HubSpot Statistics By Revenue, Users, Operating Income, Research And Development
Updated · Feb 28, 2025
Table of Contents
Introduction
HubSpot Statistics: HubSpot is the most recognized brand in the field of digital marketing and CRM in the field of digital marketing and CRM around the clock. Founded in 2004, HubSpot has a feature-rich set of software services that enable successful marketing, selling, and service functions.
The growth of HubSpot through the history followed a steady pace in the same fashion as its expansive innovation has been. The strategic acquisitions in it also do not seem to stop. This article describes the significant HubSpot statistics and its accomplishments therein.
Editor’s Choice
- HubSpot statistics state that after Q1 2024, HubSpot booking yielded revenue of USD 617.4 million, escalating even more.
- By the last year, 2023, total revenue amounted to USD 2.12 billion, pointing to a significant milestone.
- Over the years, growth in revenue is consistent: USD 1.69 billion in 2022, up to USD 1.26 billion in 2021.
- The number of customers reached is 216,840 in the first quarter of 2024, from only 205,091 at the end of 2023.
- Huge R&D outlay at HubSpot during January-March with USD 175.64 million devoting 32.19% of the revenue’s share.
- There was a total of USD 617.75 million for R&D in 2023 (equating to 30.43% of the total revenues) showing a steady rise over the years past.
- HubSpot statistics indicate that the GAAP operating margin strengthened to –1.5 percent in the fourth quarter of 2024 from –4.0% in the fourth quarter of 2023.
- Increasing to 18.9 percent non-GAAP from 17.1 percent in the fourth quarter of 2023.
- GAAP operating loss was USD 10.8 million in Q4 2024 compared with USD 23.2 million in Q4 2023.
- 0% in the year 2023 from –9.3% of 2023.
- In Q4 of 2024, the average subscription revenue per customer was USD 11,312, showing a 0.5% decrease from the previous quarter.
- The calculated billings for Q4 of 2024 are USD 767.6 million for year to date, showing an increase of 16% on the as-reported basis.
- The anticipated total revenues for 2025 are projected to be from an estimated range of USD 2.985 billion to USD 2.995 billion, as opposed to the 14% recorded this year.
HubSpot Total Revenue
(Reference: backlinko.com)
- According to HubSpot statistics, HubSpot’s earnings increased using USD 617.4 million in sales during Q1 2024, up from the year-over-year double-digit growth rate after 2023.
- In a phenomenal performance in 2023, the company broke its financial record by generating a total revenue of USD 2.12 billion, which was an excellent example of further expansion.
- In a historical survey of revenues from the business, HubSpot’s consistent growth rate year over year began much back since its earliest years of opera.
- With 2022, the company generated significant revenue, the figure reached USD 1.69 billion, up from USD 1.26 billion recorded in 2021. Mostly it was in 2020 that the greatest push was with the network’s revenue from sales up to USD 883.03 million.
- The digital transformation brought on by the pandemic was expected to raise demand for CRM solutions, simultaneously leading to the expansion and expansion of HubSpot.
- Strong adoption of inbound and automatic marketing tools left 2019’s revenue increased to almost USD 674.86 million and 2018 to another level, surpassing the half-billion mark at USD 512.98 million.
- The company’s profit path dated further back, with its digits being added up very much, climbing from 2017’s USD 375.61 million up to USD 270.97 million in 2016.
- For the early years also, financial growth was just as impressive, 2015’s USD 181.94 million was more than double that of USD 77.63 million in 2013.
- HubSpot statistics reveal that the track goes a further stretch on revenue growing from USD 51.6 million in 2012 to USD 28.55 million in 2011 as the company was emerging into the marketing technology space pretty rapidly.
- By the close of 2010, HubSpot declared an income of USD 15.39 million, indicating eventually where it would shape itself as one of the renowned brands within the CRM and digital marketing industry such that any customer recognizing marketers or sales personnel would most probably know their favorite word.
HubSpot Customers
(Source: backlinko.com)
- Leaving the fact that HubSpot has maintained a very consistent growth in the size of its customer base since 2012 (it was only 8,159 in 2012) made me wonder about its growth a lot!
- In 2012, HubSpot had 8,159 customers; its customer base increased year by year, with a total of 10,000+ customers in 2013, while in 2015, it amounted to as many as 18,116 customers.
- Expanded further in the subsequent years, it was almost every two years, as was witnessed in 2015 and 2017.
- HubSpot statistics show that in fact, there was a growth trajectory of almost 99% between the year 2015 and 2017-to rise from 18.116 to 41.593 customers.
- By 2019, its customer number expanded to a total of 73.483, which demonstrates that it has really become known as a leading CRM and inbound marketing platform.
- Adoption during the Covid-19 pandemic for such solutions is remote working and is likely responsible for an increased number of customers, totaling 103,994 for 2020.
- In 2020, HubSpot registered an increase in the number of customers to a figure such as 135,442, which further increases to 167,386 in 2021 and 209,330 in 2024. Its customer numbers grew to 73,483 in 2019 and now brace with a quick expansion of the leading CRM and inbound marketing platform, rising to 103,994 in 2020.
- By 2020, they clocked 135,442 clients, while in 2021 they jumped to the number of 167,386 customers, with this reading 205,091 by late 2023.
- As at the end of the first quarter of 2024, 216,840 customers had adopted HubSpot services as probably proved that huge database and customer service cross sales is possible through the citizen services.
HubSpot Operating Income
- In the fourth quarter of 2024, Hubspot improved its GAAP operating margin to -1.5% from -4.0% during the same time back in 2023; the reduction in within its operating losses.
- While the non-GAAP operating margin moved up to 18.9% from 17.1%; in the corresponding period of the previous year it too recorded some increase.
- GAAP operating loss for Q4 2024 was just USD 10.8 million, compared to the USD 23.2 million loss reported in Q4 2023.
- On a non-GAAP basis, the company managed to show an operating income of USD 133.1 million, making an increase of USD 33.8 million from USD 99.3 million in the fourth quarter of 2023.
- In 2024, for full a year, Hubspot reported a GAAP operating margin of -2.6%, an improvement from -9.3% in 2023.
- The non-GAAP operating margin improved to 17.5% from 15.5% over the previous year and added press by making the operations efficient.
- GAAP operating loss for the year totaled USD 67.6 million, which shrank considerably from USD 200.9 million in 2023, whereas, the non-GAAP operating income was to the tune of USD 460.2 million against the USD 337.4 million booked in the previous year, casting doubt upon anything other than good, steadily improving financials as well as higher profitability.
HubSpot Research and Development
(Reference: backlinko.com)
- HubSpot statistics indicate that during the early months of 2024, the recorded expenses for research and development by HubSpot stood at USD 175.64 million and occupied 32.19% of the total revenue.
- Steady management in its cost of innovation and product development investment characterize the business approach.
- In 2023, the expenditure was USD 617.75 million on developing new products and research, in extent, 30.43% of the overall revenues, showing a significant increase from previous years.
- A change was observed in 2022 from 2021, where investments had amounted to USD 442.02 million, representing 28.89% of the company revenues.
- In the previous year, USD 301.97 million was discovered to account for 27.45% of revenue.
- Spending on research was allotted for USD 205.59 million in 2020, representing 36.49% of the revenues.
- Cash flow was considered to be around USD 158.24 million spent on R&D in 2019, amounting to 26.73% of revenues. An increase could be seen in 2018 with only USD 117.6 million spent, or 25.35% taken up by R&D.
- Investment increased by year, particularly from USD 70.37 million spent in 2017, which was up to USD 45.1 million spent in 2016, or 17.77% of revenue.
- Expenses reached USD 32.46 million spent collectively in 2015 for research, which in percentage came out to 17.98% of the total financial plus compared with USD 25.64 million in 2014, making up for 19.81%.
- Previous to 2014, in 2013 expenses accounted for USD 15.02 million. This marked 17.8% in 2012. Such spending is lower than 2011, which accordingly led to an allocation of USD 10.03 million (24.53%), and 2010’s USD 4.38 million, making it for 20.9%.
HubSpot Net Income
- HubSpot statistics state that HubSpot reported a GAAP net income of USD 4.9 million for the fourth quarter of 2024, reflecting USD 0.10 per basic share and USD 0.09 per diluted share.
- The amount was quite a reversal from its net loss of (USD 12.4) million or (USD 0.25) per basic and diluted share recorded during the same quarter in 2023. This ended up becoming the non-GAAP net income, amounting to USD 124.9 million, with earnings per share of USD 2.42 for basic and USD 2.32 for diluted shares as opposed to last year’s USD 93.3 million in net income-per-share figures of USD 1.85 and USD 1.77 for the basic and diluted shares during the final quarter of 2023.
- Weighted average basic and diluted shares outstanding accounted for the contribution of USD 51.7 million and USD 52.2 million, respectively, to the GAAP net income (loss) per share against 50.3 million shares in the fourth quarter of the previous year.
- For non-GAAP basis net income per share, the value showed USD 51.7 million and USD 53.9 million shares against, respectively, 50.3 and 52.6 million shares in the last quarter of 2023.
- HubSpot statistics show that HubSpot posted a GAAP net income of USD 4.6 million for the year 2024, equating to 0.09 per basic and diluted share, from the previous losses netted (USD 164.5) million, or (USD 3.30) per basic and diluted share during 2023.
- Non-GAAP net income was 434.1 million, while earnings per share stood at USD 8.48 on basic and USD 8.12 on diluted basis compared to USD 313.1 million, with earnings per share at USD 6.28 for basic and USD 6.00 for diluted shares, in the previous year.
- The weighted average number of basic and diluted shares outstanding was 51.2 million and 51.8 million, respectively, for GAAP net income (loss) per share, 49.9 million in 2023. The numbers for non-GAAP net income stood at 51.2 million and 53.4 million shares, while USD 49.9 million and 52.2 million shares were for 2023.
- The cash, cash equivalents, and investments held by HubSpot as at December 31, 2024, amounted to USD 2.2 billion, split between long-term and short-term investments.
- During the fourth quarter, the company generated USD 194.1 million down from USD 104.3 million in the same quarter of 2023 from its operating cash flow.
- The reported non-GAAP operating cash flow for the quarter was USD 198.6 million, and non-GAAP free cash flow was USD 163.0 million, compared to USD 108.7 million and USD 83.0 million, respectively, in the fourth quarter of 2023.
- HubSpot statistics reveal that full-year operating cash flow in 2024 was USD 598.6 million, up from USD 351.0 million as at 2023.
- Non-GAAP operating cash flow was USD 615.6 million and non-GAAP free cash flow was USD 488.1 million, up from the previous year’s USD 392.5 million and USD 292.5 million, respectively.
- By the close of the year 2024, HubSpot had increased its total customer base to 247,939, marking a 21% growth more than the prior year’s numbers.
- The revenue per average subscription to its customers had increased by 0.5% from USD 11,312 in the fourth quarter compared to many during the same period in 2023.
- Calculated billings for the fourth quarter amounted to USD 767.6 million (up 16% as reported and 21% on a constant currency basis over the last year), which creates a good customer pool.
Business Outlook
- According to HubSpot statistics, since February 12, 2025, HubSpot has already made its estimates for the entire year 2025 as well as the first quarter of the same year.
- In particular, the overall revenue for the fiscal year is thought to be within the range of USD 2.985bn and USD 2.995bn, which compares to 14% growth y/y on a reported basis and 16% growth y/y on a constant currency basis.
- In relation to profitability, it is predicted that adjusted operating income makes up USD 543.0m–USD 547m and operating profit margin amounts to 18%.
- In terms of EPS, the profit generated is expected to be USD 9.11-9.19 when there are 53.9mln average weighted fully diluted shares.
- In the future, this will be complemented with the first quarter of 2004, where the total revenue within that specific period is anticipated to be within the USD 697.0 million to USD 699.0 million range that corresponds to a 13% year over year growth on an as reported basis, and 15% growth on a constant currency basis.
- In the same vein, EBITDA is anticipated to fall between USD 98.0 billion and USD 99.0 billion. The power of performance stop profit is at 14%.
- Finally, the TH forecast is EPS forward is USD 1.74 to USD 1.76 and there are about 54.1 million weighted average diluted shares outstanding.
Conclusion
As per HubSpot statistics, HubSpot was branded by significant financial growth, and strategic acquisitions, as well as solid adherence to innovation, especially in the integration of AI. Having a strong global base of customers and a very robust product line, the company now ranks right at the top of CRM and digital marketing sectors.
Over time, the facelift of HubSpot focuses on complete AI-driven solutions means that the company will continue to grow as its needs meet those of corporations around the world, delivering tremendous growth and deepening ongoing customer engagement in the next few years.
FAQ.
HubSpot’s 2024 total revenue has been recorded at US$2.12 billion, higher from the US$1.69 billion they had in 2022, and higher still than 2021’s US$1.26 billion. Over the years, the company’s trajectory suggests steady and consistent growth in revenues. It has been due to rising customer acquisition and a trend in digital transformations among businesses.
Regaining over 120,000 net customers, HubSpot reported at least 247,939 customers at the end of 2024, an increase of around 21% over the previous 205,091 customers in the previous year. In 2021, the customer count was 135,442. And a decrease from the 2020 customer count of 103,994, it corresponds to a substantial market demand for their CRM and marketing solutions.
HubSpot had GAAP net income of US$4.9 million in Q4 2024 after recording a GAAP net loss of US$12.4 million in Q4 of 2023. The Non-GAAP net income has grown by approximately US$124.9 million, eventuating into a diluted earnings-per-share of US$2.32. For the full year, GAAP net income came in at US$4.6 million as well, where it was -US$164.5 million in 2023.
They spent US$175.64 million on R&D during Q1 2024, reflecting 32.19% of total revenue. R&D stood around US$442.02 million in 2022. This number has further increased to US$301.97 million in 2021. So total annual R&D went from US$442.02 million in 2022 to US$301.97 million in 2021. HubSpot’s commitment to innovation is clear in this number.
HubSpot expects annual revenue of US$2.985-US$2.995 BILLION for 2025, translating into a 14% year-over-year growth rate. For example, the company hopes to generate between US$697.0 million-US$699.0 million in the first quarter of 2025 from a non-GAAP net income per share of between US$1.74 and US$1.76.
Joseph D'Souza founded ElectroIQ in 2010 as a personal project to share his insights and experiences with tech gadgets. Over time, it has grown into a well-regarded tech blog, known for its in-depth smartphone reviews and app-related statistics. Joseph is dedicated to providing detailed, well-researched content, including statistics, facts, charts, and graphs, all verified by experts. His goal is to make technological innovations and scientific discoveries easy to understand for everyone. ElectroIQ is now a top source for tech news, appreciated by both tech enthusiasts and beginners.
