Zendesk Statistics and Facts (2025)

Table of Contents

Introduction
Editor’s Choice
Key Facts
Zendesk Website Visits
Zendesk Website Traffic By Country
Zendesk Marketing Channels
Zendesk Social Traffic
Zendesk Demographics
Zendesk Revenue By Region
Zendesk Pricing
Conclusion

Introduction

Zendesk Statistics: In 2024, Zendesk became a global leader in customer service solutions while marking a period in the customer experience (CX) industry with its continued innovation and expansion. Advancements in artificial intelligence (AI) and the company’s strategic plans brought important developments. This article will highlight the important Zendesk statistics.

Editor’s Choice

Zendesk’s website traffic peaked at 90.04 million visits in January 2025 and dropped to 77.15 million in February 2025.
Zendesk statistics show that the largest single share of website traffic, 36.56%, is in the USA; however, there has also been a 14.30% decline. Brazil is the second with 10.10%. It also dropped, the highest among other countries, at 22.28%.
The majority of the website traffic comes from direct visits at 57.98%, which shows very good brand recognition.
Organic search contributes 22.24%, while only 0.24% is for paid search. Referral traffic comprises 15.76%, and social drives 3.64% of visits.
Discord generates the most social media traffic at 50.23%, followed by YouTube at 12.36% and Reddit at 10.10%.
Gender distribution among Zendesk users is relatively equal, at 50.91% male and 49.09% female.
The largest age group is 25-34 (27.42%), followed by 35-44 (21.26%) and 45-54 (17.31%).
Zendesk’s revenue increased from USD 246.66 million in Q2 2020 to USD 318.22 million in Q2 2021. The U.S. remains the top revenue-generating region, contributing 51.03% of total revenue. EMEA follows at 29.23%, while APAC accounts for 10.01%.
Zendesk offers four different paid subscription plans: Suite Team, Suite Growth, Suite Professional, and Suite Enterprise. These plans cost USD 55/month per agent per year, USD 89/month per agent per year, USD 115/month per agent per year, or custom pricing.

Key Facts

According to Zendesk statistics, in 2024, Zendesk acquired a Berlin AI startup focused on service automation (chatbots). This acquisition enhanced Zendesk’s support for over 109 languages worldwide, including more than 13 Indian languages, such as Marathi, Hindi, Telugu, Tamil, Malayalam, Kannada, Odia, and Bengali.
Zendesk’s Indian focus is explicit in the more than 80% of employees contributing to its global workforce and keeping it afloat.
The more than 160,000 customers in over 160 countries include top Indian brands such as Cars24, Dream11, Plum, and Unacademy. Since its entry in 2016, India has undoubtedly become a crucial market in the APAC space.
Zendesk statistics reveal that It has made a target of USD 3 billion in revenue to be achieved within 2027 through increased adoption of its AI-powered customer experience solutions and a stronger grip on existing customers.
AI-integrated and innovative customer experience is considered the major revenue growth propeller of the company.
To improve customer service, Zendesk implemented AI-based workforce engagement management with real-time adjustable supervisors and predictive workforce forecasting algorithms.
Along with these is AI-developed quality assurance for voice interactions, which scans call transcripts, ranks them and suggests points for agent coaching. AI-based monitoring is done to assess all the interactions of the AI agent automatically and checks them for problems requiring human intervention, such as churn risks and misfires in workflows.
Zendesk statistics state that in spite of all this progress in AI, the fact is that there has not been much adoption in India, with less than 15% of Indian businesses implementing an enterprise AI strategy. Major barriers include unstructured, unorganised data and resistance to change.
Consumer expectations are changing, however, with some 70% of customers seeing the gap between companies that effectively use AI and those that do not.

Zendesk Website Visits

(Reference: similarweb.com)

It was a wonderful journey for Zendesk, which steadily continued breaking records regarding the number of visits his page received.
In December 2024, the page can count about 83.93 million visits, but toward the end of the next month, January 2025, the page reached a spectacular 90.04 million, reflecting the increased amount of traffic by then.
Now, by February 2025, visits fell dramatically and only reached 77.15 million.

Zendesk Website Traffic By Country

(Source: similarweb.com)

The United States stands for Zendesk’s maximum share of traffic to its website at 36.56%, registering a drop of 14.30%.
This is followed by Brazil, which contributes 10.10% of the traffic and has a more considerable decline of 22.28%.
Japan commands 6.82% of the traffic overall and has seen a decrease of 6.96%. France comes at 5.06%, with a minor decrease of 3.17%.
The U.K. has the least traffic share among the countries listed, contributing a 4.95% share, but has registered a substantial fall in numbers at 15.66%.
These Zendesk statistics figures signify a downward trend in website visits in major markets, with Brazil and the U.K. being the most affected.

Zendesk Marketing Channels

(Source: similarweb.com)

Zendesk statistics show that 57.98% of traffic to its website comes from direct visits, indicating a robust brand presence and loyal customers. 22.24% comes organically through search, showing the efficiency of Zendesk’s SEO efforts.
It is little at only 0.24% paid search, indicating low reliance on advertisement to attract visitors.
Referral traffic accounts for 15.76%, showing how much traffic comes in directly from mentions or partnerships with other sites.
Display ads accounted for a tiny 0.09%, indicating very little effort by means of banner advertising.
3.64% comes from social media, so there is not that much action involved with Facebook, Twitter, and LinkedIn.
From emails, only 0.06% come into the fold show that it hardly plays a part in Zendesk’s traffic strategy.

Zendesk Social Traffic

(Source: similarweb.com)

Zendesk statistics reveal that most of the social traffic to Zendesk comes from Discord, which contributes 50.23% of the total. The next highest contributor is YouTube, with 12.36%, followed by Reddit with 10.10%.
LinkedIn attracts 6.28% of these, and the WhatsApp Web app 5.71%. The remaining 15.32% is garnered from several other social sites.
Discord’s largest share means that Zendesk engages heavily with communities there, but YouTube, Reddit, and LinkedIn are also platforms from which significant traffic feeds into the website.

Zendesk Demographics

(Source: similarweb.com)

Zendesk has a nearly equal number of male and female users, with a ratio of 50.91% male and 49.09% female.
Age-wise, the largest population comprises those aged 25-34 years, constituting 27.42% of the total visitors, followed by 35-44 years (21.26%) and 45-54 years (17.31%).
Those considered “young” (18-24 years) only account for 14.55%. The older population is fewer, with 55-64 years making up 11.88% and those aged 65 and above representing 7.59%.
Zendesk statistics solidify the presence of working professional populations, most particularly those in their late twenties to early forties.

Zendesk Revenue By Region

Segment	Q2 2020	Q1 2021	Q2 2021	Contribution in Q2 2021
APAC	$26.57	$31.13	$31.84	10.01%
EMEA	$68.77	$86.42	$93.02	29.23%
The U.S	$20.82	$152.82	$162.39	51.03%
Other	$130.49	$27.68	$30.97	9.73%
Total	$246.66	$298.05	$318.22	100%

(Source: businessquant.com)

In Q2 2020, the company reported total revenue of USD 246.66 million, which increased to USD 298.05 million in Q1 2021 and further increased to USD 318.22 million in Q2 2021.
The largest source of revenue in Q2 2021 was the U.S., which resulted in USD 162.39 million, accounting for 51.03% of total revenue.
The following largest region was EMEA (Europe, Middle East and Africa), which contributed USD 93.02 million, representing 29.23% of total revenue. The smallest region, APAC (Asia-Pacific), brought in USD 31.84 million, making up 10.01% of total revenue.
The remaining markets under Other collected USD 30.97 million, or 9.73% of total revenue.
The above Zendesk statistics show equal revenue growth across geographies from Q2 2020 to Q2 2021, with the largest share in the U.S.

Zendesk Pricing

According to Zendesk statistics, Zendesk does not embrace free membership but offers four paid subscription plans. Its fourth plan, the Suite Team, is priced at USD 55 per agent per month when paid on an annual basis or USD 69 per agent per month with a pay-as-you-go option.
It includes essential ticket management ability, ticketing and channel integration, a help centre (knowledge base), basic chatbots, macros, event-based workflows, and access to Zendesk Marketplace.
Meanwhile, the Suite Growth plan costs USD 89 per agent per month with the annual plan or USD 115 monthly.
This plan offers Customised ticket forms, SLA management, CSAT surveys, multilingual capability, a self-service customer portal, and workflows that respect business hours. It also allows extra support agents to see and comment on tickets at no extra cost.
The Suite Professional plan is included at an annual price of USD 115 per agent per month and a monthly price of USD 149. It covers advanced solutions such as custom and live analytics, skill-based ticket routing, HIPAA compliance, and AI-powered enhancements, as well as access to Sunshine Conversations-Zendesk’s messaging platform to enable seamless interactions with customers.
Pricing is custom for the Suite Enterprise plan, which contains the most advanced feature set, including the Advanced Data Privacy and Protection add-on, sandboxes for testing, AI-powered Content Cues, reusable content blocks, custom agent roles, and Dynamic and contextual workspaces for a highly customised support experience.

Conclusion

According to Zendesk statistics, the company has experienced great innovation and strategic growth. The company’s enhancements in AI-led customer service solutions, strategic acquisitions, and product improvements have reinforced its supremacy in the customer experience arena.

With the current emphasis on AI integration and global expansion, Zendesk has the potential to attain its ambitious revenue goals and satisfy the coming demand from businesses and consumers globally.

Sources

Similarweb

Help Desk Migration

Businessquant

FAQ.

What percentage of Zendesk’s website traffic and visitors have changed in the last few months?

The website traffic of Zendesk registered its peak with 90.04 million visits in January 2025 but declined to 77.15 in February 2025 after rising from 83.93 million in December 2024.

Which countries now contribute the most to Zendesk’s website, and by what percentage has their traffic changed?

The USA accounts for 36.56% of the total traffic but with a decline of 14.30%. Following is Brazil, contributing 10.10%, with the highest drop of 22.28%. There were also declines reported in Japan and France and in the UK, which declined by 15.66%.

What are the major sources from where traffic comes to Zendesk?

Direct visits account for the majority at 57.98%. The organic search follows with 22.24%. Referrals and social media traffic are at 15.76% and 3.64%, respectively. Paid search and email marketing play minor roles, with 0.24% and 0.06% of total traffic.

Which are the platforms that contribute the most to traffic on Zendesk Social media?

Discord, 50.23%; WhatsApp Web app, 5.71%; LinkedIn (6.28%); Reddit (10.10%); YouTube (12.36%)

What are the pricing plans and key product features of Zendesk?

Zendesk has four paid subscription plans for companies: Suite Team (US$55/month per agent billed annually), Suite Growth (US$89/month per agent billed annually), Suite Professional (US$115/month per agent billed annually), and Suite Enterprise (custom pricing). Features range from basic ticketing and chatbots to advanced analytics, AI-enabled tools, and customisable workspaces.

Barry Elad

Barry Elad is a tech enthusiast who loves diving deep into various technology topics. He gathers important statistics and facts to help others understand the tech world better. With a keen interest in software, Barry writes about its benefits and how it can improve our daily lives. In his spare time, he enjoys experimenting with healthy recipes, practicing yoga, meditating, or taking nature walks with his child. Barry’s goal is to make complex tech information easy and accessible for everyone.