Discovery+ Statistics And Market Performance Insights (2026)

Introduction

Discovery+ Statistics: Discovery+ statistics provide a clear view of how the platform is performing in the global streaming market. The overall article includes subscriber count, growth rates, viewing habits, and popular content, which also help explain audience behaviour and platform success. They reveal which shows attract the most attention, how long users stay engaged, and how the service evolves. Understanding all these analyses is important for evaluating Discovery+’s market position, content strategy, and future growth potential.

Hopefully, all the statistical insights will reflect how data-driven decisions shape the platform’s performance and competitiveness in an increasingly crowded streaming industry.

Editor’s Choice

• In early 2026, HBO Max was scheduled to launch in Austria, Germany, Ireland, Italy, and the United Kingdom, with Discovery+ being merged into the platform.
• Discovery+ works with many streaming devices and smart TVs, making it easy to watch anywhere.
• Globally, discovery+ recorded approximately 30,000 downloads in the last month.
• Estimated global revenue for the same period was approximately USD 20,000.
• As of 2025, 63.1 % of Discovery+ users in India are enthusiastic about food, dining, and cooking.
• About 72 % of the discovery+ audience is aged 21 years or older.
• The user base is predominantly male (76%) and female (24%).
• The global combined subscribers of (Max/HBO/HBO Max/Discovery+) reached about 125.7 million in Q2 2025, up by 22.0% from Q2 2024.
• The Discovery+ plan with ads will increase by USD 1, from USD 4.99 to USD 5.99 per month.
• In March 2025, Warner Bros. Discovery captured 6.7% of total TV usage.

Discovery+ Service Overview

Key Features

• Discovery+ offers a large library of shows and content from popular TV networks.
• The platform offers original programs available onlyon Discovery+.
• Users can create multiple profiles, making recommendations more personalised for each viewer.
• The ad-free plan supports offline viewing, allowing you to watch shows without an internet connection.
• Some content is available in 4K resolution for a better viewing experience.
• Discovery+ works with many streaming devices and smart TVs, which makes the platform easy to watch anywhere.
• The Discovery+ app, available on iOS, Android, and major streaming platforms, gives easy access to all these features.

Recent Updates On Discovery+

• According to Wikipedia, in early 2026, HBO Max was scheduled to launch in Austria, Germany, Ireland, Italy, and the United Kingdom, with Discovery+ being merged into the platform.
• This expansion was planned to occur after the content and distribution agreement between Warner Bros. Discovery and Sky expired at the end of 2025.
• On December 5, 2025, Netflix announced it would acquire Warner Bros. Discovery’s streaming and studio assets, including Warner Bros. and HBO, for USD 82.7 billion.
• Discovery+ continued its phase-out in European markets, where it was set to debut in mid-2025.
• Annual Discovery+ Entertainment subscriptions in Germany, Ireland, Italy, and the United Kingdom were discontinued on February 27, 2025.
• Discovery+ permanently shut down in Denmark, Finland, the Netherlands, and Spain on December 9, 2024.
• Llater discontinued its operations in Brazil on February 6, 2025, and in Türkiye on April 15, 2025.
• In Summer 2024, Max expanded into 25 European countries, merging Eurosport and Discovery+ content and halting new subscriptions and updates.

Discovery+ App Performance And Market Position In India

• The app is developed by Discovery Communications India, with the publisher headquartered in the United States.
• The application is available on Google Play under the App ID com.discoveryplus.mobile.android.
• Discovery+ operates within the Entertainment category.
• According to Sensor Tower, the app is free to download and monetises through in-app purchases priced between ₹99.00 and ₹499.00 per item.
• The app carries a 16+ content rating, making it suitable for users aged 16 years and above.
• Discovery+ was launched in India on 15 March 2020.
• The current app version is 6.0.0, last updated on 12 September 2025.
• The app supports Android OS version 5.1 and above.
• Additionally, the total install base on Google Play is estimated at 10-50 million.
• India is identified as the app’s leading market.
• In India, discovery+ currently ranks #421 in the Entertainment-Downloads category.
• Within the Entertainment category in India, the app ranked 431st on the Top Free chart and 47th on the Top Grossing chart.
• The app is actively advertised, indicating ongoing user acquisition efforts.

Discovery+ Consumer Traits By Interests And Preferences

• As of 2025, 63.1 % of Discovery+ users are enthusiastic about food, dining, and cooking.
• Around 82.6 % of users are interested in technology and mobile devices.
• Approximately 72.4 % of users identify as shoppers.

By Demographics

• About 72 % of the discovery+ audience is aged 21 years or older.
• The user base is predominantly male (76%) and female (24%).
• 52 % of users live in top-tier cities (Tier 1), while 48 % live in second-tier cities (Tier 2).
• On average, each user spends 27 minutes per session on the platform.

Warner Bros. Discovery Streaming Performance

• According to Streaming Better, Warner Bros. Discovery reported 122.3 million total streaming subscribers in the first quarter of 2025 and expects to reach 150 million by year-end.
• This total includes subscribers across HBO, Max, and Discovery+, with the base up 5.3 million from 116.9 million at the end of 2024.
• On a year-over-year basis, total subscribers grew by 22.6 million from the first quarter of 2024.
• Management has previously stated that it expects to reach this goal before the end of 2026.
• Based on the latest results, the company is now 5 million subscribers closer to achieving that target by the end of next year.

Domestic Subscriber Trends (U.S. and Canada)

• By the end of Q1 2025, Warner Bros. Discovery had 57.6 million subscribers in the U.S.
• This was 0.5 million more than in Q4 2024.
• Compared to Q1 2024, domestic subscribers increased by about 4.9 million to 52.7 million.

International Subscriber Growth

• The company reported 64.6 million international subscribers in the most recent quarter.
• International subscribers increased by 4.8 million during the first three months of 2025 alone.
• Year over year, international subscribers increased by 17.7 million.
• Max recently launched in Australia and Turkey, with more than a dozen new markets planned for 2025.
• As of 2025, Warner Bros. Discovery reported that Max was available in more than 85 markets worldwide.

Global Streaming Subscribers (Max/HBO/HBO Max/Discovery+)

• Statista reported that the global subscribers rose to approximately 125.7 million in Q2 2025.
• By Q3 2025, total subscribers had increased to nearly 128 million, but growth slowed to about 1.8% from the prior quarter.

Discovery+ Subscribers Statistics By Country

• As of 2024, Discovery+ has accounted for 2,599,800 subscribers in the United States, 1,700,300 in the United Kingdom, and 1,199,800 in Germany, according to FlixPatrol.

Furthermore, the subscriber counts in other countries are stated in the table below:

Discovery+ App Ranking And Popularity By Country

By Platform

Discovery+ And Max Subscription Updates

(Source: evoca.tv)

• The Discovery+ plan with ads will increase by USD 1, from USD 4.99 to USD 5.99 per month.
• The Discovery+ ad-free plan will also increase by USD 1, from USD 8.99 to USD 9.99 per month.
• Discovery+ provides access to popular cable channels, like Food Network, Investigation Discovery (ID), HGTV, Discovery Channel, and TLC.
• On January 6, 2025, Discovery+ and ID premiered the first two episodes of “The Curious Case of Natalia Grace: The Final Chapter.”
• The final two episodes will air on January 7, 2025, on Investigation Discovery, Discovery+, and Max.

Discovery+ Free Vs Premium Content

Top Shows Of Discovery+

TV Usage By Media Distributor

(Reference: nielsen.com)

• According to Nielsen’s Media Distributor Gauge for March 2025, Warner Bros. Discovery captured 6.7% of total TV usage.
• YouTube ranked highest on the list with a 12% share of total TV usage, followed by The Walt Disney Company at 10.5%.
• Paramount holds 8.5%, while NBCUniversal and Netflix have similar usage levels of 8% and 7.9%, respectively.
• Fox captures 7% of TV usage, while Amazon holds a smaller share at 3.5%, with The Roku Channel at 2.2% and E.W. Scripps at 2.1%.
• The remaining companies are Weigel Broadcasting, A&E, Hallmark, and AMC Networks accounts for 1.3% each or less of total TV usage.

How To Claim A Discovery+ Free Trial

• Step 1: First, visit the official website and click the Start Free Trial button on the homepage.
• Step 2: Select either the ad-supported or ad-free plan, as the trial applies to both.
• Step 3: Create an account by entering your email address and choosing a password.
• Step 4: Provide billing details, like a credit card or PayPal, and click Start Subscription to begin the trial.
• Step 5: Download the Discovery+ app on the user’s phone, tablet, or smart TV, log in, and start watching shows right away.

Conclusion

Discovery+ leverages data effectively to remain competitive in the global streaming market. By understanding what viewers like, how they watch, and how engaged they are, the platform can improve its content and decision-making. This smart use of data helps attract more users, keep them interested, and stay up to date with new trends. Overall, articles play a major role in Discovery+’s ongoing growth and success.

Maitrayee Dey

Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.

More Posts By Maitrayee Dey

Discovery+ Statistics And Market Performance Insights (2026)

Cybersecurity In Cryptocurrency Statistics By Financial Impacts, Ransomware and Facts (2026)

Qwen AI Statistics By Features, Models, Users, Country, Website Traffic, Adoption, Trends And Facts (2026)

Scam Statistics By Attack, Effect, Methods, Demographics, Trend ans Facts (2026)

Bank Investment Product Uptake Statistics by Market Size, Traditional Preference, Trends, Insights and Facts (2026)

Conversion Rate Optimization Statistics By Spending, Budgeting and Facts (2026)

Google Usage Statistics By Marketing-Related Search, Country and Facts (2026)

Facebook Ad Statistics By Revenue, Usage and Facts (2026)

Personalised Email Marketing Statistics By Strategy, Frequency, Timing and Facts (2026)

Mobile Advertising Statistics By Market, Revenue, Spending, Country, Facts and Insights (2026)