Reddit Statistics and Facts (2025)
Saisuman Revankar
Updated · Mar 11, 2025
Table of Contents
- Introduction
- Editor’s Choice
- General Facts
- Annual Reddit Revenue
- Reddit Quarterly Revenue
- Reddit Worldwide Total Visits
- Number Of Reddit Users By Leading Country
- Share Of U.S. Adults Reddit Users By Age Group
- Reddit Average Daily Active Users
- Reddit Desktop Traffic By Country
- Reddit Net Income
- Reddit Total Employees
- Reddit Average Daily Active Users By Region
- Reddit EBITDA
- Reddit Content Created H1 2024
- Reddit Revenue By Region
- Reddit Users By Gender
- Reddit Average Revenue Per User
- Reddit Sales And Marketing Expenses
- Conclusion
Introduction
Reddit Statistics: Remarkable growth and development characterised Reddit throughout 2024. The platform has become a true juggernaut in the digital world, from user engagement to financial milestones.
This article seeks to explore the main Reddit statistics and developments that guided Reddit’s path during the year.
Editor’s Choice
- According to Reddit statistics, Reddit’s annual revenue was USD 1.3 billion in 2024, a 61.7% increase from USD 804.03 million in 2023.
- In Q4 2024, Reddit generated revenue of USD 427.7 million, a 23 % increase from last quarter’s USD 348.4 million.
- In March 2024, Reddit recorded around 2.2 billion visits, making it one of the most visited websites in the world.
- As of now, 197.79 million users reside in the U.S. compared to 34.21 million in the U.K. using Reddit.
- Reddit statistics reveal that in 2024, 46% of Reddit users in the U.S. were aged between 19 and 29, while users from older age groups tend to reduce engagement.
- In Q4 2024, Reddit had about 101.7 million daily active users, with over 55.6 million accessing the platform without logging in.
- In early 2024, almost half (48.46%) of Reddit’s total traffic came from the U.S., followed by the U.K. at 7.16%.
- Reddit’s net income increased to USD 71 million in Q4 2024, from USD 40 million in the previous quarter.
- By the end of 2024, Reddit had 2233 full-time employees, an increase from 1383 in 2021.
- In Q4 2024, Reddit recorded about 48 million daily active users in the U.S. and 53.7 million in other global accounts.
- Reddit statistics state that EBITDA for Reddit stood at USD 154.3 million for Q4 2024, a rise from USD 23.2 million in Q4 2023, despite an annual net loss position of USD 484.3 million.
- In the first part of 2024, Reddit users contributed 5.33 billion pieces of content: 1.65 billion comments and 2.9 billion chats.
- In 2024, most of Reddit’s revenue of USD 1.3 billion was from within the U.S.: USD 1.06 billion, with USD 236.7 million from other locations.
- By Q3 2024, the audience composition was 59.8% males and 39.1% females using Reddit.
- Reddit’s average revenue per user was USD 4.21 in Q4 2024 and remains on a positive trajectory.
General Facts
- In 2024, Reddit became a public corporation. It is one of the most sought-after social media IPOs and the first in that sector in 15 years.
- Sales and marketing expenses at Reddit topped USD 350 million in 2024, up from USD 230 million in 2023.
- Indeed, active user participation and community engagement are setting the stage for Reddit, especially in terms of future advertising opportunity.
- Reddit statistics show that by 2024, online advertising accounted for 91% of Reddit’s total revenues, or USD 1.18 billion.
- The Other revenue category accounts for the remaining USD 114 million, which includes subscriptions by users.
- To diversify revenue streams, Reddit monetised access to its API, building on its enormous text-based content repository.
- In February 2024, Google finalised a USD 60 million licensing deal to use Reddit’s data for AI and machine learning applications.
- Reddit said it lost a net USD 484 million in 2024, a huge leap compared with a loss of USD 91 million in 2023.
- Almost twenty years after its inception, Reddit has consolidated its public status in the social media industry with an IPO in 2024.
- Though far off from Meta and TikTok’s revenues, in its text-based format, it distinctly positions itself as a player in AI-powered engagement.
- Indeed, Reddit is cashing in on content licensing and building new products, such as Reddit Answers, to enhance AI search and content discovery.
Annual Reddit Revenue
(Reference: statista.com)
- In 2024, Reddit’s annual revenue was USD 1.3 billion, up almost 61.7% from last year’s figure.
- On that basis, the revenue in 2023 was about USD 804.03 million, evidencing the platform’s successful monetisation.
Reddit Quarterly Revenue
(Reference: statista.com)
- Reddit’s revenues approached USD 427.7 million during the fourth quarter of 2024, an increase of approximately 23% from the last quarter of 2024, when it registered revenues of USD 348.4 million.
- Founded in 2005 and in years following its incorporation, user adoption was bolstered during the early years of the COVID-19 pandemic.
Reddit Worldwide Total Visits
(Reference: statista.com)
- Reddit is a major driver of web traffic, having logged about 2.2 billion visits in March 2024. This platform is, therefore, amongst the heaviest visited websites on the Internet.
- Once termed “the front page of the internet,” Reddit is an online discussion forum platform with more than 130,000 subforms and sub-communities.
- Registered users, called Redditors, share content by posting it; the community votes on such content via upvotes or downvotes, and the most popular content is featured right on the front page.
- The subreddits are classified according to topics, and users are allowed to follow certain ones that interest them. Thus, they can customize their own front page, which features posts uploaded within those subreddits.
Number Of Reddit Users By Leading Country
(Reference: statista.com)
- Reddit statistics show that of the selected 132 regions, the United States topped the list concerning the total number of Reddit users, 197.79 million from that country.
- The United Kingdom is second with 34.21 million users. Gabon boasts the lowest number of Reddit users, recorded at only about 0.02 million, creating a whopping difference of 197.77 million users with that of the United States.
- The estimated number of Reddit users has been combined from company filings, press materials, secondary research, app downloads, and traffic data.
- These Reddit statistics figures represent average monthly active users over a specified period and count multiple accounts belonging to one person but only once. This means the user base includes both logged-in and non-logged-in users.
- The figures are part of the Key Market Indicators from Statista, which gathers primary and secondary indicators for 150 countries and regions regarding macroeconomic, demographic, and technological factors.
- They take indicators from international and national statistical offices, trade associations, and trade publications. It processes this data into standardised and comparable datasets for analysis.
(Reference: statista.com)
- In America, the 2024 adult survey indicated that 46% of Reddit users were members of the 19-29 age group.
- One key factor reported to influence activity on Reddit is user age, with older users generally reporting even less activity.
- Reddit is one of the most treasured online community sites. It allows interaction with a plethora of tight-knit communities organized by topic in various subreddits.
- In March 2024, it had an average of 2.2 billion monthly visits from both desktop and mobile users. The majority of its user base is concentrated in North America, with the USA accounting for the largest share of global traffic.
- Launched in 2005, Reddit underwent its first major redesign in 2018. The redesign was intended to be more welcoming for new users and enhance engagements among those who seldom interact or visit the site, commonly called “lurkers.”
- The company took a significant milestone in February 2024 with the filing of its S-1 registration statement, indicating its plans to go public. The approximate revenue Reddit earned globally in that year was USD 1.3 billion, with an average revenue per user of revenue per user of about USD 4.21 for the fourth quarter of the year.
Reddit Average Daily Active Users
(Reference: statista.com)
- As for the figures recorded in Q4 2024, DAUs with Reddit averaged about 101.7 million every day.
- Of the overall number, more than 55.6 million came from logged-off users, meaning they were merely viewing content without the need to register or sign in.
- The increase was 4.7% compared with the previous quarter, and the number of logged-off daily active users remained at 53.1 million.
Reddit Desktop Traffic By Country
(Reference: statista.com)
- In the first six months of 2024, nearly half of the total Reddit traffic was from users in the United States, accounting for nearly 48.46%.
- The second largest source was the United Kingdom, which accounted for 7.16% of the website visits.
- Until August 2023, Reddit accounted for a little more than 1.6% of all social media site traffic in the U.S. Founded in 2005, the platform enables users to post links, share news, and comment on various topics.
- It consists of thousands of subforums called subreddits that span a wide range of topics. One of the most well-supported subreddits is AMA ("Ask Me Anything & quot ;), where celebrities, public figures, and everyday people with extraordinary stories can interact with users.
- Nicolas Cage’s AMA in 2022 became incredibly famous, racking in over 238.5 thousand upvotes, the most for any AMA that year.
- The Reddit audience within the United States leans extremely youthful.
- According to a February 2021 survey, 36% of Internet users aged 18 to 29 and 22% aged 30 to 49 actively used the platform.
- Engagement, however, drops dramatically in the older age cohorts. There is also a fair share of male versus female Reddit usage; 23% of adult men in the U.S. claimed to use Reddit, while only 12% of women reported using it.
Reddit Net Income
(Reference: statista.com)
- Reddit Inc. is a social media company that specialises primarily in news gathering and discussion forums.
- In the fourth quarter of 2024, it recorded its highest ever profit, realizing a net income of around USD 71 million.
- This increase is more than USD 40 million over the previous quarter when Reddit earned a net income of USD 29.85 million.
- Such profits show the company’s financial health and its ability to realize profit quickly.
Reddit Total Employees
(Reference: statista.com)
- In the fourth quarter of 2024, Reddit had around 48 million daily active users in the United States.
- During the same timeframe, this figure also included 53.7 million users from outside the U.S. who engaged with Reddit content daily.
- From early 2021 until the end of 2024, the global daily active user base continued to demonstrate a gradual and steady increase, which obviously indicates that user engagement is growing lethargicly worldwide.
Reddit Average Daily Active Users By Region
(Reference: statista.com)
- Reddit Inc.’s fourth-quarter 2024 results comprised earnings before interest, taxes, depreciation, and amortization of USD 154.3 million, a considerable leap from the USD 23.2 million in EBITDA posted for the same quarter in 2023.
- In 2024, the company generated a little over USD 1.3 billion in revenues. However, despite that revenue increase, Reddit ended the year with a USD 484.3 million net loss.
Reddit EBITDA
(Reference: statista.com)
- During the final quarter of 2024, Reddit Inc. reported earnings before taxes, depreciation, and amortisation (EBITDA) of USD 154.3 million, compared to EBITDA of USD 23.2 million for the same period in 2023-a strong performance.
- Throughout 2024, the firm earned about USD 1.3 billion in revenue. However, even with such growth, Reddit declared a net loss of USD 484.3 million for the year.
Reddit Content Created H1 2024
| Characteristic |
Content created in millions
|
| Posts | 243.02 |
| Comments | 1,655.72 |
| PMs | 492.94 |
| Chats | 2,941.79 |
| Total | 5,333.46 |
(Source: statista.com)
- Reddit experienced an unprecedented volume of user-generated content in H1 2024, with 5.33 billion total pieces created on the platform.
- Of that, over 1.65 billion were comments by registered users on various posts. Within that period, there were over 2.9 billion chats among Reddit users, demonstrating high participation in real-time discussions.
- Private messaging was also highly active, with about 492 million messages sent across users.
Reddit Revenue By Region
(Reference: statista.com)
- According to Reddit statistics, during the final quarter of 2024, Reddit Inc. reported earnings before taxes, depreciation, and Reddit Inc. is a social network and news aggregator launched in 2005.
- Revenues made from the platform came to around 1.3 billion dollars as of 2024.
- Earnings from the US represented 1.06 billion dollars, while the rest of the world contributed 236.7 million dollars.
- After nearly two decades of existence, in February 2025, Reddit announced its entry into the public market, marking a major milestone for its growth and expansion.
Reddit Users By Gender
(Reference: statista.com)
- Reddit statistics reveal that by the Q3 of 2024, Reddit’s user base had been massively male-oriented, with 59.8% of the total audience being male.
- In comparison, women represented about 39.1% of users for the said platform.
- Another thing to note is that a large share of desktop users are located in the US, cementing Reddit’s position within the territory.
Reddit Average Revenue Per User
(Reference: statista.com)
- Reddit statistics state that in Q4 2024, the average revenue user (ARPU) of Reddit stood at approximately USD 4.21. This number was an increase over the ARPU from the previous quarter of the same year.
- Over time, Reddit’s global ARPU has consistently increased since early 2021 through late 2024.
- Also, in the last quarter of each analyzed year, revenue per user has spiked significantly compared to the previous quarter, suggesting a pattern of seasonal monetisation at the end of the year.
Reddit Sales And Marketing Expenses
(Reference: statista.com)
- Reddit statistics show that in 2024, Reddit dramatically increased its expenditures on sales and marketing, spending over USD 350 million for these activities compared to USD 230 million in the previous year.
- This sharp rise hints at their intention to gain more visibility in the marketplace and bring in more advertisers.
- However, with these rising expenses, Reddit also flourished in terms of annual revenues, bringing in USD 1.3 billion in 2024, showcasing signs of greater financial strength.
- A significant milestone for Reddit Inc. was filing its registration statement in February 2024, which officially started the company’s path to becoming a stock market-listed company.
Conclusion
As per Reddit statistics, Reddit has seen rapid growth in users and financials, leading to technological advancement. The new media now has a unique sense for global scaling as a business and also communities, both of which present opportunities and challenges for the site. The struggle for Reddit will always be between internationalization and the quintessential community spirit of the site.
The platform’s future will always lie in its acceptability to hunt and innovate its way into the currency of an evolving online market.
FAQ.
How much revenue did Reddit generate in 2024?
Reddit annual revenue stood at US$1.3 billion for 2024, marking a 61.7% increase from the previous year revenue of US$804.03 million. Most of this, almost US$1.06 billion, was attributed to the United States.
How many daily active users does Reddit have?
Reddit’s active users were above 101.7 million on a daily basis according to Q4, 2024. Interestingly, there were 55.6 million visitors who were termed as registered, which showed an intense use of the site without log-in procedures.
Which country has the largest number of Reddit users?
With 197.79 million Reddit users, the US stands out on top, while at the second place is the UK that has 34.21 million users. Almost 48.46 % of the total traffic to Reddit is also from the United States.
What was Reddit’s net income in Q4 2024?
In Q4 2024, net income was US$71 million, growing from US$29.85 million in the previous quarter by an amount of US$40 million. In the same breath, however, Reddit announced that it incurred an annual net loss of US$484.3 million in 2024.
What %age of Reddit’s revenue comes from advertising?
Online advertising revenue generated about 91 % of a revenue total of US$1.18 billion in 2024 for Reddit, with the remaining US$114 million coming from user subscriptions and other revenue streams, including API monetization.
Saisuman Revankar
Saisuman is a skilled content writer with a passion for mobile technology, law, and science. She creates featured articles for websites and newsletters and conducts thorough research for medical professionals and researchers. Fluent in five languages, Saisuman's love for reading and languages sparked her writing career. She holds a Master's degree in Business Administration with a focus on Human Resources and has experience working in a Human Resources firm. Saisuman has also worked with a French international company. In her spare time, she enjoys traveling and singing classical songs. Now at Smartphone Thoughts, Saisuman specializes in reviewing smartphones and analyzing app statistics, making complex information easy to understand for readers.
