Coca-Cola Statistics By Revenue, Brand Valuation, Sales and Facts

Introduction

Coca-Cola Statistics: Coca-Cola is one of the world’s top popular beverage companies, loved by millions for its refreshing drinks. This was founded in 1886; the company has grown into a global giant, selling products in over 200 countries. The portfolio includes iconic brands like Coca-Cola Classic, Diet Coke, Sprite, and Fanta, as well as a range of juices, teas, and energy drinks.

In recent years, Coca-Cola has focused on diversifying its offerings by introducing healthier options and sustainable packaging to meet changing customer preferences. In recent years, Coca-Cola saw a strong rise in sales, fueled by increasing demand for ready-to-drink beverages and innovative product launches. This article highlights key statistics, growth trends, and factors shaping Coca-Cola’s success in the ever-evolving beverage industry.

Editor’s Choice

• Coca-Cola Statistics show that in Q3 2024, Coca-Cola’s net revenues declined by 1% to USD 11.9 billion, while organic revenues grew by 9%.
• The company reported a 7% decrease in EPS to USD 0.66 for Q3 2024.
• The unit case volume declined by 1% in Q3 2024, and concentrate sales decreased by 2%, primarily due to shipment timing.
• North America saw a 12% revenue increase in Q3 2024, while Europe, the Middle East, and Africa experienced a 7% decline.
• Coca-Cola Zero Sugar sales rose by 11% in Q3 2024, indicating strong consumer interest in low-sugar options.
• In 2024, Coca-Cola’s brand was valued at USD 106.45 billion, marking significant growth globally.
• Coca-Cola maintained a leading 44.9% market share in the U.S. carbonated soft drink market in 2024.
• As of 2024, the company employed approximately 79,100 people worldwide.
• Coca-Cola’s advertising spending increased to USD 5.01 billion in 2023, up from USD 4.319 billion in 2022.
• By the end of 2024, the company will offer over 500 brands and 3,500 beverages in more than 200 countries and territories.

General Coca-Cola Statistics

• In 2023, Coca-Cola had 79,100 employees worldwide, a decrease from 100,000 employees in 2016.
• Operating income for the quarter was USD 2.5 billion, reflecting a 23% decline year-over-year.
• In Q3 2024, the operating margin dropped due to a USD 919 million charge from Fairlife acquisition adjustments.
• Coca-Cola Statistics also show that EPS dropped 7% to USD 0.66, but comparable EPS rose 5% to USD 0.77.
• The company generated USD 2.9 billion in operating cash flow and USD 1.6 billion in free cash.
• Based on Coca-Cola Statistics, every day, Coca-Cola is enjoyed 1.9 billion times across the globe.
• On average, Americans consume about 12 ounces of Coca-Cola products each year.
• Globally, over 10,000 Coca-Cola soft drinks are consumed every second.
• The company holds more than 50% of the global beverage market, making it a leader in its industry.
• Coca-Cola is also one of the most recognizable brands, with 94% of the world’s population knowing the name.

Coca-Cola Revenue Analysis

(Reference: statista.com)

• A Statista report analysis stated that in 2023, Coca-Cola’s net operating revenue and operating income resulted in USD 45,754 million and USD 11,311 million, respectively.

(Source: macrotrends.net)

• Coca-Cola’s revenue for the quarter ending September 30, 2024, was USD 11.854 billion, down 0.83% compared to the same period last year.
• The company earned USD 46.366 billion over the twelve months ending September 30, 2024, a 2.97% increase from the previous year.

Total Assets of Coca-Cola Statistics

(Source: macrotrends.net)

• By September 30, 2024, Coca-Cola’s total assets had grown to USD 106.266 billion, an 8.9% increase from the same period last year.
• For 2023, the total assets reached USD 97.703 billion, marking a 5.33% increase from 2022.

The Coca-Cola Company’s Regional Performance Statistics

• In the third quarter of 2024, revenue increased by 12% in the North American region, and operating income increased by 10%.

Similarly, in the same period, other region’s financial analyses are detailed below:

Revenue of the Coca-Cola Company Statistics By Operating Segment

(Reference: statista.com)

• Coca-Cola Statistics elaborated that in 2023, North America contributed about 37% of the company’s total revenue.
• Europe, the Middle East, and Africa (16.2%), Latin America (12.7%), and Asia Pacific (10.3%) follow the other regions in revenue share.
• Meanwhile, the revenue share of bottling investments was 17.2%, followed by global ventures (6.7%) and corporate (0.3%).

Coca-Cola Brand Valuation Statistics

(Reference: statista.com)

• Coca-Cola Statistics in 2024 show that Coca-Cola’s brand value stayed at USD 106.45 billion.
• The brand value is unchanged from 2023, accounting for around USD 106.1 billion, ranking it 15th globally.

Most Valuable Soft Drink Brands Statistics

(Reference: statista.com)

• The 2024 data shows that Coca-Cola will secure the value of the world’s top soft drink brands, with USD 98,716 million, followed by Red Bull (USD 22,150 million).
• Furthermore, the valuations of other soft drink brands are followed by Nongfu Spring (USD 19,968 million), Pepsi (USD 17,689 million), Nespresso (USD 11,439 million), Nescafe (USD 10,457 million), Yill (USD 10,208 million), Monster (USD 8,450 million), Diet Coke (USD 7,737 million), Fanta (USD 7,624 million), Sprit (USD 6,857 million), Mengnlu (USD 6,299 million), and Gatorade (USD 6,294 million).

Coca-Cola Sales Statistics

• In 2023, Coca-Cola sold 33.3 billion drink cases, an increase from 32.7 billion in 2022.
• Coca-Cola’s unit case volume, representing the number of 192-ounce beverage servings sold, varied across the first three quarters of 2024.
• Coca-Cola Statistics show that in Q1 2024, unit case volume increased by 1%, with notable growth in Brazil, the Philippines, and Nigeria.

Coca-Cola Website Traffic Statistics

(Reference: similarweb.com)

• By November 2024, coca-cola.com had received 9.9 million visits, a decrease of 2.03% from October.
• The bounce rate of the website accounted for 30.57% during the same period.
• In the past three months, coca-cola.com’s global ranking dropped from 6,798 to 6,880.
• The global rank of the website is #6,880; in the U.S., the website ranked #4,237 and the category ranked #3

By Geography

(Source: similarweb.com)

• Coca-Cola Statistics for November 2024 show that the United States accounted for 28.17% of the website’s total traffic, but this has decreased by 26.41%.
• Other countries showed these changes in total traffic over the same period, followed by Japan: 8.44% (-4.25%), Mexico: 7.02% (+34.99%), Brazil: 5% (+6.16%), and Spain: 3.59% (26.49%).
• Visitors from other countries together accounted for about 47.78% of the traffic on coc-cola.com.

By Demographics

(Reference: similarweb.com)

• In the same period, coca-cola.com users were 51.71% female and 48.29% male.
• Among Coca-Cola website users, 26.24% are aged 25 to 34.
• In comparison, 20.77% are between 35 and 44 years old, while 17.01% are aged 18 to 24.
• Moreover, only 16.44% of users on coca-cola.com are aged between 45 and 54, followed by 12.32% who are between 55 and 64 and about 7.23% who are 65 years and above.

By Device

(Source: semrush.com)

• Coca-Cola Statistics in November, coca-cola.com had 17.03 million visits, with an average session lasting 4 minutes and 47 seconds.
• This was a 12.9% drop in traffic compared to October.
• On Coca-Cola’s website, 14.05% of visits are from desktops, while 85.95% come from mobile devices.

By Traffic Source

(Reference: similarweb.com)

• Coca-Cola Statistics further state that 39.5% of visitors to this website came from organic searches.
• About 36.19% of the traffic comes from direct searches, while referrals contribute around 14.28%.
• The website also gets traffic from other sources: 2.73% from paid searches, followed by 1.84% (social), 0.11% (mail), and 5.34% (display).

By Social Media Referral Statistics

(Reference: similarweb.com)

• According to Coca-Cola Statistics, Facebook led in social media referrals, with a 51.23% share of total traffic.
• YouTube contributed 15.75%, and Reddit contributed 10.55% of traffic on coca-cola.com.
• Instagram and Twitter accounted for a website share of 8.81% and 4.05%, respectively.
• Other social networks used by Coca-Cola.com made up about 9.62% of its total share.

Coca-Cola Shareholder Statistics

• Coca-Cola Statistics state that as of July 2024, the company’s top three shareholders are Berkshire Hathaway (9.3%), The Vanguard Group (8.6%), and BlackRock (5.6%).
• Furthermore, other shareholder’s shares are followed by State Street Corporation (3.9%), Geode Capital Management (2.1%), Fidelity Investments (1.9%), Eaton Vance (1.9%), JP Morgan Investment Management (1.5%), Charles Schwab Corporation (1.5%), BlackRock Life (1.3%) and others (62.4%).

Coca-Cola Statistics By Collaborations And Partnerships

• In April 2024, Coca-Cola entered a five-year strategic partnership with Microsoft, investing USD 1.1 billion in Microsoft Cloud and generative AI capabilities to drive innovation and productivity across its global operations.
• In September 2024, Coca-Cola and Oreo launched limited-edition products, including Coca-Cola Oreo Zero Sugar and Oreo Coca-Cola flavored cookies.
• As a Worldwide Olympic Partner, Coca-Cola played a prominent role in the 2024 Summer Olympics in Paris, with 23% of global respondents associating the brand with the event.
• Coca-Cola partnered with Bacardi to introduce a ready-to-drink (RTD) cocktail, “Bacardi Mixed with Coca-Cola,” aiming to capture a share of the growing RTD market by combining their iconic brands.
• During the 2024 holiday season, Coca-Cola collaborated with local organizations in Spain, distributing over 10,000 meals to vulnerable families across 15 cities, demonstrating its commitment to social responsibility.
• In November 2024, Coca-Cola partnered with the Murcia City Council and the Southeast Naturalists Association (ANSE) to restore the Segura River’s environment, including planting over 100 native trees.

Coca-Cola Statistics By Product Development Updates and Future Releases

• After being discontinued in 2007, Coca-Cola reintroduced its Lime flavor in 2024, responding to consumer nostalgia and demand.
• In September 2024, Coca-Cola partnered with Oreo to launch a limited-edition Oreo-flavored Coca-Cola Zero Sugar.
• This limited-edition beverage, launched exclusively on social media platforms in the U.S. and Great Britain, was inspired by “tears of joy from small acts of kindness.”
• Introduced in February 2024, this flavor celebrates K-pop culture and was developed in collaboration with JYP Entertainment artists.

By Sustainable Initiatives

• The company now aims to incorporate 35% to 40% recycled content in its primary packaging by 2035, a revision from the previous goal of 50% by 2030.
• Coca-Cola plans to ensure the collection of 70% to 75% of the equivalent number of bottles and cans it introduces into the market annually by 2035.
• The company continues to focus on water stewardship, aiming to return more than 100% of the water used in finished products globally to nature and communities.
• Coca-Cola has aligned its greenhouse gas emissions reduction goals with the 1.5°C temperature limit, targeting significant emissions decreases across its value chain by 2035.

Conclusion

Coca-Cola remains one of the world’s most iconic brands, and it is known for its refreshing drinks brand that holds a global reach. The company continues to introduce several products by introducing new flavors, reducing sugar in its products, and focusing on sustainability efforts like recyclable packaging.

With a strong connection to its customers and a commitment to adapting to changing preferences, Coca-Cola aims to stay relevant and successful for years to come. Its focus on innovation and responsibility keeps it ahead in the beverage industry.

Maitrayee Dey

Maitrayee Dey has a background in Electrical Engineering and has worked in various technical roles before transitioning to writing. Specializing in technology and Artificial Intelligence, she has served as an Academic Research Analyst and Freelance Writer, particularly focusing on education and healthcare in Australia. Maitrayee's lifelong passions for writing and painting led her to pursue a full-time writing career. She is also the creator of a cooking YouTube channel, where she shares her culinary adventures. At Smartphone Thoughts, Maitrayee brings her expertise in technology to provide in-depth smartphone reviews and app-related statistics, making complex topics easy to understand for all readers.

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