TikTok Content Creator Statistics By Earnings, Followers, Countries and Facts

Introduction

TikTok Content Creator Statistics: TikTok is a short- video-sharing social media platform that has emerged as one of the most popular websites globally. It has rapidly emerged as a global social media phenomenon, transforming digital content creation and consumption.

By going through the TikTok Content Creator Statistics, we can learn about the aspects that have made it one of the most popular social media websites globally. It would also include the challenges this platform faces on a holistic basis and measures taken to ensure its improvement.

Editor’s Choice

Khabane Lame is the most-followed TikTok creator, boasting 162.5 million followers.
Charli D’Amelio holds the record for the most likes on TikTok, amassing 11.6 billion likes.
Zach King’s “Magic Ride” video is the most-viewed on TikTok, with over 2.2 billion views.
Charli D’Amelio reportedly earns over USD 100,000 per TikTok post.
Viral posts by celebrities such as Oprah Winfrey and Tom Cruise can generate up to USD 1 million per post.
Content creators with over 1 million followers earn between USD 1,000 and USD 5,000 monthly, while those with 100,000 followers earn between USD 200 and USD 1,000.
TikTok has over 1 million active creators globally.
As of March 2024, 6% of U.S. TikTok users identified as full-time content creators.
Among U.S. users aged 18 to 24, 8% identified as full-time creators, while 15% considered themselves part-time creators.
22% of U.S. users aged 18 to 24 expressed interest in becoming content creators, compared to 19% of users aged 25 to 44.
A 2023 survey revealed that 54% of U.S. marketers planned to use TikTok for influencer marketing in 2024.
TikTok’s global user base is projected to reach 955.3 million by 2025.
The United Arab Emirates leads with 128.3% TikTok user penetration.
Annual consumer spending on TikTok escalated from USD 4.7 million in 2016 to USD 3.84 billion in 2023.
TikTok ad revenue is expected to reach USD 53.95 billion by 2027.
The highest quarterly downloads peaked at 313.53 million in Q1 2020.
China shows the highest download growth at 39.01%.
Canada leads Android TikTok growth with 155.92%.
61% of U.S. adults support banning TikTok.
Videos removed quarterly increased from 43.09 million to 166.99 million.
TikTok accounts removed rose from 1.62 million to 195.24 million.
Doug the Pug leads pet influencers with 6.1 million followers.
TikTok’s user base expanded from 465.7 million in 2020 to 834.3 million in 2023.
The U.S. has 46.2% TikTok user penetration.
According to Social Blade’s latest data, there are approximately 1.3 million TikTok creators.

TikTok Download By Quarter

Number of TikTok downloads from 1st quarter 2018 to 2nd quarter 2024

(Reference: statista.com)

TikTok Content Creator Statistics show that the number of TikTok downloads has been steady between 2018 and Q2 of 2024.
As of Q1 2018, there were 113.87 million TikTok downloads.
There were 252.23 million TikTok downloads in 2024.
Between 2018 Q1 and Q2 2024, the highest number of TikTok downloads was recorded in 2020 Q1, with 313.53 million.

TikTok Download Growth By Region

(Source: sensortower.com)

TikTok Content Creator Statistics show that global downloads of the application have been increasing consistently over time.
In Q1 2018, the TikTok downloads were 111 million.
By the end of Q2 2021, TikTok downloads had increased to 205 million.
Between Q1 2018 and Q2 2021, the highest download of TikTok was witnessed in Q1 2020 where it became the first social media app to have more than 3 billion downloads.

TikTok Downloads Growth in Android

countries-with-the-highest-growth-of-tiktok-downloads-from-the-google-play-store-in-4th-quarter-2023

(Reference: statista.com)

Canada leads in TikTok growth on Android in the Google Play Store, with a growth rate of 155.92%.
The Dominican Republic recorded a TikTok growth rate of 80.66% in the Google Play Store during the fourth quarter of 2023.
The United States saw a TikTok growth rate of 60.24% in the Google Play Store in the fourth quarter of 2023.
Kuwait experienced a TikTok growth rate of 17.37% in the Google Play Store in the fourth quarter of 2023.
Australia’s TikTok growth rate was 15.45% in the Google Play Store in the fourth quarter of 2023.
Germany’s TikTok growth rate stood at 14.47% in the Google Play Store during the fourth quarter of 2023.
South Korea’s TikTok growth rate in the Google Play Store was 13.32% in the fourth quarter of 2023.
Austria saw a TikTok growth rate of 6.9% in the Google Play Store in the fourth quarter of 2023.
The Russian Federation’s TikTok growth rate was 5.26% in the Google Play Store in the fourth quarter of 2023.
Greece experienced a TikTok growth rate of 4.58% in the Google Play Store in the fourth quarter of 2023.
Switzerland’s TikTok growth rate was 2.89% in the Google Play Store during the fourth quarter of 2023.

TikTok iOS Market Growth

markets-with-the-highest-growth-of-tiktok-downloads-from-the-apple-app-store-in-4th-quarter-2024

(Reference: statista.com)

TikTok Content Creator Statistics show that China has the highest proportion of Apple store downloads, with 39.01%.
Japan experienced a 33.06% growth in TikTok downloads in Apple stores.
South Korea experienced a 24.62% growth in TikTok downloads in Apple stores.
Australia experienced a 20.14% growth in TikTok downloads in Apple stores.
Singapore experienced a 17.14% growth in TikTok downloads in Apple stores.
The Grand Total experienced a 14.21% growth in TikTok downloads in Apple stores.
Taiwan experienced a 12.46% growth in TikTok downloads in Apple stores.
Thailand experienced a 12.19% growth in TikTok downloads in Apple stores.
The United Kingdom experienced an 11.24% growth in TikTok downloads in Apple stores.
Ecuador experienced an 8.58% growth in TikTok downloads in Apple stores.

Top TikTok Accounts by Followers

Khabane Lame has accumulated over 162.5 million followers, making him the top-followed TikTok content creator.
Charli D’Amelio has garnered 154.5 million followers, positioning her as the only other TikTok user with over 100 million followers.

Rank	TikTok Channel	Account Created	Uploads	Dec 2023 Followers	Jun 2024 Followers
1	Khabane lame	March 2020	1,207	161.9 million	162.5 million
2	charli d’amelio	May 2019	2,673	151.6 million	154.5 million
3	MrBeast	October 2020	350	91.4 million	96.2 million
4	Bella Poarch	January 2020	712	93.6 million	94.1 million
5	Addison Rae	July 2019	1,782	88.7 million	88.8 million
6	Zach King	September 2016*	494	80.3 million	82.1 million
7	Kimberly Loaiza	January 2020	2,709	80.5 million	81.2 million
8	TikTok	September 2016	993	76.4 million	80.7 million
9	cznburak	January 2019	2,656	74.6 million	75 million
10	Will Smith	October 2019	260	74.2 million	74.6 million

*Previously on Musical.ly.

Accurate as of June 12, 2024.

Top TikTok Accounts by Likes

Charli D’Amelio has accumulated over 11.6 billion likes across approximately 2,700 uploads on TikTok.

Rank	TikTok Channel	Account Created	Uploads	Total Likes (Dec 2023)	Total Likes (Jun 2024)
1	charli d’amelio	May 2019	2,673	11.5 billion	11.6 billion
2	Susma❤️(anubhav)😘👩‍❤️‍💋‍👨	July 2021	66	8.6 billion	8.6 billion
3	ᏦᏒᎥᏕᏕᎥ ᎷᏗᏝᏝᎧᎩ	July 2020	1,114	8.6 billion	8.6 billion
4	Barstool Sports	February 2019	17,900	6.5 billion	8.1 billion
5	Addison Rae	July 2019	1,782	5.8 billion	5.8 billion
6	ESPN	March 2019	17,900	4.7 billion	5.1 billion
7	Kimberly Loaiza	January 2020	2,709	5 billion	5.1 billion
8	domelipa	June 2018	2,216	4.4 billion	4.7 billion
9	dixie	Late 2019	858	3.3 billion	3.3 billion
10	avani	Early 2019	753	3.1 billion	3.1 billion

*Previously on Musical.ly.

Accurate as of June 12th, 2024.

Top TikTokers by Earnings

Charli D’Amelio reportedly earns over USD 100,000 per TikTok post.
Khabane Lame allegedly earns USD 92,270 per post.
Bella Poarch earns USD 66,829 per post.
Addison Rae earns USD 65,194 per post.
Will Smith earns USD 53,741 per post.

Rank	TikToker	Estimated Earnings	Net worth
1	Charli D’Amelio	$105,770 per post	$20 million
2	Khabane Lame	$92,270 per post	$5 million
3	Bella Poarch	$66,829 per post	$2 million
4	Addison Rae	$65,194 per post	$15 million
5	Will Smith	$53,741 per post	$300 million
6	Kimberly Loaiza	$47,374 per post	$8 million
7	TikTok	$44,469 per post	$50 million
8	Zach King	$44,225 per post	$3 million
9	Dixie D’Amelio	$42,567 per post	$10 million
10	Spencer Polanco Knight	$40,934 per post	$6 million

U.S. TikTok Users as Content Creators by Age Group

As of March 2024, 6% of surveyed U.S. TikTok users identified as full-time content creators.
Among U.S. users aged 18 to 24, 8% identified as full-time content creators.
In the same age group (18 to 24), 15% reported considering themselves part-time content creators.
Additionally, 22% of TikTok users aged 18 to 24 expressed interest in becoming content creators.
Among users aged 25 to 44, 19% expressed interest in becoming content creators.

Typical TikTok Influencer Earnings

48% of TikTok influencers earned less than USD 15,000.
9% earned between USD 15,000 and USD 25,000.
7% earned between USD 25,000 and USD 35,000.
5% earned between USD 35,000 and USD 50,000.
11% earned between USD 50,000 and USD 75,000.
5% earned between USD 75,000 and USD 100,000.
6% earned between USD 100,000 and USD 150,000.
7% earned USD 200,000 or more.
The median salary for TikTok influencers is between USD 15,000 and USD 25,000.
Just under one-third of influencers are making a full-time salary.

How Do TikTok Influencers Earn Money?

TikTok content creators earn through brand partnerships and sponsored posts, which form the core of the influencer economy.
Influencers are paid a flat rate for posts promoting products, with earnings varying by follower count.
TikTok creators with 1,000 to 10,000 followers earn USD 20 to USD 150 per sponsored post.
Influencers with 10,000 to 50,000 followers earn USD 30 to USD 400 per post.
Creators having 50,000 to 500,000 followers can earn USD 80 to USD 1,650 for each sponsored post.
Influencers with 500,000 to 1,000,000 followers earn between USD 150 and USD 3,500 per post.
Creators with over 1,000,000 followers have unlimited earning potential, starting at USD 1,200 per post.

Followers	$/Post (Low End)	$/Post (High End)
1,000-10,000	$20	$150
10,000-50,000	$30	$400
50,000-500,000	$80	$1,650
500,000-1,000,000	$150	$3,500
1,000,000+	$1,200	Unlimited

66.9% of TikTok creators state that their highest income source is from sponsored posts and brand deals.
TikTok launched its Creator Fund in July 2020, offering payment to creators in the US, UK, Germany, Italy, France, and Spain based on video views.
To be eligible for the Creator Fund, TikTok creators need at least 10,000 followers and 100,000 video views in the past 30 days.
TikTok creators earn between USD 0.02 and USD 0.04 per 1,000 views through the Creator Fund, equating to USD 20 to USD 40 per million views.
Approximately 7.8% of TikTok creators report earning the most money through affiliate marketing by promoting products and earning commissions on purchases.
TikTok influencers can leverage affiliate networks like Amazon Associates and Etsy Affiliate to monetize their content effectively.
TikTok Live allows creators to earn money in real time through fan interactions where digital gifts are sent and redeemed for cash.
TikTok Live gifts have values ranging from USD 0.01 to USD 562.48, though most gifts are only worth a few cents.

TikTok Annual Consumer Spending

tiktok-annual-consumer-spending-worldwide-from-2016-to-2023

(Reference: statista.com)

TikTok Content Creator Statistics show that annual consumer spending has increased consistently.
In 2016, TikTok’s annual spending was USD 4.7 million.
As of 2023, TikTok’s annual spending increased to 3840 million USD.

TikTok User Growth

number-of-tiktok-users-worldwide-from-2020-to-2025

(Reference: statista.com)

TikTok Content Creator Statistics show that the number of TikTok users worldwide is increasing consistently over time.
In 2020, there were 465.7 million users.
As of 2023, there are 834.3 million TikTok users worldwide.
It is predicted that by the end of 2025, there will be 955.3 million TikTok users.

TikTok Penetration in Countries

tiktok-penetration-in-selected-countries-and-territories-as-of-july-2024

(Reference: statista.com)

TikTok Content Creator Statistics show that the United Arab Emirates has the highest penetration among TikTok users, with 128.3%.
The penetration of TikTok users in Saudi Arabia was 120.3%.
The penetration of TikTok users in Malaysia was 107.3%.
The penetration of TikTok users in Vietnam was 89.4%.
The penetration of TikTok users in Chile was 82.4%.
The penetration of TikTok users in Thailand was 81.6%.
The penetration of TikTok users in Mexico was 81.5%.

TikTok Videos Reviews

number-of-tiktok-videos-removed-from-the-platform-from-3rd-quarter-2020-to-1st-quarter-2024

(Reference: statista.com)

TikTok Content Creator Statistics show that the number of TikTok users has been increasing consistently over time.
In Q3 2020, 43.09 million TikTok videos were removed.
In Q1 2024, there were 166.99 million TikTok videos removed.
Between Q3 2020 and Q1 2024, the highest number of TikTok videos was removed in Q4 2023, with 176.46 million.

TikTok Advertisement Revenue Worldwide

tiktok-advertising-revenue-worldwide-from-2020-to-2027

(Reference: statista.com)

TikTok Content Creator Statistics show that TikTok’s advertisement revenue has increased consistently over time.
In 2020, TikTok’s advertising revenue was 2 billion USD.
By the end of 2023, TikTok’s advertising revenue was 18.04 billion USD.
By 2027, TikTok advertising revenue is estimated to be 53.95 billion USD.

Pet Influencers on TikTok

-selected-pet-influencers-on-tiktok-in-2023-by-followers

(Reference: statista.com)

TikTok Content Creator Statistics show that Doug the Pug has the highest number of followers, with 6100 thousand.
Node, the pug, has 4400 thousand followers in TikTok.
Nala Cat has 224 thousand followers on TikTok.
Living With Pickles has 68 thousand followers on TikTok.
Loki The Wolf Dog has 51 thousand followers on TikTok.
Minnie Penny has 11.2 thousand followers on TikTok.
Pup Stanley has 8 thousand followers on TikTok.
Liam The Everyday Cat has 6 thousand followers on TikTok.

TikTok Accounts Removed

number-of-tiktok-accounts-removed-from-the-platform-from-3rd-quarter-2020-to-1st-quarter-2024

(Reference: statista.com)

TikTok Content Creator Statistics show that the number of TikTok accounts removed has been increasing consistently over time.
In Q3 2020, 1.62 million TikTok accounts were removed.
As of Q1 2024, the number of TikTok accounts removed was 195.24 million.
Between Q3 2020 and Q1 2024, the highest number of TikTok accounts removed was 204.82 million in Q4 2023.

TikTok Ban Approval in the United States

opinion-of-adults-in-the-united-states-over-the-government-banning-tiktok-as-of-march-2023

(Reference: statista.com)

TikTok Content Creator Statistics show that 61% of respondents are in favor of the government banning TikTok
39% of respondents are against the government’s TikTok ban.

Top TikTok Accounts

@khaby.lame (Khabane Lame) from Italy, Senegal
@charlidamelio (Charli D’Amelio) from United States
@mrbeast (MrBeast) from United States
@bellapoarch (Bella Poarch) from the Philippines, United States
@addisonre (Addison Rae) from the United States
@tiktok (TikTok) from China
@kimberly.loaiza (Kimberly Loaiza) from Mexico
@zachking (Zach King) from the United States
@domelipa (Dominik Lipa) from Mexico
@willsmith (Will Smith) from the United States
@therock (The Rock) from the United States
@cznburak (CZN Burak) from Turkey
@billieeilish (Billie Eilish) from the United States
@bts_official_bighit (BTS) from South Korea
@jasonderulo (Jason Derulo) from the United States
@williesalim (Willie Salim) from Indonesia
@selenagomez (Selena Gomez) from the United States
@kyliejenner (Kylie Jenner) from the United States
@youneszarou (Younes Zarou) from Germany
@bayashi.tiktok (Hiroaki Nakabayashi) from Japan
@dixiedamelio (Dixie D’Amelio) from the United States
@spencerx (Spencer Polanco Knight) from the United States
@karolg (Karol G) from Colombia
@lorengray (Loren Gray) from the United States
@vilmeijuga (Vilmei) from Indonesia
@homm9k (HOMA) from Kazakhstan
@realmadrid (Real Madrid CF) from Spain
@justmaiko (Michael Le) from the United States
@kallmekris (Kristina Collins) from Canada
@bp_tiktok (Blackpink) from South Korea
@brentrivera (Brent Rivera) from the United States
@espn (ESPN) from the United States
@carlosferiag (Carlos Feria) from Colombia
@roses_are_rosie (Rosé) from New Zealand, South Korea
@itsjojosiwa (JoJo Siwa) from United States
@pongamoslo_a_prueba (Pongámoslo a Prueba) from Mexico
@riaricis (Ria Ricis) from Indonesia
@championsleague (Champions League)
@joealbanese (Joe Albanese) from the United States
@junya1gou (Junya Gou) from Japan
@nianaguerrero (Niana Guerrero) from the Philippines
@psg (Paris Saint-Germain) from France
@iamferv (Katteyes) from Chile, Mexico
@fcbarcelona (FC Barcelona) from Spain
@omari.to (Aliev Omar) from Kazakhstan
@noelgoescrazy (Noel Robinson) from Germany
@xoteam (XO Team) from Russia
@barstoolsports (Barstool Sports) from the United States
@netflix (Netflix) from the United States
@gordonramsayofficial (Gordon Ramsay) from the United Kingdom

(Source: wikipedia.org)

Conclusion

TikTok’s meteoric rise represents a seismic digital content consumption and creation shift. TikTok Content Creator Statistics show that the platform has transcended traditional social media boundaries from unprecedented user growth to massive advertising revenues. This global phenomenon has remarkable penetration across diverse markets, particularly in regions like the United Arab Emirates and China.

Despite challenges like potential bans and content moderation, TikTok continues to reshape how we create, share, and consume digital content, indicating a promising and dynamic future for social media entertainment.

Sources

Statista

Play.Google

Apps.Apple

FAQ.

How many TikTok users are there worldwide?

As of 2023, there are 834.3 million TikTok users globally.

Which country has the highest TikTok penetration?

The United Arab Emirates leads with 128.3% user penetration.

How much ad revenue does TikTok generate?

TikTok’s ad revenue was $18.04 billion in 2023 and is projected to reach $53.95 billion by 2027.

Who has the most followers on TikTok?

Khaby Lame leads the top TikTok accounts globally.

How many TikTok downloads occurred in 2024?

There were 252.23 million TikTok downloads in 2024.

What percentage of US adults support banning TikTok?

61% of respondents favour government action to ban TikTok.

How many TikTok videos were removed in Q1 2024?

166.99 million TikTok videos were removed in Q1 2024.

Which region shows the highest TikTok download growth?

China demonstrated the highest download growth at 39.01%.

How many TikTok users are predicted by 2025?

955.3 million TikTok users are predicted by the end of 2025.

Who leads the pet influencers on TikTok?

Doug the Pug has the most followers, with 6.1 million.

Joseph D'Souza

Joseph D'Souza founded Smartphone Thoughts in 2003 as a personal project to share his insights and experiences with tech gadgets. Over time, it has grown into a well-regarded tech blog, known for its in-depth smartphone reviews and app-related statistics. Joseph is dedicated to providing detailed, well-researched content, including statistics, facts, charts, and graphs, all verified by experts. His goal is to make technological innovations and scientific discoveries easy to understand for everyone. Smartphone Thoughts is now a top source for tech news, appreciated by both tech enthusiasts and beginners.