MyFitnessPal Statistics And Facts (2025)
Updated · Apr 14, 2025
Table of Contents
Introduction
MyFitnessPal Statistics: MyFitnessPal is the best app to access when talking about health and fitness. This app has greatly affected how people count calories and exercise. Launching in 2005, users have been provided with a highly advanced platform where they can log food, account for activities, and create goals. My fitness pal has brought many things since then.
It has advanced the application with features and users, contributing greatly in making My Fitness Pal a central tool in the digital health and wellness arena. This article takes a look at the MyFitnessPal statistics in 2025, such as revenue, user engagement, and market standings.
Editor’s Choice
- The global market for fitness apps was valued at US$38.66 billion in 2023, and it is expected to expand to US$66.08 billion in 2024.
- There will be nearly 119 million Americans projected to take advantage of e-services apps, with 39.6 million specifically expected to adopt wearables.
- MyFitnessPal statistics reveal that MyFitnessPal generated approximately US$12 million in in-app revenue and remains a leading fitness app.
- Revenue growth continued for the application, reaching US$310 million in 2023 from US$51 million in 2016.
- Registered users increased from 50 million in 2015 to 220 million in 2024.
- In January 2025, MyFitnessPal will come in among the highest-earning fitness-oriented apps with revenues of over US$16 million.
- MyFitnessPal statistics show that MyFitnessPal ranked third among the best downloaded fitness applications at the beginning of 2025, going home with 2.25 million downloads.
- Privacy concerns arose in 2024, with MyFitnessPal receiving a safety rating of 34% against extensive data collection.
- Even though there is competition from Strava and Fitbit, MyFitnessPal still shines as a market leader in fitness and nutrition tracking.
Fitness App Market
(Source: vlinkinfo.com)
- Projected to boom into an estimated USD 66.08 billion in the near future, the global fitness application market valued USD 38.66 billion in 2023.
- Of the 119 million Americans expected to use eServices apps by 2024, around 39.6 million show a preference for eServices wearables; such evidence reflects the industry’s rapid growth.
- Currently, almost 19% of smartphone users have at least one health tracking application that monitors their diet, exercise, and nutrition.
- However, users have many options to track their health goals as they have the most well-known applications listed above, like MyFitnessPal, Fitbit, and Strava.
- MyFitnessPal statistics state that MyFitnessPal generates almost 12 million us dollars worth of in-app revenue among leading fitness and sports mobile apps.
MyFitnessPal App Revenue
| Year |
Revenue ($mm)
|
| 2016 | 51 |
| 2017 | 56 |
| 2018 | 76 |
| 2019 | 86 |
| 2020 | 102 |
| 2021 | 171 |
| 2022 | 247 |
| 2023 | 310 |
(Source: businessofapps.com)
- MyFitnessPal statistics show that revenues soared from 2016 to 2023 for MyFitnessPal due to the high demand for its product and successful monetization.
- From a revenue of US$51 million in 2016, the app went up steadily to US$56 million in 2017.
- The following year saw a huge leap to US$76 million, with an increase to US$86 million in 2019. In 2020, revenues crossed US$100 million for the first time, at US$102 million.
- The growth trend continued into 2021, with revenues shooting up to US$171 million- an impressive improvement.
- However, the real gains in revenue for MyFitnessPal came over the next couple of years, up to US$247 million in 2022 and an overwhelming US$310 million in 2023.
- Such a boom tells us that the number of users of the app is rising and the premium versions are a success, thus having a steady hold in the fitness and health tracking market.
MyFitnessPal Registered Users
| Year |
Users (mm)
|
| 2015 | 50 |
| 2016 | 75 |
| 2017 | 85 |
| 2018 | 150 |
| 2019 | 180 |
| 2020 | 200 |
| 2022 | 210 |
| 2024 | 220 |
(Source: businessofapps.com)
- MyFitnessPal statistics highlight a huge disparity in the registered users since 2015. It had 50 million users in the year 2015, then shot to 75 million in 2016 and almost reached 85 million by 2017.
- Then came 2018, which saw leaps up to 150 million and again in 2019, to 180 million. By 2020, it crossed the barrier of 200 million, according to registries.
- It did not sit down comfortably in subsequent years but kept on increasing, with numbers reaching 210 million by 2022.
- The approximate number for 2024 is expected to be around 220 million.
- MyFitnessPal statistics indicate that the obvious increase proves the great popularity and success of MyFitnessPal in attracting a far bigger audience towards health and fitness tracking.
Most Popular Fitness And Sports Apps Worldwide 2025, By Revenue
(Reference: statista.com)
- MyFitnessPal statistics show that in January 2025, MyFitnessPal still upheld the title of the best fitness and sports mobile app, grossing more than US$16 million in revenue earned in apps.
- Strava came in second with approximately US$9 million in revenue combining Google’s Play and Apple’s app stores.
- Fitbit, which deals with wearable fitness and health-tracking devices, earned US$7 million through its app launched solely on Google platforms.
- Such MyFitnessPal statistics give a clear indication of the already ongoing MyFitnessPal dominance in the fitness app niche, alongside serious competition from the leading players in the industry.
Most Popular Fitness And Sports Apps Worldwide 2025, By Downloads
(Reference: statista.com)
- According to MyFitnessPal statistics, as of January 2025, Strava was the most downloaded fitness and sports app worldwide, with downloads of almost 3.4 million. In second place was Mi Fitness from Xiaomi, with downloads slightly below three million.
- MyFitnessPal reigns in very close third place with 2.25 million downloads, reflecting its persistent popularity among health and nutrition-focused users.
- Meanwhile, Leap Fitness Group’s Home Workout was the third globally downloaded app, with 2.25 million downloads in the first month of the year.
- These numbers paint a picture of cut-throat competition within the fitness app market, with the maximum number of platforms competing for users’ engagement and adoption.
Feature Enhancements In 2024
- To improve user experience and engagement, several new features were introduced for MyFitnessPal in its Summer Release of 2022.
- Designed individually and verified by MyFitnessPal Registered Dietitians, this feature gives users accurate and complete search results for commonly logged foods.
- To enhance their awareness, this feature gives users an overview of their weekly food intake by food groups, including fruits, vegetables, sweets and snacks, alcohol, and proteins.
- Provides users with real-time tracking of their progress and nutrition feedback to encourage healthy habits by calling out priority nutrients that match their goals.
- Incentivises users along their journeys using visual milestones, celebrating combat streaks and major weight loss feats that allow users to feel the reward of their progress.
Privacy And Security Considerations
- These improvements emphasise MyFitnessPal’s ongoing commitment to harnessing modern technology together with expert insight to support its users in their health journey.
- In 2024, attention was drawn to MyFitnessPal for user data privacy concerns.
- MyFitnessPal statistics state that expressVPN’s analysis singled out MyFitnessPal as the least privacy-secure app, rating it only 34% on its safety scale.
- Considerable amounts of information were reportedly collected by the app, causing concern for data security and user privacy, tagging users’ email addresses, full names, birthdays, and so on.
- This calls for the need for users to remain vigilant towards the protection of the personal information they disclose and the need for app developers to place superior emphasis on data protection.
Conclusion
MyFitnessPal still reigns over the fitness and nutrition app industry, boasting an incredible increase in user base, revenue, and market stature. As per MyFitnessPal statistics, with registrations exceeding 220 million users by 2024 and annual revenues climbing to a whopping US$310 million, MyFitnessPal remains one of the highest choices among health-conscious individuals.
Feature improvements in food tracking and progress monitoring have resulted in increasing user engagement. Still, concerns about data privacy highlight issues for improvement. Despite the strong competition from Strava and Fitbit, MyFitnessPal continues to lead the field when it comes to downloads and revenue. As the fitness app market continues to grow, innovation and adaptability will be very crucial for MyFitnessPal to remain a success.
Sources
FAQ.
Revenue for MyFitnessPal has been on an upward trend since 2016, starting at US$51 million and climbing to US$310 million in 2023. Notably, MyFitnessPal revenues crossed US$100 million in 2020 and posted huge jumps in 2021 (US$171 million), 2022 (US$247 million), and 2023, with the increasing user base and premium offerings driving it.
The platform had 50 million users in 2015, moving to 75 million in 2016, 150 million in 2018, and 220 million by 2024. This steady growth rate demonstrates that the app indeed offers good value in attracting, acquiring, and retaining users interested in health and fitness tracking.
The 2024 Summer Release contained enhancements to food tracking done by certified dietitians, a weekly overview of food intake, real-time progress tracking, and visual milestones celebrating user achievements that promote engagement and motivation.
In January 2025, MyFitnessPal generated revenue above US$16 million, remaining the top-earning fitness app. In terms of downloads, the application ranked among other top apps, with 2.25 million downloads, placing it with competition from Strava (3.4 million downloads) and Mi Fitness(3 million downloads).
According to a study conducted in 2024, MyFitnessPal was rated as the least privacy-sensitive fitness app, scoring only 34% in the safety rating. The app also collects excessive personal data like email addresses and dates of birth; hence, there have been raised concerns regarding data security and user privacy.
Barry Elad is a tech enthusiast who loves diving deep into various technology topics. He gathers important statistics and facts to help others understand the tech world better. With a keen interest in software, Barry writes about its benefits and how it can improve our daily lives. In his spare time, he enjoys experimenting with healthy recipes, practicing yoga, meditating, or taking nature walks with his child. Barry’s goal is to make complex tech information easy and accessible for everyone.
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