Netflix Statistics and Facts (2025)

Introduction

Netflix Statistics: In 2024, Netflix consolidated its status as a streaming leader among competitors worldwide with enormous milestones in new subscriptions, revenue, and content extension.

This article takes a more in-depth look at Netflix statistics, including major numbers, achievements in finance, demographic distributions of subscribers, investments in content, and other strategies that enabled Netflix to continue enjoying success.

Editor’s Choice

• According to Netflix statistics, in 2024, Netflix generated revenues upwards of USD 17 billion from the United States and Canada, whereas last year it earned USD 15 billion.
• Revenue from these two markets was over three times that from Latin America and the Asia-Pacific region.
• Netflix gained 22.4 million new subscribers in just nine months into 2024, surpassing last year’s record of 16.4 million additions within the same period.
• For quarter three of 2024, Netflix’s revenue grew by 15% compared to last year, almost solely because of increased memberships. At the end of 2024, about 90 million subscribers were on Netflix, making it the second largest after EMEA, on which they operated in the USA and Canada.
• Netflix will have roughly USD 8.7 billion in net income in 2024 and annual revenues approaching USD 39 billion. In Q4 2024, the average monthly revenue per user in North America was USD 17.26, more than twice that of the Asia-Pacific region.
• By November 2024, the Netflix ad-supported plan boasts 70 million active users globally, a whopping increase of 57 million users since the beginning of the year.
• As of July 2024, Slovakia had the widest Netflix library in the world, with more than 8,500 titles. Meanwhile, the most pricey subscriptions were available in Liechtenstein and Switzerland, at around USD 21.19 per month.
• In mid-2024, the two highest-grossing Netflix films in the English language continued to be “Red Notice” and “Don’t Look Up.” The Norwegian “Troll” became the biggest successful non-English-language Netflix movie with 103 million views.
• By the end of 2024, Netflix viewing time was 1 hour and 46 minutes a day across the globe, which is 10 minutes less than the first half of the year. As of June 2024, Netflix had come up with 33 new U.S. scripted dramas and comedies and projected to end with 124 more by the end of the year, setting another record of 157 original series.
• Netflix statistics show that Netflix was set to start spending more than USD 17 billion on making good content, above USD 6 billion in 2016, leaning more on international productions. Netflix enjoyed 19 Academy nominations this time from 2024. It was slightly above the 15 it got in 2023 but well below the historic 35 it garnered in 2021.
• At the 2024 Emmy Nominations, Netflix scored 107 nominations and collected 24 awards, compared to 103 nominations and 22 wins the previous year.

Key Facts

• Their data is trained until October 2023. Netflix began as a DVD-by-mail service and added a streaming service in 2007, with sales ballooning by acceptance to over USD 30 billion.
• By the third quarter of 2023, this subscriber base had climbed to nearly 283 million.
• Traditionally, Netflix’s most important markets have been the U.S. and Canada; however, since late 2022, subscription growth has shifted to Europe, the Middle East, and Africa.
• After losing subscribers in North America, Netflix introduced a password-sharing scheme in early 2023 and launched a lower-priced ad-supported tier in November 2022.
• However, from a subscription standpoint, North American users are still the biggest revenue earners at USD 17 per paying customer for Q3 2024.
• Although competitors have gained share against Amazon Prime Video, Disney+, and Max, Netflix will continue to be on the frontline of the SVOD spectrum worldwide.
• Netflix’s true competitive advantage is its large slate of original content, on which it is estimated to spend about USD 15.4 billion in 2024.
• The platform’s original hit series, “House of Cards,” “Stranger Things,” and more recently, “Bridgerton,” were pivotal to its rise.

Netflix Revenue

(Reference: statista.com)

• Netflix’s revenue in 2024 grew to about USD 17 billion from around USD 15 billion before this year from the United States and Canada.
• This revenue is more than threefold that generated by both Latin America and the Asia-Pacific regions. Netflix is still a competitive player in the streaming world, but growth is becoming more difficult to sustain.
• For the first time in 2022, the EMEA subscriber base exceeded that of the U.S. and Canada, making it the second-largest market in terms of revenue in the company’s portfolio.
• However, the very same markets in North America recorded the highest combined loss of subscribers during the same year.
• Rising subscription prices over time had cost much of the audience the patience to seek out cheaper alternatives.
• Still, Netflix bounced back quickly, adding nearly 30 million net additional subscribers in only a year. Though Netflix remains at the top position of the SVOD market globally, its consumer perception has been getting worse in the past several years.
• From 90% of satisfied customers in 2021, now it is below 80%; also, according to a research measuring user loyalty across eight streaming platforms, between 2021 and 2023 Netflix witnessed a sharp drop in the percentage of subscribers who would intend to continuing using the service, the sharpest among the platforms surveyed.

Largest Internet Companies by Market Cap

(Reference: statista.com)

• Even as late as October 2024, Alphabet remained the largest internet company in the world, valued at over two trillion U.S. dollars. Amazon was a close second, valued at 1.97 trillion U.S. dollars.
• Netflix trailed behind at 326.26 billion U.S. dollars. The late 1990s saw the emergence and initial growth of a host of internet companies in the U.S., generally called online companies or dot-com companies, the latter signifying a commercial activity with its “.com” domain. Many of these companies were born out of the early internet boom, often resting on one brilliant idea but having no capital whatsoever.
• The few who emerged from the dot-com bubble were the only few able to survive and achieve international success.
• Examples include the American companies that founded Google in 1998, Amazon in 1994, and eBay Inc. in 1995.
• Also worth considering is Alibaba, founded in 1998 in China, which is currently one of the largest internet companies in the world. As of October 2024, the United States-based multinational corporation Alphabet Inc. is globally placed among internet firms due to its two trillion dollar market capitalisation.
• By May 2024, the company had nearly 274 million unique visitors in a given month, making it the most visited multi-platform site in the United States.
• Google was restructured in 2015 to form its parent conglomerate, Alphabet Inc. The biggest internet companies regarding workforce today, Amazon, Alphabet, and Meta, employ millions across the globe.

Netflix Subscribers

(Source: statista.com)

• Netflix added a whopping 22.4 million subscribers in the first nine months of the year, compared to only 16.4 million new sign-ups in the same period last year from January to September.
• In the September quarter, 5.1 million new subscribers registered, beating market expectations of 4.5 million. Revenue grew by 15% year over year during the third quarter, mainly due to membership growth.
• Netflix expects double-digit revenue growth to be intact due to a growing subscriber base, increased average revenue per member, and an expanding advertising business.
• According to Netflix statistics, hundreds of millions of households remain untapped potential subscribers and are expected to grow further until 2025. The ad-supported tier increased membership by 35%, with more than half of the new signups in eligible markets choosing this plan.
• Netflix anticipates reaching a significant number of ad subscribers in all ad markets by the year 2025, laying a strong foundation for further growth in 2026.

Netflix Paid Subscribers By Region

(Reference: statista.com)

• Netflix statistics show that by the end of the fourth quarter of 2024, Netflix reported nearly 90 million subscribers in the U.S. and Canada, making North America its second-largest global market after Europe, the Middle East, and Africa (EMEA).
• However, despite such a strong presence, Netflix was forced to face its first subscriber loss in decades.
• After the decline in paid subscribers during the first two quarters of 2022, it rebounded by adding over 30 million net subscribers in one year, registering the most substantial combined loss in subscribers for the U.S. and Canada-these, these are low numbers for a region that generates its highest average revenue per user (ARPU).
• Many former subscribers cited price increases as the main reason to cancel their subscriptions. After all these years, Netflix’s average monthly fees have increased by a large amount, making it easy for users to find other cheaper options through ad-supported streaming services, if not reducing the number of subscriptions they have altogether.
• The world’s leading subscription video-on-demand (SVOD) service, Netflix, is still far ahead of any international streaming giant or regional providers.
• The company, which invests heavily in marketing and developing regional content offerings, has its new offices in Stockholm in 2021 as a Nordic hub.
• Netflix has also increased originality in content produced outside the United States and produced more original content for its diverse international audience.

Netflix Net Income

(Reference: statista.com)

• According to Netflix’s full-year earnings released for 2024, the total net income announced was roughly 8.7 billion U.S. dollars, while the total revenue for the year was close to 39 billion U.S. dollars.
• The increase in these revenues demonstrates the company’s strong market position and good growth over the years.
• Comparatively, six years before, at the end of 2018, Netflix had had 139 million subscribers,  indicating tremendous growth in its worldwide user base.
• The company’s fiscal year ends on December 31, which marks the end of its financial reporting period.

Netflix Quarterly ARPU By Region

(Reference: statista.com)

• Netflix reported that the average monthly revenue per paying streaming customer in North America remained at USD 17.26 during the last quarter of 2024.
• Streaming memberships in the Asia Pacific region, however, were accruing less than half this amount.
• That stark contrast indeed spotlights the divergent subscription pricing and the set of commercial variables that operate in each region regarding the subscription market, and North America clearly is still Netflix’s top market in terms of revenue per user.

Netflix Monthly Active Ad-Supported Users

(Reference: statista.com)

• As of November 2024, Netflix’s low-cost ad-supported level had reached 70 million monthly active users worldwide, representing an increase of 57 million from January.
• Netflix had initially set the ad tier in November 2022 in response to subscriber losses that it suffered during the first half of that year.
• With this, it could attract cost-conscious viewers through a cheaper subscription option while reaping revenue through advertising.

Biggest Netflix Libraries In The World

(Reference: statista.com)

• Netflix statistics state that as of July 2024, Slovakia boasts the world’s largest Netflix media library, with over 8,500 titles available on the platform. Interestingly, of the top 10 countries with the largest libraries, almost all were European.
• Regarding value for money, the two highest Netflix subscription prices in February 2024 were in Liechtenstein and Switzerland.
• Viewers in such countries were paying around USD 21.19 every month for the standard subscription, which offered a library of about 6,500 to 6,900 titles.
• However, some of the users from the cheapest Netflix subscriptions were from Pakistan, Egypt, and Nigeria, where they paid about USD 2.90 to USD 4.65 every month.
• Viewing activities varied spatially, yet some internationally popular titles included the end-of-period records set by “Red Notice” and “Don’t Look Up,” emerging as the most-watched English-language movies on Netflix by mid-2024, each with more than 230 million views during their first 91 days on the platform.
• Meanwhile, the Norwegian monster film “Troll” made history as the most successful Netflix movie in a non-English language, raking in 103 million views to secure its position as the most watched Norwegian-language film on the platform.

Netflix Daily Streaming Time

(Reference: statista.com)

• In the last six months of 2024, the average duration of daily Netflix streaming worldwide stood at one hour and 46 minutes.
• Although it has added subscribers over the past year, Netflix’s average daily viewing time per person in that year had actually dropped by 10 minutes as compared to the first half of 2024.
• Netflix statistics indicate that even though more people subscribe to Netflix, on an individual level, they might watch slightly less content compared to before.

U.S. Scripted Netflix Originals (2019–2024), by Genre

(Reference: statista.com)

• Netflix released 33 scripted drama and comedy series produced in the US by June 2024. According to projections, 124 titles were slated for release for the remainder of the year, with a grand total of original series hitting record heights at 157.
• According to Netflix statistics, Netflix has consistently increased investment in content production, with spending set to exceed USD 17 billion in 2024 and major increases from below USD 7 billion over a decade ago.
• At the same time, the outfit continues to extend its catalogue of original series and films outside the United States, with international productions having surpassed domestically commissioned ones since early 2020.
• The United Kingdom holds a strategic position for global productions from Netflix, which were filmed at such acclaimed shows as The Crown and Bridgerton.
• Netflix has year after year placed again as America’s best streaming service for original content.
• In 2022, nearly 40% of citizens said they liked watching original shows on Netflix, while only 11% favored Amazon Prime, as shown in its survey.
• Ginny & Georgia and Virgin River were other Netflix-produced originals that made it onto the list of most-watched originals in the U.S. in 2023.
• Bridgerton was the third most sought-after original series of the digital kind on the platform by May 2024.

Netflix Academy Awards Nominations

(Reference: coolest-gadgets.com)

• Netflix statistics show that while its share of the Oscars has increased over the years, it hit a record high in nominations when it received 35 the following year, in 2021.
• These Oscar nominations fell to 15 in 2023 but bounced back up to 19 in 2024. Seasonal variation in Netflix’s film success has accounted for these rises and falls.

Netflix Emmy Awards Nominations And Winnings

(Reference: statista.com)

• Netflix statistics state that in 2024, Netflix registered 107 nominations at the Emmy Awards, of which it won 24.
• This was an improvement on the previous year when the platform gained itself 103 nominations and won 22 awards.
• The increase in both nominations and wins exemplified continued success and influence by Netflix within the entertainment industry.

Netflix Users By Generation

(Reference: demandsage.com)

• Netflix is predominantly visited by the Millennials, who make up 33% of the audience.
• Generation X comes next with 26% and Baby Boomers comprise 22% of users. Generation Z has the smaller share at 18%.
• Netflix statistics highlights that while younger populations still drive the streaming services today, a sizeable portion of the audience comes from the older generations.

Conclusion

As per Netflix statistics, Netflix’s performance shows the strategic agility and innovation at the heart of the enterprise. Truly impressive subscriber growth, sound financial performance, and hefty investments in content have established the company as a leader in the streaming industry.

Netflix will continue to thrive even now as it evolves and adapts to the changing parts of the entertainment landscape, meeting the varied needs of its global audience and sustaining the growth momentum it has created in the future.

Barry Elad

Barry Elad is a tech enthusiast who loves diving deep into various technology topics. He gathers important statistics and facts to help others understand the tech world better. With a keen interest in software, Barry writes about its benefits and how it can improve our daily lives. In his spare time, he enjoys experimenting with healthy recipes, practicing yoga, meditating, or taking nature walks with his child. Barry’s goal is to make complex tech information easy and accessible for everyone.

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