Podcast Advertising Statistics By Market Revenue And Country-Wise
Updated · Dec 11, 2024
Table of Contents
- Introduction
- Editor’s Choice
- Digital Music Market Revenue
- Podcast Episodes Worldwide
- Published Podcasts Worldwide
- Leading Podcast Publisher
- Podcast Purchases Country-Wise
- News Podcast Popularity By Country
- Podcast Listeners Growth
- Most Used Media Services in Canada
- Popular Podcast in Latin America
- Podcast Popularity in Germany
- Most Popular Media Services in Spain
- Podcast Advertising Revenue Worldwide
- Podcast Advertising ARPU
- List of Popular Podcasts
- Conclusion
Introduction
Podcast Advertising Statistics: Podcast advertising refers to media advertising that tends to take place in a podcast episode. It has emerged as a dynamic and rapidly growing media landscape, transforming how audiences consume audio content. By going through Podcast Advertising Statistics, we can learn about global podcast trends, explore revenue streams, listener demographics, market dynamics, and the evolving ecosystem of digital audio entertainment across different countries and platforms, and understand the aspects that have promoted it to become a popular media for advertising.
Editor’s Choice
- Music streaming revenue is projected to reach 34,000 million USD by 2027
- 2 million podcasts available globally in 2023
- Podcast episodes reached 178.37 million in 2023
- iHeart leads with 646.8 million unique streams/downloads
- Norway tops podcast purchases at 37%
- The US leads the news podcast market with a 19% share
- US podcast listeners expected to reach 119.4 million by 2026
- Digital video dominates Canadian media services at 91%
- LOS40mx is Latin America’s most popular podcast
- Germany’s podcast listenership grew from 14% to 43% (2016-2023)
- Digital media leads in Spain at 89%
- Podcast advertising revenue reached 3.46 billion USD in 2023
- Podcast average revenue per user at 8.42 USD in 2023
- Podcast episodes worldwide increased significantly
- Brazil has a strong podcast ecosystem with multiple popular shows
Digital Music Market Revenue
(Reference: statista.com)
- Podcast Advertising Statistics show that the revenue of the digital music market has been increasing consistently over time.
- In 2017, music streaming revenue was USD 10082.25 million.
- As of 2023, music streaming revenue increased to 25841.31 million USD.
- By the end of 2027, the music streaming revenue is predicted to be approximately 34,000 million USD.
Podcast Episodes Worldwide
(Reference: statista.com)
- Podcast Advertising Statistics show that the number of podcast episodes in 2023 was 178.37 million.
- In 2023, there are 3.2 million podcasts available.
Published Podcasts Worldwide
(Reference: statista.com)
- Podcast Advertising Statistics show that the number of podcasts increased consistently till 2020 and then decreased till 2023.
- In 2010, there were 23.2 thousand podcasts.
- As of 2023, the podcast number is 161.3 thousand.
- Between 2010 - 2023, the highest number of podcasts was 1019.7 million in 2020.
Leading Podcast Publisher
(Reference: statista.com)
- Podcast Advertising Statistics show that iHeart's audience is the leading podcast publisher with 646.8 million unique streams, downloads, and views.
- Acast has 2nd highest number of unique streams, downloads, and views, with 365.71 million.
- Libsyn has the 3rd highest number of unique streams, downloads, and views, with 174.14 million.
- Sonoro Global Media Corp. has the 4th highest number of unique streams, downloads, and views, with 78.32 million.
- Paramount has the 5th highest number of unique streams, downloads, and views, with 60.37 million.
Podcast Purchases Country-Wise
(Reference: statista.com)
- Podcast Advertising Statistics show that Norway has the highest % of Podcast purchases, with 37%.
- India has 2nd highest share of podcast purchases, with 35%.
- Indonesia has the 3rd highest share of podcast purchases, with 28%.
- Thailand has the 4th highest share of podcast purchases, with 27%.
- Vietnam has the highest share of podcast purchases, with 33%.
- South Africa has the 2nd highest share of podcast purchases, with 30%.
News Podcast Popularity By Country
(Reference: statista.com)
- Podcast Advertising Statistics show that the United States has the highest share of news podcasts with 19%.
- Sweden has 2nd highest share of 17% among news podcasts.
- Japan, Norway, Canada, and Denmark have the 3rd highest share of news podcasts, each with 13%.
- Switzerland and Austria have the 4th highest share of news podcasts, each with 12%.
- Finland, Singapore, and Germany have the 5th highest share of news podcasts, each with 11%.
Podcast Listeners Growth
(Reference: statista.com)
- Podcast Advertising Statistics show that the number of podcast listeners in the United States has increased consistently.
- In 2022, there were 98.4 million podcast listeners.
- By the end of 2023, 103.6 million podcast listeners were in the United States.
- It is predicted that by the end of 2026, there will be 119.4 million podcast listeners.
Most Used Media Services in Canada
(Reference: statista.com)
- Podcast Advertising Statistics show that digital video content is the most used media service in Canada, according to 91% of respondents.
- Digital music consent is 2nd most popular media service in Canada, as per 79% of respondents.
- TV (broadcast/cable/satellite) is the 3rd most popular media service in Canada, as per 63% of respondents.
- Radio is Canada's 4th most popular media service, as per 56% of respondents.
- Podcasts are the 5th most popular media service in Canada, as per 39% of respondents.
Popular Podcast in Latin America
(Reference: statista.com)
- Podcast Advertising Statistics show that LOS40mx is the most popular podcast in Latin America, with 788.44 thousand.
- O Assunto is the 2nd most popular podcast, with 422.3 thousand downloads.
- Mais Recentes (Radios Grupo Globo) is the 3rd most popular podcast, with 357.08 thousand downloads.
- Repórter CBN (Radios Grupo Globo) is the 4th most popular podcast, with 342.56 thousand downloads.
- Panda Show – Sin Censura (SiriusXM Podcast Network) is the 5th most popular podcast, with 341.18 thousand downloads.
Podcast Popularity in Germany
(Reference: statista.com)
- Podcast Advertising Statistics show that the share of people who listen to podcasts in Germany has increased consistently over time.
- In 2016, 14% of respondents listened to the podcast.
- By the end of 2023, 43% of respondents had listened to podcasts.
- It is predicted that by the end of 2024, the share of people who listen to podcasts will be 45%.
Most Popular Media Services in Spain
(Reference: statista.com)
- Podcast Advertising Statistics show that digital media is the most used media service in Spain, according to 89% of respondents.
- TV is the 2nd most popular media service, according to 81% of respondents.
- Digital music content (download/streaming) is Canada's 3rd most popular media service, as per 75% of respondents.
- Radio is Canada's 4th most popular media service, as per 66% of respondents.
- Podcasts are the 5th most popular media service in Canada, as per 45% of respondents.
Podcast Advertising Revenue Worldwide
(Reference: statista.com)
- Podcast Advertising Statistics show that revenue in the Podcast advertising industry worldwide is increasing consistently over time.
- In 2017, the industry’s revenue was 0.54 billion USD.
- As of 2023, the revenue of the Podcast advertising industry is 3.46 billion USD.
- It is predicted that by the end of 2027, the podcast advertising industry will generate revenue of 5.03 billion USD.
Podcast Advertising ARPU
(Reference: statista.com)
- Podcast Advertising Statistics show that the average revenue per user from the podcast industry is consistent over time.
- In 2017 the ARPU was 6.10 USD.
- In 2023, the ARPU increased to 8.42 USD.
- It is predicted that by the end of 2027, the ARPU of the podcast industry will be 8.15 USD.
List of Popular Podcasts
- Savage Lovecast (2006)
- You and Yours (1970)
- Case Notes (2007)
- Midwest Teen Sex Show (2007)
- Employee of the Month (2010)
- Still Processing (2016–present)
- 10 Minute Murder (2020–present)
- 22 Hours (2019–2021)
- Who? Weekly (2016–present)
- 88 Days: The Jayme Closs Story (2019)
- Pop History Podcast (2017–present)
- Ain't it Scary? with Sean & Carrie (2020–present)
- Comments by Celebs (2018–present)
- American Criminal (2024–present)
- Dlisted (2018)
- The Read (2013–present)
- NerdCast (Brazil, 2006–present)
- And That's Why We Drink (2017–present)
- Psychobabble with Tyler Oakley and Korey Kuhl
- Pop My Culture (2010–present)
- Doug Loves Movies
- Shameless (2018–present)
- Não Ouvo (Brazil, 2015–present)
- Kar Dishin' It
- Nightly Pop
- Daily Pop
- Just the Sip
- Casefile Presents: Pseudocide (2021)
- Pop Culture Happy Hour
- The Read (2013–present)
- Slate's Culture Gabfest (2008–present)
- Crime Junkie (2017–present)
- Crime Countdown (2020–present)
- Crime in Sports (2016–present)
- Bloodbath (2020–present)
- Chameleon (2020–2021)
- Na Palma da Mari (Brazil, 2020–present)
- Um Milkshake Chamado Wanda (Brazil, 2015–present)
- Shameless (2018–present)
- Bardstown (2019–present)
- Bear Brook (2018–present)
- Armored (2021)
- Slate's Culture Gabfest (2008–present)
- Pop History Podcast (USA, 2017–present)
- Just the Sip
- Pop My Culture (2010–present)
- Doug Loves Movies
- NerdCast (Brazil, 2006–present)
- Não Ouvo (Brazil, 2015–present)
- Um Milkshake Chamado Wanda (Brazil, 2015–present)
- Na Palma da Mari (Brazil, 2020–present)
- Daily Pop
- Nightly Pop
- Crime Countdown (2020–present)
- Crime in Sports (2016–present)
- Crime Junkie (2017–present)
- Chameleon (2020–2021)
- Bloodbath (2020–present)
- Bardstown (2019–present)
- Bear Brook (2018–present)
(Source: wikipedia.org)
Conclusion
The podcast industry demonstrates remarkable growth and resilience, characterized by increasing listener bases, expanding revenue streams, and diverse content offerings. Podcasts have transformed media consumption patterns globally from music streaming to news and entertainment. Podcast Advertising Statistics show that countries like the United States, Norway, and Germany showcase significant podcast engagement while digital platforms continue to drive this medium's evolution.
The future of podcasting looks promising, with potential for further innovation, global expansion, and deeper audience engagement across diverse demographics and interest groups.
Sources
FAQ.
As of 2023, there are 178.37 million podcast episodes globally.
Podcast advertising revenue is expected to reach 5.03 billion USD by 2027.
Approximately 3.2 million podcasts were available in 2023.
Norway leads with a 37% podcast purchase share.
US podcast listeners increased from 98.4 million in 2022 to 103.6 million in 2023.
The podcast industry’s average revenue per user was 8.42 USD in 2023.
iHeart is the leading podcast publisher with 646.8 million unique streams/downloads.
The United States leads with a 19% news podcast market share.
German podcast listenership grew from 14% in 2016 to 43% in 2023.
Digital video content is the most popular at 91%, followed by digital music at 79%.
Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.
