Instagram Statistics By Users, Revenue And Influencer

Introduction

Instagram Statistics: Instagram solidified its place among the world’s premier social media platforms for sharing photos and videos, connecting communities, and, of course, its annual tally of over 2.35 billion users as of 2024-for these hefty numbers mean something, to say nothing of the everyday integration of life into reality.

This article explores the most recent Instagram statistics and trends valuable to marketers and businesses, and even casual users.

Editor’s Choice

• According to Instagram statistics, Instagram’s revenue hit US$66.9 billion in 2024, up from US$49.8 billion in 2023. Thus, the growth trend has continued.
• Since its US$0.5 billion revenue in 2015, the site has experienced a consistent upward growth pattern.
• By 2021, Instagram passed the US$30 billion revenue mark for the first time, touching US$32 billion.
• In 2021, the app had 1.21 billion monthly active users, projected to grow to 1.44 billion in 2025.
• By January 2022, it was the fourth most popular social media platform in the world, with India having the largest user base at more than 230 million.
• Gen Z users in the U.S. spend an average of five hours per week on Instagram and 10 hours more than on TikTok.
• Cristiano Ronaldo (@cristiano) is the leader of the celebrities with over 440 million followers, and according to estimates, more than US$985,000 would be the media value of his posts.
• One of the most famous posts on Instagram is from @world_record_egg, known as the “Photo of an Egg,” with more than 55 million likes.
• In April 2024, 32% of Instagram users aged 18-24 years old and 30.6% between 25-34 years old.
• India, with 362 million users, had the largest Instagram audience in January 2024, followed by the U.S. with 169 million users and Brazil with 134 million users.
• Instagram statistics state that Instagram took 11.2 years to hit 2 billion monthly active users, while WhatsApp got there in 11 years and Facebook took 13.3 years.
• The U.S. held the highest share in the overall desktop traffic of Instagram between October 2023 and March 2024 (19.44%).
• In April 2024, Cristiano Ronaldo had 628 million followers on Instagram, making him the most-followed individual, while the official Instagram account boasted 672 million followers.
• Instagram noted year-on-year audience growth of 25.3% in 2024, surpassing Pinterest(23.2%) and LinkedIn(13.9%).
• Facebook remained the biggest global social network, with more than 3 billion people actively using it each month.
• It also boasts 42% usage penetration among U.S. residents, showcasing its growing influence in the young demographics.
• Instagram’s customer satisfaction score increased from 73 to 76 in 2024, showing better user experience.
• The site accommodates more than half a million active influencers, with 14.32% in lifestyle niches.
• 80.8% of marketers would want to use Instagram for influencer marketing.
• In 2019, brands lost nearly US$1.3 billion due to the negative impact that fake bot profiles had on influencer marketing.
• Influencers with less than 10k followers earn about US$80-US$90 per post, while those with 250k-500k followers earn around US$670 per post.
• Generally, influencers who have over one million followers get paid around US$1,900 per post.
• An influencer with 43k followers posting actively eight times a month could earn an annual income of US$37,442, which is similar to the average salary in the UK.
• 87% of Instagrammers feel that influencers affect their buying behavior.
• Around 70% of “shopping fanatics” discover new products via Instagram.
• Picture posts (78%) and stories (73%) were named the most effective shopping-engagement content.

Instagram Key Facts

• Instagram has an estimated count of two billion monthly active users as of early 2024 across the globe.
• With nearly 360 million users, India has the largest Instagram audience, followed by the United States (169 million) and Brazil (134 million).
• 18 to 24-year-olds make up over 31% of Instagram’s total user base.
• 80% of global marketers were advertising on Instagram, making it the second most widely used social media for marketing as of 2023.
• Instagram outperforms LinkedIn, YouTube, X (formerly Twitter), and TikTok for marketing purposes but still trails behind Facebook.
• The Data Protection Commission (DPC) of Ireland fined Instagram 405 million euros in September 2022 for breaching GDPR in respect of handling children’s data.
• In May 2023, Meta, Instagram’s parent company, was fined 1.2 billion euros for violation of EU digital privacy laws.
• While experiencing a 25% year-on-year audience increase for the platform in early 2024, Instagram remains under pressure from TikTok and Snapchat.
• Users now have expectations misplaced for the same kind of content that has been played for about 10 years; therefore, an evolution is needed on the Instagram platform to satisfy audiences.

Instagram Revenue

(Reference: businessofapps.com)

• In 2024, Instagram generated a tremendous US$66.9 billion, sustaining its growth and increasing influence within the digital economy.
• This reflects a substantial rise from US$49.8 billion in 2023, thus emphasizing a very strong upward trend.
• Revenue expansion for this platform has been astounding throughout history. Launched in 2010, the company earned an estimated revenue of just US$0.5 billion in 2015. There were rapid revenue increases from 2016 to 2018, when revenues jumped from US$1.8 billion to US$10.3 billion in two short years. 2019 saw revenue surge to US$16.2 billion as the growing user base attracted advertisers.
• The trend continued in 2020 with the revenue increase to US$21.8 billion, proving Instagram has a stronghold in social media marketing. With US$32 billion, Instagram crossed the US$30 billion mark for the first time in 2021.
• The momentum was a continuation of 2022 and revenue went up to US$36.9 billion. An even sharper rise came in 2023, as US$49.8 billion made it a landmark year.
• The incredible pace of financial growth has resulted from Instagram’s prowess in assuring advertisers while exploiting its vast user base, confirming the platform as an important player in digital advertising.

Instagram Users Worldwide

(Reference: statista.com)

• In 2021, Instagram had 1.21 billion active users monthly, which made up over 28% of the internet users of the world. This figure is predicted to increase to 1.44 billion, giving 31.2% of internet users across the globe by 2025.
• As of January 2020, Instagram was the fourth most popular social networking platform regarding the number of users worldwide.
• The second-and third-most widely used social networks were YouTube and WhatsApp, while Facebook was in first place, boasting almost three billion monthly active users.
• Gen Z users in the United States were particularly engaged with Instagram, spending an average of five hours per week on the platform as of September 2021.
• However, TikTok garnered even more engagement among this demographic, with users devoting over 10 hours each week to the video-focused app. Instagram’s official account had a following of 504.37 million as of May 2022, making it the most-followed profile on the platform.
• Among celebrities, Portuguese footballer Cristiano Ronaldo (@cristiano) led the rankings with a whopping more than 440.41 million followers. The estimated media value of a single post on Instagram by Ronaldo was more than US$985,000.
• One of the most iconic posts on Instagram was “Photo of an Egg,” uploaded in 2019 by the account @world_record_egg. This post had received over 55 million likes and nearly 3.5 million comments by May 2022, while the account itself had amassed more than 4.5 million followers.
• The mysterious nature of the posts later led to the revelation that the World Record Egg campaign aimed to raise awareness about mental health and the pressures of social media.

Instagram Users By Age Group

(Reference: statista.com)

• Instagram statistics state that in April 2024, almost 32% of the global Instagram audience fell into an age group between 18 and 24, with 30.6% of the users being in the 25 to 34 cohort.
• In addition, 16% of the users were aged 35 to 44. Instagram remains one of the most popular social networks worldwide, with around one billion monthly active users.
• The platform is particularly popular in India and the United States, with about 362.9 million and 169.7 million users, respectively.
• One of the most popular features of the app is Stories, which allows sharing of photos and videos visible for 24 hours until they disappear.
• In January 2019, the company reported that 500 million users were engaging with Instagram Stories daily.
• That feature competes directly with Snapchat, the photo-sharing app that used to be known for disappearing photos. By the second quarter of 2021, Snapchat had amassed 293 million daily active users.

Instagram Audience Size By Leading Countries

(Reference: statista.com)

• Instagram statistics indicate that in January 2024, India was the world leader in Instagram audience size, with 362 million users, followed by the United States at 169 million and Brazil at 134 million. Indonesia, Turkey, and Japan took the next three positions in the ranking.
• Brunei had the highest audience reach for Instagram concerning leave, with 92 % of its population using the platform.
• Guam is second, with a penetration rate of 79.2 %, closely followed by the Cayman Islands, at 78.8 %, and later on, Kazakhstan, Iceland, and Montenegro.
• From its birth, it took an astounding 11.2 years for Instagram to reach 2 billion monthly active users worldwide; for comparison, WhatsApp reached it in 11 years, Facebook in 13.3 years, and YouTube a bit over 14 years.
• In May 2021, Instagram ranked 4th in the United States among the most visited social media services, trailing behind the likes of Facebook, Pinterest, and Twitter.
• Among Generation Z, TikTok ranked first as a social platform, while 57% of Gen Z social media users were reported to have used Instagram – down from 61% in 2020 and 64% in 2019. Engagement on Instagram was highest among people aged between 25 and 34 years, who made up about one-third of all users in the U.S. in December 2021.
• Popularity-wise, the platform was skewed towards women. Instagram’s official account had the highest number of followers in February 2022, exceeding 470 million.
• Manchester United forward Cristiano Ronaldo (@cristiano) had more than 401 million followers, while media personality cum makeup mogul Kylie Jenner (@kyliejenner) amassed over 309 million followers.
• National Geographic (@natgeo), with over 206.9 million followers, used the platform for educational purposes through its famous photojournalism.

Distribution of Instagram.com Traffic By Country

(Reference: statista.com)

• According to Instagram statistics on the visits to the website from October 2023 to March 2024, the U.S. contributed 19.44% of total desktop traffic to Instagram.com during this time period.
• In that time frame, Brazil brought in a lowly 8.91% of the total visitation figures for the website.
• For personal popularity on the platform, the title belonged to football star Cristiano Ronaldo, who became the most-followed person on Instagram at the world level.

Instagram Accounts With The Most Followers Worldwide

(Reference: statista.com)

• Instagram statistics show that this April of 2024, Cristiano Ronaldo boasts one of the most visited Instagram accounts. With 628 million followers, the Portuguese footballer is the most followed on the platform.
• The status of the most followed Instagram page is owned by Instagram itself, with about 672 million followers. It is a photo sharing social networking service, where pictures are shot, edited, and shared among other people as friends and followers.
• The platform has grown dramatically over the years, reaching a maximum of one billion monthly active users in June 2018.
• Initially, in the year 2020 only, about 114 million citizens were counted as users of Instagram.
• Experts predicted that this number would exceed 127 million by 2023. Moreover, the much younger audience, almost 60% of whom comprises U.S. Instagram users aged 34 years and below, dominates the platform.
• Data from Fall 2020 also revealed that Instagram emerged as one of the most used social media platforms among teenagers, ranking it among those hegemonic social networks in the United States.
• Most of the celebrities and athletes leveraged Instagram not only to engage fans and get into the limelight but also for income generation through social media advertising and sponsored content.
• Ronaldo comes highly among these celebrities with one average media value from his Instagram posts being estimated to stand at around 985,441 U.S. dollars.

Distribution Of Instagram Audience By Age And Gender

(Reference: statista.com)

• As of April 2024, some 16.5% of active Instagram users worldwide were men between the ages of 18 and 24; aged 34 and younger accounted for over half of the total Instagram user base.
• Instagram statistics indicate the platform’s strong appeal to what many consider to be younger demographics.
• Instagram is particularly popular among teenagers and, by fall 2020, was ranked as the third most popular social networking application among U.S. teens, closely following Snapchat and TikTok.
• Among female Gen Z, the platform was also said to be among the most significant advertising channels in influencing purchasing decisions.
• A lot of teens feel that using social media makes them feel more confident, more popular, and just generally better about themselves, and it assists them in lessening feelings of loneliness, depression, and anxiety.
• On the contrary, when used properly, social media can negatively impact them. Research has shown that about 35% of teenagers suffering from low social-emotional well-being acknowledged facing online bullying, while only 5% of teenagers with good social-emotional well-being were bullied.
• This suggests that depending on the emotional state of the individual, social media can highly affect the people who are already quite vulnerable from either direction.

Global Year-on-Year Social Media Audience Growth

(Reference: statista.com)

• Instagram statistics state that in 2024, Instagram posted an incredible audience growth of 25.3%, once again establishing itself at the forefront of the social media arena. This growth course surpasses other major platforms, with Pinterest following behind at 23.2% and LinkedIn at 13.9%.
• Though these growth rates are indicative of shifting user preferences across the competitive industry, Instagram’s growth is being complemented by competing social media platforms, while Facebook remains the largest in terms of global social networking sites, with over three billion monthly active users.
• But as TikTok continues to be one of the fastest-growing platforms, membership is more favorably tilted to the younger demographic.
• It is evident from the 42% TikTok reach within the United States that the app is driving trends for engagement and information discovery.
• So a strong presence on social media will likely resonate with brand equity and customer satisfaction.
• In 2024, technology companies were dominating the platform with the most valuable brands, Apple with US$516.6 billion leading this mega-corporation. Among online networks, TikTok was rated highest in customer satisfaction, scoring 77 out of 100 points.
• The growth rating for Instagram also tells the same story as customer satisfaction, which increased from 73 to 76 points year on year.
• This simply implies that Instagram continuously delivers on user expectations, and it has yet to increase its audience.

Instagram Influencer Statistics

• Instagram is a major player in the influencer economy, wherein an individual earns gains based on the number of followers.
• Instagram statistics reveal that the platform comprises over half a million active influencers, of which 14.32% belong to lifestyle content.
• With the increasing applicability of social media influencers for marketing, 80.8% of marketers consider Instagram for promotional campaigns.
• However, since payment is dependent on the number of followers, instances of fake bot accounts can result in loss of funds for brands trying to invest in influencer partnerships. The figure rich in counterfeit bot profiles, in the year 2019 alone, roamed somewhere in the vicinity of US$1.3 billion for brands.
• The earnings of influencers vary according to their follower count: usually about US$80-US$90 per post for anyone with fewer than 10,000 followers; roughly US$200 for those with less than 100,000 followers; about US$670 for those with a following base of 250,000 to 500,000; and about US$1,900 per post for those who have over a million followers.
• An influencer with 43,000 followers, posting eight posts and eight stories a month, can potentially make an annual return of US$37,442, which is on par with the average salary in the UK.
• According to Instagram statistics, Instagram affects shopping behavior; 87% claim that influencers affect their buying decisions.
• Around 70% of “shopping fanatics” use the platform to discover new products. While influencers alone may not translate to direct purchases, their contribution helps elevate Instagram as a shopping spot and social media ground.
• Pictures posted (78%) and stories (73%) are considered the best features to engage users who are keen on shopping from influencers.

Conclusion

As per Instagram statistics, Instagram was turning into one of the most used social platforms worldwide after being an earlier simple photo-sharing platform. Reels are fast becoming the prevalent engagement tactic above everything else, bewitching user attention like never before.

More than a social networking site, Instagram is now a crucial asset for any business, with countless brands utilising its features to connect with clientele. It evolved beyond being a social space, serving as a financial haven for e-commerce merchants and entrepreneurs.

Joseph D'Souza

Joseph D'Souza founded ElectroIQ in 2010 as a personal project to share his insights and experiences with tech gadgets. Over time, it has grown into a well-regarded tech blog, known for its in-depth smartphone reviews and app-related statistics. Joseph is dedicated to providing detailed, well-researched content, including statistics, facts, charts, and graphs, all verified by experts. His goal is to make technological innovations and scientific discoveries easy to understand for everyone. ElectroIQ is now a top source for tech news, appreciated by both tech enthusiasts and beginners.

More Posts By Joseph D'Souza

SoundCloud Statistics and Facts (2025)

TikTok Statistics And Facts (2025)

Spotify Statistics and Facts (2025)

Apple Music Statistics And Facts (2025)

Disney+ Statistics and Facts (2025)

Adobe Creative Cloud Statistics By Revenue, Usage and Facts

Shopify Statistics and Facts (2025)

Instagram Statistics By Users, Revenue And Influencer

Messenger Statistics By Market Share, Users, Business And Facts

HubSpot Statistics By Revenue, Users, Operating Income, Research And Development