Pandora Music Statistics By Revenue, Subscribers, Users and Facts (2025)

Introduction

Pandora Music Statistics: Pandora Music is a well-known online radio and music streaming service that has revolutionised the way people discover and listen to music. It utilises smart data tools and user preferences to create playlists that cater to each listener’s taste. This Pandora music report provides a clear picture of what people enjoy listening to, which artists and music styles are most popular, and how the way we stream songs is evolving. The data also shows how listeners connect with music and how their choices differ from one place to another.

Pandora has millions of users, and its current shows how technology is reshaping the way people find and listen to music today. Examining Pandora’s statistics provides a clear picture of how it influences the music world and how data is becoming increasingly important in sharing and enjoying songs.

Editor’s Choice

As of October 21, 2025, over 40% of users have used the app for 10 years or more, and half listen for more than 10 days per month.
In 2024, Pandora’s music streaming service generated USD 53.7 billion in revenue, an increase from USD 47.7 billion in 2023.
Pandora’s highest revenue was generated by the Advertising segment, totalling USD 1,606 million.
As of early 2025, Pandora has around 7.85 million paid subscribers, according to Investopedia.
The platform pays artists a royalty rate of about 0.0013 USD per stream.
In the first quarter of 2025, Pandora reached about 42.36 million people who used the app each month in the United States.
According to Business of Apps, the annual number of hours listened to on Pandora is reported to be 9.8 billion hours in 2024.
Besides, HeadphonesAddict’s report shows that in 2025, around 11% of Pandora’s audience falls between 18 and 24 years old.
In 2025, Pandora’s prices were USD 10.99 for the premium plan and USD 17.99 for the family plan.
A report published by siriusxmmedia.com states that approximately 71% of Pandora listeners hold jobs, and 53% are parents who balance work and family life.

History of Pandora Music

1999: The precursor company Savage Beast Technologies was initiated by Tim Westergren to commercialize a song-analysis system that later became the Music Genome Project.
2000: Savage Beast Technologies was officially founded by Will Glaser, Jon Kraft, and Tim Westergren; the Music Genome Project was developed to classify songs by hundreds of traits.
2001 to 2003: The company exhausted early funding and survived a difficult period that included staff working without pay and a subsequent legal dispute over deferred salaries.
2004: A strategic pivot toward a direct-to-consumer product was undertaken after earlier retail licensing pilots; new venture funding supported the shift.
2005: Pandora launched publicly as an internet radio service built on the Music Genome Project; an ad-supported free tier followed later in the year.
2006: The Music Genome was documented as using roughly 400 attributes at that time, reflecting a systematic approach to song analysis.
2007: Proposed U.S. webcasting royalty hikes created an existential risk; congressional attention and negotiations prevented an immediate shutdown.
2008: Pandora’s iPhone app launched alongside Apple’s App Store, accelerating mobile listening and audience growth.
2010 to early 2011: Pandora ranked among the most-used U.S. smartphone apps; by January 2011 it was a top all-time download on iPhone and iPad.
Securities and Exchange Commission
June 2011: Pandora completed its IPO on the NYSE at $16 per share, implying a valuation near $2.6 billion; shares opened up more than 60%.
2013: The 40-hour monthly cap on free mobile listening was reintroduced in March and later removed in September, reflecting monetization tests during rapid usage growth.
2015: A capability expansion was executed through acquisitions, including Ticketfly and selected assets of Rdio; Pandora also acquired analytics firm Next Big Sound.
June 2017: SiriusXM invested $480 million in Pandora; the Ticketfly unit was sold to Eventbrite for $200 million.
March 2017: Pandora Premium launched as an on-demand subscription tier, extending the service beyond radio-style listening.
2018: Pandora acquired audio ad-tech company AdsWizz for about $145 million, laying the foundation for programmatic audio at scale.
September 2018: SiriusXM announced an all-stock agreement to acquire Pandora, valuing the company at approximately $3.5 billion.
February 2019: The SiriusXM acquisition closed; the combined company was described as the world’s largest audio entertainment platform at the time.
June to October 2020: Within the SiriusXM group, podcast capabilities were expanded via the acquisitions of Simplecast and Stitcher; Stitcher’s podcasts were added to Pandora.
May 2021: SiriusXM, Pandora, and Stitcher advertising organizations were unified under SXM Media, integrating AdsWizz and podcast monetization across properties.
2021 to 2023: Reported active users were 55.9 million in 2021, trending under 50 million by 2022 and 46 million by 2023, indicating a mature U.S. audience base within a competitive streaming market.

About Pandora

Category	Details
Parent Company	Owned by Sirius XM since 2019.
Industry	Music streaming
Subsidiaries	Includes Rdio (2015), AdsWizz (2018), Simplecast (2020), Next Big Sound (2021), and Stitcher (2023).
Main Service	Provides internet radio and personalised music streaming.
Founded	Established in January 2000 (originally named Savage Beast Technologies) in Oakland, California, USA.
Founders	Will Glaser, Jon Kraft, and Tim Westergren.
Headquartered	Oakland, California, United States
Type of Business	Pandora operates as a subsidiary of its parent company.
Type of Site	It functions as an online music streaming platform.
Number of Locations	The company has seven operational locations.
Area Served	Pandora’s services are offered across the United States.
Traded As	Listed on the NYSE under the symbol “P” from 2011 to 2019.
Advertising Type	Uses banner, video, and audio ads for revenue.
Registration	Optional for listening, but required to save custom stations.
Current Status	The service remains active and operational.
Supported Platforms	Works on Universal Windows App, iOS, and Android devices.
Programming Language	The system is primarily developed using Java.
Official Website	www.pandora.com

Fun Facts About Pandora

Pandora was founded in January 2000 in Oakland, California by Will Glaser, Jon Kraft, and Tim Westergren. It was initially known as Savage Beast Technologies.
The consumer internet-radio product launched in 2005 after a beta period, marking Pandora’s public pivot to a freemium model.
Pandora’s recommendations are powered by the Music Genome Project, which analyzes roughly 450 musical attributes per track. These attributes roll up into about 2,000 “focus traits.”
Pandora operates legally only in the United States due to licensing restrictions, as confirmed in its Terms of Use and support community.
Sirius XM acquired Pandora in an all-stock deal valued at about $3.5 billion; the transaction was announced in September 2018 and closed in 2019.
As of December 31, 2024, Pandora reported about 43.3 million monthly active users and 5.8 million subscribers.
“Thumbprint Radio,” which turns a listener’s thumbs-up history into a personalized station, became Pandora’s most-used station and celebrated 50 million users at its 5-year mark.
Pandora went public on the NYSE in June 2011 under the ticker P; shares were priced at $16 and opened around $20.
Pandora expanded early into mobile and carrier partnerships; by 2007 AT&T offered Pandora on select phones with a monthly subscription option.
To strengthen advertising technology, Pandora acquired AdsWizz for about $145 million in 2018, enhancing programmatic and dynamic ad insertion capabilities.
Pandora’s service tiers include an ad-supported radio, Pandora Plus for enhanced radio features, and Pandora Premium for on-demand listening.
Historically, Pandora’s audience reached tens of millions; for example, it reported 30+ million monthly listeners in early 2011 as it prepared for its IPO.

General Pandora Music Statistics

Pandora, a pioneer in personalised music, attracts millions of active users with unique listening experiences.
According to SiriusXM Media, 4 in 10 listeners say Pandora plays songs they know and love.
As of October 21, 2025, over 40% of users have used the app for 10 years or more, and half listen for more than 10 days per month.
Pandora’s experts analyse 10,000 tracks each month across 600 genres, assessing 450 traits per song for a truly engaging experience.

General Pandora Music Statistics

(Source: ctfassets.net)

Pandora users spend 263 million hours listening every week, equivalent to approximately one million years of album playtime.
Meanwhile, listeners give 58 million thumbs-up weekly.
Pandora reaches 42 million monthly listeners, comparable to filling Madison Square Garden nightly for six years.

Pandora Revenue

Pandora’s revenue increased slightly by 0.7% in 2023, which shows that the company’s growth has remained almost flat since 2021. Revenue movement over the years indicates a long period of steady but slow expansion.
In 2011, Pandora generated USD 0.26 billion, and this amount rose to USD 0.41 billion in 2012. Revenue reached USD 0.63 billion in 2013, followed by USD 0.91 billion in 2014 and USD 1.16 billion in 2015.
By 2016, Pandora earned USD 1.38 billion, and this increased to USD 1.46 billion in 2017. The total climbed again to USD 1.56 billion in 2018, showing stable improvement.
In 2019, revenue reached USD 1.72 billion, and in 2020 it slightly decreased to USD 1.69 billion. Stronger performance returned in 2021 with USD 2.07 billion, followed by USD 2.09 billion in 2022.
The year 2023 closed with USD 2.11 billion, reflecting minimal growth. Early figures for 2024 suggest revenue of USD 2.15 billion, continuing the pattern of very slow improvement.

Pandora Revenue 2011 to 2023 ($bn)

Year	Revenue ($bn)
2011	0.26
2012	0.41
2013	0.63
2014	0.91
2015	1.16
2016	1.38
2017	1.46
2018	1.56
2019	1.72
2020	1.69
2021	2.07
2022	2.09
2023	2.11
2024	2.15

Pandora Music Streams

Pandora recorded 10.4 billion music streams in 2023, marking the fifth year in a row where listening levels declined. This trend shows a steady drop from earlier years as user engagement continued to shift across the streaming landscape.
In 2008, Pandora listeners spent 0.9 billion hours, and this doubled to 1.8 billion hours in 2009. Listening time continued to grow quickly, reaching 3.8 billion hours in 2010 and 8.2 billion hours in 2011 as the platform gained popularity.
By 2012, listening climbed to 14 billion hours, followed by 15 billion hours in 2013. The highest levels came in 2014 and 2015, with 20 billion and 21 billion hours, showing Pandora’s peak years of audience activity.
In 2016, listening reached 22 billion hours, the platform’s strongest result across its history. This was followed by 20 billion hours in 2017, which marked the beginning of gradual declines.
By 2020, listening had fallen to 12.5 billion hours, and it continued to reduce to 11.5 billion hours in 2021 and 10.9 billion hours in 2022.
In 2023, streams reached 10.4 billion hours, and the downward pattern persisted into 2024 with 9.8 billion hours, reflecting a shift in user habits and rising competition in digital audio streaming.

Pandora Music Streams 2008 to 2023 (bn)

Year	Hours listened (bn)
2008	0.9
2009	1.8
2010	3.8
2011	8.2
2012	14
2013	15
2014	20
2015	21
2016	22
2017	20
2020	12.5
2021	11.5
2022	10.9
2023	10.4
2024	9.8

Pandora’s Music Revenue Statistics

Global Music Streaming Revenue 2012 to 2023 ($bn)

(Reference: businessofapps.com)

Global music streaming revenue in 2012 was USD 1.9 billion, and it increased to USD 2.8 billion in 2013 as more users began adopting streaming platforms.
In 2014, revenue increased to USD 4.7 billion, followed by USD 6.3 billion in 2015, indicating steady growth as paid subscriptions gained popularity.
By 2016, the market reached USD 8.3 billion, and in 2017 it climbed further to USD 11.6 billio, reflecting stronger global demand for on-demand music services.
Revenue expanded to USD 17.8 billion in 2018 and USD 22.3 billion in 2019, driven by increasing smartphone usage and broader access to streaming apps.
In 2020, the market generated USD 29.1 billion, and this increased to USD 37.5 billion in 2021, driven by higher subscription spending and growth in emerging markets.
The upward trend continued, with USD 43.3 billion in 2022, followed by USD 47.7 billion in 2023, showing consistent year-over-year expansion.
In 2024, global music streaming revenue reached USD 53.7 billion, representing the strongest result in the period and confirming long-term, steady industry growth.

Pandora’s U.S. Streaming Music Revenue Statistics

Time	Pandora & Off-Platform Revenue (USD)
2024	2,146 million
Q3 2025	548 million (+1% YoY)
Q1 2025	487 million (-2% YoY)

Pandora earned USD 2,146 million in streaming and off-platform revenue in 2024. This figure shows the platform’s strong position in the U.S. digital music market during the year.
In the third quarter of 2025, Pandora generated USD 548 million, representing a 1% increase compared to the same quarter of the previous year. This indicates steady growth in listener engagement and advertising demand.
In the first quarter of 2025, Pandora reported USD 487 million, representing a 2% year-over-year decline. This slight drop suggests softer listening hours and reduced advertising activity in the early part of the year.

Pandora’s Revenue Statistics By Source

Pandora's Revenue From 2006 To 2024, By Source

(Reference: statista.com)

According to Statista, in 2024, the Advertising segment generated the highest revenue for Pandora, reaching USD 1,606 million. USD.
Besides, the Subscription service and other segments secured around USD 540 million.

Year	Advertising	Subscription service and other
Year	(USD million)
2023	1,589	524
2022	1,576	522
2021	1,542	530
2020	1,183	515

Pandora earned the most money from advertising in 2024, reaching USD 1,606 million, which shows that ads remained the company’s strongest income source during the year. The subscription service and other smaller revenue streams collectively generated approximately USD 540 million, indicating steady support from paying listeners.
In 2023, advertising revenue reached USD 1,589 million, while subscription and other services contributed USD 524 million, showing stable performance across both categories.
In 2022, Pandora generated USD 1,576 million from advertising and USD 522 million from subscription and other services, reflecting only slight movement from the previous year.
In 2021, advertising revenue rose to USD 1,542 million, while subscription and other services added USD 530 million, showing healthy engagement from paying users.
In 2020, advertising delivered USD 1,183 million, and subscription and other services produced USD 515 million, marking the period when both revenue sources were supported by strong usage of the platform.

Pandora’s Music Users Statistics

Number of Pandora's Monthly Active Users in the United States from the 1st Quarter of 2018 to the 1st Quarter of 2025

(Reference: statista.com)

In the first quarter of 2025, Pandora captured 42.36 million people who used the app on each month in the United States.
As of 2024, quarterly users are followed by Q1 (45.02 million), Q2 (45.13 million), Q3 (43.72 million), and Q4 (43.34 million).

Year	Global Users (million)
2024	43
2023	46
2022	50
2021	52
2020	58
2019	63
2018	69
2017	74
2016	81
2015	78

Pandora’s Subscriber Statistics

As of 2024, Pandora’s total subscribers numbered 5.8 million, down from 6 million in 2023.
Furthermore, subscriber counts in the past years were 2022 (6.2 million), 2021 (6.3 million), 2020 (6.3 million), 2019 (6.2 million), 2018 (5.6 million), 2017 (4.8 million), 2016 (3.9 million), and 2015 (3.8 million).

Pandora Annual Music Streaming Analyses

According to Business of Apps, the annual number of hours listened to on Pandora is reported to be 9.8 billion hours in 2024.
Meanwhile, in previous years, Pandora’s music streaming was 2023 (USD 10.4 billion hours), 2022 (10.9 billion hours), 2021 (11.5 billion hours), and 2020 (12.5 billion hours).

Pandora’s Music Audience Statistics

As of October 21, 2025, a report published by siriusxmmedia.com states that approximately 71% of Pandora listeners hold jobs, and 53% are parents who balance work and family life.
Moreover, 44% of listeners fall within the 25- to 44-year age group, while 36% come from multicultural backgrounds.
Nearly 82% of adults aged 18 and above enjoy streaming audio together with others.
Most users listen while doing daily tasks 71% during chores, 61% while relaxing, and 57% when cooking.

Pandora Listeners Statistics By Age Group

According to reports from HeadphonesAddict, in 2025, around 11% of Pandora’s audience falls between 18 and 24 years old, while the 25 to 34 age group makes up the largest portion, at approximately 28%.
Listeners aged 35 to 44 account for about 21%, and those between 45 and 54 represent nearly 17%.
Meanwhile, the 55-and-older group comprises roughly 22% of Pandora’s total audience.

Pandora Top Thumb Hundred Chart Analyses (Weekend of November 8, 2025)

Track	Artist Name	Weeks on Chart
Travelin’ Soldier	Cody Johnson	1
Out The Window	Kehlani	1
LOVER GIRL	Megan Thee Stallion	3
Try To Love	Lil Baby	1
The Fate of Ophelia (Alone In My Tower Acoustic Version)	Taylor Swift	1
Home	Mario	1
It Depends (The Remix)	Chris Brown	4
All On Me	Lil Baby & G Herbo	2
Thank Me	G Herbo	1
Choosin’ Texas	Ella Langley	4

Pandora’s Subscription Growth Analyses

According to Investopedia, Pandora began catching up in 2018 by launching a premium plan at USD 9.99 per month and a family plan at USD 14.99 per month.
The next update came when SiriusXM, the satellite radio company, acquired Pandora.
In 2025, prices had risen slightly to USD 10.99 for the premium plan and USD 17.99 for the family plan, with an increase of only USD 1 to USD 3 over the previous seven years.

Pandora’s Monthly Listeners And Followers Statistics

As of August 6, 2025, Pandora had around 1,982 monthly listeners and 471 followers.

Meanwhile, other analyses of 2025 are mentioned in the table below:

Date	Monthly Listeners	Followers
August 1	2,008	468
July 31	1,996	466
July 25	2,002	463
July 20	1,831	464

SiriusXM And Pandora’s Segmental Analyses (in Q3, 2025)

Category	Valuations
SiriusXM Total Subscribers	33 million total subscribers
SiriusXM Self-Pay Net Subscribers	Reduced by approximately 40,000
Self-Pay Monthly Churn	Improved slightly to 1.6% (YoY)
Trial Funnel	7.4 million (-7.6 million in Q2 2025, up from 7.3 million in Q3 2024)
SiriusXM Total Revenue	USD 1,600 million (-1% from Q3 2024)
Average Revenue per User (ARPU)	USD 15.19 in Q3 2025 (+ USD 15.16 in Q3 2024)
SiriusXM Gross Profit	USD 958 million (-1% from Q3 2024)
SiriusXM Gross Margin	59%, (-1% YoY)
SiriusXM Cost of Services	USD 653 million (-1% YoY)
Pandora and Off-Platform Revenue	USD 548 million (+1% from Q3 2024)
Pandora Advertising Revenue	USD 416 million (+2% driven by podcast and technology fees).
Pandora Subscriber Revenue	USD 132 million (-2% due to a smaller subscriber base offset by price increases)
Pandora Plus & Premium Self-Pay Subscribers	5.7 million

Conclusion

After concluding the article, it is clear that Pandora Music Statistics has revolutionised the way people listen to and enjoy music. Using data and smart suggestions allows them to find music that matches their own taste. The Pandora statistics offer valuable insights into various aspects, including market analyses, listeners’ preferences, habits, and numerous other factors.

As online streaming continues to expand, Pandora demonstrates how their creative ideas and data-driven approach can shape the future of music and digital entertainment for all audiences.

Sources

Wikipedia

Business of Apps

Statista

Siriusxm

Pandora Charts

Headphones Addict

FAQ.

Can I use Pandora for free?

Yes, Pandora offers a free version with ads, but premium plans provide extra features.

What happens if I don’t like a song that’s playing?

If you don’t like a song, give it a thumbs-down to stop similar songs from playing.

Can I use Pandora on multiple devices?

Yes, Pandora can be used on many devices, but usage limits depend on your plan.

Is my listening data on Pandora shared or public?

Pandora may share some listening data publicly, but you can adjust your privacy settings at any time.

How can I contact Pandora’s customer support?

You can contact Pandora’s customer support through their official help website (pandora.com), live chat, or by using the regional support number.

Maitrayee Dey

Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.