Gumroad Statistics By Categories, Employees And Demographics

Saisuman Revankar
Written by
Saisuman Revankar

Updated · Jan 17, 2025

Aruna Madrekar
Edited by
Aruna Madrekar

Editor

Gumroad Statistics By Categories, Employees And Demographics

Introduction

Gumroad Statistics: Gumroad is a widely instantiated popular platform that creates an interface between creators and audiences for selling their digitally exploitable materials directly to them. With all the advancements made by Gumroad in 2024, the platform grew exponentially to reach as many digital creators as possible. In this article, we will discuss the trends of Gumroad Statistics.

Editor’s Choice

  • Gumroad Statistics state that by the end of Q1 2023, the Gumroad platform had grown to 45 stores and 55 stores by the end of Q2 but tapered towards the end of the year.
  • In Q4 2023, Gumroad had 63 stores and then dipped slightly in 2024, with 84 stores in Q1 2025. It seems to have a flourishing period, then it stabilizes with little fluctuation.
  • Gumroad types of stores are diversified: the highest number of stores comes under the “Computers” category, which has 11 stores, followed then by “Internet,” which has 7 stores.
  • Gumroad grossed US$21 million in 2023, a 96% growth from US$11 million in 2022, owing to a flat transaction fee of 10% per transaction as an alternative price model from previous pricing schemes.
  • The Gumroad platform has shown growth in its net profit, amounting to US$9 million in 2023, compared with the previous year’s loss of US$1 million.
  • Gumroad’s model is quite simple: it charges a 10% fee on sales transactions plus processing fees. So, a creator would get US$86.80 via checks after a US$100 sale. Such a case may be.
  • Gumroad Statistics reveal that in 2024, Gumroad staff included 118 employees, comprising 7 engineers (or 6%), 6 sales staff (5%), and 2 marketing employees (2%).
  • Gumroad’s users are predominantly male (63.72%), with significant female representation (36.28%). The majority of users belong to the age group of 18 to 34 years, accounting for more than 65% of the total user base, while users aged 35 and above form a smaller section.
  • Website traffic for Gumroad is highest in the United States, accounting for 25.12% of visits. Others include India, the United Kingdom, South Korea, and Kenya, with particularly high contributions.
  • The marketplace kept a 10% fee per transaction from the lower-GMV creators who chucked out, making high-GMV creators pay their competitors who offered more features.

Gumroad Active Stores

Active Stores By Quarter(Reference: storeleads.app)

  • These are the number of active stores on Gumroad over time, spanning from the third quarter of 2022 to the first quarter of 2025 thus far.
  • The increase over the years is clear; there have been fluctuations, though, in the latest quarters. In Q3 of 2022, there were only 30 stores active on Gumroad.
  • However, by the end of 2022, that had risen to 35 – a steady quarter-on-quarter growth of 16.7%. In 2023, the trend continued, with active stores reaching 45 in the first quarter, a staggering 28.6% up from the previous quarter.
  • Gumroad statistics show that in Q2 2023, 10 additional stores were added to the platform, taking the total number to 55-a 22.2% increase over the first quarter.
  • Growth was, however, curtailed by the third quarter of 2023 as just one more store was added, bringing the total active stores to 56.
  • By the fourth quarter of 2023, this number rose to 63, an increase of 12.5% from the previous quarter.
  • Now, this trend will be entering highly into the year 2024, where the first quarter saw it jump to 71 active stores from the last quarter of 2023-the jump was 12.7%.
  • From the first quarter, the second quarter of 2024 has surged in numbers, reaching a new high of 86 active stores and representing a change of 21.1% over the first quarter; yet, this growth was followed by a bit of a slowdown.
  • The marginal increase in the third quarter of 2024 has brought the number of active stores to 87, bearing only a 1.2% growth over a second.
  • For the fourth quarter of 2024, there was a slight dip in active stores at 85-recording a decline of 2.3%.
  • The trend continued into the first quarter of 2025 (current) with a further decrease to 84 stores, showing a minor drop of 1.2%.
  • In a nutshell, this data adds up to a brilliant flourishing period in Gumroad between 2022 and the first half of 2024, which was followed by a period of stabilizing and incipient fluctuation in the latter quarters.
  • The trend may at least suggest the saturation level is reached or something less major, such as external factors affecting the growth rate for the platform.

Gumroad Stores Categories

Top Categories For Gumroad Stores In India(Reference: storeleads.app)

  • The distribution of Gumroad stores according to various categories presents its dynamic range of digital products.
  • Gumroad Statistics state that leading the list under the current top-level with 11 stores is the “Computers” category.
  • It denotes the market’s strong demand for digital tools, software, and resources relating to computing. Following this category is “Internet” with a tracker of 7 stores, which is resulting from the growing trend of products and services that appeal towards online tools, web development, and internet-based solutions.
  • The next level is “Arts & Entertainment”, consisting of 5 stores selling their creative content, such as artwork, music, or entertainment-related products.
  • Four stores comprise the Science category, which indicates the niche for educational and scientific resources.
  • “Jobs & Education” has three stores, making it a representation of the availability of career-related guides, online courses, and learning materials.
  • Two stores will comprise the “Travel” category, which brings in the acquisition of strolls for those filled with wanderlust, as its name suggests, maybe in travel guides or itineraries.
  • Other categories of “People & Society,” “Business & Industrial,” “Books & Literature,” “Sports,” “Food & Drink,” and “Beauty & Fitness” further list one each, thus representing smaller-affair specialized niches.
  • These categories thus have their one-off products: self-help, niche industry-specific solutions, works of literature, sports training material, food resources, and fitness or beauty ones.
  • This has brought out the versatility of Gumroad, catering to both mass markets and niche ones and enabling creators to connect with their target audience effectively.

Gumroad Revenue

Gumroad Revenue(Source: sacra.com)

  • According to Gumroad statistics, the site Gumroad reportedly made revenue of around US$21 million in 2023, representing a growth of 96% over its revenue of US$11 million in 2022.
  • The change in Gumroads pricing model went from a variable take rate of 3.5-8.5% to a flat 10% take rate on GMV in early 2023, which increased the month’s revenue from US$1 million to US$1.8 million.
  • The change even reversed Gumroad’s position from a net loss of US$1 million in 2022 to a net profit of US$9 million in 2023.
  • It also brought the business model of Gumroad closer to those of other platforms in the creator economy, such as Substack (10%) and Patreon (up to 12%).
  • Furthermore, Gumroad introduced additional features such as calendar bookings, services, and tips for creators to raise more revenue against the increased cut.
  • In 2021, Gumroad was valued at US$100 million. At the time, based on the revenue of US$10.97 million, it traded at 9.1x revenue multiple.
  • Gumroad Statistics show that it has raised US$16.46 million in six funding rounds, with the likes of Naval Ravikant, Max Levchin, and Collab+Currency as major investors, with support from SV Angel and Jason Fried.

Gumroad Business Model

  • Revenue is generated by Gumroad through its simple 10% transaction fee on sales with no monthly installment fees.
  • This works well with the creators whose sales volume is neither predictable nor has a certain level whereby they would be paying only when they make a sale.
  • Gumroad Statistics reveal that 10% is retained by Gumroad from each transaction, plus payment processing fees (2.9% + US$0.30 for Stripe or 3.49% + US$0.49 for PayPal).
  • For example, a creator will take home US$86.80 on a US$100 sale after Gumroad takes out its fee and Stripe takes out its processing fee. They have more revenue streams apart from that.
  • The Gumroad Discover feature allows the creator to promote product visibility for a minimum fee of 30% of the sales proposition for anyone wanting to be seen more.
  • Also, sales made through the Gumroad mobile app attract a 40% fee due to app store charges, providing another revenue line for the company.

Gumroad Total Employees

Gumroad Total Employees(Reference: getlatka.com)

  • As of 2024, Gumroad boasts an impressive yet efficiently structured lean team with an employee headcount of 118.
  • Critical to this team backbone are engineers, 7 in all, making up 6% of the total workforce. These are the personnel that maintain and improve the technical infrastructure of the platform, allowing the seamless functional aspect and scalability about the growing customer base.
  • Gumroad statistics reveal that the sales team constitutes 6 employees, being 5% of the total workforce.
  • It is responsible for spending its sales effort building the relationship of creators and introducing Gumroad services to prospective customers to promote use, thus contributing to increased adoption and revenue growth for the platform.
  • Another small team comprising in the marketing area has 2 members, adding only 2% to the total number of employees.
  • Although small, they are important because they handle the campaigns, brand awareness, and engagement toward the community to attract and retain customers.
  • The way that Gumroad distributes its resources mirrors the emphasis it puts on efficiency by prioritizing key areas such as engineering while keeping the sales and marketing areas lean and streamlined to provide strong tools for creators while simultaneously lowering costs of operation.

Gumroad Demographics

Gumroad Demographics(Source: similarweb.com)

  • Gumroad statistics reveal that Gumroad’s user base exhibits a clear gender distribution, with males accounting for 63.72% and females making up 36.28%.
  • This reflects a male-dominant demographic while also highlighting significant female participation on the platform. In terms of age distribution, the majority of Gumroad users fall within the younger age brackets.
  • Individuals aged 18 to 24 make up 32.63%, closely followed by the 25 to 34 age group, which slightly surpasses it at 32.69%.
  • Together, these two groups represent over 65% of the total user base, indicating Gumroad’s strong appeal to younger creators and consumers.
  • The 35 to 44 age group comprises 16.28%, showing moderate representation of mid-career professionals.
  • Users aged 45 to 54 account for 9.24%, while those between 55 and 64 years old represent 5.57%.
  • Lastly, the 65+ demographic constitutes 3.58% of the user base.
  • This distribution underscores Gumroad’s ability to attract creators and users across a broad spectrum of ages, with a pronounced focus on younger audiences.

Gumroad Website Traffic By Country

gumroad.com Website Traffic By Country(Reference: semrush.com)

  • Traffic on Gumroad’s website varies enormously from one country to another, emphasizing the global nature and the orientation of the use depending on locations.
  • Gumroad statistics state that the United States has dominantly brought in 25.12% of all traffic, which is around 5.36 million visits.
  • Desktop usage accounts for 49.39% of this traffic, while 50.61% constitutes mobile devices, indicating equal use of both.
  • India follows as the second contributor with the highest traffic, having 7.84% of all visits, equivalent to around 1.67 million visits.
  • Mobile usage, at 59.9%, dominates here against 40.1% for desktop use, thus indicating mobile devices are highly preferred in the region.
  • The United Kingdom generates a total of about 702,550 visits among other 3.29% of traffic. Desktops lead this area with 55.61% of traffic, while mobile devices contribute with 44.39%.
  • This means users in the United Kingdom prefer surfing using desktops more than other regions. South Korea generates around 648,110 visits, amounting to 3.04% of the total traffic Gumroad collects.
  • Mobile devices are the favored option here, as they receive 66.29% of traffic, whereas 33.71% go to desktop users, signifying a mobile-first attitude toward users in that country.
  • Kenya brings in 3.02% traffic or around 644,720 visits. In this region, more traffic comprises desktop devices, with 86.71%, while only 13.29% are through mobile phones.
  • Thus, the desktop preference stands out in Kenya compared to most other regions with more mobile use.

Gumroad’s Product Offering And Monetization Model

  • Gumroad is essentially focused on two things: a SaaS platform through which creators can upload and sell their content and a marketplace to discover other content creators.
  • The way the industry has gone tends to include all-in-one platforms for the creator, where you find all such features as Kajabi, Teachable, Podia, Circle, Stan, Beacons, and many more-the custom website and landing pages and email marketing-but Gumroad has kept its feature very minimal.
  • The company adopts the monetization model of a marketplace similar to that of, taking a 10% charge on each sale transaction.
  • But primarily given that Gumroad’s marketplace is not generating so much demand on its own, it will have to rely on onboardings of new creators continuously to increase its gross merchandise volume.
  • The transaction fees charged by Gumroad alone are high when it is totaled up and could end up being more than alternative platforms which pack their services full of features like Stan, so it compensates into this dynamic where it appeals to the lowest-GMV creators, who tend to churn at rates as high as 20% a month.
  • However, this often results in the platform losing its high-GMV creators to competitors that provide a better value at scale.

Conclusion

According to Gumroad Statistics, it has demonstrated significant growth in its area of expertise such as revenue and user demographics. It makes its position consolidate as compared to other leading content creators’ digital platforms. Gumroad is ready for continuous success in the digital marketplace as it continues to develop and grow in the community.

FAQ.

What is Gumroad’s business model, and how does it value the creators it charges?

Instead, Gumroad has a flat revenue model: Gumroad charges a flat fee of 10% per sale transaction plus payment processing fees (typically 2.9% + US$0.30 for Stripe or 3.49% + US$0.49 for PayPal). Other fees include Discover and sales done via the mobile app, which doesn’t come cheap at 30% for Discover and 40% for mobile app purchases.

Has Gumroad evolved in terms of growth in recent years?

Gumroad has had some phenomenal growth periods: 2022 through 2024. The active store count on Gumroad steadily increased from 63 in Q4 2023 to 86 in Q2 2024. However, the growth began to slow down during the latter part of 2024 as the count of active stores dipped in both Q4 2024 and Q1 2025.

What kinds of stores are most common on Gumroad?

The store category that is popular on Gumroad is Computers, followed by the Internet category with 11 stores. The rest that made it to the notable consumer category includes Arts & Entertainment, with 5 stores, followed by Sciences and Jobs & Education, which have 4 and 3 stores, respectively, and some small categories such as Books & Literature, Sports, and Food & Drink.

What are the demographics of Gumroad users?

Most of Gumroad’s users are male, with male user percentages at 63.72 and 36.28, counting female users. Most users belong to the age bracket of between 18 and 3,4, which accounts for more than 65% of total users. Generally, the of users over 35 is moderate.

Which continents are bringing more traffic on the Gumroad website?

The US is in the lead, capturing traffic amounting to 25.12%, followed by India at 7.84%. Other contributing countries are the UK with 3.29%, the ROK with 3.04%, and Kenya at 3.02%. Since very high incoming traffic is primarily mobile, it is possible to find especially high levels of activity in the areas of India and South Korea.

Saisuman Revankar
Saisuman Revankar

Saisuman is a skilled content writer with a passion for mobile technology, law, and science. She creates featured articles for websites and newsletters and conducts thorough research for medical professionals and researchers. Fluent in five languages, Saisuman's love for reading and languages sparked her writing career. She holds a Master's degree in Business Administration with a focus on Human Resources and has experience working in a Human Resources firm. Saisuman has also worked with a French international company. In her spare time, she enjoys traveling and singing classical songs. Now at Smartphone Thoughts, Saisuman specializes in reviewing smartphones and analyzing app statistics, making complex information easy to understand for readers.

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