Snapchat Statistics By Revenue, User And Facts

Introduction

Snapchat Statistics: By way of example, Snapchat as the business could be stuck, then opened to become one of the most powerful social media tools in the world in 2011. Originally having an ephemeral messaging system and features such as Stories and augmented reality (AR) lenses, Snapchat is still inspiring a multitude of users. Growth and engagement metrics of the platform would be informative toward marketing, business, and social media enthusiasts in the year 2024.

The article reviews the latest Snapchat statistics about its users, geography, engagement, and financial performance.

Editor’s Choice

• According to Snapchat statistics, Snapchat generated USD 1.56 billion in revenue in Q4 2024, a slight up from USD 1.37 billion in the previous quarter.
• With 453 million worldwide being classified as DAUs by Q4 2024, India was the largest market.
• Snapchat in 2023 fairly surpassed Instagram and Twitter popularity rates among U.S. teens.
• USD 3.44 average revenue per user was posted in Q4 2024, compared to USD 3.10 in Q3 2024.
• Q4 2024 saw a net income of USD 9.1 million, double the loss in the prior quarter of USD 153.25 million.
• Gender distribution on Snapchat as of April 2024: 49.1% women, 50% men.
• As of April 2024, Saudi Arabia was the first country to have Snapchat penetration (76.5%), followed by Bahrain (73.5%) and then Norway (71.6%).
• Snapchat+ recorded 14 million subscribers in Q4 2024, growing from 12 million in Q3.
• As of April 2024, India had 202.51 million Snapchat users, followed closely by the U.S. with 106 million.
• However, most Snapchat users (38.1%) are between 18 and 24 years old, with just 3.7% aged 50 and above.
• Snapchat’s advertising revenues are expected to grow to USD 6.11 billion in 2024 and to around USD 7.26 billion by 2026.
• Snapchat statistics state that an average of 30 times a day, Snapchat users open the app.
• 64% of Snaps are viewed with the sound on, hence increasing the potential engagement with ads.
• Friends on Snapchat influence purchase decisions four times more than celebrities/influencers.
• 45% of users are more likely to recommend a brand after seeing an ad, while 34% are likely to buy a product. Snapchat users jointly hold a power of USD 4.4 trillion in global spending.
• Some 300 million DAUs interact daily with AR, with 70% of new users attempting AR features on their first day.
• The AR Image Try-On feature reduced product returns by 24%.
• Snapchat statistics reveal that over 300,000 creators have built 3 million AR Lenses using Lens Studio.
• Snapchat’s manpower strength for 2023 was 5,289, a slight drop from its highest ever of 5,661 in 2021.
• Kylie Jenner leads Snapchat’s followers with 37 million.
• The Kardashian-Jenner family continues to dominate the top-followed accounts, with Kim Kardashian (27.2M), Khloé Kardashian (16.8M), Kendall Jenner (16.7M), and Kourtney Kardashian (15M).

Snapchat Funfacts

• 34 projects failed before the creators of Snapchat managed to create the app.
• In 2014, the third co-founder, Reggie Brown, sued Evan Spiegel and Bobby Murphy and settled for USD 158 million in cash.
• According to Snapchat statistics, browsing through all the photos uploaded using Snapchat in just one hour it would take ten whole years, and in the meantime, to view all the photos uploaded, it would take about 880,000 years.
• In 2016, Google made a secret offer for Snap, Inc. to purchase it for USD 30 billion, but the deal was not accepted.
• Snapchat use increased by more than 30% during the late part of March 2020, citing effects from the COVID-19 pandemic, with some areas reporting increases as high as 50%.
• In its time, Snapchat charged some brands USD 750,000 to advertise for just a day, but it became more competitive later on.

Snapchat Global Revenue

(Reference: statista.com)

• Snapchat statistics state that Snap went ahead and earned USD 1.56 billion in revenue for Q4 2024, up from an earlier USD 1.37 billion in the previous quarter.
• Advertising remains Snap’s main revenue-generating avenue, with considerable products in advertising, Joint Lenses, which are 3D video overlays utilising AR, and Snap Ads, a mobile video advertising service.
• These products target markets accessible by mobile devices with high processing power and strong marketing bandwidth.
• Accordingly, Snap largely focuses on more developed mobile markets.
• As of Q4 2024, Snapchat claimed 453 million daily active international users, with India holding the biggest share.
• Fall 2023 saw the app become the second-most popular social networking site among US teenagers, overcoming Instagram and Twitter. Besides around 1% of total US monthly app usage time.

Snapchat Revenue Per User

(Reference: statista.com)

• In Q4 2024, ARPU of Snap reached USD 3.44, reflecting an increase against USD 3.10 in the previous quarter. Snap’s highest ARPU of USD 4.06 was achieved during Q4 2021.

Sanpchat Net Income

(Reference: statista.com)

• Snapchat statistics show that Snap in Q4 2024 posted a net income of USD 9.1 million, representing a significant turnaround from a loss of USD 153.25 million during the preceding quarter.
• During the same period, the company recorded global revenue of USD 1.56 billion, an all-time high.

Snapchat User By Gender

(Reference: statista.com)

• As of April 2024, 49.1% of Snapchat users were identified as women, and another 50% were men.
• In the first quarter of 2022, the mobile photo and messaging app recorded a worldwide daily active user base of 332 million.

Snapchat Usage Penetration In Selected Countries And Territories

(Reference: statista.com)

• April 2024 Snapchat statistics estimates indicate Saudi Arabia remains the highest by Snapchat penetration, with 76.5% of the population using the image-based social platform.
• Not too far behind, Bahrain followed in second position with a penetration rate of 73.5%, and Norway was ranked third at 71.6%, while Luxembourg held with 69.2%.
• Of the countries and territories selected, Finland had the lowest Snapchat reach, with only 30% of the population using the platform.
• From this moment, Snapchat, by Snap Inc., remains amid the online social platforms that brought in the subscription service as a new revenue avenue.
• For a tiny monthly fee of USD 3.99, Snapchat+ grants users access to AI-generated content and other unique features.
• This subscription model saw steady growth at a rate of nine million global subscribers in the first quarter of 2024.
• By April 2024, India had the highest number of Snapchat users globally, with over 200 million of its people using the platform.
• Although Snapchat was used by only 33.7% of the U.S. population, the United States came second with more than 100 million users.
• In January 2024, the 18-24 age bracket had the highest share of its user base at 38.1%. In contrast, only about 3.7% of users fell into the 50-and-older category.

Snapchat Subscriber

(Reference: statista.com)

• By the end of 2024’s fourth quarter, subscribers for Snapchat+ reached approximately 14 million, up from 12 million in the preceding third quarter.
• Launched in June 2022 by Snap Inc., Snapchat+ is the premium tier of the social platform.
• For a monthly charge of USD 3.99, subscribed users gain access to features exclusive to paying customers, including pre-release and experimental tools.

Snapchat Daily Active Users

(Reference: statista.com)

• Snapchat statistics reveal that in Q4 2024, there were 453 million total daily active users worldwide, an increase from 443 million in Q3.
• Since early 2019, this platform has been steadily increasing its daily active users. Since its launch in 2011, Snapchat has become one of the most favored social messaging and photo-sharing apps in the world.
• As of April 2024, it ranks one among the leading social networks, approaching 800 million active users. This made Evan Spiegel, co-founder and CEO of Snapchat, one of the wealthiest social media entrepreneurs.
• It is particularly important among teens. As of fall 2023, it was the second-most important social networking platform among U.S. teenagers, surpassing all possible competitors such as Instagram, Twitter, and Facebook.
• 48% of the U.S. internet users aged 15 to 25 admitted to using Snapchat, the highest penetration of any age group.
• Snapchat scored 72 in the 100 consumer satisfaction scale regarding user satisfaction. This rating places it before Twitter and Facebook but just below Pinterest and, of course, Instagram, its long-time rival.

Snapchat Audience Size By Leading Countries

(Reference: statista.com)

• As per the status prevailing in April 2024, India has the largest user base for Snapchat in the world, with a reach of 202.51 million users.
• The United States has been the second-largest market, with more than 106 million users. The platform is set for further growth and is expected to cross 531 million users worldwide by 2025.
• This certainly makes Snapchat one of the most sought-after social networks across the globe, particularly among youngsters, making it rather lucrative from an advertising perspective.
• According to Snapchat statistics forecasts, Snapchat’s advertising revenues were predicted to reach USD 2.6 billion in 2021 from just USD 1.53 billion in 2019.
• As a mobile-first social network, most of the traffic to the platform comes from mobile phones. For U.S. users, Snapchat is all about staying connected with friends and family.
• By allowing only for the temporary sharing of images, Snapchat introduced a different way of interaction, such that sharing everyday moments in story form became trendy.
• This model has been adopted by many other major social networking sites like Instagram, WhatsApp, and Facebook Messenger. Snapchat keeps audiences highly engaged despite fierce competition.
• In the U.S., 48 % of Snapchat users post content on the site at least once a week, making it a platform with some of the most active users. Only WhatsApp and Facebook can rival them in terms of the more frequently posting audience.

Snapchat Daily Active Users By Region

(Reference: statista.com)

• Snapchat statistics show that as of Q4 2024, Snapchat had 100 million daily active users (DAU) in North America and 99 million in Europe.
• The largest source of audience growth was from outside these territories, with 254 million users in Q4 2024, up from 244 million the previous quarter.
• With a total of 513.2 million monthly users worldwide in 2024, Snapchat still ranks among the most popular social networks in the world. In the U.S., however, penetration has steadily declined from 40% in 2021 to 39.6% in 2024.
• Given these realities, Snapchat still has financial challenges despite revenue growth.
• The firm’s yearly revenue in 2023 reached USD 4.61 billion, yet it sustained a net loss of USD 1.332 billion for the year.
• One of the significant problems lies in monetising a largely young audience that trends towards low brand loyalty and is more likely to switch to another platform based on current trends.
• Snapchat is heavily reliant on advertising revenue and, to some extent, on third-party services that support its application infrastructure.
• Snapchat has thus poured lots of money into R&D for features and updates to remain relevant in the market.
• In 2023, they spent USD 1.9 billion on R&D for product development, advertising technology, and large-scale infrastructure improvements.

Snapchat Ad Rates

• Not only does Snapchat have a strong ad engagement rate, but it also boasts good performance metrics.
• A typical user opens the app roughly 30 times in a day.
• Moreover, 64% of Snaps are viewed with the sound on, which means that audiences are mostly expected to hear ads played on the platform. Influencing perceptions of friends on Snapchat is four times more than by celebrities and even further compared to influencers.
• Ads on the platform would also encourage brand advocacy since 45% of users are more likely to recommend a brand to friends after seeing a Snapchat ad.
• 34% of users would have been encouraged to buy products advertised on Snapchat.
• Snapchat’s audience has buying power worth USD 4.4 trillion globally, making it a very lucrative market for ad placements that try to reach such an engaged and financially able audience.

Snapchat Augment Reality

• As in all cases, Snap will innovate and integrate reality augmentation within its core over time.
• Snap has spent hundreds of millions on AR and is growing to innovate in the new world of technologies. Today, Snap has, on average, more than 300 million daily active users actually interacting with AR.
• More than 70% of people who download the app interact with the augmented reality components in their very first 24 hours of activity.
• Snapchat’s AR Image Try-On feature has been employed to give out more than 50 million fitting and sizing recommendations, leading to a 24% decrease in product return rates when shoppers use the technology.
• Plus, a thriving community of AR creators is booming on the platform, owned by more than 300,000 developers, creators, and teams building more than 3 million Lenses, courtesy of Lens Studio, an application for the artist and developer in making AR experiences available for Snapchat’s huge user base.

Number Of Snapchat Employees

(Source: demandsage.com)

• Snapchat’s workforce has fluctuated over the years in correspondence with the growth of the company and strategic adjustments.
• In 2023, the employee count stands at around 5,289, with hardly any increase from 5,288 in 2022, but down from a peak of 5,661 employees in 2021.
• In 2020, 3,863 employees worked for the organisation, a sharp increase from 3,195 in 2019 and 2,884 in 2018.
• In 2017, the employee count was 3,069, slightly higher than in 2016, when it had about 1,859 employees.
• The data, therefore, tells us that Snapchat’s growth was robust over the years; the company saw growth mainly between 2016 and 2021, with 2021 being the period when it peaked. After that, there occurred a slight downtrend in the workforce numbers.
• Workforces may shrink and grow, but the rights of the organisation allow it to adapt to changes within the industry and its own needs.

Snapchat Advertising Revenue

(Reference: statista.com)

• Snapchat’s revenue is expected to reach USD 6.11 billion in 2024 and is forecast to grow further to USD 7.26 billion by 2026.
• This incremental growth creates an environment of burgeoning advertising potential and user engagement for the platform.
• Advertising on Snapchat is very cheap, whereby advertisers can run ads for as low as USD 5 per day. Such appallingly low entry costs allow brands opportunities to experiment with different approaches and to refine as necessary.
• Snapchat, thus, becomes an advantageous platform for other advertisers trying to get messages to a youth generation inclined to engage.

Most Followed Snapchat Accounts

(Reference: wizishop.com)

• According to Snapchat statistics, 37 million people followed Kylie Jenner on Snapchat at the start of March 2024, making her the most followed person.
• The most popular family on the app, the Jenners and Kardashians, has real estate on most of the several other top spots within the followers’ count.
• Kim Kardashian has the second-highest number of followers: an impressive 27.2 million. Khloé Kardashian captured 16.8 million while Kendall Jenner claimed 16.7 million. Kourtney Kardashian completes the family’s impressive account with 15 million.
• Other popular celebrities have continued to gather quite a following on Snapchat, aside from the Kardashian-Jenner family.
• For instance, Selena Gomez had 13.6 million followers while DJ Khaled trailed with 13.5 million.
• Some of the others with follower counts include Ariana Grande with 13.1 million, comedian Kevin Hart with 10.6 million, and singer-influencer Loren Gray with 10.2 million.

Conclusion

Snapchat’s daily and monthly active users significantly rose in the last year, which indicates that it is thriving and progressing steadily. Innovative features such as augmented reality (AR) and interactive lenses continue to draw in and engage visitors.

Barry Elad

Barry Elad is a tech enthusiast who loves diving deep into various technology topics. He gathers important statistics and facts to help others understand the tech world better. With a keen interest in software, Barry writes about its benefits and how it can improve our daily lives. In his spare time, he enjoys experimenting with healthy recipes, practicing yoga, meditating, or taking nature walks with his child. Barry’s goal is to make complex tech information easy and accessible for everyone.

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