Google Maps Statistics And Facts [2025]

Introduction

Google Maps Statistics: Google Maps has changed how we used to navigate or explore the world. In 2024, it will most certainly become the ultimate mapping service, getting so much more than most other services and boasting so many more users. This article will discuss some of the Google Maps statistics its global coverage, technology achievements, and downloads.

Editor’s Choice

• Google Maps had approximately 11.9 million downloads globally in July 2024, being the third-most popular Google application.
• Google Maps was the most downloaded navigation application in the United States in 2023, with more than 10 million downloads, while Waze came second with 9.89 million downloads.
• In 2023, Google Maps revenue reached US$11. 1 billion, a sharp growth from US$3 billion in 2019, attributed to advertisement and API monetization.
• 82% of revenue from Google Maps is ad revenue, as businesses use promoted pins and location-based advertising to lure customers.
• It is estimated that around 73% of websites and businesses in the U.S. use Google Maps API for their navigation and geographic data capabilities.
• Recent Google Maps statistics show that Google Maps has given an amount of US$200 monthly credit to cover 28,400 map loads in support of businesses and developers of this platform.
• The navigation app revenue market in 2022 was US$16.2 billion, with Google Maps holding the topmost position.
• In 2023, over 200 million businesses and locations are listed on Google Maps making this a vital venue for business discovery for most.
• Google Maps statistics reveal that Google Maps has 10,000 indoor maps that provide navigation inside malls, airports, and office complexes.
• The U.S. contributed 16.5% of Google Maps’ total revenue in 2022, making it one of the top-performing markets for the search engine.
• Google Maps had 25% of its search queries containing the name of the business, indicating how it features among local businesses being visible.
• Google Maps has mapped over 250 countries and territories, making it, by far, the widest-available mapping service.
• 120 million local guides update daily to improve not only business listings but geographical accuracy.
• High-resolution imagery from Google Earth covers what is equivalent to 36 million square miles of Earth’s surface.
• Brazil is the leader in share traffic on the website with 13.33%, followed by the U.S., which has 11.74%, and Turkey with 10.23%.
• 54.08% of Google Maps users are male, while 45.92% are female, with 26.45% aged between 25 and 34, representing the largest demographic.

Leading Google Apps By Downloads

(Reference: statista.com)

• Around 13.65 million downloads by iOS and Google Play Store users in early July 2024 made YouTube the favourite app among all Google applications.
• Significantly, this indicates its paramount presence in the realm of digital entertainment, with millions of users from all over the world continuously flocking to it.
• Coming close behind, YouTube Kids stood second with about 12.22 million worldwide downloads, proving the demand for child content and parental control features.
• Google Maps statistics show that around 11.9 million downloads globally placed Google Maps, the most popular mobile navigation service, in third place during this time.
• The app’s consistent place among the most downloaded apps is evidence of its significance for users in navigating and exploring locations.

Leading Mapping Apps In The U.S. By Downloads

(Reference: statista.com)

• Google Maps statistics state that in 2023, despite already being pre-installed on Android smartphones, Google Maps remained the most downloaded map and navigation app in the United States.
• Close behind was Waze, another popular navigation app owned by Google, which garnered 9.89 million downloads during the same period. Waze was developed by an independent company by that name in 2006 and then acquired by Google in 2013.
• It allows drivers to navigate with real-time traffic updates thanks to user reports, thereby making it more relevant for several drivers.
• Navigation has always been a crucial aspect of life in the U.S., and yet, as of 2021, under 20% of U.S. adults used voice assistants in the car to make calls or get directions.
• Many navigation apps allow users to create maps for offline access, which comes in handy in places where internet access is limited. Unfortunately, the default navigation for iOS, Apple Maps, does not have this offline option.
• Among major navigation apps, Apple Maps had the highest data consumption, while Waze consumed just 0.23MB per twenty minutes of use, making it a more data-sensible choice for navigation.
• The best compound findings point to Google Maps as one of the most widely downloaded Google apps in the world.
• It alone had 13.35 million downloads in July 2022, solidifying its grasp on the world. Underground, the Gaode Map app was a dominant navigation service in China, with about 730 million active users monthly since September 2022 under the administration of Alibaba-owned AutoNavi.
• One obvious difference is how different regions have their own navigation leaders: Google Maps remains the favorite in many parts of the world, while Gaode Map rules in China.

Google Map Revenue

• Google Maps statistics indicate that Google Maps experienced a massive spike in revenue as of October 2023 from US$3 billion in 2019, amounting to around US$11.1 billion—much more than that.
• Such change portrays a more pervasive tendency toward Google Maps as a navigation as well as a location-based service provider.
• The increase in revenues is attributed mainly to enforced monetization strategies—the various forms of advertising and charging premium API usages for developers. Thus, Google Maps has changed its definition from being merely a navigation tool to becoming a key asset in business.
• Advertising amounts to no less than 82% of Google Maps earnings, making up that part of its total revenue. Such dominance furthermore showcases this platform’s power in marketing for local businesses. Ads come in many forms; most businesses take up promoted pins and personalised ads on Google Maps, all to get their businesses into customers’ gazes and attract footfalls.
• This is adopted to increase the online visibility and accessibility of potential 73% of all websites and businesses in the United States.
• Even though more businesses and developers build their services on it, Google Maps allows about US$200 in monthly credits for eligible Google Maps Platform accounts.
• There, up to about 28,400 map loads can be done without cost to ease the incorporation of Google Maps into business functions.
• As a whole, the navigation application industry produced US$16.2 billion in revenue in 2022, with Google Maps dominating the market.
• Owing to Google’s unmatched reach, coupled with some exclusive features like street view, it was able to cement such a commanding position in the industry.

Google Map Industry Verticles Usage

(Reference: onthemap.com)

• Google Maps is being adopted by different sectors for their specific purposes to optimize both operations and customer workflow by different industries.
• Its application is 2.37% in the food and drink sector, covering restaurants and cafes, food delivery services, and more, all of which depend on Google Maps to realise targeted marketing about their location, directions, and customer interaction.
• Many businesses in this sector use Google Maps mainly for improving visibility, drawing foot traffic, and optimising delivery routes.
• The following Google Maps statistics represent 2.21%: computers, electronics, and technology.
• They utilize Google Maps as part of their logistics support system, office locations, and service centers.
• Emerging with a higher share in comparison to other sectors, travel and tourism is a leading industry with 2.42% of Google Maps usage. This is where Google Maps connects with hotels, airlines, tour operators, and travel agencies.
• It accepts, thus providing free-flowing navigation, information on destinations, and planning their itinerary. Science and education use Google Maps 2.81% of the purposes for which they are used for tour navigation geographic research education tools.
• Thus, universities, research, and other online learning institutions are commonly integrated. The remaining 90.19% of Google Maps is thus accounted for diverse other industries.
• This category includes real estate, healthcare, government, and logistics, among countless other fields that depend on Google Maps for location-based functionality.
• Most of the industries and services found in the public and also commercial sectors use Google Maps for navigation, operational efficiency, customer engagement, and marketing, which signifies its heavy penetration in multiple fields.

Google Map Business Statistics

• Google Maps statistics show that by integrating Google Business into Maps, about 200 million sides of businesses and mechanics were listed on Google Maps in 2023. This whole directory makes Google Maps a very good platform to look for businesses, services, and places all around the world.
• Google Maps API technology is used to make the online presence and accessibility of 73% of websites and businesses in the United States.
• Businesses that embed Google Maps on their platforms are enhancing customer experience and providing accurate information on location directions and interactive navigation.
• The Google Maps Platform API offers a US$200 credit on a monthly basis for free usage, covering around 28,400 map loads. This program enables developers to integrate Google Maps into their websites and applications without any upfront charges, hence paving the way for further innovations and the development of location-based services.
• Google Maps now supports 10,000 indoor maps with detailed layouts and floor plans of buildings. With its indoor location capabilities, it enhances user experience through precise navigation within large spaces such as malls, airports, and office complexes in collaboration with many locations
• According to Morgan Stanley, Google Maps’ revenue is estimated to have reached US$11.1 billion in 2023 and has turned into a utility service. This is a substantial growth from US$3 billion in 2019.
• A large chunk of revenue has come from the United States, estimated to account for 16.5% of the platform’s earnings in 2022.
• Localized ads and promoted pins have been effective in attracting customers walking into businesses, with research indicating that 25% of Google Maps searches feature business names.

Google Maps Geography

(Source: center.ai)

• According to Google Maps statistics, Google Maps currently provides coverage worldwide in as many as 250 countries and territories, making it the most extensive navigation platform.
• For comparison, Apple Maps reaches over 200 countries and regions, which implies that Google Maps has wider global accessibility and reach.
• Google Maps statistics, data produced shows that the United States has the most websites incorporating Google Maps-about 588,967.
• Japan comes second with simply 305,763 websites, while the United Kingdom came third with 140,972.
• Such extensive popularity shows how much the platform can contribute to better servicing location-dependent offerings for use at an industrial level.
• In terms of numbers, Google’s contribution remains the activities of local guides, which add about 120 million daily updates, with contributions such as photographs, reviews, and answers made by volunteers living in 24,000 cities worldwide.
• The local guides are arranged at five levels and get benefits such as special contests, badges, and increased storage in Google Drive based on their level to encourage participation and continued engagement.
• Google Earth, powered by high-definition satellite imagery, covers more than 36 million square miles of Earth’s surface.
• By eco-friendly route suggestions alone, Google Maps prevented 1.2 million metric tons of carbon emissions by the end of 2022.
• Besides, the site also distributes carbon emission rates for air travel to make informed decisions with a greener travel option.

Google Maps Website Traffic

(Source: similarwweb.com)

• Google Maps experiences considerable web traffic from different countries, and with the leading traffic share, Brazil stands at 13.33%.
• These Google Maps statistics represent an immense growth of 11.63%, and one could see how a rising preference for the platform for navigation, business searches, and local services would affect traffic positively. The United States ranks second in traffic share with 11.74%.
• A decrease in this figure of 17.65% states that while Google Maps is still highly popular, either over-saturation of the market, alternate navigation apps, or other consumption behavioral shifts could be causing this decline.
• Turkey enjoys a share of 10.23% of Google Maps website traffic, roughly a sizeable drop of 24.17%. These changes could be due to shifting local tastes, rising competition from regional navigation service sectors, or transitioning online behaviors.
• But despite this, Turkey is still among the top traffic generators for Google Maps, affirming its relevance.
• Another country contributing to traffic on Google Maps is India, offering 8.09%, with a mixed scenario of drop, this time by 15.13%.
• Traffic-wise, Mexico ranks next and adds 6.51% of Google Maps traffic, and it also experienced a 12.38% decrease.
• While the platform is still most commonly used to find a way around and discover businesses, this traffic drop might indicate a shift toward mobile apps over web lookup or the emergence of growing competition in the navigation space.

Google Maps Demographics

(Source: similarwweb.com)

• Google Maps statistics show that Google Maps enjoys pretty wide usage across different demographic categories, with a fairly balanced representation of the genders.
• Male users comprise 54.08%, whereas females account for 45.92%. This small difference implies that both men and women engage in the platform for navigation, location searches, and business discovery, and it is an equally important tool for diverse user groups.
• In looking at age distribution, the largest group of Google Maps users belongs to the 25 to 34 age cohort, accounting for 26.45% of all users.
• This segment would typically include working professionals, frequent travelers, and tech-savvy bridge builders who use Google Maps in their day-to-day commuting and business affairs.
• Close behind is the 35-44 years age group, which makes up 21.29% of Google Maps users. This demographic may include business owners, families, and other professionals using Google Maps for routing on both personal and business sides.
• The 18-24 years age group accounts for 15.94%, and it represents young people who would be traveling, seeking entertainment, and socializing using Google Maps.
• The 45-54 age group stands at 17.51%, meaning that middle-aged customers would likewise consider Google Maps for route planning, business searches, and local services.
• The older the age, the less the percentage of usage. The elderly aged 55-64 account for 11.13%, and those aged 65+ total 7.67%.

Google Maps Marketing Channels

(Source: similarwweb.com)

• Google Maps statistics state that Google Maps uses various marketing channels to attract users, with the main source being organic traffic.
• Organic searches represent 71.09% of Google Maps traffic, meaning that most users discover its existence through search engines or by directly searching for locations, businesses, or services.
• This is supplemented by direct traffic, which accounts for 20.74%, indicating a considerable number of users access Google Maps upon typing the URL, opening the app directly, or using any saved locations. This shows that many users are oftentimes on Google Maps, showing that it’s a primary navigation app for them.
• Whatever paid traffic there might be contributes just 0.62%, which proves that Google Maps does not invest heavily in paid promotions to draw users.
• The platform being the major player in the navigation industry, low advertising spending would be adequate to garner visitors.
• Referrals bring in 5.72%, coming from websites, apps, and businesses that list and link users to Google Maps. Display ads bring in 0.04% traffic, indicating that banner and graphical ads have little effect on user acquisition for Google Maps.
• The remaining 1.78% shows little significance for users who access Google Maps through links posted on social media platforms like Facebook, Twitter, or Instagram, with businesses promoting their locations and users sharing map links. Email traffic is non-existent at 0.00%, indicating that email marketing is not a major driver for Google Maps.

Conclusion

As per Google Maps statistics, Google Maps still reigns in the mapping and navigation industry but has ramped up services offered to a wider audience. Investing in technology development, engaging users, desiring accessibility, and eco-friendliness have ensured that Google Maps stands tall among individuals and businesses. With complete coverage, real-time updates, and simplicity of use, Google Maps guarantees that it remains the respected navigation and exploration application for the years to follow.

Maitrayee Dey

Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.

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