watch the fresh content.
• Such a phenomenon has birthed a new category of celebrities—digital personalities- who traffic through YouTube as the primary purpose of reaching their audiences, striking big deals, and forming marketing partnerships.
• A very small number of these creators are found in mainstream entertainment, but many thrive just in the YouTube ecosystem.
• The highest-earning YouTubers have been able to capitalize brilliantly on their huge followings and turn those huge followings into huge amounts of money. In November 2022, MrBeast entered a new frontier of subscription achievement for his YouTube channel, totaling about 112 million subscribers, thereby unseating PewDiePie from the throne of the topmost subscribers after a long reign.
• Other YouTube community top earners included Jake Paul and Mark Fischbach, also relevant social media figures, alongside Ryan Kaji from Ryan’s World, who began his YouTube career reviewing toys at the age of three.

YouTube Paying Subscribers

(Reference: statista.com)

• YouTube statistics show that as of February 2024, YouTube had approximately 100 million paid subscribers for its Music and Premium services combined.
• By comparison, the company had reported the hundred subs in September 2021, a figure that reflected an inflow of 50 million paying subs.
• Such rising levels of profitability depict the increasing interest in ad-free experiences, offline listening, and exclusive services.
• The other key driver remained advertising; YouTube reported nearly eight billion dollars in advertising revenues in the third quarter of 2023.
• This, therefore, suggests that they remained to strengthen their ground on both subscription-based and advert-supporting revenue streams.

YouTube Penetration By Countries And Territories

(Reference: statista.com)

• YouTube statistics reveal that in February 2025, Saudi Arabia reportedly had the highest YouTube penetration worldwide, with an estimated 95.8% of its population using the service.
• Israel came next, as 93.3% of all residents were known to use YouTube. Singapore scored the third-highest on the list, with a penetration figure estimated at 91.8%.
• The overall global reach stood at 39%, which indicates that nearly four out of ten people on the globe were on the platform.

YouTube Global Users By Country 2024

(Reference: statista.com)

• India has the highest number of YouTube users, boasting 637.1 million users of the app. Russia occupies the second spot with 95.38 million users.
• The other end of the list shows Iceland with the fewest YouTube users, only 0.26 million, which is 636.84 million fewer than in India.
• The estimates of YouTube users were based on a combination of info from company filings, press releases, secondary research, app downloads, and traffic statistics.
• YouTube statistics are estimates of monthly active users on a given average during a specified time. Statista’s Key Market Indicators (KMI) is a collection of macroeconomic, demographic, and technological statistics covering more than 150 countries and regions worldwide.
• It combines information collected from national and international statistical offices, trade associations, and industry reports before harmonizing and bugging them into standardized and comparable datasets.

YouTube Worldwide Advertising Revenue

(Reference: statista.com)

• YouTube statistics state that its worldwide advertising revenue for the third quarter of 2024 amounted to 10.4 billion U.S. dollars, representing a 17% increase from the same period.
• The YouTube application is recognized as one of the largest online video platforms in the world, with its financial performance soaring.
• The platform’s immense popularity is evident from the success of its top channels, many of which have more than 100 million subscribers.

YouTube Audience Size By Country

(Reference: statista.com)

• According to YouTube statistics, as of February 2025, India had the world’s largest YouTube audience, with about 491 million users actively engaging with the platform.
• Following the United States with roughly 253 million viewers, Brazil gained third place with 144 million users watching.
• Internet users from the United Kingdom who accessed YouTube for the same period amounted to approximately 54.8 million. The highest %age of YouTube users concerning the total digital population of a country belonged to the United Arab Emirates.
• By July 2024, approximately 94 % of the country’s internet users were active on the platform, giving it the highest YouTube penetration rate in the world.
• That year, YouTube recorded close to 100 million paid subscribers to its YouTube Music and YouTube Premium streaming services.
• YouTube was reaffirmed as one of the most popular social media platforms globally in 2024, especially in the mobile market. In its January 2024 revenue-generating activities, the YouTube app brought in approximately US$28 million in the United States and about US$19 million in Japan.
• Such YouTube statistics are a testament to the platform’s strong financial performance and wide influence in the mobile domain.

YouTube Demographics

• The website YouTube boasts a variety of users across different age ranges, participating with varying levels of frequency.
• YouTube users aged 25 to 34 make up 21.7% of users, while free users aged 35 to 44 make up 18.5%.
• Next in line, however, is the 18-to-24 group, who make up only 15.8%. Users aged between 45 and 54 make up 14% of the total audience. The platform is to be found among older users, with a 9.9% for those aged between 55 and 64. And 9.5% of users who are 65 and older.
• The majority of YouTube users are male, making up 54.3% of its global figures, while females constitute 45.7% of the audience.
• The United States has a more balanced distribution of 48.8% males versus 51.2%.
• YouTube statistics show the platform’s wide acceptance within different demographics, while there is a difference in engagement amongst users by age and gender.

Conclusion

According to YouTube statistics, YouTube has grown extensively across diverse dimensions—from user engagement to content consumption, financial performance, and technological advancement. This shows that the platform will continue flourishing in the digital ecosystem as it rapidly changes consumer behavior, introduces innovative technology, and provides monetization avenues for creators.

The evolution of YouTube would significantly impact the entertainment, education, and marketing opportunities available to billions of people around the globe.

Maitrayee Dey

Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.

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